quora
Nobody downloaded yet

Marketing News Journal #1 - Essay Example

Comments (0) Cite this document
Summary
The mobile smartphone industry, in particular, proves this notion. Last month, Apple, Inc. launched its new and much awaited iPhone 6. News of this new product spread quickly around the world. Mobile…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Marketing News Journal #1
Read TextPreview

Extract of sample
"Marketing News Journal #1"

Download file to see previous pages Before looking into the reactions of consumers, it is important to understand market trends in the mobile phone industry. Competitors in this industry engage in fierce advertising and marketing following the development of new and improved phones. A close competitor to Apple is Samsung. Even though there are other major players in the industry, these two firms are known to try to outperform each other in phone technology. A clear example is evident through Samsung’s Galaxy phones and Apple’s iPhones. Ultimately, the consumer is the final decision maker as to which phone better meets one’s tastes, preferences, or interests.
As earlier mentioned, iPhone 6 pre-sale bookings were available before the product hit the market. The underlying marketing practices explored consumer interests and anticipations for the product. One major improvement observed in the new product is the size of its screen. Chen (2014) maintains that smartphone users increasingly prefer bigger screens to small ones. In response, Apple would ultimately meet this need alongside Samsung. A comparison of screen sizes show that Apple has had to follow Samsung’s path to try to recapture lost markets that opt for bigger screens (Chen, 2014).
In light of the above discussion, it is evident that consumers interests or needs changes from time to time. There are certain consumers who stick to iPhones regardless of their screen size, while others prefer a big size screen regardless of the brand. The common denominator, however, is that business enterprises respond to such scenarios in diverse and dynamic ways. IPhone 6 enthusiasts look forward to an enhanced phone whenever a new one is launched. For others, there is prestige in owning the phone through booking before sale or buying it when it is launched. Whatever the case, consumer behavior plays an influential role in that regard.
The market ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1659481-marketing-news-journal-1
(Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 Words)
Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1659481-marketing-news-journal-1.
“Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1659481-marketing-news-journal-1.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Analysis of a Marketing News Story
In exchange of $250 million, Google is expecting to improve its advertising business. Basically, what Wildfire does it to make the different social networking sites like Linkedin, Facebook, and Twitter including all other online marketing campaigns available in a single website.
4 Pages(1000 words)Essay
Assignment 1: Marketing in the Media 2013
The advent of buyer’s market has created the requirement of consumer based marketing. Marketing in present days is no longer regarded as a supplementary activity of organisations, instead marketing plays an important role in business apart from production and finance.
5 Pages(1250 words)Essay
MBA Marketing - Report 1
This record gives a diagram of the changing retail scene and identifies a portion of the aspects connected with fruitful food retailing. It is intended to help littler scale food makers and processors create profitable business techniques and
12 Pages(3000 words)Essay
Journal 1
Every company needs to organize its human resources efficiently through human resources planning, recruitment and selection. HR planning refers to the process of systematically designing roles and
1 Pages(250 words)Essay
Journal 1
This person is responsible for initiating the legal claim. For example in domestic violence case filed by a wife against the husband, the defendant or the respondent is the husband, the accused, while the wife is the
5 Pages(1250 words)Essay
Marketing journal
Fortunately, that restaurant was located in the same commercial area. Therefore, I went to the restaurant and ordered a zinger cheeseburger. To my surprise, the burger was even more delicious than my favorite
1 Pages(250 words)Essay
Journal # 1
A nurse leader should be able to act as a mentor, role model and visionary who commandeer available resources to ensure provision of quality health care services. These attributes are
1 Pages(250 words)Essay
Journal 1
The earthquake led into several factors, which are termed as issues concerning representation. The earthquake indiscriminately affected every Haitian regardless of
1 Pages(250 words)Essay
Marketing News Journal #2
This is an attempt to increase its profits and attain the $14 billion dollar target sooner and not just through increasing their chain stores. This has very many positive social and
3 Pages(750 words)Essay
Country Study/News journal
Total land boundaries equal 4,639 kilometers, of which the boundary with Cambodia makes up 1,228 kilometers ,with Laos 2,130 kilometers, and with China 1,281 kilometers. Excluding
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing News Journal #1 for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us