Biopure Corporation, Hemopure and Oxyglobin - Essay Example

The price is justifiable due to the value attached to human life. The value of hemopure at $ 800 is justifiable based on the foundations of psychological pricing. It would be morally wrong to price a product like Oxyglobin. Andy was wrong to consider first revenues to be obtained would greatly facilitate the launch of Oxyglobin (Harvard Business School 1).

As the president of veterinary Products, Andy Wright had the task of deciding how best the sale and distribution of Oxyglobin was to be conducted. Effective distribution was to be determined by existing distribution practices for products in the veterinary market. The distribution would be local, national, or regional. In 1997, the sales team made sales worth $1.2 billion (Harvard Business School 11). The sales were made to 200 independent distributors, two of which were national in scope (within the United States), eighteen were regional (New England), and 180 were local distributors (e.g., Metropolitan Boston.). Sales representatives, trade publications, and shows were also used to promote sales (Harvard Business School 11). These measures were expected to maximize the sales of Oxyglobin to the market. Read More