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The Connect of Companies and Their Targeted Consumers - Essay Example

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The paper "The Connect of Companies and Their Targeted Consumers" highlights that in the process of communicating with the new consumers, marketers should avoid the application of a direct marketing approach which solely focuses on persuading their target consumers…
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The Connect of Companies and Their Targeted Consumers
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Download file to see previous pages The researcher will gather relevant articles to support the fact that consumers today do not want to be ‘marketed at’ any more. Prior to the conclusion, the researcher will provide some recommendation on how to effectively capture the attention of a selected target market.
Based on J. Walter Thompson’s “Ad Industry Perception Survey”, only 14% of the Americans today give respect to people who are directly involved behind the advertising industry. (Allen, 2007) Aside from being able to use the information technology easily and having more knowledge on marketing strategies used to persuade the consumers to buy a product, consumers today have a different buying behavior in the sense that they are easily captured by a well-known brand name rather than the specific benefits or
Marketing communication basically allows the marketing managers to develop and establish an effective way of communicating the company’s different product lines to the consumers. In the process of communicating these products to the consumers, marketing managers try to influence their target market to purchase these items. In relation to marketing communication, Magnani (2006) stated that “the marketing communication strategy that was used 50, 25 or 5 years ago is no longer effective today.” Similar to the statement made by Magnani (2006), Gould (2006) mentioned that “advertising has lost its traditional place within the communication system.”
There are many factors that made a contribution to the continuously changing marketing trend. First, it is possible that the tight competition in both the domestic and international market is flooding the people with excessive marketing information that goes through a total of 64 televisions and cable networks that is being transmitted by roughly a little more than 500 global channels. ...Download file to see next pagesRead More
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