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Marketing Essays

Result for Subject Marketing:
19895 essays
Market Audit and Target Markets for Pepsi Marketing Research Paper
9 pages (2825 words) , Download 2 , Research Paper
Free
The Coca-Cola Company is the leader in the soft drink industry, but despite this fact, it has maintained affordable prices on its products. It, therefore, continues to remain appealing in both low and middle-class markets. Coca-Cola Company held the standardized prices on the commodities even during the economic recession felt in the United States.
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The Titleist Company Marketing Essay
2 pages (681 words) , Download 2 , Essay
Free
The company will employ a combination of both offline and online advertising to demonstrate the main features of the golf club and its capabilities. The initial estimates of sales that will be generated through these marketing channels are approximately set to be around $2.5million.
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Read the case and answer the questions(1 pages) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
While Certec had asked a local firm to seal the deal, Kwong came in to do the final part. Now Kwong is infiltrated and may lose the deal in case he does not facilitate for the money asked by the public
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The Role of Promotion in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the research findings, it can, therefore, be said that advertisement used by Starbucks and Jamaican Blue Mountain coffee brands include the internet and the press. Since the launch of Starbucks back in 1982, it has used the US mail order catalog and music CDs to make it popular among the people.
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Music Purchase Behaviors Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The implication of this research is specifically related to understanding the best fits of music marketing towards consumer behaviors, and the final result will be recommendations towards final marketing procedures. This will assist marketing departments in the final advertising process.
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Product Personality and its Influence on Consumer Preference Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Self-feeling or self-concept plays a major role in clothing preferences and attitudes. It has symbolic meanings in social interaction. Today people use clothes to identify themselves with a social class or project a positive image. Banister and Hogg contend that in the fashion industry consumers are defined as much by what they choose to reject as by what they actively purchase and display.
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Marketing Plan for SBA Developing Sounds for Mobile Games Applications Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
A diversification strategy project has been established by the management committee of SBA. The proposed strategy is to target the mobile gaming industry with a view to SBA becoming a supplier of audio solutions to those software developers and suppliers who supply the manufactures of hardware and the end consumers of gaming directly.
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Theories of Marketing Strategies Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
According to the research findings, it can, therefore, be said that it is essential for organizations to adopt mechanisms that will allow them to concentrate their limited resources on opportunities they come across. This will enable them to attain market control by achieving sustainable competitive advantage over their business counterparts and thus increase their sales.
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A Retail Sales Presentation Marketing Coursework
2 pages (520 words) , Download 3 , Coursework
Free
The salesperson is able to recognize when to ask for the order with a strong call for action which will definitely result in more sales closed. Overall, the salesperson handled the sales process very well. He made the customer feel comfortable with him; he understood his needs and had the right solution for those needs. He asked for the sale and closed the deal.   
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Marketing Strategy: Nine West Shoes Marketing Book Report/Review
5 pages (1250 words) , Download 5 , Book Report/Review
Free
Nine West is a known American brand which is popular among the different women for its unique designs and sleekness. Nine West manufactures excellent handbags and shoes. When all the other shoe retailers are busy catering the needs of women with average shoe size, Nine West has penetrated the shoe market with unique different approach.
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Development of a Quota Sample for a Survey Marketing Research Paper
1 pages (592 words) , Download 2 , Research Paper
Free
The survey design will utilize control categories to obtain a representative sample from the main list. The research will list the following control categories. The sex category has a larger percentage of males. The decision was arrived at because women are fewer than men. The slightly higher percentage increased their likelihood of selection.
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Phil Company Advertising Strategy Marketing Research Paper
4 pages (1146 words) , Download 3 , Research Paper
Free
Phil has to employ the best advertising strategies in order to stay ahead of its competitors and at the same time increase its market share in the electronic industry. Advertising refers to public, non-personal announcements which are paid. Advertising consists of the persuasive messages which are usually put across by an identified sponsor.
