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Marketing Essays

Result for Subject Marketing:
19897 essays
Clean Edge Marketing Case Study
2 pages (602 words) , Download 6 , Case Study
Free
Paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. It entered the non-disposable razor market in 1962 and became a prestigious brand quickly. The revenue from non-disposable razors and refill cartridges in the U.S. contributed $170 million in revenue, a gross profit of $92 million, and an operating profit of $26 million in 2009.
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Pop-Tarts Brand Analysis Project Marketing Research Paper
4 pages (1358 words) , Download 2 , Research Paper
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In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use visual, audio, and print media in order to reach the target market. This would play a significant role in increasing the overall sales of the company.
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Marketing Draft of Haier Group Marketing Essay
6 pages (2056 words) , Download 8 , Essay
Free
Haier Group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown, and IT products. Having been operation since 1984, it has grown from supplying refrigerators in China to supplying its products to at least 100 countries in the world. The company provides the customers with quality products at affordable prices.
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Role of Place, Promotion, Product, Segmentation, Targeting, and Positioning Marketing Case Study
5 pages (1315 words) , Download 3 , Case Study
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The place is a critical factor within the marketing mix and its deals with overall business strategies. This strategy can be associated with acquiring goods from a particular location and then transferring it to the customer’s location. Demographic characteristics of customers are basically outlined in order to represent the place factor of the marketing mix. 
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A case study requirs reading an artical first, see the detailed information below Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
With such technology use, the logistics costs previously incurred by the companies are reduced or even completely eliminated while the people gain more money for their produces. The challenges however include training people on technology
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Rational Decision-Making in Business Organizations Marketing Essay
2 pages (790 words) , Download 2 , Essay
Free
The author of the paper will begin with the statement that currently, there are no toasters that allow the user to see the color changes that are taking place during the toasting process. Therefore, by having a product that will allow for this, a unique aspect may draw potential buyers to it with the overall outcome being increased sales (Simons, 2011).
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The Good and Evil Side of Digital Marketing Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Marketers are faced with the challenges of having to adapt quickly to the vast explosion of digital marketing. Digital marketing is the technique that is used for the promotion of products and services using database-driven online distribution channels so as to reach the consumers in a relevant, cost-effective, and personal manner.
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How to attract women customers and target market in beverage operation Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Additionally, an excellent location, general outlook of a business and the suitability of element design in performing the task of attraction of customers to purchase products are as well issues, of equivalent significance. Thus, the core mandate of
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An Increasing Popularity of Digital Mediums in Marketing Marketing Assignment
4 pages (1198 words) , Download 3 , Assignment
Free
Fulfillment and customer service are important as the last step of the direct marketing process because they both provide the direct marketer with the chance to communicate directly with the customer through the use of additional promotional catalogs and materials. Attentiveness to detail generates future business for the direct marketer.
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Geek Squad: A New Business for a New Environment Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Therefore, Geek Squad took this opportunity and combined it with other services such as repairs to penetrate the competitive market. Changes in technological environment played a significant role in the establishment of Geek Squad. This is
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Kia company Marketing Research Paper
1 pages (250 words) , Download 5 , Research Paper
Free
452). A possible strategy for KIA motors would include addition of an attribute as a part of a cognitive based strategy towards changing customer attitudes (Schiffman &
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Apple Products Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Since the inception of Apple I in July 1976, there have been numerous developments in the Apple industry. Considering the history of Apple products, the company begun by introducing the Apple I in the
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Successful Nokia Product Launch Marketing Essay
8 pages (2413 words) , Download 2 , Essay
Free
The event planners in South Africa will have to analyse the event after the launch of the two phones and then enlist areas where they feel they did better and areas where their performance was wanting. This information will enable them to plan future launch events that are more successful and attain all the set objectives.
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Market Structure Models Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The various market structures are quite significant since the degree of their competition affects the welfare of the consumers either through benefiting them or through disadvantaging them. Market structure models are also significant owing to the performance and behavior they influence companies in the industry.
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Fratelli Carli: Growth Options for a Family Business Marketing Case Study
5 pages (1460 words) , Download 2 , Case Study
Free
The business plan investigates the market in which the company operates with the view of establishing the most desirable undertakings that may not only revive but also increase the company’s market share. The plan carries out extensive market analysis, market research, and SWOT analysis among other features of both the company and the market in order to develop an effective marketing plan
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Opening Walmart in Saudi Arabia Marketing Essay
14 pages (4078 words) , Download 3 , Essay
Free
Saudi Arabia sees an influx of approximately 2.5 pilgrims for the Hajj every year. (Macadam and Al-Khatib) This is a major shot in the arm for the retail sector as it sees new customers every year, many of them coming from countries that already have Walmart. Hence, it is convenient for these pilgrims to rely on Walmart as it is a renowned international brand.
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Discussing Marketing Strategies Asics and Lululemon Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
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 Marketing strategy is the ideological concepts that the company applies in marketing its goods and services to reach the different customers in different geographical regions. Different methodologies are applied in respect with the target customers that the company aims at supplying the products as well as service delivery (Cadogan, 2009).
