Free

B2C Campaign of NASA Global Selfie - Assignment Example

Add to wishlist

Summary

The assignment "B2C Campaign of NASA Global Selfie" focuses on the critical analysis of the major issues in the B2C campaign of NASA Global Selfie. National Aeronautics and Space Administration (NASA) organized this campaign in honor of five earth missions in 2014…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER93.5% of users find it useful

Read Text Preview

Subject: Marketing
Type: Assignment
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 5
Author: crawford58

Extract of sample "B2C Campaign of NASA Global Selfie"

In these social media platforms, NASA could monitor the photos and select them to compile a mosaic image of the globe (Cole, 2014).

The target market comprised everyone on Earth. However, the person had to be aware of the campaign, have access to the internet, and possess a high-definition camera. The subject would then take a photo of self and post it to the recommended social media sites on or around April 22, 2014, under the hashtag #GlobalSelfie. In addition, there was no limitation on a person’s geographical location and any part of the globe was welcome. To participate in the event, one had to say where they were on Earth on Earth Day using a selfie and the response was overwhelming (Funk, 2013).

The message delivery synchronized with the will of people to participate in environmental preservation worldwide. Each picture in the mosaic image represented a pixel and the final image on May 22 represented a new earth. For NASA, the Global Selfie was a remarkable way of celebrating five missions intended around the Earth in 2014 particularly bolstering NASA’s Earth Right Now campaign (Garner, 2014). Releasing a global selfie on May 22, 2014, was a way of reinforcing the role of each one in monitoring the earth around them despite constant NASA satellite monitoring. Read More

CHECK THESE SAMPLES OF B2C Campaign of NASA Global Selfie

B2C Compared to B2B

E-business solution has helped us to categorize business processes as B2B or b2c.... The major difference between B2B (Business to Consumer) and b2c (Business to Customer) in terms of Internet or Website is the connection B2B enjoys being directly linked from Supply Chain Management.... (2006a) B2B websites serves as primary or direct link, which connect suppliers to suppliers or business-to-business while "b2c websites are intermediary portals that link customers to suppliers as its main concern is selling to the end user"....

4 Pages (1000 words) Essay

B2C to B2b Marketing Paper

An understanding of what is meant by business to consumer (b2c) and business to business (B2B) will show that they require different marketing approaches, that they have different business requirements and that they follow different growth trends and potentials.... raditionally, businesses begin as b2c but as they expand and look for new markets develop a B2B operations.... Though b2c and B2B's characteristics essentially remain the same, they have already exceeded their basic definitions....

4 Pages (1000 words) Essay

B2B and B2C Marketing

The author of the paper concludes that the demand in the B2B market varies widely from that in the b2c market.... However, for b2c marketing, the promotional techniques are advertising and other above the line (ATL) marketing techniques.... The example we have chosen to demonstrate the difference between B2B and b2c is the automotive industry.... The automotive industry may serve both the purposes, B2B and b2c.... If an automotive industry is manufacturing cars to be sold to the individual consumers, it is b2c market operation, and however, if ACE Car Rental, a car rental service provider, purchases a car from the same vendor (Toyota Motor Corporation Australia)....

4 Pages (1000 words) Assignment

A Media Relations Campaign for BBC

This paper ''A Media Relations campaign for BBC'' tells us that the BBC is the biggest in the world.... This competition was the beginning of the challenges and issues of the BBC Corporation that this paper seeks to address through a media relations campaign.... Its establishment was by the Royal Charter and its management relies on the license fee from its users and the families in the UK....

31 Pages (7750 words) Essay

Selfies

art of the allure of selfies is based on the fact that taking a selfie is considered to be a ridiculously easy affair.... Self-portraiture have generally been around for centuries, however, recent technological advances and the global proliferation of smartphones that are designed with built-in cameras and the capability of being able to instantaneously share photo's on social media have taken....

6 Pages (1500 words) Research Paper

History of selfie & self portrait

selfie relates to self-shot photo mostly taken using a mobile phone or a hand held camera and posted online on different social media sites including Instagram, Facebook, and Twitter1.... The first selfie taken resulted from use of a self-timer that entailed employed ancient camera.... In addition, introduction of contemporary android software applications that supports History of selfie and Self-Portrait History of selfie selfie relates to self-shot photo mostly taken using a mobile phone ora hand held camera and posted online on different social media sites including Instagram, Facebook, and Twitter1....

2 Pages (500 words) Essay

Difference between B2B and B2C Marketing

An author of the essay "Difference between B2B and b2c Marketing" discusses the point that both marketing activities are fundamentally different in terms of the style in which clients are approached and the presentation of the products and services.... B2B marketing and b2c marketing have therefore evolved into important areas of study in marketing.... The research has been carried out in respect of the B2B and b2c marketing strategies existing in the airline industry in reference to Qantas airlines (Basole and Rouse, 2008)....

6 Pages (1500 words) Essay

B2B, B2C, C2C and B2E Forms of E-commerce Web Sites to a Reasonable Extend

"B2B, b2c, C2C and B2E Forms of E-commerce Web Sites to a Reasonable Extend" paper argues that the evaluations of the websites have shed more light on how business are using their strength in reaching, attracting, and retaining a wide range of business partners whether corporate or individuals....

9 Pages (2250 words) Literature review