Integrated marketing communicatios and elements of promotion Mix - Coursework Example

Integrated Marketing Communications and Elements of Promotion Mix DEBATE Promotion is an important element of marketing mix that helps organizationsto inform the public about their products and services and at the same time persuade them to buy the same. Effective promotional strategy generates a desire amid customers and helps in increasing awareness about the products.Now-a-days, most of the promotional activities implemented by the firms are deceptive and are driven by self-interest to earn profit.

Through various advertisement mediums they try to present their products as the best in front of their target customers to promote sales and maximize profit. They promote their products with the use of tricky words and tag lines like ‘greatest’, ‘finest’ and ‘best’, which are always not true about the product. Companies use certain liberties in promoting, which may not be deceptive in front of law but can mislead innocent customers (Thompson 52-56).JUSTIFICATIONSPublic relation attempts to establish a cordial relation with mutual understanding amid organization and public.

It creates a good positive image as well as help to counter unfavorable events and rumors of organizations (SBDC, “Marketing - Promotion Strategy”). In order to counter the allegation against Achilles, the company can implement the following ideas:Firstly, Achilles can publicly disclose the ethical supply chain and information regarding their supplier, which can help to prove the legality of their source. Secondly, Achilles can communicate the allegation to be false to the public effectively through effectively using the various mass media available and also organize press interview or conference.

It should select effective spokespersons, who have strong audience influence, to comment on these ideas on live media and justify the same. Thirdly it can use various social media such as Facebook, Twitter and many more to communicate and promote their eco-friendly products and prove the allegation to be false.Works Cited“Marketing - Promotion Strategy.” Small Business Development Corporation (SBDC), 2014. Web. 26 Aug. 2014.Thompson, Robert S. “False Advertising and Unfair Competition.” Claims for Injunctive Relief under the Lanham Act (2011):52-56. Print.