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Marketing Essays

Result for Subject Marketing:
19914 essays
Target Market for Points.com- One card Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Higher clientele activity results in additional credit. Notably, uses of point card seek to benefit maximally from the loyalty programs (Insync Solutions ltd, 2011). The loyalty program entails distance rewards by airlines,
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Marketing Synthesis - Postie Plus Group New Zealand Ltd Marketing Research Paper
6 pages (1795 words) , Download 2 , Research Paper
Free
 “Competitive advantage is a way of measuring whether the company has sufficient strength and expertise to dominate or succeed in the chosen market”. Competitive advantage refers to the resource base and ability of a business to grow and survive in a given business. The growth and survival relate to how well it does in relation to other businesses that compete with it and its ability to remain profitable and expand.
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The Microsoft Case Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
According to Kiang (2010), on his article Google+ Launch Resuscitates Antitrust Concerns there was several antitrust behavior allegations on the Microsoft that led to investigation by Department of justice of the US and
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A New Disney Theme Park Launch as an Entirely New Entertainment Product Marketing Essay
6 pages (1663 words) , Download 2 , Essay
Free
Disney has been renowned for its first-class services in entertaining children. Basing the argument on these principles, the theme park is expected to flourish in the market with the brand name already familiar among the target. The location identified was used to implement the company’s policy that is to maximize the profits to achieve the desired returns while satisfying the target market.
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The Business Level of PosteMobile Marketing Coursework
2 pages (706 words) , Download 2 , Coursework
Free
The launch of PosteMobile Spa facilitated the entrance to the telecommunications business and further innovations in banking and paying. Novel innovations, enable customers to enjoy the new technology; for example, transacting their cash using their sim cards at any time they wish. The idea presents convenience to customers who bring more business to PosteMobile.
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Federal Express (Canada) Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Just for an overview, the letter is a complaint of the late delivery and the loss of one package which of cause was later delivered too late resulting loss of huge amounts of money and time wastage. It also complains of the unfulfilled promises made by FedEx
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The Issue of Employee Empowerment Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Communication is one of the fundamental requirements for any company to succeed. Unlike in GM, where the communication channels involved long rigorous procedures that discouraged the employees. The communication channels between the employees and the senior management should be open and reliable.
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Camp happy valley Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Camping experience, as described by the camping association, educators and employers, was a valuable practice because it acted like an asset where skills were developed. For this reason, Cameron had decided to find varied ways that would boost the morale in the next camp
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Marketing Management Support Systems Marketing Essay
1 pages (276 words) , Download 2 , Essay
Free
This paper seeks to explain the usability of the Principles of Marketing Course in the Field of Information Technology Project Management. The field of information technology project management entails coordinating, organizing and controlling project information. Marketing is necessary for the success of every project.
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The Russian Ice Cream Market Marketing Assignment
1 pages (450 words) , Download 4 , Assignment
Free
There is a reason behind the increased local demand for ice cream in Russia. High local demand has, in turn, resulted in the presence of many local ice cream producers in the market, a situation that has increased competition on the market. Growth of these companies is thus, limited due to the high competition.
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Case Study: Amway Developing Competitive Marketing strategies Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
Free
This paper analyses the company’s marketing strategies, and how it utilizes them for markets and products’ development. The management for customer relationships is the expansion, maintenance, optimization and development of long-term jointly
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Amazon Marketing Strategy Marketing Research Paper
5 pages (1682 words) , Download 3 , Research Paper
Free
The strategy is for Amazon.com to focus on aspects of customer relationship management (CRM) to build a high preference and belief about Amazon’s top-notch service quality. Through blogging and constant updating of Facebook pages online, the company will appear to have more of an interest in enhancing the lifestyles of consumers.
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Marketing video review Marketing Movie Review
1 pages (250 words) , Download 2 , Movie Review
Free
The video was a motivational marketing video that drew parallelism the 1984 Macintosh computer to the 1944 D-Day attack of the World War II. The Nazi’s were replaced by IBM and that Apple will beat them with superior hardware and software. It used the
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ABC Orange Juice Marketing Essay
1 pages (330 words) , Download 2 , Essay
Free
ABC manufactures and distributes a wide range of healthy and delicious juice, dairy, and water beverages designed to deliver high-quality, nutritious, hydrating drinks which help to support a well-balanced and healthy lifestyle. ABC product quality meets the highest universal standards which has earned us the global quality certifications of ABWA/ISO/NSF.
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Business Idea for Gulf Restaurant Marketing Coursework
10 pages (2726 words) , Download 2 , Coursework
Free
The city of Manchester provides a strategic position for establishing fast-food restaurants as is observable from the increasing new franchises opening the city center. The increased population of students and working people in the town constitutes an extensive market for the success of a restaurant establishment.
