Communication and Negotiation Skills for Media Releases - Assignment Example

Professional Development in Marketing COMMUNICATION AND NEGOTIATION SKILLS FOR MEDIA RELEASES The media release is required to be carried out for promoting the event of Animal Play Day in Monarto Zoo. The Animal Play Day is taken to encourage the growth of visitors to the zoo to observe the natural behaviour of Chimpanzee in the zoo environment. Prior to the generation of the media release, the marketer is required to carry out negotiations with both internal and external stakeholders relating to the zoo. Negotiations at the internal level are carried with people pertaining to a group or organization operating as the negotiating party (Sirgy, 2014). External negotiations on the other hand, are observed to be carried out with external stakeholder groups like clients or visitors to the organization, the members of the media and other external social groups supporting cause for wild animals (Weiss, 2012). The internal stakeholders in the negotiation process would consist of the zoo manager, the animal keeping staffs, veterinary doctors, volunteers and members of the marketing department. External stakeholders would consist of main and supporting sponsors, the media houses, members of social organizations and the larger society. In communicating and negotiating with the internal staffs the marketing manager, Dianne Baruch observes that the negotiation process involves a team framework of individuals relating to different departments. The negotiation is required to highlight the importance for the promotion program for the Animal Play Day (Smyth, 2008). The internal negotiation process should also focus on the planning of events and games related to involving the Chimpanzee to show different feats and tricks. On the contrary, the external negotiation would focus on attracting the interests of the external stakeholders to the different games and events that are being planned. This would help in enhancing the flow of visitors to the zoo (Southwell, 2007). Development of presentations would contribute in effective information sharing of the different programs with the internal stakeholders. Relating to external stakeholders, the use of online, print and road shows would contribute in rightly communicating the message to the potential stakeholders. This would help in both generating awareness among stakeholders for the event and in attracting visitors (Phillips, 2004). CHECKS TO ENSURE ETHICAL PRACTICE The checks to ensure ethical practice would constitute the following. The information relating to the events and programs for the Animal Play Day is required to match the actual events. The marketing communications should be carried out in an honest and transparent fashion to generate needed education and awareness to the stakeholders. The marketing communications for the zoo events are required to meet the objectives of the different wild life groups (May, 2012). THE PROPOSED MEDIA RELEASE FOR MONARTO ZOO The Participants, Organizers and Visitors The participants in the Play Day Event would consist of the Chimpanzees and the zoo staffs like keepers and volunteers to help showcase the different events to the visitors. The visitors would consist of both adult and children visitor groups relating to the South Australian population. About the Event The Animal Play Day event would help you observe the behaviour of the Chimpanzees in an open wildlife environment. It would show in how Chimpanzees tend to react with each other in terms of playing games while hanging from trees. The Chimpanzees would also be observed in playing video games to drawing of carts. Schedule and Venue of the Event The Play Day Event for Chimpanzees is being organised by the staffs of Zoos South Australia during the Christmas week to present a showcase to visitors and children communities. Rationale for the Event The Play Day Event is being planned to show in how the Chimpanzees tend to act like human beings and in some cases outperform the humans in conducting complex tasks. The planning of the event would showcase the manner in which the zoos help in promoting physical and mental growth in the animals by encouraging them to take part in different playful events. Conducting of such events would contribute in enhancing the physical and mental fitness of the zoo animals like Chimpanzees. Designing of the Events The Chimpanzees can be encouraged to play video games where one Chimpanzee faces another over a video screen such that the points would be generated on the level of matches and mismatches gained through choosing between two red boxes in the computer screen. The boxes created one in the right and one in the left in the touch screen would be used for rating the likelihood of selection between the participants. The Chimpanzee participant gains a score every time it becomes able to match the opponent’s selection of the boxes. In another event, a cart is designed with a protruding stick to enable it to be drawn. This would reflect the manner in which the Chimpanzee identifies the cart and then tends to draw it like humans. ACTIVITIES TO ENHANCE WRITTEN COMMUNICATION AND NEGOTIATION SKILLS The written communication skills can be enhanced through the incorporation of the following activities. The writer is required to understand the points to be addressed specifically such that the written communication turns out to be potentially relevant with the subject to be addressed. Written communication can also be enhanced through the use of continual reading on diverse subjects. Spontaneous reading contributes in augmenting the thinking power of the individuals (Healy and Mulholland, 2012). The sentences used for producing the context of the writing need to be specific and short in that it helps in addressing the queries to the point (Utley, 2007). The entire write-up needs to be ideally broken down into relevant paragraphs that tend to bear link to each other. This contributes in generating clarity to the research conducted. Self proofreading the written paper is considered as an ideal tool for identification and rectification of careless mistakes that affect the meaning and quality of the written context (Plummer, 2011). The negotiation skills can be enhanced through the use of the following activities The negotiation skills can be enhanced through the conducting of effective research based on evaluating the prevalent information related to the issue in context. Effective negotiation is conducted through the right kind of planning that helps in prioritising on the issues that need to be negotiated (Singh, 2008). Constituting an effective negotiation team contributes in conducting the negotiation activities in an effective fashion (Karol, 2003). Negotiation activities earn success through deciding on the right place and time for conducting the same. The negotiator is required to probe through the use of different questions and pay heed to the answers provided before deciding on to close the negotiation (Linhorst, 2005). Reference list Healy, K. and Mulholland, J., 2012. Writing Skills for Social Workers. United Kingdom: SAGE. Karol, R. L., 2003. Neuropsychosocial Intervention: The Practical Treatment of Severe Behavioral Dyscontrol After Acquired Brain Injury. United States: CRC Press. Linhorst, D. M., 2005. Empowering People with Severe Mental Illness: A Practical Guide. United States: Psychology Press. May, S., 2012. Case Studies in Organizational Communication: Ethical Perspectives and Practices: Ethical Perspectives and Practices. United Kingdom : SAGE. Phillips, N., 2004. Southern Cone Model: The Political Economy of Regional Capitalist Development in Latin America. New York: Routledge. Plummer, D., 2011. Helping Children to Improve their Communication Skills: Therapeutic Activities for Teachers, Parents and Therapists. United Kingdom: Jessica Kingsley Publishers. Singh, B.D., 2008. Managing Conflict and Negotiation. New Delhi, India: Excel Books. Sirgy, M. J., 2014. Real Estate Marketing: Strategy, Selling, Negotiation, Management, and Ethics: Strategy, Personal Selling, Negotiation, Management, and Ethics. New York: Routledge. Smyth, L., 2008. Effective Internal Communication. United States: Kogan Page Publishers. Southwell, G. G., 2007. Embodied Labor Negotiations: A Phenomenological Study. United States: ProQuest. Utley, R., 2007. Theory and Research for Academic Nurse Educators: Application to Practice. United Kingdom : Jones & Bartlett Learning. Weiss, J. N., 2012. The Negotiator in You: Negotiation Tips to Help You Get the Most out of Every Interaction at Home, Work, and in Life. United States: AudioGO. Read More