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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan: Lolas Cupcakes Marketing Essay
9 pages (2785 words) , Download 2 , Essay
Free
The company also started to leverage the facilities of e-Commerce and started taking cupcake orders online. However, the company was acquired by Asher Budwig in the year 2011, but the brand name of Lola’s cupcakes continued to exist and the parent company decided to continue the business operations with the same vigor and focus on quality and design.
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Leadership Communication Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
As the report stresses good communication skill should be the most important quality a leader must maintain. A leader normally acts as an intermediary between the management and employees in every organization. Evidently, a leader cannot facilitate effective up and down information flow unless he possesses better communication skills.
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Marketing Communications Planning For Cunard Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Cunard has to accept the fact that now not only its competitors are flexing a hard-selling muscle, but they are also doing it in such a manner as to overload the customers’ minds with information targeted at persuasive selling. Maintaining a corporate image is just not enough – translating it into occupancy is what matters now amid the tough competition.
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A Position that Will Allow to Utilize, Enhance and Build upon Interpersonal Communication Skills Marketing Resume/CV
2 pages (500 words) , Download 2 , Resume/CV
Free
Skills & Languages: Fluent in both Arabic and English. Working knowledge in French. Excellent written, verbal communication and analytical skills. Posses the ability to multi-task with minimum supervision. Computer skills: MS Office Applications (Word, PowerPoint, MS Outlook 98). Internet Applications--  FTP/Internet Explorer.
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Manners of Development of Conceptual Frameworks Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
IASB has adopted asset- liability theory, similar to the approach adopted by FASB in its framework, to develop the conceptual frame. This implies that the objectives of standards would only be to satisfy the needs of users of financial statements. Standards are not set to measure management performance.
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Consumer Behavior: A Case of the Magic of iPod Marketing Case Study
1 pages (359 words) , Download 6 , Case Study
Free
The brand personality of iPod can be considered as a unique assimilation of different characteristic that resulted in the formation not only of its own niche in the international market but also the initiation of a trend that cannot be surpassed. The performance of the iPod in the market can even be considered as considerably illogical.
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Strategic and tactical marketing objectives Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The identified strategies provided for this hotel include celebrity endorsement, discounting, place marketing for environmental focus, and alliances with limousine providers in order to gain more customer interest. The report shows how strategic and tactical marketing are crucial to the success of a total integrated communications campaign.
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Microsoft, Tesco, Google.com Market Segments Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
As the discussion declares market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be based on a variety of factors some of which include gender, geography, industry, age groups; or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc. 
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Potential Market for the Coca-Cola Product in Bulgaria and Spain Marketing Report
7 pages (2124 words) , Download 3 , Report
Free
Some of the soft drinks available in the market are accused of containing more quantities of harmful ingredients. Coke should ensure that their products are safe to use. Coke should stay away from heavy exploitation of the resources of the countries in which they operate. Coke should visualize the opportunities provided by globalization.
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A Vital Part of Effective Marketing Strategies Marketing Assignment
3 pages (794 words) , Download 3 , Assignment
Free
The author states that PED is important to check the sensitivities of the target markets/customers when it comes to setting the correct price of the product/service. Customers are most price-sensitive to products that cost a lot or are bought frequently. They are less price-sensitive to low-cost items or items that they buy infrequently.
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The Sales Promotion Marketing Article
2 pages (500 words) , Download 3 , Article
Free
The sales force are made up of salespeople: individuals representing a company to customers or vice versa charged with responsibilities of prospecting, communicating, selling, servicing, and information gathering. They serve a significant connection between the company and customers with a key role in creating a long-term profitable relationship.
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Statistical Decision Making for Hospitality Managers / questions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A correlation of 0.95 between the population of a city and the number of people who eat out frequently suggests that there is a strong positive linear association between the population of a city and the number of people who eat out frequently. Thus, as the population of a
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Marketing and Advertisement Marketing Essay
1 pages (309 words) , Download 2 , Essay
Free
This paper will discuss the pig bank advert in the ADWEEK magazine. There is a pig bank advert in the ADWEEK magazine. The magazine can be categorized under a business advertisement environment. It is a press television, technology adverts, and a brand-advertising magazine. The editorial environment is technological, business-oriented.
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Packaging and Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Sometimes a distinction must be made between packing and packaging.  Packing a product protects the product from the manufacturer to the marketplace. Packaging a product not only protects the product during handling and transit it actually helps promote the product in the marketplace.
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Dissertation topic about Digital Marketing Marketing Article
2 pages (500 words) , Download 5 , Article
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The increased dependency of retailers on the use of digital marketing channels has helped them to devise new strategies to expand their business and to target more
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International Marketing and Export Management - Strategy Enter Mode Marketing Essay
11 pages (3366 words) , Download 3 , Essay
Free
Usually, entering a foreign market is considered an effective strategy for enhancing organizational performance. A firm that decides to proceed to such a plan can choose among a variety of entering modes. Each of these modes has its benefits and drawbacks. In addition, certain of these modes tend to perform higher in regard to particular industries. These issues are discussed in this paper. 
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Strategic Positioning vs Operational Positioning Marketing Essay
1 pages (395 words) , Download 2 , Essay
Free
It verifies the competitive position of an organization and distinguishes the contribution of its effort to the market (Ellson, 2004, P. 10). In this regard, it revolves around being unique in a specific market or industry. Operational effectiveness is defined as the level of competence at which an association operates in the recent period.
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Dividend Discount Model Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
People invest in companies to get their money back and then some. Dividends are one of the main ways companies return money to investors. Dividends are paid out in margins, and therefore are the most straightforward estimate of the future cash you can expect to receive.
