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Marketing Essays

Result for Subject Marketing:
19914 essays
Study of on-line marketing of banking and financial services Marketing Essay
59 pages (14750 words) , Download 2 , Essay
The study concludes that the ChinaTrust bank website appears the best from the customer service point of view, while the ICDC bank website is useful for customers seeking lots of guidance and directions. The HSBC bank site mostly targets English speaking customers.
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Nation Branding: Using Books to Stimulate Renewed Interest in Africa Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
Branding is a marketing term which places emphasis on attractive packaging. No matter how resourceful a nation may be internal, if those resources are not packaged at par with global standards, chances are very slim for the world to know. Advertising helps in to reveal the wealth and how it can be utilized for the wellbeing of a nation.  
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International and Strategic Marketing Marketing Research Paper
7 pages (2133 words) , Download 3 , Research Paper
Free
Language is of primary importance for the success of any marketing research activity. “Inappropriate use of language could result in loss of market apart from turning out to be a cross-cultural gaffe” (Ricks 1999). As a result, the success of even the simplest marketing research endeavors directly depends on what language marketers choose to use.
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Marketing and Entrepreneurship Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author explains that the new product is not only a health drink but also has nutritive values, hence it can attract diversified consumer base. As per the market analysts, demand of carbonated drinks is high among the children. As compared to the adults or elderly persons, the children as well the teenagers are less concerned about their health.
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Identify Target Market Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new target market. Market trends - to find the changing preferences of the customers so that firms can incorporate the changing requirements of the people through the development of new products and services.
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Corporation with cash and the economy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Depending on one’s point view, both perspectives can present a sound argument on which should come first, create jobs or encourage spending? Meanwhile, our country’s economy remains sluggish. The sad part of this
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Burberrys Angela Ahrendts and CRM Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
CRM aids in improving customer services. It also assists the managers in planning for marketing in potential customers. Angela Ahrendts, the Burberry CEO, has realized CRM’s significance and vastly used this towards her firm’s customer satisfaction and its enormous revenue acquisition.
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Role of VOS in the Marketing Success of VOS Enterprises Marketing Essay
4 pages (1255 words) , Download 4 , Essay
Free
A case study is a micro-sample that provides crucial information about the macro-phenomenon of which it forms a part. One definition of the case study has been as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident”.
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Sales Method and ads Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
This is because these companies are well known for their products and they have loyal customers. Moreover, the cost of production for these companies in some cases is
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Interactive Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
As the report declares interactive marketing played a huge role in this campaign to increase the number of travelers. There are four major steps of developing marketing plan. The core objective of value proposition by any organization is the understanding of the problem faced by the customer and providing solutions for superior experience.
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The Role of Trust in Customer Relationships Marketing Essay
1 pages (301 words) , Download 3 , Essay
Free
Modern business practices have realized the importance of trust for long-term relationships. Whether it is the retail sector or service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to build strong relations with customers so that they do not switch their preferences so easily.
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GlaxoSmithKline as the Second Largest Company in the Pharmaceutical Industry Marketing Essay
8 pages (2246 words) , Download 3 , Essay
Free
The generic products replaced the vaccines and drugs manufactured by the company as a result the company lost its market share to a great extent. The highest volume of shares was transacted during April – May 2014 when the investors preferred to buy a huge amount of shares as the price of the share was low.
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Marketing Plan for Breads and Bakes Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
B&B will be a sole proprietorship firm incorporated in Seattle, Washington. Andrew and Angela Jakes will be the managers of the firm. Angela has been an administrative manager in a catering company prior to opening the bakery. On the other hand, Andrew has been involved in the retail industry and has adequate knowledge in finance and marketing. 
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VP of Marketing and Customer Service Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Prior in the month, when we talked on the telephone on the 3rd of November, I specified that the current year's yearly raising money occasion was viewed as a positive achievement. We could raise an aggregate of $237,550 to date, definitely surpassing our target objective of $150,000. We keep receiving liberal gifts week after week.
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Check order instruction and attachment Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
3. 3D Navigation System: With a high-resolution 3-D navigation system, one is guaranteed to get to their destination fast and with ease. The system has a 200 GB on-board memory for storage of offline maps, which accommodate navigation in regions that are off the grid
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Evaluating Brand Loyalty from Marketing Aspect Marketing Literature review
9 pages (2943 words) , Download 4 , Literature review
Free
It is crucial for the current customers and new customers to remain loyal to the company brand to ensure the success of the firm. Large organizations worldwide such as LG, Sony, Samsung, Del Monte, Coca-cola, and Pepsi spend millions in advertisements and promotions to ensure that their customers remain loyal to their brands.
