Implementation plan - Case Study Example

Project Implementation Plan Project Implementation Plan The VOSS premium bottled water brand is sourced from Norway, and distributed in different countries. It has established itself as an ultra premium brand of water sold as a luxury brand in top restaurants and hotels. It targets the upper class, which appreciates class associated with a basic product. The introduction of VOSS bottled water in Qatar followed a similar business strategy. It targeted only the top restaurants and hotels in big cities.

The firs focus was the Doha city. The implementation of launching the product in Qatar involved numerous tasks scheduled to take place at different times. In an effort to ensure efficiency, effective project planning is a critical step in the implementation of any project. This involves the definition of tasks for the market, planning, and development teams (Pfeiffer, 2008). Market research was the first main task, which sought to outline the opportunities and the potential challenges in the Qatar market.

This is a critical step because businesses need to understand a foreign market well before venturing into its opportunities. After successful market research, the definition of the specifications, which involves the identification of target customers as well as the distribution channels followed. These two tasks are the responsibilities of the marketing team, and marked the first milestone after five weeks. The next steps involved the design of a website and extensive project planning. Project planning in this case involved budget and export planning.

The completion of these tasks marked the achievement of the second milestone, which happened in four weeks. The development team was involved in the launching of the product. In the first two weeks, the initial launching was conducted, which was accompanied by rigorous promotional activities. After the initial launch, the VOSS premium product was then fully launched into different distribution channels that targeted top hotels and restaurants. This marked the third and most important milestone in launching the VOSS brand in Qatar, and took about five weeks.

After the full launch, the teams indulged in assessment of the product performance within different distribution channels. Moreover, the product was actively monitored and customer feedback sought by the marketing team (Lodato, 2008). The last three weeks of the project involved analysis of the customer feedback to gain information that would be used in improving the product distribution in Qatar. Project Implementation Gantt Chart Weeks12345678910111213141516Market ResearchDefine market specificationsDesign WebsiteProject planning (Budget & Export planning)Initial introduction of the Product & PromotionFull launch of the product in different distribution channelsAssessment of Product PerformanceProduct MonitoringCustomer FeedbackKey Market TeamPlanning TeamDevelopment TeamMilestone 1 Milestone 2 Milestone 3ReferencesLodato, M. W. (2008).

Management of new product launches and other marketing projects. Bloomington, IN: AuthorHouse.Pfeiffer, E. (2008). VOSS Water and Retail Expansion:Implications for a Luxury Brand. Retrieved on 29th September 2014 from https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&cad=rja&uact=8&ved=0CEoQFjAG&url=http%3A%2F%2Fbrage.bibsys.no%2Fxmlui%2Fbitstream%2Fhandle%2F11250%2F168339%2FPfeiffer%25202008.pdf%3Fsequence%3D1&ei=0oYpVNeKMcvSaLjBgfgN&usg=AFQjCNEh8cAmu83MUL3zgGiW_uFssrhWLQ&sig2=CmmsXBSdNUj0PgwmOvFxuA&bvm=bv.

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