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Marketing Essays

Result for Subject Marketing:
19895 essays
Tipping and Tripping Points in Technology Marketing Assignment
2 pages (551 words) , Download 2 , Assignment
Free
In 1994 February, William Bratton was appointed as the police commissioner of New York City. In less than two years, he turned New York into the safest city in the nation. In the hope that Bratton can repeat his New York success Los Angeles hired him and it was now a common thing that Bratton changes the security system.
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Business-to-Business Marketing vs Business-to-Consumer Marketing Marketing Essay
12 pages (3288 words) , Download 2 , Essay
Free
B2B and B2C are terms obtained and promoted by the overall web for trade and e-Business deals. In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy.
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Crumbs bakeshop Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The philosophy of Crumbs Bake shop is to develop intense emotional connection with customers. The management endeavours hard to
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Personal Statement Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
This course will involve a contextual learning in a global context. Even though this course will mainly be based at Northwestern
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The Marketing Strategy Marketing Essay
1 pages (274 words) , Download 2 , Essay
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Customer acquisition, conversion, and retention are not only quite distinct from each other, but they also affect marketing strategies in different ways. For the marketer to reap the most out of the marketing strategy, he has to distinguish these three concepts so that he can optimize their strengths.
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Strategic Marketing Planning: a Grounded Investigation Marketing Essay
10 pages (3347 words) , Download 3 , Essay
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The research onion was created in order to provide an effective progression through which a research methodology can be designed (Saunder, 2011). An unreliable methodology will result in fallacious results and will weaken the value of the findings and result in a completely different image of the same phenomenon (Nummela, 2006).
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Sustainability Led Marketing in Small Business: Philips Lumileds Lighting Company Marketing Term Paper
8 pages (2395 words) , Download 3 , Term Paper
Free
Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve. To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures.
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Market Entry, Entry Barriers, and Location in the Context of German Foreign Investments in China Marketing Research Paper
12 pages (3398 words) , Download 3 , Research Paper
Free
Over the previous two decades, China has developed to be one of the potential countries for foreign direct investment (FDI), with countries like Germany emerging to be one the key investors. The potential for achieving the entrepreneur’s objective renders great interest to potential investors and policy-makers.
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Marketing Channels Issues: Coles Supermarket Marketing Essay
8 pages (2224 words) , Download 4 , Essay
Free
The success that business organizations are to achieve in the market in terms of how much profits they get highly depends on the marketing channels that they implement to ensure that the production and selling of their products are done effectively without losses or delay. A marketing channel comprises individuals and organizations that are involved in the process of making products.
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The Privacy Dilemma For Relationship Marketing In Consumer Markets Marketing Coursework
9 pages (2667 words) , Download 2 , Coursework
Free
With the environmental forces such as development in communications and information technologies as well as shifting social trends such as urbanization and overly busy lifestyles coupled with shifting paradigms of marketing from mass markets to “demystified” mini-markets, growth of direct marketing will continue through the coming decades.
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Marketing Plan for V8 Muscle Cars Marketing Case Study
9 pages (2523 words) , Download 2 , Case Study
Free
Ford’s new V8 Supercar model will also be entering into this market with the intended aims of further penetrating into a market dominated by Holden and Toyota. Based on our proposed marketing plan, we intend to penetrate into this market through price reduction as well as improvements in our quality.
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Marketing Methods in ALDI Company Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
 Aldi is an Australian retailer of food, drinks, and grocery that started its operations in January 2001 and is currently operating over 200 stores all over major Australian cities. According to its website, the company is also the recipient of the 2009 Australian Retailer of the Year due to its remarkable growth and development.
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The Recession in the Fashion Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The business environment has become unpredictable with a slow economy and consumers have turned to be extensively diverse, demanding, informed and technologically strong. The global meltdown has not spared the fashion industry also in any way. The fashion industry together with other textile products industry has undergone a downturn due to financial adversity.
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Marketing Audit of a Grocery Company Marketing Article
2 pages (764 words) , Download 2 , Article
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Amid the increasing cultural migration, interpenetration and resurgence of ethnic identity politics and regionalism, the demographics in numerous countries have changed. The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Daily interactions continue to take place.
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Building your marketing plan/ week 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is, however, important to understand that with the current economic situation in place where the overall disposable income has decreased and unemployment level increased, customers may shy away from eating out and rather prefer to save on
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The Comfort Shopping and Customer Satisfaction Marketing Essay
1 pages (343 words) , Download 2 , Essay
Free
Online shopping is a very good idea as one only shops/orders the products he requires, unlike the shelve shopping which can lead to impulse buying. Online shopping offers a chance for comparison of different products and their prices. Therefore, the consumer can make a well-informed decision when purchasing groceries.