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Group marketing project (SPSS) Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Samsung is one of those brands which have managed to hold their own. And the fact that it does, drives one to think how the brand achieved this position and once achieved, how it retains its market share. These thoughts
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Size, growth, current trends, developments & key factors of The Reformation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This enables the factory to create jobs at the domestic level, which adds top economic growth in USA. More so, the locally sourced raw materials do not lead to global
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Lessons learned document Marketing Essay
1 pages (250 words) , Download 13 , Essay
Free
In any group work, the performance could have gone better through elimination of barriers to communication. Some factors that apparently delayed some phases in the group project was due to ineffective communication patterns: misunderstanding, inability to
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The Key Social Influences in Marketing Marketing Assignment
4 pages (1098 words) , Download 2 , Assignment
Free
For Oprah for instance, key social influences relate to the way Oprah herself has morphed through her long years of intimate connections with women and in mothers to become an opinion leader, whose musings, preferences, and recommendations have become strong suggestions for continuing to connect with the Oprah brand and its shows and offerings (Harpo Productions Inc., 2014).
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Analysis of Consumers Behavior Is an Important Strategy in Marketing Marketing Research Paper
13 pages (3250 words) , Download 5 , Research Paper
Free
The marketing department of the various companies should focus on generating unlimited data on the target consumers. Understanding the self-concept of the customers will enable marketers to come up with ways of convincing them to buy the products. Marketers should take advantage of consumer’s connectivity to extend product information.
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Questionnaire design Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
nnaire is aimed to assess the loyalty programs that are preferred and the loyalty programs that are not well perceived since they don’t seem to add value to consumers. It is very evident that loyalty programs are going to produce a strong relationship between the customer and
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Promotional Budget-Magic knife Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is for this reason that I thought it wise to add some innovativeness to the normal knives and make them some sort of ‘magic-knives. These type of knives have the capability of changing peoples
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Marketing Strategy for Cruze Car from Chevrolet Company in Qatar Marketing Essay
8 pages (2229 words) , Download 3 , Essay
Free
Due to the rapid development of technology, the automobile industry is also growing at a fast rate. A similar trend has also been observed in Qatari. Chevrolet car manufacturing company is a major player in the automobile market. It is an American automobile division of General Motors (GM) also of American origin.
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Theories of Buyer Behavior in Terms of the Individuals and Markets Marketing Assignment
7 pages (1914 words) , Download 2 , Assignment
Free
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The Change of Behavior Among the Aboriginals to Begin Using Healthcare Facilities Marketing Assignment
4 pages (1170 words) , Download 2 , Assignment
Free
Poor health among the aboriginals has also been aggravated by their lack of access to medical facilities as a result of the areas in which they live. Their cultural beliefs have had detrimental effects as many of them fail to seek professional healthcare services and depend on traditional medicine. This has resulted in a high mortality rate.
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Budgets and Action Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The expected inflation was expected not to greatly affect the revenues of the corporation. At the inflation rate of one and two percent, the company expected to realize increased
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Loyalty Program of the Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This research will begin with the statement that it has been said that a business that is not committed to ensuring return-clients is facing a bleak future irrespective of how many new ones are coming. While getting new customers is very business owner’s plan, maintaining them significantly shapes the future of that business.
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McDonalds Products Marketing Article
1 pages (257 words) , Download 2 , Article
Free
In this case, both Macdonald's and Coca-Cola are using each other’s influence in the market to persuade the customers to combine the two products. Moreover, the ad aims at persuading new customers to test the combination of the two products to get a better value.
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Measuring National Identity for the UAE National and Resident Consumers Marketing Essay
38 pages (9921 words) , Download 3 , Essay
One such gap reported is the failed attempt by most researchers to find the impact of self-identity on the construction of national identity. That is, within the larger set of national identities are subjective types of identities known as self-identity. What is missing in the literature however has to do with how the self-identities of individuals affect the construct of national identity
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Customer Comparison - Kohls versus Home Depot Marketing Case Study
10 pages (2610 words) , Download 2 , Case Study
Free
Getting this role right, and to a standard of expertise that is superior to that of competitors and sustainable in the longer term, requires an in-depth understanding of the nature and nuance of customer service. Both companies build customer value by offering customers both a wider range of channels and more personalized treatment through the integration of channels.
