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Marketing Essays

Result for Subject Marketing:
19702 essays
Forces in the Context of KFC Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Socio-cultural forces majorly encompass demographic and cultural aspects related to external macro environment. KFC operates in different zones and even comprise of employees belonging to different cultural backgrounds. Hence socio-cultural aspect is not only present external to the organization but even internal to the organization.
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Developing E-Commerce Customer Satisfaction, Trust, and Loyalty in the UK Market Marketing Essay
16 pages (5304 words) , Download 2 , Essay
Free
It was also noticed that switching barriers play an important role in determining e-loyalty as high switching costs prevent consumers from choosing alternative retailers. Overall, the paper initially discussed loyalty, customer satisfaction, and trust issues in the context of ecommerce which has been supported by evidence with respect to the UK retail industry in the latter part of the paper.
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Marketing Plan: Global Wine Tourism Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
The paper focuses on the generation of a marketing plan for the internationalization of the wine products of the different wine companies relating to the Malta region. Effective strategies and action plans would be formulated to help the wine companies in marketing their products in the international market.
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Market Analysis & Industry Analysis Tablet Market Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
The first form of tablets is branded tablets, which come under the line of tablets produced by popular manufacturers such as Apple, Amazon, and Samsung. There is also what is known as consumer tablets, which come from lesser known manufacturers.
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Consumer behavior project Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
These phones have the ability of taking videos, photos, and playing music. They also have internet connectivity and services such as web browsing and GPS. The company has made sure that they improve the products regulars
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Advertising Techniques Used in the Canadian Oil Sands Ad Campaign Marketing Essay
5 pages (1401 words) , Download 2 , Essay
Free
Oil sands are important resources in the provision of energy and economic opportunity for Canada. Private firms and entities mainly from Canada and North America develop oil sands in Canada. Governments have traditionally aided the marketing of Canadian oil sands with the main objective of publicizing products and creating a good public image (Rose, 2000).
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Marketing News Journal #1 Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
On its part, Apple Company marketed the product way before its actual production, a move that resulted in thousands of pre-sale bookings. Cultural, social,
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Modern Technology in the Contemporary Business Marketing Assignment
2 pages (545 words) , Download 2 , Assignment
Free
The research that I had to carry out proved very informative and this is from the high amount of information that I gained in order to understand the organization and the industry even better. In my research, I sought to visit a company, Modern Technology, seeking to purchase a new laptop for my private work.
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Segmentation, Targeting, and Positioning Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
people whose needs are met by the products or services to be introduced and by so doing focusing the products or services in a way that directly addresses the needs of the segment. Another instance where segmentation, targeting and position are very important is when there is
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Letter to client Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
shing report from Lake Michigan Captains from Milwaukee, Wisconsin all the way to Portage, Indiana and these reports provide the most accurate information on where to best locate the fishes. This information can help you save time, gas and money not to mention saving you from
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Excluding all finance and accounting courses, what has been your favorite course taken as an undergraduate and why Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marketing skills are also critical when applying for job vacancies considering that writing a cover letter or a resume as well as going for an interview can all be termed as forms of marketing.
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Leisure Tourism and the Environment Marketing Research Paper
7 pages (2086 words) , Download 2 , Research Paper
Free
For instance, members of the public who are engaged in the hotelier industry have since adopted mechanisms such as recycling and treating of already used water, proper waste management solutions, and protection of the available energy and sensitization of the public about the need for a safe environment for the future.
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Case Study: Innovations in Distribution Strategy PART II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
gness to innovate (Perreault Jr., Cannon & McCarthy, 2014), I get a strong conviction that a business that can support this form of same-day delivery is the printing business. There is no denying the fact that most people who have need for printing services make their orders in
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How Business is Conducted on a Social And Ethical Sense Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The paper will explore whether the presentation of women is ethical, and whether the approach could offer a model for advertising to women. In the broadest sense of business ethics and doing business in an ethical and socially sensible manner, ethics refers to the observance of ethical and moral norms in the conduct of business.
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Strategic Plan for Abercrombie & Fitch Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
According to the research findings, it can, therefore, be said that Abercrombie & Fitch (A&F) have encountered huge fall in business ranking as they could not respond to the changing desires and needs of the customers. The paper tells that its consequence is fatal to the company as it lost its position in the market.
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The Best Health Insurance Plan in the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Customer loyalty can disadvantage consumers and the insurance market. For example, clients who are automatically re-enrolled to the previous insurance plan end up paying higher premiums for the similar services offered at a lower premium by other providers. Also, it prevents insurance companies from attracting new customers.
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Consumer Relationship Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
By enhancing proper customer relations, organizations easily gain customer loyalty that is essential for the organizational growth. This paper is specifically important to organizations in the beer industry that aim at effectively competing their rivals by identifying the needs of the consumers, satisfying those needs without forgetting the needs of the organization itself.
