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Consumer behavior - Essay Example

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Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development…
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Download file to see previous pages It can be said that the superior level of internet penetration in various regions of the world has played a crucial role in creating a demand for products and services of global standards in various markets. It is important to highlight that this demand among the consumers for new products and services has created a platform of unique business opportunities and has in return triggered the need for opening up of closed economies (Free, 2010, p. 464). The opening up of economies, along with the smooth integration and penetration of internet in various corners of the world has lead to the formation of a globally connected marketplace, where the geographical barriers are absent. With the opening up of previously closed economies, many new markets with unique patterns of consumer behaviour and consumer psychology are emerging from various regions of the world (Hargrove and et.al, 2006, p. 411). It is important to mention that the consumers of today’s date are highly tech savvy in nature. ...
Social Networking Overview From the sociologic point of view, it can be highlighted that human beings are born with unique social needs, which involves interacting and communicating with each other as it helps in the development of individual or generalized perceptions and feelings (Kendall, 2011, p. 102). Because of the high penetration of technological devices along with the existence of highly digitized nature of information content in today’s date, people automatically think of social networking as an online medium rather than a traditional offline medium. From the general point of view, it can be said that the social networking today represents a series of virtual platforms which facilitate the process of human interaction and communication of individuals, with their friends, relatives, families and even fans and followers located in various corners of the world. It is interesting to state that though the social networking is a part of the social media, which actually represents a very diverse and broad range of platforms which comprises of online blogs, discussion and knowledge forums, podcasting sites, public video sites like YouTube yet the various social and professional networking sites help the most in sharing and linking up of individuals with their close and important contacts (Jue & et.al, 2010, 44). Because of its ability to connect with people in the easiest and fastest manner, it can be said that the social networking sites has gained the status of a very important marketing tool for organizations who are trying to communicate the values of their own products and services to a specific demography of ...Download file to see next pagesRead More
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