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Marketing Essays

Result for Subject Marketing:
19914 essays
Companys Market Analysis Marketing Report
9 pages (2362 words) , Download 4 , Report
Free
Sofas, dining furniture, office chairs, and desks are some of the popular products that they supply through their high street stores. To keep the customers happy and satisfied, EKON maintains the quality of its furniture. But then again, an organization has to be innovative and come up with new products to attract more customers.
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Assignment 2 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power – O need to carry in order to be
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Nike as an Innovative Company Marketing Essay
1 pages (306 words) , Download 3 , Essay
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The development has been immensely important as Nike has taken the technological aspect in consideration in each and every area of growth. Its assistance within sports events and athletes’ professional lives suggests that Nike has not only emphasized upon the playing area but also the personal realms of the people who play the game.
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Marketing Management Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The outlets are located in 13 different countries, including Singapore, Indonesia, China, Kuwait, Oman, the Philippines, Malaysia, Hong Kong, India, Thailand, Korea, Vietnam, and Bahrain. BreadTalk was
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Evaluates the main developments( history) of customer relationship Marketing Literature review
1 pages (250 words) , Download 2 , Literature review
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Most companies were not clever regarding having individualized customer relationships before the coming of customer relationship (Buttle 2008). The following literature review looks at the developments of customer relationship. The early edition of
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Economic Situations in China and Greece Marketing Research Paper
5 pages (1305 words) , Download 2 , Research Paper
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China’s economic situation over the last 3 years will be measured using macroeconomic indicators like GDP, GNP, PPP, Inflation rate and Interest rate. China’s real growth rate of GDP was 10.4 % in the year 2010. In this year the country ends with a GDP of 6.1 trillion US dollars. In 2011 the percentage reduced to 9.2% while the GDP hits 7.49 trillion US dollars.
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Enterprise System: Case of Peets Coffee and Tea Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
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Peet’s coffee and tea, founded in 1966 are a good example of a business in this category. The company has grown to have close to two hundred stores. In addition, the company plans to open new stores to take high-quality coffee close to its clients. However, the current software systems make it challenging for Peet’s coffee and tea to operate.
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On the Internet tax and whether Arizona should or should not repeal its law taxing online sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Most federal state governments such as California and Mississippi are recently making considerations on the best way to impose the online sales taxes.
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Performance of the Share Prices of BP PLC Marketing Essay
8 pages (2263 words) , Download 2 , Essay
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BP PLC is divided into two segments, namely refining and marketing; and exploration and production. It is noticed that the share price of the company has fluctuated over the period of 2000-2013. The reason for this fluctuation is elaborated in the report by considering each year’s share price performance.
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Sex in Advertising Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author states that the advertisers have been reminding the society that female body is valuable, and something that must be revealed. All beauty products in the market are accompanied by almost fully naked female bodies. Famous brands and celebrities also contribute to this sex-oriented marketing system.
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Intel and the Microprocessor Industry in 2014 Marketing Essay
8 pages (2545 words) , Download 4 , Essay
Free
Intel should focus on capturing this customer group as well, as the market segment of large companies has become quite saturated fared with high possibilities of growth. In this regard, the company can design cheaper and less sophisticated products to suit the requirements of this group of customers.
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Market for Health Insurance and Competition Marketing Essay
2 pages (583 words) , Download 2 , Essay
Free
Few companies dominate the market, hence lowering the competitiveness of this industry. Other smaller insurers find it cumbersome to enter the market given the substantial barriers posed by the existing companies. Given the rising costs of health care in America, the health market challenges the federal and state governments. 
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Research Planning of the Travel Lodge Hotel in the UK Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
The research criteria of the company are based on understanding how it can improve the usage of social media so that there is more of interaction with the existing customers. The goal of the research is to compare the social media and digital communication platform that is used by other players in the hotel industry.
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Brand Storytelling, Integrated Advertising, Promotion, and Marketing Marketing Essay
2 pages (770 words) , Download 8 , Essay
Free
Storytelling is an effective way of content marketing. Customers will always look for content that relates to their interests, and informs and entertains them. Through storytelling, companies are in a better position to connect with their prospective customers if the content stories are meaningful and effective.
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Hofstedes Marketing Execution Strategy Marketing Essay
5 pages (1491 words) , Download 2 , Essay
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The dilemma existing both at the national and international level and at the divided opinion on standardizing advertising for reasons of efficiency and adapting to the national as well as motives of consumers to enhance effectiveness remains the leading cause behind the study of culture for comprehending global marketing strategies.
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Contemporary Issues in Indonesia Marketing Assignment
10 pages (2770 words) , Download 3 , Assignment
Free
The Indonesian market provides a large consumer base from rural as well as an urban market which may prove advantageous for Big W. the paper will be assessing economic, political, legal as well as cultural aspects of the country and determine potential benefits and threats for Big W in the Indonesian market.
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Market Segmentation, Targeting and Positioning Marketing Essay
6 pages (1936 words) , Download 2 , Essay
Free
The contemporary business niche demands that organizations understand customer tastes and find ways to develop products that satisfy them. While there still exist organizations that use mass marketing as a push strategy to create a global demand for their brands, it is clear that this approach is no longer efficient.
