Labels and Native Advertising - Case Study Example

The article comes to the conclusion that most people are base their sense of satisfaction and consumption on visual cues. When they are given a plate to eat, they feel satisfied when they consume all the food on the plate. It does not matter whether the food portion is large or small.
Did labels improve or worsen the overall taste of beer? Labels have a strong correlation with the overall taste of the beer. When the respondents were given beer without the labels, they were unable to discern their favorite label from the 6 provided. This shows that most consumers do not have a preference for a particular taste of beer. Rather, their preference was biased towards the label rather than the taste. This shows that people make beer buying decisions based on labels rather than taste.
What is Native Advertising? Native Advertising is becoming increasingly popular in today's world. In this form of advertising, the advertiser depends on the internet where the ad is placed in the context considering in mind the user's experience. An example of this is Pinterest where the advertiser places the ad as a pin rather than the traditional advertisement. Ads as pins are content placed in the context of the user's experience. Pins are more likely to be shared by users as compared to normal advertisements.