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Marketing Essays

Result for Subject Marketing:
19930 essays
Building your marketing plan/ week 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is, however, important to understand that with the current economic situation in place where the overall disposable income has decreased and unemployment level increased, customers may shy away from eating out and rather prefer to save on
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The Comfort Shopping and Customer Satisfaction Marketing Essay
1 pages (343 words) , Download 2 , Essay
Free
Online shopping is a very good idea as one only shops/orders the products he requires, unlike the shelve shopping which can lead to impulse buying. Online shopping offers a chance for comparison of different products and their prices. Therefore, the consumer can make a well-informed decision when purchasing groceries.
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Murphy Brewery Ireland, Limited (case study) Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
They need to see whether to apply a local strategy or one global strategy. Also, they need to increase the market share but at the same time make sure that they
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How do we train volunteers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The training of these individuals will be structured in accordance with the specific event. Volunteers will be divided into specific work based sections. Each section will then experience hands on training with the specific tasks the volunteer will be involved
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Forecasting in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
There are several methods through which forecasting is conducted, one such method is executive opinion. The manager of the marketing department of an organization uses his/her own opinion and perception regarding the future demand for a product or service and this opinion is mostly based on the manager’s own experience.
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Computerized Provider Ordering Entry System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Reduction in medical errors will be achieved because cases of manual ordering, which is associated with increased chances of medication errors will be a thing of the past. Manual ordering is done amidst highly pressurized working environments that cause nurses and other health care providers to work under tiredness and fatigue.
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A Television Ad: RAM, Farmer Marketing Assignment
10 pages (2826 words) , Download 2 , Assignment
Free
Advertising, especially television ads constitutes common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five important decision-making features they consider while evaluating the effectiveness of an advertising campaign including the Farmer.
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Sales Managment Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the paper this process includes the use of techniques such as inducement, incentive provision, implementation of situational stimulants and multiple more. Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations
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Planning Technique for Advertising Campaign Marketing Essay
17 pages (4446 words) , Download 2 , Essay
Free
This company was founded by three people. The founders of Anki are Mark Palatucci, Boris Sofman and Hanns Tappeiner. They did a Ph.D. program in robotics at Carnegie Mellon University. Their main idea was to develop an intelligent gaming system. Anki Drive is their first product, which launched in the US and Canada only. It is a robotic car racing game for real physical world.
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Research and Referencing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
t of mobile phone is becoming highly competitive day by day and therefore in order to increase the total sales and profitability, maximum extent of the organizations used varied types of advanced technologies and features. Moreover, in spite of advanced features, the mobile
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Product Lifecycle Marketing Coursework
1 pages (328 words) , Download 2 , Coursework
Free
Market growth shows the desire of consumers to purchase starts to increase. Stage 3. Market maturity indicates demand levels and increases. Stage 4. Market decline implies customers view the product as unattractive. They avoid purchasing the product and thus sales start to diminish (Stark, 2011). Apple Incorporation introduced an advanced mobile phone named I phone 6 recently.
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Marketing for Low-Income People - Gillette vs Nivea Marketing Research Paper
11 pages (2936 words) , Download 3 , Research Paper
Free
It is important to state that brand management ranges from competitive positioning, impact on the marketing mix, to resource allocation on sales and profits. In this case, therefore, the approach that most firms use involves the initial cultivation of trust, allocation, and building of strong brand management.
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Analyses customer relation theory of adidas Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
This is intended to achieve two things as follows; Adidas intends to engage the game players with the brand through the gaming console (Simon & Dave, 2007). As Ernest (2012) argues, there are millions of game players who play these
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Opportunities in the Hospitality Industry Marketing Assignment
7 pages (1954 words) , Download 2 , Assignment
Free
Industries like hospitality industries are totally dependent on consumer behavior for its survival as well as continuing prosperity to the business. The market research offers answers regarding the why what and where of the consumer behavior and helps in the formulation of the best business strategy as well as brand positioning in the market.
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Park Plaza County Hall London Marketing Essay
13 pages (3527 words) , Download 3 , Essay
Free
Hotel business in the recent past has become one of the most resilient in driving the economy of the United Kingdom. The hotel market in the UK has been seen to respond well to the prevailing conditions of the economy. Despite the fall in disposable income in the UK, hotels continue to adequately do well for the customer demands remain the same.
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Leadership beyond Control Marketing Essay
3 pages (750 words) , Download 4 , Essay
The principal objective of the article is to distinguish the common models of leadership adopted by chief executive officers in the modern day. The author sought to highlight the basic models that are apparent in various companies. For a remarkable period, many authors did not give attention to the types of leadership styles embraced by CEOs.
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Companys Market Analysis Marketing Report
9 pages (2362 words) , Download 4 , Report
Free
Sofas, dining furniture, office chairs, and desks are some of the popular products that they supply through their high street stores. To keep the customers happy and satisfied, EKON maintains the quality of its furniture. But then again, an organization has to be innovative and come up with new products to attract more customers.