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Biopure Corporation, Hemopure and Oxyglobin Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
Generally, Hemopure and Oxyglobin should be released to the market at the same time in order to control the price through psychological pricing. As noted in the case, it will be difficult to justify a price increase for the human version of the product because the animal version had been sold for much less.
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International Consumer Behavior Analysis Marketing Assignment
5 pages (1584 words) , Download 2 , Assignment
Free
Consumer behavior relies on the particular buying habits that are characteristic of the consumers themselves (Saito 34). Various researches that have been carried out on this subject have concluded that it is hard to make accurate predictions about consumer behavior. This is because; people have different preferences and tastes that change from one place to another and across generations.
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BAs Mission and Vision Statement Marketing Case Study
2 pages (613 words) , Download 2 , Case Study
Free
Connected to this, the environment, due to the growing need to carry out businesses and for people to fly, really had a lot of opportunities for more airlines to operate in order to provide adequate services to the growing demand. However, the macro environment is susceptible to a lot of risks such as attacks that affect it greatly. This has led to a significant decline in demand as much as there has been a steady rise in airline services.
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Survey collection website Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The benefit of www.zoomerang.com is that it makes surveys easy, enhances decisions, and enables users to expand their reach in terms of markets and audiences (Barnes, 2010). The survey collection websites also
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The Internal Assessment Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The employment gain of the corporation can be said to have been steady though moderate. However, the employment rate experienced a fall of 6.7%. The bank’s retail sales experienced a significant growth rate for a majority of the
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Marketing Strategy for Toms Shoes Marketing Essay
1 pages (357 words) , Download 2 , Essay
Free
Most businesses believe that it is important to give back to society after their businesses have become successful. However, this is not the case for TOMS shoes. The owner (Blake Mycoskie) had traveled to Argentina and was disturbed by the fact that children walked barefooted exposing them to infections and diseases. 
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Consumer Involvement in New Product Development Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The conclusion from this study states that the information provided shows that major changes occur when the customer is involved directly in the research process. The strategists should be able to incorporate the customer’s input since it is fundamental in reducing the costs in the end. A market is a diverse place, so the researcher should diversify to obtain better results.
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Customer Involvement in New Product Development Marketing Essay
6 pages (1819 words) , Download 2 , Essay
Free
The most important determinant is whether the product in question serves their needs in a way that no other product can. As seen herein you can be able to create a product that is of value and not substitutable by first knowing what the consumers want and how they feel that the existing products have failed in meeting their needs.
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Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall Marketing Assignment
2 pages (541 words) , Download 2 , Assignment
Free
From the article Health-Law Advocates to Tweak ACA Marketing Campaign for the fall, it is evident that marketing plays a significant role in the informative approach to potential customers within the competitive market, in ensuring that particular service or good penetrates the market better than the goods and services offered by the competitors in the same industry.  
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Strategic Marketing Management and Macro-Environmental Impacts on Industry Marketing Case Study
4 pages (1028 words) , Download 3 , Case Study
Free
An oversaturated environment creates a dynamic in which British Airways faces a marketing dilemma; specifically with regard to the way in which it seeks to differentiate itself as compared to the competition. BA exhibits certification of a wealthy and powerful firm that chose to ignore strategic changes in the external environment and is now reaping and painful price for this level of stoicism.
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Marketing Strategy and Recommendations on Yakult Drink Marketing Essay
2 pages (566 words) , Download 16 , Essay
Free
The demographic base that surrounds us is usually all age groups. The weakness of Yakult is that the lack of brand equity. Brand equity is a crucial element that must not be diminished.The customer-perceived value is a marketing and branding concept that correlates a link between the product and whether customers believe it can satisfy their needs.
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PepsiCo International Company Situational Analysis Marketing Research Paper
4 pages (1245 words) , Download 3 , Research Paper
Free
The situational analysis will focus on PepsiCo International Company. A worldwide company, that deals with the making and selling of soft drinks, juices, and fountain syrups. Its operations are centralized through Mirinda, Tropicana brand, 7UP, Pepsi in Middle East Europe, Asia, and Africa. Most of the company’s beverages are sold through franchised bottlers.
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Commercials as Elements of Television Programming Marketing Article
3 pages (832 words) , Download 3 , Article
Free
Commercials are significantly important to all the concerned individuals. For the television networks, which are the major distribution channels for the commercials, enable for the easy distribution of the advertisements. From the commercials, television networks get the necessary funds necessary for running their programs. In the case of the producers and owners.
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How Returns to Scale Affect the Structure of a Market or Industry Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With marginal costs, the company is guaranteed higher profits. From another viewpoint, though the total cost of production will go up if the scale of production is increased, the average costs will go down in the long run. From this example, it is evidently clear that increasing returns to scale necessarily affects the structure of the industry.
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Effects of the Environment on Consumer Behaviour Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Generally speaking, according to Gladwell people do know their preference for their partners, but they end up having a different partner from their dream romantic partner. This is explained by the influence of our unconscious behaviours that we pick out from the environment that we live in (Gladwell).
