Financial Marketing Objectives - Armal Company - Essay Example

The main design of portable toilets is cube and wave products in Europe and US respectively.

As a worker in the company, I would propose to the management to invest in portable bathrooms since they have the resources and the required technology and personnel. The bathrooms should be designed as wave products but should be installed with showers and mirrors with a base that is not slippery. It should also have good drainage in the essence just as the portable toilets have a tank that is then emptied. The water from the bathroom is then recycled and used in the toilets and by doing so the company will create a good image since it is eco-friendly. The roof of the portable bathroom should have a solar panel that will be used to heat the water. The bathroom lending or purchasing price should be equivalent to or lower when introduced in the market as portable toilets.

Mission

Our mission is to create a pollution-free world at the cheapest price, we have the best portable bathrooms and toilets.

Non-financial marketing objects

• We aim to provide services that are eco-friendly for the benefit of the future generation.
• We are also aiming to enlighten people on the essence of maintaining a clean environment and getting more involved in offering donations of our products to calamity-hit areas.

Financial marketing objectives

• Our main objective is to raise our profit by 30% in the first year of introducing portable bathrooms.
• We also aim at enlarging our market to more than 120 countries this financial year to ensure more sales and knowledge of our new product.

SWOT analysis

strength

Weaknesses

·        Enough financial resources

·        Skilled and experienced personnel

·        Goodwill of the company from its past involvement in the business of the portable toilet

·        Portability of bathrooms may be difficult

·        Increment of the production cost

·        Advertising costs will increase when introducing the new product

opportunity

Threats

·        Advertising will be made easier by the suppliers who are involved with the customers directly

·        The 80 countries will ensure a similar trend to market the new product

·        The product being eco-friendly boosts the chances of being popular

·        Political instability in some of the countries the company wants to introduce the new products

·        The global economic crisis

·        Price wars due to competition

Environmental analysis

social

economic

technological

competitive

Political and regulatory

The raw materials are biodegradable and the waste is recycled thus reducing pollution this makes the product more acceptable. This is an opportunity to sell more.

The current global economic crisis is a negative factor for the company but if it exports to countries that pay more in the foreign exchange market there will be more profits thus an opportunity to trade more

Technological change increases production costs and thus it tends to be a threat in the early stages

Price wars with competitors will reduce profit this is a threat but if the company improves its products due to competition it will have an opportunity to sell more thus more revenue

A country with no or fewer regulatory laws is the best to trade in since one with many regulatory rules reduces the number of products sold thus affecting the company’s revenue.