Survey analysis for online resale shop - Case Study Example

Online Resale Shop Market Surveys Submitted to [Faculty Department By of Online Resale Shop Market SurveysThis paper analyzes and interprets the responses of the selected participants. The purpose of this study is to ascertain the trends & understanding of online resale shop market. For this purpose, quantitative research method has been selected. Using quantitative research method, a total of 250 participants were selected for participation in the survey questionnaire. The participants for this study have been selected using random sampling method.

All the participants were initially approached with a consent agreed. However, only those participants were further approached that agreed to the set terms & condition of participation. No participant was forced for any sort of unwilling participation. Additionally, all participants were given the right to withdraw from participation in the study at any stage. The researcher has also kept the element of confidentiality into consideration. Personal information of selected participants has been kept intact.

The competition in the global business market s very intense these days. This intensified competition across markets have make the survival of business next to impossible, It has become very difficult for businesses to retain their potential customers in the age of advance technology. However, e-business in such instance is one platform where businesses are competing against each other to win their potential customers. For businesses to succeed it has become very important to offer both local & online services.

To further acquire these details in depth, this study has selected quantitative research method. Using this, survey has been conducted. From the survey, it has been acquired that out of the selected 250 participants, 198 participants agreed that they like shopping online while 52 participants should resistance towards online shopping. From the responses’ it is noted that most of the participants like shopping online. Many of the selected participants also believed that they usually shop luxury goods from shopping malls such as: Westfield, Selfridges, Harrods…etc.

In such instances, they spend £251 - £350 on usual basis on luxury goods. The most common platform selected by potential customers to make online purchases is from Amazon. Most of the people ask their friends for inspiration before making any online purchase. Two most important elements/variables for making online purchase for clothes are them quality/material while price is the second most important element. It is also evident that an online shop provides more up-to-date information than their high-street shops and Shopping mall competitors.

For that reason, there is definitely more choice of shopping channels online for purchasing luxury brands. Therefore, it is presumed that shopping online easier or hassle free for purchasing luxury brands. The businesses have also realized the fact that having a good price to buy luxury brands products makes potential customers feel happy. Potential customers also feel more secure about the authenticity of the luxury goods online when they purchase new or second hand. Most of the people also look at price comparison & detailed information at first before making any decision for online purchase.

Reviews & recommendation from experts in addition to price also guides in a more significant manner.Hence, it is acquired that the trend of online purchasing has gained significant importance over the past few years. The major reason for such immense increase in the number of potential customers making purchases is the ease of use of internet. The easy availability of internet services have waived that the number of potential customers for businesses.BiblographyChu, H., & Liao, S. (2007). ‘Exploring the Motivations of Consumer Resale Behavior in C2C E-commerce.

 International Journal of Business and Management, 2(5), 178-185.Chu, H., & Liao, S. (2007). Exploring consumer resale behavior in C2C online auctions: taxonomy and influences on consumer decisions. Academy of Marketing Science Review, 11(3), 1-27.Chu, H., & Liao, S. (2008). The Definition and Determinants of Consumer Online Resale Behavior: An Exploratory Study. International Journal of Management Perspectives, 1(1).Joo, S. J., Stoeberl, P. A., & Kwon, I. W. G. (2007). Benchmarking efficiencies and strategies for resale operations of a charity organization.

 Benchmarking: An International Journal, 14(4), 455-464.Appendix- Survey AnalysisFollowing are the responses of the selected participants in response to our survey questionnaire. Do you like shopping online?Frequency Yes198 No52  Total250  What is your gender & age  Frequency Male, under 17 26 Male, 18- 25 48 Male, 26- 35 18 Male, 36- 50 9 Female, under 17 21 Female, 18- 25 70 Female, 26- 35 38 Female, 36- 50 20 Total  250 Where do you usually shop for luxury goods?Shopping mall, such as: Westfield, Selfridges, Harrods…etc.

80Department store, such as: Primark, H&M…etc.50Flea Market32High street29Boutique19Online shop40Total 250How much do you usually spend seasonally on luxury goods?Less than £5028£51- £15035£151 - £25052£251 - £35078More than £35157Total 250Where do you usually shop online? eBay42Amazon78Yahoo bid12Rakuten16TaoBao39Alibaba36Others.27Total250When purchasing new fashion items, where do you usually take your inspiration from? Friends92Family68Celebrities30Fashion magazines12Fashion blogs32Others16Total250What is most important when purchasing clothing?

(Please choose at least 2 options) Quality/Material75Price50Comfort45Design/Style30Self-confident 15Brand35Total250Do you think online shops provide more up-to-date information than their high-street shops and Shopping mall competitors? Strongly agree88Agree122Neither agree nor disagree14Disagree18Strongly disagree8Total250Is their more choice of shopping channels online for purchasing luxury brands? Strongly agree55Agree66Neither agree nor disagree70Disagree23Strongly disagree36Total250Is shopping online easier or hassle free for purchasing luxury brands?

 Strongly agree150Agree30Neither agree nor disagree22Disagree18Strongly disagree30Total250Having a good price to buy luxury brands products makes me feel happy. Strongly agree65Agree77Neither agree nor disagree40Disagree28Strongly disagree40Total250Do you feel more secure about the authenticity of the luxury goods online when I purchase (new or second hand),  Strongly agree44Agree101Neither agree nor disagree35Disagree28Strongly disagree42Total250When I purchase luxury brand products or fashion clothing online, I think it will be a more reasonable price.

 Strongly agree85Agree42Neither agree nor disagree75Disagree38Strongly disagree10Total250What kind of information do you look for on the web when selecting a product/service? Detailed information52Price comparisons69Location of store44Availability of product/service37Not Applicable24Other information24 Total250What are the main reasons you use the web when purchasing products/services? Availability of information from vendors 22Access to opinions of other customers 38Reviews and recommendations from experts 65Saving time 52Convenience 38No pressure from sales people 12Personalized information based on customer profile 8Other reasons 13Not Applicable2Total250