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Basic Marketing Planning Approach Marketing Article
1 pages (313 words) , Download 2 , Article
Free
The unifying focus of this book is on how to formulate marketing decisions in choosing what clients to center on and the best way of meeting their needs. Some of the chapters include topics such as marketing value to consumer's firms and society, marketing strategy planning, evaluating opportunities in the changing market environment.
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Summaries of the articles Marketing Article
1 pages (250 words) , Download 2 , Article
Free
This includes political and legal environment nationalism, consumerism, North American Free Trade Agreement, technology, cultural and social environment, gross national
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Implementation plan Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The introduction of VOSS bottled water in Qatar followed a similar business strategy. It targeted only the top restaurants and hotels in big cities. The firs focus was the Doha city. The implementation of launching the product in Qatar involved numerous
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Altadis and Tabacalera as Ashtray Products Marketing Assignment
1 pages (402 words) , Download 2 , Assignment
Free
Ashtray and the cigarette industry posted strong growth recently.  The market is set to grow in the coming years. This is aided by superb sales of cigarettes in the country (William & Ferrell, 112)  the industry account for 10% of the tobacco industry in Europe, with cigarette covering a whopping 95 per cent of the total market.
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Tipping and Tripping Points in Technology Marketing Assignment
2 pages (551 words) , Download 2 , Assignment
Free
In 1994 February, William Bratton was appointed as the police commissioner of New York City. In less than two years, he turned New York into the safest city in the nation. In the hope that Bratton can repeat his New York success Los Angeles hired him and it was now a common thing that Bratton changes the security system.
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Case Study: Innovations in Distribution Strategy Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
The first of these is the issue of market availability. Market availability directly answers the question of whether the location of warehousing facilities is important. This is because there is evidence to suggest that companies with warehousing facilities located
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Introduction and research questions sections Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Different aspects of the food items in the menu affect the emotions and preferences exhibited by customers. Many restaurants have faced the challenges of serving some of the traditional and cultural dishes. Worth noting is the fact that some cultural
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Consumer Behavior in Starbucks and Costa Coffee Marketing Assignment
4 pages (1208 words) , Download 2 , Assignment
Free
The research indicated that the two companies used marketing as a means to capture the target population for their products and services. It was also established that initial market research would provide the best alternative for the companies to obtain an in-depth understanding of the market and buying trends. 
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Marketing Services Versus Products Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
A good example of service customization is the guided tour. Depending where the tourists would want to go, travel agencies can arrange for
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Marketing Success Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
This essay demonstrates that marketing mix comprises of four important elements such as product, price, promotion, and place. The product majorly represents mineral water which will be passed through various stages so as to ensure its level of quality. The packaging of the product will be dependent on prices as there will be different sized bottles.
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Communication and Negotiation Skills for Media Releases Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The media release is required to be carried out for promoting the event of Animal Play Day in Monarto Zoo. The Animal Play Day is taken to encourage the growth of visitors to the zoo to observe the natural behavior of chimpanzees in the zoo environment. The internal stakeholders in the negotiation process would involve the zoo manager.
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Buying Decision Assignment Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Thus, my new laptop greatly improved my psychological aspects by releasing me from large amount of information that I was supposed to keep in my mind thus getting motivated in my duties. The need to
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Resume for Social Marketing of a Facebook Page Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Basically, my idea of adopting Facebook as the most effective tool in social marketing emerged after I conducted thorough research on how our company was going to increase its sales, and further maintain a competitive advantage bearing in mind that there are numerous companies selling similar products across the country.
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The Social Media to Search Candidates for Vacancies Marketing Essay
1 pages (318 words) , Download 2 , Essay
Free
The author will post a profile that will support his professional qualification, through creating creative content on social media. He will also be keen on his communication skills. In addition, he will liaise with his previous employers to post a good reference for himself. Marketing will involve listing all the accolades and awards.
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Answer questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
s, Groupon vouchers and Groupon Gateways trips are few of the promises and incentives offered by the company based on which the consumers are attracted towards the services and offers. They also assure return and satisfaction in other terms in case the quality is not up to the
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Government regulations in business Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
According to the research findings, it can, therefore, be said that government regulation of marketing activities is not many, and they are aimed at maintaining a fair environment as opposed to the notion that they limit advertisement. The government is the overall governing body which regulates how businesses are operated in any country.
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Description of the current brand Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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The strategy has allowed them to have multiple variations of the brand and sub-brands that has enabled it to cater to different market segments. The organization has eleven brands (General Motors 1). Firstly, the Baojun, Jiefang, Vauxhaull, Wuling and Buick
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Hilton Worldwide Inc Hilton Hotels and Resorts Marketing Essay
3 pages (750 words) , Download 7 , Essay
This essay analyzes that the company operates through various hotel brands among which are Hilton Garden Inn, Hilton, Conrad, Embassy Suites, Hilton Grand Vacations, Hilton Hotels and Resorts and others. Hilton Hotels & Resorts operates 558 hotels and resorts in 80 countries, including the USA, the UK, the UAE, and Singapore.
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