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Emaar Properties PJSC 2009 Performance, Analysis of Emaars Strategic Posture - Research Paper Example

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The paper "Emaar Properties PJSC 2009 Performance, Analysis of Emaar’s Strategic Posture" states that the Emaar has a decentralized corporate structure because the decision-making authority is decentralized to many units as revealed in the management structure chart in company’s 2008 annual report…
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Emaar Properties PJSC 2009 Performance, Analysis of Emaars Strategic Posture
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Download file to see previous pages Emaar Properties PJSC, inaugurated in 1997, is a Dubai based real estate business entity involved in a worldwide construction, building, development and property investment business. It is dexterous in constructing unique and elegantly designed luxurious housing projects, 5- and 7-star hotels, commercial shopping malls and communities. It has now extended its business operations and activities to more than 36 countries such as UAE, USA, UK, Canada, Pakistan, India, Turkey, Saudi Arabia, Jordan, Lebanon, China, Egypt, Morocco etc. mainly located Middle East, Pan Asia, North America, Europe and North Africa. In addition, the company has not only concentrated on retail housing and construction projects but also has diversified its portfolio by entering in services sector especially in property management, healthcare, financial services, hospitality and education sectors which shows its financial strength, managerial expertise and mammoth resources. (Company Annual Report 2008)
Emaar, a public limited company, is about 30% owned by Dubai's ruling Maktoum family, has more than 60 subsidiaries/affiliates and is already listed on Dubai financial market and is part of the Dow Jones Arabia Titans Index. Some of its famous projects include Emaar Samarah, Dubai Mall (one of the world’s largest shopping centres), Burj Khalifa (previously Burj Dubai is the world’s tallest tower), The Address and Resort Hotels, Sega Republic indoor theme park, KidZania edutainment centre, King Abdullah Economic City (Saudi Arabia), Crescent Bay and Mirador Villas (Pakistan), Commonwealth Games Village 2010 (India) and many others.
As revealed by the company’s annual financial report 2008, Emaar recorded a net operating profit of AED 6.575 billion in 2007 and is expected that the sales volume and profit margins will increase further in the year 2008. However, the beginning of global economic crises that started from the United States because of sub-prime mortgage debacle in 2008 sabotaged its expectations and resulted in a considerable 15% decline to AED 5.578 billion in the net earnings of the company.  ...Download file to see next pagesRead More
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