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Millennial and the Social Media in Marketing - Literature review Example

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Summary
This research focuses on the relationship between Millennial and social media. The Y generation people or specifically called Millennials are very much related to social media. The importance of social media is only because of the internet world. …
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Extract of sample "Millennial and the Social Media in Marketing"

Download file to see previous pages The word media actually means away used to convey something. Now the social media means to communicate one’s thoughts to another person. Considering the Y generation people or the Millennial the social media refers to interaction among people in which they generate, share and exchange ideas, thoughts and any kind of information in the virtual communities and the networks. Social media can also be called as a group of people who are interacting with each other on the internet using cyber applications. Both these descriptions of social media are specifically related to the Millennial or the Y generation people whose most of the daily routine activities are revolving around the internet world.

Millennial includes the people born between 1980 and 2000. These people are also called the Y Generation people. The world is changing at a very fast pace. Therefore after every decade, the characteristics of the people change from the older ones. For this reason, it is an important topic for the researchers to study more and more about different generations and thus linking their similar features or characteristics. Many authors have presented their studies regarding millennials in a compact form. Millennial is related to many aspects of society because this is the era of rapid technological changes. These technological changes put their effects on the Y Generation people.

Though there are many other technical factors which are affecting human life but the most important is the internet. The use of the World Wide Web or we can say the Internet has evolved very much. There are many activities of human life which are now associated with the use of the internet. The millennial has involved the internet into their routine life. Most of their time is being consumed by using the internet. As compared to the older generations the Y Generation people are the internet people and most of their activities like shopping, ticketing, banking, etc are linked with online activities.  ...Download file to see next pagesRead More
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