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Standardization and Adaptation According to the International Markets Marketing Essay
12 pages (3547 words) , Download 2 , Essay
Free
Apple adapted the pricing strategy of charging premium prices, however; it adapted a two-tiered strategy for its distribution. It patched up with the major telecom companies in markets like US and EU whereas, in other markets, it offered the same products however without actually binding customers to link with any particular telecom company.
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Cost Structure for Producing 8 Oz Juicy Creme Lotion Marketing Assignment
10 pages (2807 words) , Download 2 , Assignment
Free
The purpose of marketing planning is to focus on the adherence to competitive advantages. Marketing planning is the planned application of marketing resources to ensure the organizational objectives. The primary objective is to identify an attractive segment for a new product along with developing a marketing mix strategy.
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Key Approaches of the Negotiation Process Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The GPS Guide produced by SensoMat would also be analyzed based on the different needs and interests of the stakeholder groups and customers depending on the nature of sophistication generated in the products. Competitive analysis of the product would be carried out through comparing the benefits generated with that of the other stakeholder groups.
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Marketing Plan Marketing Coursework
6 pages (1562 words) , Download 2 , Coursework
Free
The code of ethics which I will follow will be aligned towards the accounting field. I will follow the required ethical code as in accounting field ethical issues are a major area of concern. I would not support any form of illegality within the system where I am working and perform all financial data analysis as per set norms and standards.
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Mark and Spencer Analysis Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
The two founders came up with the concept of selling clothing, home appliances, and food products as well. Needless to say, its market level especially in the international profile has been gradually growing due to its strong marketing strategy and the ever-increasing demands of its products especially in the British market, which is home to the company (Benoit & Lenos, 2011).
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Major Fashion Marketing & Management Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.
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New product development Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With regard to the concept on estimating sales, it is therefore important to consider who will definitely buy the product, who would probably buy, who might or might not buy, probably would not buy, and definitely would not buy. The first concept generated about the
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Social Media Marketing for KOPI Restaurants Marketing Research Paper
8 pages (2226 words) , Download 2 , Research Paper
Free
The current approach being proposed for the restaurant has a better understanding of the specific needs of young people, something that will work in favour of the restaurant. The strategies that have been developed provide answers to many of the issues that have faced KOPI restaurant in its marketing approaches for Indonesian food and culture.
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Digital Marketing Tactics Marketing Case Study
4 pages (1104 words) , Download 5 , Case Study
Free
Among the core marketing tactics of CrossFit Burke is their website, particularly designed to drive conversions. The Cross-fit Burke website has all the information potential clients need to know about the organization (Cross- Fit Burke, 1). Moreover, members can access their personal accounts from the website.
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Value-Based Purchasing Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
            The initial step companies frequently adopt toward a value-added approach to purchasing management activities is to set up quantifiable, corporate-wide purchasing management objectives that head straightforwardly to high-level corporate objectives. These objectives may emerge from benchmarking practices, internal audits, or evaluations carried out by an external consultant (Leftwich 2004).
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Week 5 Discussion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Many companies modify the product in order to extend its life cycle to make the most out of the product. Marketers use various ways to extend the life cycle of a product. A product can be repositioned in the market by making
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Market Segmentation Marketing Essay
2 pages (600 words) , Download 5 , Essay
Free
It is important to note that integrating marketing mix elements in market segmentation come in scores of ways. Market segmentation and segmentation characteristics provide an exciting opportunity to promote the business at the same time enable a business to meet and at instances surpass clients’ expectations.
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Factors that Have the Most Influence in Consumers Buying Decision Marketing Essay
1 pages (322 words) , Download 3 , Essay
Free
A study carried out recently comprising of consumers from different designations shown that the central focus that attributes to consumers’ buying choices is needs, lifestyles, and processes of purchasing. Using a cognitive marketing plan, the research established that one of the most rampant factors determining the choice of to buy or not to buy by consumers is the force of abundance.
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How Elements of the Marketing Mix Affect Consumers Choices Marketing Essay
2 pages (626 words) , Download 2 , Essay
Free
The marketing mix is one of the marketing tools that have traditionally been used by firms and marketers in achieving their intended objectives. This tool serves a significant role in the marketing of either products or services and influences organizational growth in general. There are four distinct marketing mix elements namely; product, price, promotion and price.
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Re-Launching the Brand Ralph Lauren Rugby Marketing Essay
8 pages (2171 words) , Download 2 , Essay
Free
Ralph Lauren is a global business organization that ventures in the marketing and distribution of lifestyle products such as apparel, accessories, fragrance collections for men and women, wears for children, and home furnishings. Its brands such as Ralph Lauren Rugby, Club Monaco, and Polo are familiar and have performed fairly in the lifestyle business environment.
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Modern International Trade and Globalisation Marketing Essay
14 pages (3983 words) , Download 3 , Essay
Free
Trade enlarges the scope of knowledge spillovers. Trade can enhance competition in the local market. These dynamic benefits are particularly important for developing countries because most innovations take place in a small number of advanced economies and are later transferred to the rest of the world. Trade enriches the process of technology diffusion.