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DISCUSSION QUESTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The distribution channel must be located strategically for easier communication between the distributor and retailers (Kapoor and Kansal, 2003). Though logistics and distribution may have similar characteristics, there are clear differences. Logistics covers supplementary
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Who is the audience for Metropolitan Opera Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
As for the new Met Opera’s product known as “The Met: Live in HD” which transmits shows over HD signal, the audience comprises of mostly
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Methodology and appendix for How to successfully Market Sport Nuitrition for Females in London Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The school health teaching programs on the other side, contributes full education potential and good health by providing adequate skills, social support and environment support to children and adolescent ones. Effective promotion of healthy eating strategies among the
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Innovation Model of the Company Spring Marketing Essay
4 pages (1396 words) , Download 4 , Essay
Free
In previous years, several organizations were able to survive in the respective financial markets even with a limited amount of innovation. Their only focus laid on offering quality products and updating about any sort of product change to the customers in order to attain a superior competitive position (Raphael & Christoph, 2012). 
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Market Audit and Target Markets for Pepsi Marketing Research Paper
9 pages (2825 words) , Download 2 , Research Paper
Free
The Coca-Cola Company is the leader in the soft drink industry, but despite this fact, it has maintained affordable prices on its products. It, therefore, continues to remain appealing in both low and middle-class markets. Coca-Cola Company held the standardized prices on the commodities even during the economic recession felt in the United States.
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The Titleist Company Marketing Essay
2 pages (681 words) , Download 2 , Essay
Free
The company will employ a combination of both offline and online advertising to demonstrate the main features of the golf club and its capabilities. The initial estimates of sales that will be generated through these marketing channels are approximately set to be around $2.5million.
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Read the case and answer the questions(1 pages) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
While Certec had asked a local firm to seal the deal, Kwong came in to do the final part. Now Kwong is infiltrated and may lose the deal in case he does not facilitate for the money asked by the public
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The Role of Promotion in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the research findings, it can, therefore, be said that advertisement used by Starbucks and Jamaican Blue Mountain coffee brands include the internet and the press. Since the launch of Starbucks back in 1982, it has used the US mail order catalog and music CDs to make it popular among the people.
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Music Purchase Behaviors Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The implication of this research is specifically related to understanding the best fits of music marketing towards consumer behaviors, and the final result will be recommendations towards final marketing procedures. This will assist marketing departments in the final advertising process.
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Product Personality and its Influence on Consumer Preference Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Self-feeling or self-concept plays a major role in clothing preferences and attitudes. It has symbolic meanings in social interaction. Today people use clothes to identify themselves with a social class or project a positive image. Banister and Hogg contend that in the fashion industry consumers are defined as much by what they choose to reject as by what they actively purchase and display.
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Marketing Plan for SBA Developing Sounds for Mobile Games Applications Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
A diversification strategy project has been established by the management committee of SBA. The proposed strategy is to target the mobile gaming industry with a view to SBA becoming a supplier of audio solutions to those software developers and suppliers who supply the manufactures of hardware and the end consumers of gaming directly.
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Theories of Marketing Strategies Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
According to the research findings, it can, therefore, be said that it is essential for organizations to adopt mechanisms that will allow them to concentrate their limited resources on opportunities they come across. This will enable them to attain market control by achieving sustainable competitive advantage over their business counterparts and thus increase their sales.
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A Retail Sales Presentation Marketing Coursework
2 pages (520 words) , Download 3 , Coursework
Free
The salesperson is able to recognize when to ask for the order with a strong call for action which will definitely result in more sales closed. Overall, the salesperson handled the sales process very well. He made the customer feel comfortable with him; he understood his needs and had the right solution for those needs. He asked for the sale and closed the deal.   
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Marketing Strategy: Nine West Shoes Marketing Book Report/Review
5 pages (1250 words) , Download 5 , Book Report/Review
Free
Nine West is a known American brand which is popular among the different women for its unique designs and sleekness. Nine West manufactures excellent handbags and shoes. When all the other shoe retailers are busy catering the needs of women with average shoe size, Nine West has penetrated the shoe market with unique different approach.
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Development of a Quota Sample for a Survey Marketing Research Paper
1 pages (592 words) , Download 2 , Research Paper
Free
The survey design will utilize control categories to obtain a representative sample from the main list. The research will list the following control categories. The sex category has a larger percentage of males. The decision was arrived at because women are fewer than men. The slightly higher percentage increased their likelihood of selection.
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Phil Company Advertising Strategy Marketing Research Paper
4 pages (1146 words) , Download 3 , Research Paper
Free
Phil has to employ the best advertising strategies in order to stay ahead of its competitors and at the same time increase its market share in the electronic industry. Advertising refers to public, non-personal announcements which are paid. Advertising consists of the persuasive messages which are usually put across by an identified sponsor.