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Murphy Brewery Ireland, Limited (case study) Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
They need to see whether to apply a local strategy or one global strategy. Also, they need to increase the market share but at the same time make sure that they
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How do we train volunteers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The training of these individuals will be structured in accordance with the specific event. Volunteers will be divided into specific work based sections. Each section will then experience hands on training with the specific tasks the volunteer will be involved
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Forecasting in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
There are several methods through which forecasting is conducted, one such method is executive opinion. The manager of the marketing department of an organization uses his/her own opinion and perception regarding the future demand for a product or service and this opinion is mostly based on the manager’s own experience.
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Computerized Provider Ordering Entry System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Reduction in medical errors will be achieved because cases of manual ordering, which is associated with increased chances of medication errors will be a thing of the past. Manual ordering is done amidst highly pressurized working environments that cause nurses and other health care providers to work under tiredness and fatigue.
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A Television Ad: RAM, Farmer Marketing Assignment
10 pages (2826 words) , Download 2 , Assignment
Free
Advertising, especially television ads constitutes common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five important decision-making features they consider while evaluating the effectiveness of an advertising campaign including the Farmer.
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Sales Managment Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the paper this process includes the use of techniques such as inducement, incentive provision, implementation of situational stimulants and multiple more. Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations
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Planning Technique for Advertising Campaign Marketing Essay
17 pages (4446 words) , Download 2 , Essay
Free
This company was founded by three people. The founders of Anki are Mark Palatucci, Boris Sofman and Hanns Tappeiner. They did a Ph.D. program in robotics at Carnegie Mellon University. Their main idea was to develop an intelligent gaming system. Anki Drive is their first product, which launched in the US and Canada only. It is a robotic car racing game for real physical world.
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Research and Referencing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
t of mobile phone is becoming highly competitive day by day and therefore in order to increase the total sales and profitability, maximum extent of the organizations used varied types of advanced technologies and features. Moreover, in spite of advanced features, the mobile
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Product Lifecycle Marketing Coursework
1 pages (328 words) , Download 2 , Coursework
Free
Market growth shows the desire of consumers to purchase starts to increase. Stage 3. Market maturity indicates demand levels and increases. Stage 4. Market decline implies customers view the product as unattractive. They avoid purchasing the product and thus sales start to diminish (Stark, 2011). Apple Incorporation introduced an advanced mobile phone named I phone 6 recently.
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Marketing for Low-Income People - Gillette vs Nivea Marketing Research Paper
11 pages (2936 words) , Download 3 , Research Paper
Free
It is important to state that brand management ranges from competitive positioning, impact on the marketing mix, to resource allocation on sales and profits. In this case, therefore, the approach that most firms use involves the initial cultivation of trust, allocation, and building of strong brand management.
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Analyses customer relation theory of adidas Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
This is intended to achieve two things as follows; Adidas intends to engage the game players with the brand through the gaming console (Simon & Dave, 2007). As Ernest (2012) argues, there are millions of game players who play these
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Opportunities in the Hospitality Industry Marketing Assignment
7 pages (1954 words) , Download 2 , Assignment
Free
Industries like hospitality industries are totally dependent on consumer behavior for its survival as well as continuing prosperity to the business. The market research offers answers regarding the why what and where of the consumer behavior and helps in the formulation of the best business strategy as well as brand positioning in the market.
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Park Plaza County Hall London Marketing Essay
13 pages (3527 words) , Download 3 , Essay
Free
Hotel business in the recent past has become one of the most resilient in driving the economy of the United Kingdom. The hotel market in the UK has been seen to respond well to the prevailing conditions of the economy. Despite the fall in disposable income in the UK, hotels continue to adequately do well for the customer demands remain the same.
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Leadership beyond Control Marketing Essay
3 pages (750 words) , Download 4 , Essay
The principal objective of the article is to distinguish the common models of leadership adopted by chief executive officers in the modern day. The author sought to highlight the basic models that are apparent in various companies. For a remarkable period, many authors did not give attention to the types of leadership styles embraced by CEOs.
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Companys Market Analysis Marketing Report
9 pages (2362 words) , Download 4 , Report
Free
Sofas, dining furniture, office chairs, and desks are some of the popular products that they supply through their high street stores. To keep the customers happy and satisfied, EKON maintains the quality of its furniture. But then again, an organization has to be innovative and come up with new products to attract more customers.
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Assignment 2 Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power – O need to carry in order to be
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Nike as an Innovative Company Marketing Essay
1 pages (306 words) , Download 3 , Essay
Free
The development has been immensely important as Nike has taken the technological aspect in consideration in each and every area of growth. Its assistance within sports events and athletes’ professional lives suggests that Nike has not only emphasized upon the playing area but also the personal realms of the people who play the game.
