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Marketing Essays

Result for Subject Marketing:
19930 essays
Dissertation topic about Digital Marketing Marketing Article
2 pages (500 words) , Download 5 , Article
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The increased dependency of retailers on the use of digital marketing channels has helped them to devise new strategies to expand their business and to target more
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International Marketing and Export Management - Strategy Enter Mode Marketing Essay
11 pages (3366 words) , Download 3 , Essay
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Usually, entering a foreign market is considered an effective strategy for enhancing organizational performance. A firm that decides to proceed to such a plan can choose among a variety of entering modes. Each of these modes has its benefits and drawbacks. In addition, certain of these modes tend to perform higher in regard to particular industries. These issues are discussed in this paper. 
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Strategic Positioning vs Operational Positioning Marketing Essay
1 pages (395 words) , Download 2 , Essay
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It verifies the competitive position of an organization and distinguishes the contribution of its effort to the market (Ellson, 2004, P. 10). In this regard, it revolves around being unique in a specific market or industry. Operational effectiveness is defined as the level of competence at which an association operates in the recent period.
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Dividend Discount Model Marketing Essay
2 pages (580 words) , Download 2 , Essay
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People invest in companies to get their money back and then some. Dividends are one of the main ways companies return money to investors. Dividends are paid out in margins, and therefore are the most straightforward estimate of the future cash you can expect to receive.
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The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry Marketing Research Proposal
11 pages (3899 words) , Download 6 , Research Proposal
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Signs show that the UK economy is stabilizing, leading to questions about this research’s relevance, the changes to consumer behavior by recessions tend to last for a long time. Even as economists signal the end of the recession and the beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behavior.
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INDUSTRIAL MARKETING Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
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g enough new revenue and assets to buy yet another company, again and again building upon this process to acquire ever more and more expensive companies. This means that the company would always be able to produce an increase in revenue, assets, and several other business
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Sales Manager Marketing Essay
1 pages (350 words) , Download 2 , Essay
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What Is a Sales Manager? A sales manager oversees a company's entire sales process. They are responsible for employee onboarding, while they develop and implement a sales strategy that caters to the strengths of the sales team.
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Consumer Behavior: the Consumer Choice and Selection of Technological Products Marketing Research Proposal
6 pages (1601 words) , Download 4 , Research Proposal
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The decision to purchase a product by any consumer is influenced by various factors. Therefore, consumer purchase behavior comprises a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase. What exactly do consumers look for in technological devices?
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Political, economic, and technological factors are significant to the company’s macro environment, while SWOT analysis informs on its microenvironment. The company sells directly to its consumers and this shows lack of intermediaries in its chain. It offers
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Consumer Behaviour and Retail Marketing Strategy Marketing Essay
15 pages (4307 words) , Download 3 , Essay
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Consumer behavior refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market. The study of consumer behavior aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market.
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RBS Internationalization Models Market Marketing Essay
6 pages (1847 words) , Download 2 , Essay
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In the case of RBS, the overly competitive nature of the British banking market and the seemly choked market is one such need. Based on the product/service lifecycle, when companies get successfully introduced, go through the growth stage and get to the maturity stage like RBS finds itself, it is very important options of sustainability begins to be developed.
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Marketing Plan for Manchester E-Bike Inc Marketing Essay
13 pages (3626 words) , Download 3 , Essay
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Organizations should realize the importance of dealing with eco-friendly products. This realization will go the extra mile in reducing the effects of global warming.  E-bike is an eco-friendly product because it has zero CO2 emission, and it has efficiently converted the human force into the proposed force. An electric bike (e-bike) is a bicycle with an electric motor that supports pedaling.
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Market Entry Report for Petcoats.com Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author explains that Petcoat.com was founded about ten years ago. The company specializes in bespoke luxury pet “clothes” for the high-end market of UK pet owners. At its inception, the company had three employees – the director, his wife and a part-time IT specialist who designed and operated the small company’s website.
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Cutco corporation Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
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It is easier to spread information about the organization through other forms of advertisement along with the direct approach. This approach minimizes the chance to fully expand the company and enable it live to its full
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An Advertising Century Coming to a Close Marketing Essay
1 pages (447 words) , Download 2 , Essay
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Jack worked on numerous commercials and unforgettably changed the name Esso to become Exxon. My parents especially my mother discouraged me from joining the advertising business even as I expressed an inclination to professional writing.
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Implementation of Strategic Change at eBay Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay from being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
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Study of on-line marketing of banking and financial services Marketing Essay
59 pages (14750 words) , Download 2 , Essay
The study concludes that the ChinaTrust bank website appears the best from the customer service point of view, while the ICDC bank website is useful for customers seeking lots of guidance and directions. The HSBC bank site mostly targets English speaking customers.