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Assignment 2 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power – O need to carry in order to be
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Nike as an Innovative Company Marketing Essay
1 pages (306 words) , Download 3 , Essay
Free
The development has been immensely important as Nike has taken the technological aspect in consideration in each and every area of growth. Its assistance within sports events and athletes’ professional lives suggests that Nike has not only emphasized upon the playing area but also the personal realms of the people who play the game.
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Marketing Management Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The outlets are located in 13 different countries, including Singapore, Indonesia, China, Kuwait, Oman, the Philippines, Malaysia, Hong Kong, India, Thailand, Korea, Vietnam, and Bahrain. BreadTalk was
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Evaluates the main developments( history) of customer relationship Marketing Literature review
1 pages (250 words) , Download 2 , Literature review
Free
Most companies were not clever regarding having individualized customer relationships before the coming of customer relationship (Buttle 2008). The following literature review looks at the developments of customer relationship. The early edition of
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Economic Situations in China and Greece Marketing Research Paper
5 pages (1305 words) , Download 2 , Research Paper
Free
China’s economic situation over the last 3 years will be measured using macroeconomic indicators like GDP, GNP, PPP, Inflation rate and Interest rate. China’s real growth rate of GDP was 10.4 % in the year 2010. In this year the country ends with a GDP of 6.1 trillion US dollars. In 2011 the percentage reduced to 9.2% while the GDP hits 7.49 trillion US dollars.
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Enterprise System: Case of Peets Coffee and Tea Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Peet’s coffee and tea, founded in 1966 are a good example of a business in this category. The company has grown to have close to two hundred stores. In addition, the company plans to open new stores to take high-quality coffee close to its clients. However, the current software systems make it challenging for Peet’s coffee and tea to operate.
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On the Internet tax and whether Arizona should or should not repeal its law taxing online sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Most federal state governments such as California and Mississippi are recently making considerations on the best way to impose the online sales taxes.
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Performance of the Share Prices of BP PLC Marketing Essay
8 pages (2263 words) , Download 2 , Essay
Free
BP PLC is divided into two segments, namely refining and marketing; and exploration and production. It is noticed that the share price of the company has fluctuated over the period of 2000-2013. The reason for this fluctuation is elaborated in the report by considering each year’s share price performance.
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Sex in Advertising Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author states that the advertisers have been reminding the society that female body is valuable, and something that must be revealed. All beauty products in the market are accompanied by almost fully naked female bodies. Famous brands and celebrities also contribute to this sex-oriented marketing system.
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Intel and the Microprocessor Industry in 2014 Marketing Essay
8 pages (2545 words) , Download 4 , Essay
Free
Intel should focus on capturing this customer group as well, as the market segment of large companies has become quite saturated fared with high possibilities of growth. In this regard, the company can design cheaper and less sophisticated products to suit the requirements of this group of customers.
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Market for Health Insurance and Competition Marketing Essay
2 pages (583 words) , Download 2 , Essay
Free
Few companies dominate the market, hence lowering the competitiveness of this industry. Other smaller insurers find it cumbersome to enter the market given the substantial barriers posed by the existing companies. Given the rising costs of health care in America, the health market challenges the federal and state governments. 
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Research Planning of the Travel Lodge Hotel in the UK Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
The research criteria of the company are based on understanding how it can improve the usage of social media so that there is more of interaction with the existing customers. The goal of the research is to compare the social media and digital communication platform that is used by other players in the hotel industry.
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Brand Storytelling, Integrated Advertising, Promotion, and Marketing Marketing Essay
2 pages (770 words) , Download 8 , Essay
Free
Storytelling is an effective way of content marketing. Customers will always look for content that relates to their interests, and informs and entertains them. Through storytelling, companies are in a better position to connect with their prospective customers if the content stories are meaningful and effective.
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Hofstedes Marketing Execution Strategy Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
The dilemma existing both at the national and international level and at the divided opinion on standardizing advertising for reasons of efficiency and adapting to the national as well as motives of consumers to enhance effectiveness remains the leading cause behind the study of culture for comprehending global marketing strategies.
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Contemporary Issues in Indonesia Marketing Assignment
10 pages (2770 words) , Download 3 , Assignment
Free
The Indonesian market provides a large consumer base from rural as well as an urban market which may prove advantageous for Big W. the paper will be assessing economic, political, legal as well as cultural aspects of the country and determine potential benefits and threats for Big W in the Indonesian market.
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Market Segmentation, Targeting and Positioning Marketing Essay
6 pages (1936 words) , Download 2 , Essay
Free
The contemporary business niche demands that organizations understand customer tastes and find ways to develop products that satisfy them. While there still exist organizations that use mass marketing as a push strategy to create a global demand for their brands, it is clear that this approach is no longer efficient.