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Clean Edge Marketing Case Study
2 pages (602 words) , Download 6 , Case Study
Free
Paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. It entered the non-disposable razor market in 1962 and became a prestigious brand quickly. The revenue from non-disposable razors and refill cartridges in the U.S. contributed $170 million in revenue, a gross profit of $92 million, and an operating profit of $26 million in 2009.
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Pop-Tarts Brand Analysis Project Marketing Research Paper
4 pages (1358 words) , Download 2 , Research Paper
Free
In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use visual, audio, and print media in order to reach the target market. This would play a significant role in increasing the overall sales of the company.
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Marketing Draft of Haier Group Marketing Essay
6 pages (2056 words) , Download 8 , Essay
Free
Haier Group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown, and IT products. Having been operation since 1984, it has grown from supplying refrigerators in China to supplying its products to at least 100 countries in the world. The company provides the customers with quality products at affordable prices.
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Role of Place, Promotion, Product, Segmentation, Targeting, and Positioning Marketing Case Study
5 pages (1315 words) , Download 3 , Case Study
Free
The place is a critical factor within the marketing mix and its deals with overall business strategies. This strategy can be associated with acquiring goods from a particular location and then transferring it to the customer’s location. Demographic characteristics of customers are basically outlined in order to represent the place factor of the marketing mix. 
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A case study requirs reading an artical first, see the detailed information below Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
With such technology use, the logistics costs previously incurred by the companies are reduced or even completely eliminated while the people gain more money for their produces. The challenges however include training people on technology
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Rational Decision-Making in Business Organizations Marketing Essay
2 pages (790 words) , Download 2 , Essay
Free
The author of the paper will begin with the statement that currently, there are no toasters that allow the user to see the color changes that are taking place during the toasting process. Therefore, by having a product that will allow for this, a unique aspect may draw potential buyers to it with the overall outcome being increased sales (Simons, 2011).
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The Good and Evil Side of Digital Marketing Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Marketers are faced with the challenges of having to adapt quickly to the vast explosion of digital marketing. Digital marketing is the technique that is used for the promotion of products and services using database-driven online distribution channels so as to reach the consumers in a relevant, cost-effective, and personal manner.
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How to attract women customers and target market in beverage operation Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, an excellent location, general outlook of a business and the suitability of element design in performing the task of attraction of customers to purchase products are as well issues, of equivalent significance. Thus, the core mandate of
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An Increasing Popularity of Digital Mediums in Marketing Marketing Assignment
4 pages (1198 words) , Download 3 , Assignment
Free
Fulfillment and customer service are important as the last step of the direct marketing process because they both provide the direct marketer with the chance to communicate directly with the customer through the use of additional promotional catalogs and materials. Attentiveness to detail generates future business for the direct marketer.
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Geek Squad: A New Business for a New Environment Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Therefore, Geek Squad took this opportunity and combined it with other services such as repairs to penetrate the competitive market. Changes in technological environment played a significant role in the establishment of Geek Squad. This is
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Kia company Marketing Research Paper
1 pages (250 words) , Download 5 , Research Paper
Free
452). A possible strategy for KIA motors would include addition of an attribute as a part of a cognitive based strategy towards changing customer attitudes (Schiffman &
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Apple Products Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the
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Successful Nokia Product Launch Marketing Essay
8 pages (2413 words) , Download 2 , Essay
Free
The event planners in South Africa will have to analyse the event after the launch of the two phones and then enlist areas where they feel they did better and areas where their performance was wanting. This information will enable them to plan future launch events that are more successful and attain all the set objectives.
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Market Structure Models Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The various market structures are quite significant since the degree of their competition affects the welfare of the consumers either through benefiting them or through disadvantaging them. Market structure models are also significant owing to the performance and behavior they influence companies in the industry.
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Fratelli Carli: Growth Options for a Family Business Marketing Case Study
5 pages (1460 words) , Download 2 , Case Study
Free
The business plan investigates the market in which the company operates with the view of establishing the most desirable undertakings that may not only revive but also increase the company’s market share. The plan carries out extensive market analysis, market research, and SWOT analysis among other features of both the company and the market in order to develop an effective marketing plan
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Opening Walmart in Saudi Arabia Marketing Essay
14 pages (4078 words) , Download 3 , Essay
Free
Saudi Arabia sees an influx of approximately 2.5 pilgrims for the Hajj every year. (Macadam and Al-Khatib) This is a major shot in the arm for the retail sector as it sees new customers every year, many of them coming from countries that already have Walmart. Hence, it is convenient for these pilgrims to rely on Walmart as it is a renowned international brand.
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Discussing Marketing Strategies Asics and Lululemon Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
Free
 Marketing strategy is the ideological concepts that the company applies in marketing its goods and services to reach the different customers in different geographical regions. Different methodologies are applied in respect with the target customers that the company aims at supplying the products as well as service delivery (Cadogan, 2009).