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New Product in Marketing Aspect Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In addition, the company offers huge discounts to members, who order regular deliveries of grocery and perishable goods, hence making it difficult to earn profits on such huge discounts (Stewart, 2014). Similarly, the company offers reduced prices on Kindle and
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The Steps in the Marketing Process Marketing Essay
9 pages (2326 words) , Download 2 , Essay
Free
The objective of every company is to maximize profits. Profits can only be maximized through sales. This is possible when there is an efficient marketing system in the company. Marketing refers to, “creating awareness on the existence of a product”. It is a management process, whereby products move from concept to the consumer. Companies are concerned with satisfying the consumer’s needs.
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Financial Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The author of the essay states that the value of every share of the Samsung Company was $1,012.12 as recorded by March of 2014. Reportedly, in the past 12 months, average Book Value per Share Growth Rate was 20.80% per year. Besides, for 3 years, the average Book Value per Share and a Growth Rate was 18.60% per year.
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Ethical Marketing at BP and Toyota Marketing Essay
1 pages (321 words) , Download 2 , Essay
Free
It should take every necessary step to avoid harm. Their duty is not just to detect any harm their goods and services can cause to the consumers. They even must ensure that the best practices are being followed by every department. Marketing departments of these large corporations have the responsibility of carrying out their functions.
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Consumer Preference for Chocolate and Candy in the United States Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Consumer behavior studies have indicated that people of all ages including children and adults consume chocolate and candy. This has led to the identification of chocolate as the leading snack in the United States. There is regular consumption of chocolate and sweets throughout the year in the United States.
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Tipping and Tripping Points in Technology Marketing Assignment
2 pages (551 words) , Download 2 , Assignment
Free
In 1994 February, William Bratton was appointed as the police commissioner of New York City. In less than two years, he turned New York into the safest city in the nation. In the hope that Bratton can repeat his New York success Los Angeles hired him and it was now a common thing that Bratton changes the security system.
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Business-to-Business Marketing vs Business-to-Consumer Marketing Marketing Essay
12 pages (3288 words) , Download 2 , Essay
Free
B2B and B2C are terms obtained and promoted by the overall web for trade and e-Business deals. In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy.
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Crumbs bakeshop Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The philosophy of Crumbs Bake shop is to develop intense emotional connection with customers. The management endeavours hard to
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Personal Statement Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
This course will involve a contextual learning in a global context. Even though this course will mainly be based at Northwestern
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The Marketing Strategy Marketing Essay
1 pages (274 words) , Download 2 , Essay
Free
Customer acquisition, conversion, and retention are not only quite distinct from each other, but they also affect marketing strategies in different ways. For the marketer to reap the most out of the marketing strategy, he has to distinguish these three concepts so that he can optimize their strengths.
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Strategic Marketing Planning: a Grounded Investigation Marketing Essay
10 pages (3347 words) , Download 3 , Essay
Free
The research onion was created in order to provide an effective progression through which a research methodology can be designed (Saunder, 2011). An unreliable methodology will result in fallacious results and will weaken the value of the findings and result in a completely different image of the same phenomenon (Nummela, 2006).
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Sustainability Led Marketing in Small Business: Philips Lumileds Lighting Company Marketing Term Paper
8 pages (2395 words) , Download 3 , Term Paper
Free
Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve. To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures.
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Market Entry, Entry Barriers, and Location in the Context of German Foreign Investments in China Marketing Research Paper
12 pages (3398 words) , Download 3 , Research Paper
Free
Over the previous two decades, China has developed to be one of the potential countries for foreign direct investment (FDI), with countries like Germany emerging to be one the key investors. The potential for achieving the entrepreneur’s objective renders great interest to potential investors and policy-makers.
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Marketing Channels Issues: Coles Supermarket Marketing Essay
8 pages (2224 words) , Download 4 , Essay
Free
The success that business organizations are to achieve in the market in terms of how much profits they get highly depends on the marketing channels that they implement to ensure that the production and selling of their products are done effectively without losses or delay. A marketing channel comprises individuals and organizations that are involved in the process of making products.
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The Privacy Dilemma For Relationship Marketing In Consumer Markets Marketing Coursework
9 pages (2667 words) , Download 2 , Coursework
Free
With the environmental forces such as development in communications and information technologies as well as shifting social trends such as urbanization and overly busy lifestyles coupled with shifting paradigms of marketing from mass markets to “demystified” mini-markets, growth of direct marketing will continue through the coming decades.
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Marketing Plan for V8 Muscle Cars Marketing Case Study
9 pages (2523 words) , Download 2 , Case Study
Free
Ford’s new V8 Supercar model will also be entering into this market with the intended aims of further penetrating into a market dominated by Holden and Toyota. Based on our proposed marketing plan, we intend to penetrate into this market through price reduction as well as improvements in our quality.
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Marketing Methods in ALDI Company Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
 Aldi is an Australian retailer of food, drinks, and grocery that started its operations in January 2001 and is currently operating over 200 stores all over major Australian cities. According to its website, the company is also the recipient of the 2009 Australian Retailer of the Year due to its remarkable growth and development.
