Marketing Requirements and Needs of the Organization - Essay Example

This is enabled since it is the plan that detects a marketing need and gap. It then provides a framework that develops strategies that would increase the marketing abilities of the organization. Both long terms and short-term marketing needs are addressed. However, a marketing plan strives to create a plan that caters to the marketing needs of an organization.

            In this case, the business is small, and the owner has a limited budget. Under these circumstances, the business can still develop a great marketing plan O'Brienn is of the assumption that small businesses can create small business plans that may not be long and costly (33). However, the plan should be precise based on its marketing needs. To suit the small budget, the marketing plan should exclude the requirements of a large workforce. A more affordable marketing tool such as online marketing should be considered. This may provide a less financial burden.