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Promoting Smoke Detectors in Chile Marketing Assignment
5 pages (1469 words) , Download 2 , Assignment
Free
The main means that will be used for advertising a product is TV stations, radio, the use of the internet, and print media. On a general note, the main objective since it is a new product in the industry from our organization is to effectively make the product known to the targeted group and let them know how they can be able to get the product.
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The Necessity of Marketing Environments in Samsung Company Marketing Assignment
9 pages (2424 words) , Download 3 , Assignment
Free
Samsung is an old player in the electronic and computer sector, to rebuild in these sectors. The company has a vast product of lines including television sets, computers, information technology-related and many more. Due to the laziness of Samsung, small companies like Acer strongly become powerful in this segment.
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How to Help Samsung Avoid a Premature Decline of Smart Watch Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Wristwatches have always been associated with timekeeping. These gadgets have had their own product life cycle with the arrival of automatic watches being considered as a major development. A wristwatch that reveals time only appears to be a product of the bygone era. Advancements in technology have led to the advent of smartwatches which are used for many other purposes.
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Discussion board week 2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
In addition, it requires training employees on the new system that is cumbersome and some employees might be hesitant to adopt the system. It is important for the organization to have a long-term strategy in regards to technology. The management may hire
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Blackberry Mobile Company Marketing Statistics Project
8 pages (2000 words) , Download 2 , Statistics Project
Free
The blackberry has a very dedicated team and consequently excellent customer care. There are those on the premises who direct customers around, give advice where necessary as to ensure that the customer is well attended to. We also have agents online who by way of chatting can easily give directions or any assistance whatsoever to customers.
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Blackberry Mobile Company Marketing Essay
1 pages (256 words) , Download 2 , Essay
Free
A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.
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Automotive Market of the United States - Eco-Zen Marketing Research Paper
5 pages (1633 words) , Download 3 , Research Paper
Free
Various new and advanced features of automobiles have been introduced by these manufacturers over the last few years but none of them has come up with a car that runs on water (“The Automotive Industry in the United States”). Fuel charges are increasing day by day and consumers are getting more aware of the benefits of eco-friendly products.
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Appropriate Pricing Method for the Two Brands - Del Monte and Netflix Marketing Research Paper
3 pages (934 words) , Download 4 , Research Paper
Free
The paper evaluates the most appropriate pricing method for the two brands -Del Monte and Netflix, also compares and contrasts the two. Pricing strategy is one of the essential parts of the business strategy or business plan of any company. This is because the volume of profit and revenue depends upon the pricing strategy of any company.
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Country Branding Marketing Speech or Presentation
1 pages (339 words) , Download 2 , Speech or Presentation
Free
For this reason, it should be rooted in the reality and connect with citizens as well as the world. A strong country brand helps to boost exports, tourism, foreign direct investment, and public diplomacy. A good example is Rwanda, and the genocide was extremely damaging to the country’s image at international and regional levels.
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Pricing Analysis Paper Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
a) The effect of change in fixed price on the profit maximizing point in addition to profit , revenue, and elasticity at the point of maximum profit is that the total cost will increase . This means ultimately the breakeven point will
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Corporate Strategy and Strategic Marketing Marketing Essay
14 pages (3857 words) , Download 2 , Essay
Free
Strategy refers to a plan to achieve specific objectives over a long time. Strategic marketing, therefore, refers to the idea of making long-term marketing plans to attain specific marketing targets. For instance, the marketing target of Apple Inc. is to become the market leader by supplying products that best satisfy consumers than all the other players in the industry (Reder 2009).
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Stock Market of China and USA Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Financial systems, just like political systems, require checks and balances to ensure that no part of the system becomes too powerful. But US policy-makers, driven by an ideological belief in the virtues of unfettered free markets, sat idly by as capital markets, and the investment banks that dominate them, systematically eroded every attempt to control them.
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Hospitality Strategic Marketing Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The owner has to portray a unique and positive image to the customers so as to be better positioned to make a clear distinction between her bakery and the other competitors such as Starbucks and Au Bon Pain. Given that these competitors do offer the baked sweet goods, they, however, do not specialize in them which is one competitive advantage to her bakery.
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Psychological (market segmentation) of Hong Kong Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Foxall et al. (1998) stated that the term psychological location is used in order to show ‘the attitudes, personality, information processing style and
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Customer Loyalty at Ritz Carlton Hotel Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
According to Ritz Carlton, a loyal customer is one who shows an intention of coming back to the hotel and the customer`s willingness to behave in a manner as to suggest he is
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Nordstrom Unique Selling Proposition Marketing Assignment
2 pages (731 words) , Download 3 , Assignment
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Reeves (1950) was the first scholar to talk about a unique selling proposition and he defined this into three parts: (1) each product must make a proposition to its customers, (2) the proposition must be one that the other competitors in the market do not offer, that is unique; (3) The proposition must be strong to pull over new customers (Warner 367-369).  
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Wal-Mart Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
It started out with advertising just like the other members of the industry who were using the newspapers but later changed when the results were dismal (Soderquist, 2005). It abandoned the strategy of advertising in the newspapers because
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