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The Recession in the Fashion Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The business environment has become unpredictable with a slow economy and consumers have turned to be extensively diverse, demanding, informed and technologically strong. The global meltdown has not spared the fashion industry also in any way. The fashion industry together with other textile products industry has undergone a downturn due to financial adversity.
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Marketing Audit of a Grocery Company Marketing Article
2 pages (764 words) , Download 2 , Article
Free
Amid the increasing cultural migration, interpenetration and resurgence of ethnic identity politics and regionalism, the demographics in numerous countries have changed. The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Daily interactions continue to take place.
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Building your marketing plan/ week 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is, however, important to understand that with the current economic situation in place where the overall disposable income has decreased and unemployment level increased, customers may shy away from eating out and rather prefer to save on
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The Comfort Shopping and Customer Satisfaction Marketing Essay
1 pages (343 words) , Download 2 , Essay
Free
Online shopping is a very good idea as one only shops/orders the products he requires, unlike the shelve shopping which can lead to impulse buying. Online shopping offers a chance for comparison of different products and their prices. Therefore, the consumer can make a well-informed decision when purchasing groceries.
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Murphy Brewery Ireland, Limited (case study) Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
They need to see whether to apply a local strategy or one global strategy. Also, they need to increase the market share but at the same time make sure that they
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How do we train volunteers Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The training of these individuals will be structured in accordance with the specific event. Volunteers will be divided into specific work based sections. Each section will then experience hands on training with the specific tasks the volunteer will be involved
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Forecasting in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
There are several methods through which forecasting is conducted, one such method is executive opinion. The manager of the marketing department of an organization uses his/her own opinion and perception regarding the future demand for a product or service and this opinion is mostly based on the manager’s own experience.
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Computerized Provider Ordering Entry System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Reduction in medical errors will be achieved because cases of manual ordering, which is associated with increased chances of medication errors will be a thing of the past. Manual ordering is done amidst highly pressurized working environments that cause nurses and other health care providers to work under tiredness and fatigue.
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A Television Ad: RAM, Farmer Marketing Assignment
10 pages (2826 words) , Download 2 , Assignment
Free
Advertising, especially television ads constitutes common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five important decision-making features they consider while evaluating the effectiveness of an advertising campaign including the Farmer.
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Sales Managment Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the paper this process includes the use of techniques such as inducement, incentive provision, implementation of situational stimulants and multiple more. Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations
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Planning Technique for Advertising Campaign Marketing Essay
17 pages (4446 words) , Download 2 , Essay
Free
This company was founded by three people. The founders of Anki are Mark Palatucci, Boris Sofman and Hanns Tappeiner. They did a Ph.D. program in robotics at Carnegie Mellon University. Their main idea was to develop an intelligent gaming system. Anki Drive is their first product, which launched in the US and Canada only. It is a robotic car racing game for real physical world.
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Research and Referencing Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
t of mobile phone is becoming highly competitive day by day and therefore in order to increase the total sales and profitability, maximum extent of the organizations used varied types of advanced technologies and features. Moreover, in spite of advanced features, the mobile
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Product Lifecycle Marketing Coursework
1 pages (328 words) , Download 2 , Coursework
Free
Market growth shows the desire of consumers to purchase starts to increase. Stage 3. Market maturity indicates demand levels and increases. Stage 4. Market decline implies customers view the product as unattractive. They avoid purchasing the product and thus sales start to diminish (Stark, 2011). Apple Incorporation introduced an advanced mobile phone named I phone 6 recently.
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Marketing for Low-Income People - Gillette vs Nivea Marketing Research Paper
11 pages (2936 words) , Download 3 , Research Paper
Free
It is important to state that brand management ranges from competitive positioning, impact on the marketing mix, to resource allocation on sales and profits. In this case, therefore, the approach that most firms use involves the initial cultivation of trust, allocation, and building of strong brand management.
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Analyses customer relation theory of adidas Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
This is intended to achieve two things as follows; Adidas intends to engage the game players with the brand through the gaming console (Simon & Dave, 2007). As Ernest (2012) argues, there are millions of game players who play these
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Opportunities in the Hospitality Industry Marketing Assignment
7 pages (1954 words) , Download 2 , Assignment
Free
Industries like hospitality industries are totally dependent on consumer behavior for its survival as well as continuing prosperity to the business. The market research offers answers regarding the why what and where of the consumer behavior and helps in the formulation of the best business strategy as well as brand positioning in the market.
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Park Plaza County Hall London Marketing Essay
13 pages (3527 words) , Download 3 , Essay
Free
Hotel business in the recent past has become one of the most resilient in driving the economy of the United Kingdom. The hotel market in the UK has been seen to respond well to the prevailing conditions of the economy. Despite the fall in disposable income in the UK, hotels continue to adequately do well for the customer demands remain the same.
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Leadership beyond Control Marketing Essay
3 pages (750 words) , Download 4 , Essay
The principal objective of the article is to distinguish the common models of leadership adopted by chief executive officers in the modern day. The author sought to highlight the basic models that are apparent in various companies. For a remarkable period, many authors did not give attention to the types of leadership styles embraced by CEOs.
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