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Clean Edge Marketing Case Study
2 pages (602 words) , Download 6 , Case Study
Free
Paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. It entered the non-disposable razor market in 1962 and became a prestigious brand quickly. The revenue from non-disposable razors and refill cartridges in the U.S. contributed $170 million in revenue, a gross profit of $92 million, and an operating profit of $26 million in 2009.
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Pop-Tarts Brand Analysis Project Marketing Research Paper
4 pages (1358 words) , Download 2 , Research Paper
Free
In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use visual, audio, and print media in order to reach the target market. This would play a significant role in increasing the overall sales of the company.
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Marketing Draft of Haier Group Marketing Essay
6 pages (2056 words) , Download 8 , Essay
Free
Haier Group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown, and IT products. Having been operation since 1984, it has grown from supplying refrigerators in China to supplying its products to at least 100 countries in the world. The company provides the customers with quality products at affordable prices.
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Role of Place, Promotion, Product, Segmentation, Targeting, and Positioning Marketing Case Study
5 pages (1315 words) , Download 3 , Case Study
Free
The place is a critical factor within the marketing mix and its deals with overall business strategies. This strategy can be associated with acquiring goods from a particular location and then transferring it to the customer’s location. Demographic characteristics of customers are basically outlined in order to represent the place factor of the marketing mix. 
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A case study requirs reading an artical first, see the detailed information below Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
With such technology use, the logistics costs previously incurred by the companies are reduced or even completely eliminated while the people gain more money for their produces. The challenges however include training people on technology
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Rational Decision-Making in Business Organizations Marketing Essay
2 pages (790 words) , Download 2 , Essay
Free
The author of the paper will begin with the statement that currently, there are no toasters that allow the user to see the color changes that are taking place during the toasting process. Therefore, by having a product that will allow for this, a unique aspect may draw potential buyers to it with the overall outcome being increased sales (Simons, 2011).
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The Good and Evil Side of Digital Marketing Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Marketers are faced with the challenges of having to adapt quickly to the vast explosion of digital marketing. Digital marketing is the technique that is used for the promotion of products and services using database-driven online distribution channels so as to reach the consumers in a relevant, cost-effective, and personal manner.
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How to attract women customers and target market in beverage operation Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, an excellent location, general outlook of a business and the suitability of element design in performing the task of attraction of customers to purchase products are as well issues, of equivalent significance. Thus, the core mandate of
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An Increasing Popularity of Digital Mediums in Marketing Marketing Assignment
4 pages (1198 words) , Download 3 , Assignment
Free
Fulfillment and customer service are important as the last step of the direct marketing process because they both provide the direct marketer with the chance to communicate directly with the customer through the use of additional promotional catalogs and materials. Attentiveness to detail generates future business for the direct marketer.
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Geek Squad: A New Business for a New Environment Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Therefore, Geek Squad took this opportunity and combined it with other services such as repairs to penetrate the competitive market. Changes in technological environment played a significant role in the establishment of Geek Squad. This is
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Kia company Marketing Research Paper
1 pages (250 words) , Download 5 , Research Paper
Free
452). A possible strategy for KIA motors would include addition of an attribute as a part of a cognitive based strategy towards changing customer attitudes (Schiffman &
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Apple Products Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the
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Successful Nokia Product Launch Marketing Essay
8 pages (2413 words) , Download 2 , Essay
Free
The event planners in South Africa will have to analyse the event after the launch of the two phones and then enlist areas where they feel they did better and areas where their performance was wanting. This information will enable them to plan future launch events that are more successful and attain all the set objectives.
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Market Structure Models Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The various market structures are quite significant since the degree of their competition affects the welfare of the consumers either through benefiting them or through disadvantaging them. Market structure models are also significant owing to the performance and behavior they influence companies in the industry.
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Fratelli Carli: Growth Options for a Family Business Marketing Case Study
5 pages (1460 words) , Download 2 , Case Study
Free
The business plan investigates the market in which the company operates with the view of establishing the most desirable undertakings that may not only revive but also increase the company’s market share. The plan carries out extensive market analysis, market research, and SWOT analysis among other features of both the company and the market in order to develop an effective marketing plan
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Opening Walmart in Saudi Arabia Marketing Essay
14 pages (4078 words) , Download 3 , Essay
Free
Saudi Arabia sees an influx of approximately 2.5 pilgrims for the Hajj every year. (Macadam and Al-Khatib) This is a major shot in the arm for the retail sector as it sees new customers every year, many of them coming from countries that already have Walmart. Hence, it is convenient for these pilgrims to rely on Walmart as it is a renowned international brand.
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Discussing Marketing Strategies Asics and Lululemon Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
Free
 Marketing strategy is the ideological concepts that the company applies in marketing its goods and services to reach the different customers in different geographical regions. Different methodologies are applied in respect with the target customers that the company aims at supplying the products as well as service delivery (Cadogan, 2009).
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