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US Harley Davidson Motorcycles Advertising in Japanese Market Marketing Case Study
6 pages (1932 words) , Download 2 , Case Study
Free
In the process of analyzing, one or more local publications in Japan will be gathered to allow the researcher to differentiate it with the typical Harley Davidson motorcycle advertisements. After going through the history of Harley Davidson motorcycles in the US, the researcher aims to relate the product with the Japanese market.
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Principles of Strategic Marketing in the Context of Leo Burnett's Quote Marketing Essay
5 pages (1618 words) , Download 2 , Essay
Free
Organizations might have to face several critical situations because of helping people. Organizations can help people by giving them better products and services at a lesser price than ever before, or by providing them all the internal information regarding the products and the organizations or by donating money to solve most of the social problems.
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A Favorite Advertisement Marketing Assignment
1 pages (443 words) , Download 2 , Assignment
Free
Nike does an excellent job of associating the personality with the product. Nike portrays this value of leadership, hard work, dedication, confidence, will power, and strength. In essence, Nike products are known for their quality and providing the best customer satisfaction. The “personality” of the product is dynamic and possesses a very unique personality.
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Target Market for Points.com- One card Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Higher clientele activity results in additional credit. Notably, uses of point card seek to benefit maximally from the loyalty programs (Insync Solutions ltd, 2011). The loyalty program entails distance rewards by airlines,
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Marketing Synthesis - Postie Plus Group New Zealand Ltd Marketing Research Paper
6 pages (1795 words) , Download 2 , Research Paper
Free
 “Competitive advantage is a way of measuring whether the company has sufficient strength and expertise to dominate or succeed in the chosen market”. Competitive advantage refers to the resource base and ability of a business to grow and survive in a given business. The growth and survival relate to how well it does in relation to other businesses that compete with it and its ability to remain profitable and expand.
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The Microsoft Case Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
According to Kiang (2010), on his article Google+ Launch Resuscitates Antitrust Concerns there was several antitrust behavior allegations on the Microsoft that led to investigation by Department of justice of the US and
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A New Disney Theme Park Launch as an Entirely New Entertainment Product Marketing Essay
6 pages (1663 words) , Download 2 , Essay
Free
Disney has been renowned for its first-class services in entertaining children. Basing the argument on these principles, the theme park is expected to flourish in the market with the brand name already familiar among the target. The location identified was used to implement the company’s policy that is to maximize the profits to achieve the desired returns while satisfying the target market.
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The Business Level of PosteMobile Marketing Coursework
2 pages (706 words) , Download 2 , Coursework
Free
The launch of PosteMobile Spa facilitated the entrance to the telecommunications business and further innovations in banking and paying. Novel innovations, enable customers to enjoy the new technology; for example, transacting their cash using their sim cards at any time they wish. The idea presents convenience to customers who bring more business to PosteMobile.
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Federal Express (Canada) Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Just for an overview, the letter is a complaint of the late delivery and the loss of one package which of cause was later delivered too late resulting loss of huge amounts of money and time wastage. It also complains of the unfulfilled promises made by FedEx
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The Issue of Employee Empowerment Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Communication is one of the fundamental requirements for any company to succeed. Unlike in GM, where the communication channels involved long rigorous procedures that discouraged the employees. The communication channels between the employees and the senior management should be open and reliable.
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Camp happy valley Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Camping experience, as described by the camping association, educators and employers, was a valuable practice because it acted like an asset where skills were developed. For this reason, Cameron had decided to find varied ways that would boost the morale in the next camp
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Marketing Management Support Systems Marketing Essay
1 pages (276 words) , Download 2 , Essay
Free
This paper seeks to explain the usability of the Principles of Marketing Course in the Field of Information Technology Project Management. The field of information technology project management entails coordinating, organizing and controlling project information. Marketing is necessary for the success of every project.