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Nation Branding: Using Books to Stimulate Renewed Interest in Africa Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
Branding is a marketing term which places emphasis on attractive packaging. No matter how resourceful a nation may be internal, if those resources are not packaged at par with global standards, chances are very slim for the world to know. Advertising helps in to reveal the wealth and how it can be utilized for the wellbeing of a nation.  
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International and Strategic Marketing Marketing Research Paper
7 pages (2133 words) , Download 3 , Research Paper
Free
Language is of primary importance for the success of any marketing research activity. “Inappropriate use of language could result in loss of market apart from turning out to be a cross-cultural gaffe” (Ricks 1999). As a result, the success of even the simplest marketing research endeavors directly depends on what language marketers choose to use.
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Marketing and Entrepreneurship Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The author explains that the new product is not only a health drink but also has nutritive values, hence it can attract diversified consumer base. As per the market analysts, demand of carbonated drinks is high among the children. As compared to the adults or elderly persons, the children as well the teenagers are less concerned about their health.
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Identify Target Market Marketing Essay
1 pages (306 words) , Download 2 , Essay
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The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new target market. Market trends - to find the changing preferences of the customers so that firms can incorporate the changing requirements of the people through the development of new products and services.
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Corporation with cash and the economy Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Depending on one’s point view, both perspectives can present a sound argument on which should come first, create jobs or encourage spending? Meanwhile, our country’s economy remains sluggish. The sad part of this
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Burberrys Angela Ahrendts and CRM Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
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CRM aids in improving customer services. It also assists the managers in planning for marketing in potential customers. Angela Ahrendts, the Burberry CEO, has realized CRM’s significance and vastly used this towards her firm’s customer satisfaction and its enormous revenue acquisition.
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Role of VOS in the Marketing Success of VOS Enterprises Marketing Essay
4 pages (1255 words) , Download 4 , Essay
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A case study is a micro-sample that provides crucial information about the macro-phenomenon of which it forms a part. One definition of the case study has been as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident”.
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Sales Method and ads Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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This is because these companies are well known for their products and they have loyal customers. Moreover, the cost of production for these companies in some cases is
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Interactive Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
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As the report declares interactive marketing played a huge role in this campaign to increase the number of travelers. There are four major steps of developing marketing plan. The core objective of value proposition by any organization is the understanding of the problem faced by the customer and providing solutions for superior experience.
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The Role of Trust in Customer Relationships Marketing Essay
1 pages (301 words) , Download 3 , Essay
Free
Modern business practices have realized the importance of trust for long-term relationships. Whether it is the retail sector or service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to build strong relations with customers so that they do not switch their preferences so easily.
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GlaxoSmithKline as the Second Largest Company in the Pharmaceutical Industry Marketing Essay
8 pages (2246 words) , Download 3 , Essay
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The generic products replaced the vaccines and drugs manufactured by the company as a result the company lost its market share to a great extent. The highest volume of shares was transacted during April – May 2014 when the investors preferred to buy a huge amount of shares as the price of the share was low.
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Marketing Plan for Breads and Bakes Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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B&B will be a sole proprietorship firm incorporated in Seattle, Washington. Andrew and Angela Jakes will be the managers of the firm. Angela has been an administrative manager in a catering company prior to opening the bakery. On the other hand, Andrew has been involved in the retail industry and has adequate knowledge in finance and marketing. 
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VP of Marketing and Customer Service Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Prior in the month, when we talked on the telephone on the 3rd of November, I specified that the current year's yearly raising money occasion was viewed as a positive achievement. We could raise an aggregate of $237,550 to date, definitely surpassing our target objective of $150,000. We keep receiving liberal gifts week after week.
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Check order instruction and attachment Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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3. 3D Navigation System: With a high-resolution 3-D navigation system, one is guaranteed to get to their destination fast and with ease. The system has a 200 GB on-board memory for storage of offline maps, which accommodate navigation in regions that are off the grid
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Evaluating Brand Loyalty from Marketing Aspect Marketing Literature review
9 pages (2943 words) , Download 4 , Literature review
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It is crucial for the current customers and new customers to remain loyal to the company brand to ensure the success of the firm. Large organizations worldwide such as LG, Sony, Samsung, Del Monte, Coca-cola, and Pepsi spend millions in advertisements and promotions to ensure that their customers remain loyal to their brands.