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Marketing Management Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The outlets are located in 13 different countries, including Singapore, Indonesia, China, Kuwait, Oman, the Philippines, Malaysia, Hong Kong, India, Thailand, Korea, Vietnam, and Bahrain. BreadTalk was
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Evaluates the main developments( history) of customer relationship Marketing Literature review
1 pages (250 words) , Download 2 , Literature review
Free
Most companies were not clever regarding having individualized customer relationships before the coming of customer relationship (Buttle 2008). The following literature review looks at the developments of customer relationship. The early edition of
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Economic Situations in China and Greece Marketing Research Paper
5 pages (1305 words) , Download 2 , Research Paper
Free
China’s economic situation over the last 3 years will be measured using macroeconomic indicators like GDP, GNP, PPP, Inflation rate and Interest rate. China’s real growth rate of GDP was 10.4 % in the year 2010. In this year the country ends with a GDP of 6.1 trillion US dollars. In 2011 the percentage reduced to 9.2% while the GDP hits 7.49 trillion US dollars.
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Enterprise System: Case of Peets Coffee and Tea Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Peet’s coffee and tea, founded in 1966 are a good example of a business in this category. The company has grown to have close to two hundred stores. In addition, the company plans to open new stores to take high-quality coffee close to its clients. However, the current software systems make it challenging for Peet’s coffee and tea to operate.
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On the Internet tax and whether Arizona should or should not repeal its law taxing online sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Most federal state governments such as California and Mississippi are recently making considerations on the best way to impose the online sales taxes.
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Performance of the Share Prices of BP PLC Marketing Essay
8 pages (2263 words) , Download 2 , Essay
Free
BP PLC is divided into two segments, namely refining and marketing; and exploration and production. It is noticed that the share price of the company has fluctuated over the period of 2000-2013. The reason for this fluctuation is elaborated in the report by considering each year’s share price performance.
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Sex in Advertising Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The author states that the advertisers have been reminding the society that female body is valuable, and something that must be revealed. All beauty products in the market are accompanied by almost fully naked female bodies. Famous brands and celebrities also contribute to this sex-oriented marketing system.
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Intel and the Microprocessor Industry in 2014 Marketing Essay
8 pages (2545 words) , Download 4 , Essay
Free
Intel should focus on capturing this customer group as well, as the market segment of large companies has become quite saturated fared with high possibilities of growth. In this regard, the company can design cheaper and less sophisticated products to suit the requirements of this group of customers.
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Market for Health Insurance and Competition Marketing Essay
2 pages (583 words) , Download 2 , Essay
Free
Few companies dominate the market, hence lowering the competitiveness of this industry. Other smaller insurers find it cumbersome to enter the market given the substantial barriers posed by the existing companies. Given the rising costs of health care in America, the health market challenges the federal and state governments. 
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Research Planning of the Travel Lodge Hotel in the UK Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
The research criteria of the company are based on understanding how it can improve the usage of social media so that there is more of interaction with the existing customers. The goal of the research is to compare the social media and digital communication platform that is used by other players in the hotel industry.
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Brand Storytelling, Integrated Advertising, Promotion, and Marketing Marketing Essay
2 pages (770 words) , Download 8 , Essay
Free
Storytelling is an effective way of content marketing. Customers will always look for content that relates to their interests, and informs and entertains them. Through storytelling, companies are in a better position to connect with their prospective customers if the content stories are meaningful and effective.
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Hofstedes Marketing Execution Strategy Marketing Essay
5 pages (1491 words) , Download 2 , Essay
Free
The dilemma existing both at the national and international level and at the divided opinion on standardizing advertising for reasons of efficiency and adapting to the national as well as motives of consumers to enhance effectiveness remains the leading cause behind the study of culture for comprehending global marketing strategies.
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Contemporary Issues in Indonesia Marketing Assignment
10 pages (2770 words) , Download 3 , Assignment
Free
The Indonesian market provides a large consumer base from rural as well as an urban market which may prove advantageous for Big W. the paper will be assessing economic, political, legal as well as cultural aspects of the country and determine potential benefits and threats for Big W in the Indonesian market.
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Market Segmentation, Targeting and Positioning Marketing Essay
6 pages (1936 words) , Download 2 , Essay
Free
The contemporary business niche demands that organizations understand customer tastes and find ways to develop products that satisfy them. While there still exist organizations that use mass marketing as a push strategy to create a global demand for their brands, it is clear that this approach is no longer efficient.
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Clean Edge Marketing Case Study
2 pages (602 words) , Download 6 , Case Study
Free
Paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. It entered the non-disposable razor market in 1962 and became a prestigious brand quickly. The revenue from non-disposable razors and refill cartridges in the U.S. contributed $170 million in revenue, a gross profit of $92 million, and an operating profit of $26 million in 2009.
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Pop-Tarts Brand Analysis Project Marketing Research Paper
4 pages (1358 words) , Download 2 , Research Paper
Free
In order to attract the loyalty of this market, Kellogg Company should increase its advertising budget. This is to enable the marketing department to use visual, audio, and print media in order to reach the target market. This would play a significant role in increasing the overall sales of the company.
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Marketing Draft of Haier Group Marketing Essay
6 pages (2056 words) , Download 8 , Essay
Free
Haier Group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown, and IT products. Having been operation since 1984, it has grown from supplying refrigerators in China to supplying its products to at least 100 countries in the world. The company provides the customers with quality products at affordable prices.
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