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Group marketing project (SPSS) Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Samsung is one of those brands which have managed to hold their own. And the fact that it does, drives one to think how the brand achieved this position and once achieved, how it retains its market share. These thoughts
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Size, growth, current trends, developments & key factors of The Reformation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This enables the factory to create jobs at the domestic level, which adds top economic growth in USA. More so, the locally sourced raw materials do not lead to global
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Lessons learned document Marketing Essay
1 pages (250 words) , Download 13 , Essay
Free
In any group work, the performance could have gone better through elimination of barriers to communication. Some factors that apparently delayed some phases in the group project was due to ineffective communication patterns: misunderstanding, inability to
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The Key Social Influences in Marketing Marketing Assignment
4 pages (1098 words) , Download 2 , Assignment
Free
For Oprah for instance, key social influences relate to the way Oprah herself has morphed through her long years of intimate connections with women and in mothers to become an opinion leader, whose musings, preferences, and recommendations have become strong suggestions for continuing to connect with the Oprah brand and its shows and offerings (Harpo Productions Inc., 2014).
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Analysis of Consumers Behavior Is an Important Strategy in Marketing Marketing Research Paper
13 pages (3250 words) , Download 5 , Research Paper
Free
The marketing department of the various companies should focus on generating unlimited data on the target consumers. Understanding the self-concept of the customers will enable marketers to come up with ways of convincing them to buy the products. Marketers should take advantage of consumer’s connectivity to extend product information.
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Questionnaire design Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
nnaire is aimed to assess the loyalty programs that are preferred and the loyalty programs that are not well perceived since they don’t seem to add value to consumers. It is very evident that loyalty programs are going to produce a strong relationship between the customer and
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Promotional Budget-Magic knife Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is for this reason that I thought it wise to add some innovativeness to the normal knives and make them some sort of ‘magic-knives. These type of knives have the capability of changing peoples
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Marketing Strategy for Cruze Car from Chevrolet Company in Qatar Marketing Essay
8 pages (2229 words) , Download 3 , Essay
Free
Due to the rapid development of technology, the automobile industry is also growing at a fast rate. A similar trend has also been observed in Qatari. Chevrolet car manufacturing company is a major player in the automobile market. It is an American automobile division of General Motors (GM) also of American origin.
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Theories of Buyer Behavior in Terms of the Individuals and Markets Marketing Assignment
7 pages (1914 words) , Download 2 , Assignment
Free
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The Change of Behavior Among the Aboriginals to Begin Using Healthcare Facilities Marketing Assignment
4 pages (1170 words) , Download 2 , Assignment
Free
Poor health among the aboriginals has also been aggravated by their lack of access to medical facilities as a result of the areas in which they live. Their cultural beliefs have had detrimental effects as many of them fail to seek professional healthcare services and depend on traditional medicine. This has resulted in a high mortality rate.
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Budgets and Action Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The expected inflation was expected not to greatly affect the revenues of the corporation. At the inflation rate of one and two percent, the company expected to realize increased
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Loyalty Program of the Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This research will begin with the statement that it has been said that a business that is not committed to ensuring return-clients is facing a bleak future irrespective of how many new ones are coming. While getting new customers is very business owner’s plan, maintaining them significantly shapes the future of that business.
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McDonalds Products Marketing Article
1 pages (257 words) , Download 2 , Article
Free
In this case, both Macdonald's and Coca-Cola are using each other’s influence in the market to persuade the customers to combine the two products. Moreover, the ad aims at persuading new customers to test the combination of the two products to get a better value.
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Measuring National Identity for the UAE National and Resident Consumers Marketing Essay
38 pages (9921 words) , Download 3 , Essay
One such gap reported is the failed attempt by most researchers to find the impact of self-identity on the construction of national identity. That is, within the larger set of national identities are subjective types of identities known as self-identity. What is missing in the literature however has to do with how the self-identities of individuals affect the construct of national identity
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Customer Comparison - Kohls versus Home Depot Marketing Case Study
10 pages (2610 words) , Download 2 , Case Study
Free
Getting this role right, and to a standard of expertise that is superior to that of competitors and sustainable in the longer term, requires an in-depth understanding of the nature and nuance of customer service. Both companies build customer value by offering customers both a wider range of channels and more personalized treatment through the integration of channels.
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US Harley Davidson Motorcycles Advertising in Japanese Market Marketing Case Study
6 pages (1932 words) , Download 2 , Case Study
Free
In the process of analyzing, one or more local publications in Japan will be gathered to allow the researcher to differentiate it with the typical Harley Davidson motorcycle advertisements. After going through the history of Harley Davidson motorcycles in the US, the researcher aims to relate the product with the Japanese market.
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Principles of Strategic Marketing in the Context of Leo Burnett's Quote Marketing Essay
5 pages (1618 words) , Download 2 , Essay
Free
Organizations might have to face several critical situations because of helping people. Organizations can help people by giving them better products and services at a lesser price than ever before, or by providing them all the internal information regarding the products and the organizations or by donating money to solve most of the social problems.
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A Favorite Advertisement Marketing Assignment
1 pages (443 words) , Download 2 , Assignment
Free
Nike does an excellent job of associating the personality with the product. Nike portrays this value of leadership, hard work, dedication, confidence, will power, and strength. In essence, Nike products are known for their quality and providing the best customer satisfaction. The “personality” of the product is dynamic and possesses a very unique personality.
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