Lockheed Martin Corporation - Essay Example

Lockheed Martin Corporation Lockheed Martin Corporation is a worldwide aerospace and security company mainly dealing in; research, design, development, manufacture. The corporation keeps in line sustainable advance in technology (Lamb, Hair & McDaniel, 2012). In addition, the company offers management, engineering, technical scientific and information services with their operations both domestic and international. Ethical standards set by Lockheed Martin Corporation help create conducive environment for the marketing team (Lamb, Hair & McDaniel, 2012).

Many business entities, at times, violate their set operation and professional ethics to help maximize their profit margins. The gains, however, are only for a short period. To acquirer long-term and continual market survival, the business must maintain high ethical standards. Ethics in sustainability, good citizenship, and asset responsibility are fundamental ethical standards that the corporation’ marketing team can use in convincing customers (Lamb, Hair & McDaniel, 2012). Ethical standards set by Lockheed Martin are among key aspects that help the company in luring large markets that it controls across the globe.

Most of their ethical standards are elements that form good marketing gears for the marketing team. Tough rules on ethics are a good indication of competence and high standards on service provision. Lockheed Martin products face stiff competition from some of the major players in the aerospace industry such as Boeing. The only advantage that Lockheed Martin enjoys is customer confidence, even though Boeing also has its loyal customers (Lamb, Hair & McDaniel, 2012). The competing companies, in many cases, violate their set ethics to compete favorably.

Although violation of ethics may be beneficial in the short run, it affects the continuous customer loyalty. ReferenceLamb, C. W., Hair, J. F., & McDaniel, C. D. (2012). Essentials of Marketing. Mason, OH: South-Western Cengage Learning.