--i've got rhythm - Case Study Example

General Medical Sales force The workforce in this category is involved in enlightening and recapping the physicians on the pharmaceutical products that the company is offering. An expert within the drug treatment area must prescribe the drugs sold under this format. Specialty Drug Sales forceThe sales force in this area visit different physicians and inform them on the recent clinical trials as well as update them on the current drug dosage information. Due to this, biotechnology companies look for people with technical knowledge on certain areas in order to sell the products or else the company may choose to major on one drug.

Medical Device Sales forceThis category is convoluted in the sale of medical devices. The experts in this sector offer patients the service of specific technical programming of various machines. They also give information on machines to the medical personnel in charge of hospital machines. Sale optionsThe first option involved hiring a lot of direct sales force that would get to the market more deeply and market the products. This option would have a direct impact on the business since it would increase the market range.

This action would foster better relationship between the company and its customers due to direct contact. However, this option is disadvantageous since it lowers the morale of existing sales personnel.The second option involved creating clear-cut job descriptions between the sales people and the technical representatives. The salespeople focused on selling the machines that the technical team handled machine operation. This option could lead to increase in sales since each group could add more effort on their area of specialty.

However, creating a gap between these two groups would lead to dissatisfaction of customers.The third option involved focusing on the areas that had more probable customers. Concentrating on major market areas would result into high sales since the target was easy. However, this method left out the option of looking for new markets.The fourth option involved converting the sale force into a team that would work together to increase the sales. In this option, the sales specialist and a technical specialist would work together so that the rate of customer satisfaction would rise and consequently the number of sales would increase.

However, a major disadvantage is that the operational cost would be very high and hence profit rates would reduce.I would recommend the fourth option since it provides more room for growth in the company. Coordination ensures that everyone in the team has the knowledge on all aspects of the business and hence can work in the absence of another member.