Marketing Strategy for Toms Shoes - Essay Example

Marketing Strategy for Toms Shoes Most businesses believe that it is important to give back to society after their businesses have become successful. However, this is not the case for TOMS shoes. The owner (Blake Mycoskie) had traveled to Argentina and was disturbed by the fact that children walked barefooted exposing them to infections and diseases. This is when he decided to come up with the idea of “buy one, give one” which centers on sending shoes to poor children whenever you purchase their shoes (Pride &Ferrell 129).

The following are some of the marketing strategies that TOMS shoes use. Making people feel goodTOMS shoes has been successful in coming up with trendy shoes that not only make their customers look good but also feel good. Their customers feel that they are making a difference by just purchasing TOMS shoes. The company uses the WIIFM philosophy which means ‘What’s in it for me’. They do this by offering high-quality shoes and also making their clients feel they are supporting a good cause (Russo 84).

TrendyAs you walk in the streets, you are likely to see several young people wearing TOMS shoes. This is because the company designs and markets trendy shoes that appeal most to the younger generation. To keep up with the current market trends, TOMS shoes have been forced to expand its product line and now offers a variety of shoes to its customers. Greed factorOne factor that distinguishes TOMS shoes is the fact that they have kept their promise of delivering free shoes for every shoe purchase made.

Many businesses start with a good cause, but greed for money ends up ruining the company. The company also has goals and ensures that it meets its set goals. It is interesting to note that TOMS shoes are a profitable business and not a charity organization.