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Standardization and Adaptation According to the International Markets Marketing Essay
12 pages (3547 words) , Download 2 , Essay
Free
Apple adapted the pricing strategy of charging premium prices, however; it adapted a two-tiered strategy for its distribution. It patched up with the major telecom companies in markets like US and EU whereas, in other markets, it offered the same products however without actually binding customers to link with any particular telecom company.
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Cost Structure for Producing 8 Oz Juicy Creme Lotion Marketing Assignment
10 pages (2807 words) , Download 2 , Assignment
Free
The purpose of marketing planning is to focus on the adherence to competitive advantages. Marketing planning is the planned application of marketing resources to ensure the organizational objectives. The primary objective is to identify an attractive segment for a new product along with developing a marketing mix strategy.
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Key Approaches of the Negotiation Process Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The GPS Guide produced by SensoMat would also be analyzed based on the different needs and interests of the stakeholder groups and customers depending on the nature of sophistication generated in the products. Competitive analysis of the product would be carried out through comparing the benefits generated with that of the other stakeholder groups.
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Marketing Plan Marketing Coursework
6 pages (1562 words) , Download 2 , Coursework
Free
The code of ethics which I will follow will be aligned towards the accounting field. I will follow the required ethical code as in accounting field ethical issues are a major area of concern. I would not support any form of illegality within the system where I am working and perform all financial data analysis as per set norms and standards.
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Mark and Spencer Analysis Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
The two founders came up with the concept of selling clothing, home appliances, and food products as well. Needless to say, its market level especially in the international profile has been gradually growing due to its strong marketing strategy and the ever-increasing demands of its products especially in the British market, which is home to the company (Benoit & Lenos, 2011).
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Major Fashion Marketing & Management Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.
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New product development Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With regard to the concept on estimating sales, it is therefore important to consider who will definitely buy the product, who would probably buy, who might or might not buy, probably would not buy, and definitely would not buy. The first concept generated about the
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Social Media Marketing for KOPI Restaurants Marketing Research Paper
8 pages (2226 words) , Download 2 , Research Paper
Free
The current approach being proposed for the restaurant has a better understanding of the specific needs of young people, something that will work in favour of the restaurant. The strategies that have been developed provide answers to many of the issues that have faced KOPI restaurant in its marketing approaches for Indonesian food and culture.
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Digital Marketing Tactics Marketing Case Study
4 pages (1104 words) , Download 5 , Case Study
Free
Among the core marketing tactics of CrossFit Burke is their website, particularly designed to drive conversions. The Cross-fit Burke website has all the information potential clients need to know about the organization (Cross- Fit Burke, 1). Moreover, members can access their personal accounts from the website.
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Value-Based Purchasing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
            The initial step companies frequently adopt toward a value-added approach to purchasing management activities is to set up quantifiable, corporate-wide purchasing management objectives that head straightforwardly to high-level corporate objectives. These objectives may emerge from benchmarking practices, internal audits, or evaluations carried out by an external consultant (Leftwich 2004).
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Week 5 Discussion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Many companies modify the product in order to extend its life cycle to make the most out of the product. Marketers use various ways to extend the life cycle of a product. A product can be repositioned in the market by making
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Market Segmentation Marketing Essay
2 pages (600 words) , Download 5 , Essay
Free
It is important to note that integrating marketing mix elements in market segmentation come in scores of ways. Market segmentation and segmentation characteristics provide an exciting opportunity to promote the business at the same time enable a business to meet and at instances surpass clients’ expectations.
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Factors that Have the Most Influence in Consumers Buying Decision Marketing Essay
1 pages (322 words) , Download 3 , Essay
Free
A study carried out recently comprising of consumers from different designations shown that the central focus that attributes to consumers’ buying choices is needs, lifestyles, and processes of purchasing. Using a cognitive marketing plan, the research established that one of the most rampant factors determining the choice of to buy or not to buy by consumers is the force of abundance.
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How Elements of the Marketing Mix Affect Consumers Choices Marketing Essay
2 pages (626 words) , Download 2 , Essay
Free
The marketing mix is one of the marketing tools that have traditionally been used by firms and marketers in achieving their intended objectives. This tool serves a significant role in the marketing of either products or services and influences organizational growth in general. There are four distinct marketing mix elements namely; product, price, promotion and price.
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Re-Launching the Brand Ralph Lauren Rugby Marketing Essay
8 pages (2171 words) , Download 2 , Essay
Free
Ralph Lauren is a global business organization that ventures in the marketing and distribution of lifestyle products such as apparel, accessories, fragrance collections for men and women, wears for children, and home furnishings. Its brands such as Ralph Lauren Rugby, Club Monaco, and Polo are familiar and have performed fairly in the lifestyle business environment.
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Modern International Trade and Globalisation Marketing Essay
14 pages (3983 words) , Download 3 , Essay
Free
Trade enlarges the scope of knowledge spillovers. Trade can enhance competition in the local market. These dynamic benefits are particularly important for developing countries because most innovations take place in a small number of advanced economies and are later transferred to the rest of the world. Trade enriches the process of technology diffusion.
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