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DISCUSSION QUESTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The distribution channel must be located strategically for easier communication between the distributor and retailers (Kapoor and Kansal, 2003). Though logistics and distribution may have similar characteristics, there are clear differences. Logistics covers supplementary
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Who is the audience for Metropolitan Opera Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
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As for the new Met Opera’s product known as “The Met: Live in HD” which transmits shows over HD signal, the audience comprises of mostly
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Methodology and appendix for How to successfully Market Sport Nuitrition for Females in London Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The school health teaching programs on the other side, contributes full education potential and good health by providing adequate skills, social support and environment support to children and adolescent ones. Effective promotion of healthy eating strategies among the
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Innovation Model of the Company Spring Marketing Essay
4 pages (1396 words) , Download 4 , Essay
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In previous years, several organizations were able to survive in the respective financial markets even with a limited amount of innovation. Their only focus laid on offering quality products and updating about any sort of product change to the customers in order to attain a superior competitive position (Raphael & Christoph, 2012). 
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Market Audit and Target Markets for Pepsi Marketing Research Paper
9 pages (2825 words) , Download 2 , Research Paper
Free
The Coca-Cola Company is the leader in the soft drink industry, but despite this fact, it has maintained affordable prices on its products. It, therefore, continues to remain appealing in both low and middle-class markets. Coca-Cola Company held the standardized prices on the commodities even during the economic recession felt in the United States.
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The Titleist Company Marketing Essay
2 pages (681 words) , Download 2 , Essay
Free
The company will employ a combination of both offline and online advertising to demonstrate the main features of the golf club and its capabilities. The initial estimates of sales that will be generated through these marketing channels are approximately set to be around $2.5million.
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Read the case and answer the questions(1 pages) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
While Certec had asked a local firm to seal the deal, Kwong came in to do the final part. Now Kwong is infiltrated and may lose the deal in case he does not facilitate for the money asked by the public
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The Role of Promotion in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the research findings, it can, therefore, be said that advertisement used by Starbucks and Jamaican Blue Mountain coffee brands include the internet and the press. Since the launch of Starbucks back in 1982, it has used the US mail order catalog and music CDs to make it popular among the people.
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Music Purchase Behaviors Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The implication of this research is specifically related to understanding the best fits of music marketing towards consumer behaviors, and the final result will be recommendations towards final marketing procedures. This will assist marketing departments in the final advertising process.
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Product Personality and its Influence on Consumer Preference Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Self-feeling or self-concept plays a major role in clothing preferences and attitudes. It has symbolic meanings in social interaction. Today people use clothes to identify themselves with a social class or project a positive image. Banister and Hogg contend that in the fashion industry consumers are defined as much by what they choose to reject as by what they actively purchase and display.
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Marketing Plan for SBA Developing Sounds for Mobile Games Applications Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
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A diversification strategy project has been established by the management committee of SBA. The proposed strategy is to target the mobile gaming industry with a view to SBA becoming a supplier of audio solutions to those software developers and suppliers who supply the manufactures of hardware and the end consumers of gaming directly.
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Theories of Marketing Strategies Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
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According to the research findings, it can, therefore, be said that it is essential for organizations to adopt mechanisms that will allow them to concentrate their limited resources on opportunities they come across. This will enable them to attain market control by achieving sustainable competitive advantage over their business counterparts and thus increase their sales.
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A Retail Sales Presentation Marketing Coursework
2 pages (520 words) , Download 3 , Coursework
Free
The salesperson is able to recognize when to ask for the order with a strong call for action which will definitely result in more sales closed. Overall, the salesperson handled the sales process very well. He made the customer feel comfortable with him; he understood his needs and had the right solution for those needs. He asked for the sale and closed the deal.   
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Marketing Strategy: Nine West Shoes Marketing Book Report/Review
5 pages (1250 words) , Download 5 , Book Report/Review
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Nine West is a known American brand which is popular among the different women for its unique designs and sleekness. Nine West manufactures excellent handbags and shoes. When all the other shoe retailers are busy catering the needs of women with average shoe size, Nine West has penetrated the shoe market with unique different approach.
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Development of a Quota Sample for a Survey Marketing Research Paper
1 pages (592 words) , Download 2 , Research Paper
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The survey design will utilize control categories to obtain a representative sample from the main list. The research will list the following control categories. The sex category has a larger percentage of males. The decision was arrived at because women are fewer than men. The slightly higher percentage increased their likelihood of selection.
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Phil Company Advertising Strategy Marketing Research Paper
4 pages (1146 words) , Download 3 , Research Paper
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Phil has to employ the best advertising strategies in order to stay ahead of its competitors and at the same time increase its market share in the electronic industry. Advertising refers to public, non-personal announcements which are paid. Advertising consists of the persuasive messages which are usually put across by an identified sponsor.
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Group marketing project (SPSS) Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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Samsung is one of those brands which have managed to hold their own. And the fact that it does, drives one to think how the brand achieved this position and once achieved, how it retains its market share. These thoughts
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Size, growth, current trends, developments & key factors of The Reformation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This enables the factory to create jobs at the domestic level, which adds top economic growth in USA. More so, the locally sourced raw materials do not lead to global
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