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The Russian Ice Cream Market Marketing Assignment
1 pages (450 words) , Download 4 , Assignment
Free
There is a reason behind the increased local demand for ice cream in Russia. High local demand has, in turn, resulted in the presence of many local ice cream producers in the market, a situation that has increased competition on the market. Growth of these companies is thus, limited due to the high competition.
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Case Study: Amway Developing Competitive Marketing strategies Marketing Case Study
1 pages (250 words) , Download 7 , Case Study
Free
This paper analyses the company’s marketing strategies, and how it utilizes them for markets and products’ development. The management for customer relationships is the expansion, maintenance, optimization and development of long-term jointly
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Amazon Marketing Strategy Marketing Research Paper
5 pages (1682 words) , Download 3 , Research Paper
Free
The strategy is for Amazon.com to focus on aspects of customer relationship management (CRM) to build a high preference and belief about Amazon’s top-notch service quality. Through blogging and constant updating of Facebook pages online, the company will appear to have more of an interest in enhancing the lifestyles of consumers.
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Marketing video review Marketing Movie Review
1 pages (250 words) , Download 2 , Movie Review
Free
The video was a motivational marketing video that drew parallelism the 1984 Macintosh computer to the 1944 D-Day attack of the World War II. The Nazi’s were replaced by IBM and that Apple will beat them with superior hardware and software. It used the
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ABC Orange Juice Marketing Essay
1 pages (330 words) , Download 2 , Essay
Free
ABC manufactures and distributes a wide range of healthy and delicious juice, dairy, and water beverages designed to deliver high-quality, nutritious, hydrating drinks which help to support a well-balanced and healthy lifestyle. ABC product quality meets the highest universal standards which has earned us the global quality certifications of ABWA/ISO/NSF.
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Business Idea for Gulf Restaurant Marketing Coursework
10 pages (2726 words) , Download 2 , Coursework
Free
The city of Manchester provides a strategic position for establishing fast-food restaurants as is observable from the increasing new franchises opening the city center. The increased population of students and working people in the town constitutes an extensive market for the success of a restaurant establishment.
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New Product in Marketing Aspect Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In addition, the company offers huge discounts to members, who order regular deliveries of grocery and perishable goods, hence making it difficult to earn profits on such huge discounts (Stewart, 2014). Similarly, the company offers reduced prices on Kindle and
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The Steps in the Marketing Process Marketing Essay
9 pages (2326 words) , Download 2 , Essay
Free
The objective of every company is to maximize profits. Profits can only be maximized through sales. This is possible when there is an efficient marketing system in the company. Marketing refers to, “creating awareness on the existence of a product”. It is a management process, whereby products move from concept to the consumer. Companies are concerned with satisfying the consumer’s needs.
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Financial Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The author of the essay states that the value of every share of the Samsung Company was $1,012.12 as recorded by March of 2014. Reportedly, in the past 12 months, average Book Value per Share Growth Rate was 20.80% per year. Besides, for 3 years, the average Book Value per Share and a Growth Rate was 18.60% per year.
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Ethical Marketing at BP and Toyota Marketing Essay
1 pages (321 words) , Download 2 , Essay
Free
It should take every necessary step to avoid harm. Their duty is not just to detect any harm their goods and services can cause to the consumers. They even must ensure that the best practices are being followed by every department. Marketing departments of these large corporations have the responsibility of carrying out their functions.
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Consumer Preference for Chocolate and Candy in the United States Marketing Essay
2 pages (617 words) , Download 2 , Essay
Free
Consumer behavior studies have indicated that people of all ages including children and adults consume chocolate and candy. This has led to the identification of chocolate as the leading snack in the United States. There is regular consumption of chocolate and sweets throughout the year in the United States.
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