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The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry Marketing Research Proposal
11 pages (3899 words) , Download 6 , Research Proposal
Free
Signs show that the UK economy is stabilizing, leading to questions about this research’s relevance, the changes to consumer behavior by recessions tend to last for a long time. Even as economists signal the end of the recession and the beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behavior.
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INDUSTRIAL MARKETING Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
g enough new revenue and assets to buy yet another company, again and again building upon this process to acquire ever more and more expensive companies. This means that the company would always be able to produce an increase in revenue, assets, and several other business
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Sales Manager Marketing Essay
1 pages (350 words) , Download 2 , Essay
Free
What Is a Sales Manager? A sales manager oversees a company's entire sales process. They are responsible for employee onboarding, while they develop and implement a sales strategy that caters to the strengths of the sales team.
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Consumer Behavior: the Consumer Choice and Selection of Technological Products Marketing Research Proposal
6 pages (1601 words) , Download 4 , Research Proposal
Free
The decision to purchase a product by any consumer is influenced by various factors. Therefore, consumer purchase behavior comprises a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase. What exactly do consumers look for in technological devices?
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Political, economic, and technological factors are significant to the company’s macro environment, while SWOT analysis informs on its microenvironment. The company sells directly to its consumers and this shows lack of intermediaries in its chain. It offers
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Consumer Behaviour and Retail Marketing Strategy Marketing Essay
15 pages (4307 words) , Download 3 , Essay
Free
Consumer behavior refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market. The study of consumer behavior aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market.
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RBS Internationalization Models Market Marketing Essay
6 pages (1847 words) , Download 2 , Essay
Free
In the case of RBS, the overly competitive nature of the British banking market and the seemly choked market is one such need. Based on the product/service lifecycle, when companies get successfully introduced, go through the growth stage and get to the maturity stage like RBS finds itself, it is very important options of sustainability begins to be developed.
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Marketing Plan for Manchester E-Bike Inc Marketing Essay
13 pages (3626 words) , Download 3 , Essay
Free
Organizations should realize the importance of dealing with eco-friendly products. This realization will go the extra mile in reducing the effects of global warming.  E-bike is an eco-friendly product because it has zero CO2 emission, and it has efficiently converted the human force into the proposed force. An electric bike (e-bike) is a bicycle with an electric motor that supports pedaling.
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Market Entry Report for Petcoats.com Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author explains that Petcoat.com was founded about ten years ago. The company specializes in bespoke luxury pet “clothes” for the high-end market of UK pet owners. At its inception, the company had three employees – the director, his wife and a part-time IT specialist who designed and operated the small company’s website.
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Cutco corporation Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
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It is easier to spread information about the organization through other forms of advertisement along with the direct approach. This approach minimizes the chance to fully expand the company and enable it live to its full
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An Advertising Century Coming to a Close Marketing Essay
1 pages (447 words) , Download 2 , Essay
Free
Jack worked on numerous commercials and unforgettably changed the name Esso to become Exxon. My parents especially my mother discouraged me from joining the advertising business even as I expressed an inclination to professional writing.
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Implementation of Strategic Change at eBay Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay from being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
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Study of on-line marketing of banking and financial services Marketing Essay
59 pages (14750 words) , Download 2 , Essay
The study concludes that the ChinaTrust bank website appears the best from the customer service point of view, while the ICDC bank website is useful for customers seeking lots of guidance and directions. The HSBC bank site mostly targets English speaking customers.
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Nation Branding: Using Books to Stimulate Renewed Interest in Africa Marketing Research Proposal
9 pages (2250 words) , Download 2 , Research Proposal
Free
Branding is a marketing term which places emphasis on attractive packaging. No matter how resourceful a nation may be internal, if those resources are not packaged at par with global standards, chances are very slim for the world to know. Advertising helps in to reveal the wealth and how it can be utilized for the wellbeing of a nation.  
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International and Strategic Marketing Marketing Research Paper
7 pages (2133 words) , Download 3 , Research Paper
Free
Language is of primary importance for the success of any marketing research activity. “Inappropriate use of language could result in loss of market apart from turning out to be a cross-cultural gaffe” (Ricks 1999). As a result, the success of even the simplest marketing research endeavors directly depends on what language marketers choose to use.
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Marketing and Entrepreneurship Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author explains that the new product is not only a health drink but also has nutritive values, hence it can attract diversified consumer base. As per the market analysts, demand of carbonated drinks is high among the children. As compared to the adults or elderly persons, the children as well the teenagers are less concerned about their health.
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Identify Target Market Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new target market. Market trends - to find the changing preferences of the customers so that firms can incorporate the changing requirements of the people through the development of new products and services.
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Corporation with cash and the economy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Depending on one’s point view, both perspectives can present a sound argument on which should come first, create jobs or encourage spending? Meanwhile, our country’s economy remains sluggish. The sad part of this
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Burberrys Angela Ahrendts and CRM Marketing Case Study
1 pages (250 words) , Download 4 , Case Study
Free
CRM aids in improving customer services. It also assists the managers in planning for marketing in potential customers. Angela Ahrendts, the Burberry CEO, has realized CRM’s significance and vastly used this towards her firm’s customer satisfaction and its enormous revenue acquisition.
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Role of VOS in the Marketing Success of VOS Enterprises Marketing Essay
4 pages (1255 words) , Download 4 , Essay
Free
A case study is a micro-sample that provides crucial information about the macro-phenomenon of which it forms a part. One definition of the case study has been as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident”.
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Sales Method and ads Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
This is because these companies are well known for their products and they have loyal customers. Moreover, the cost of production for these companies in some cases is
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Interactive Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
As the report declares interactive marketing played a huge role in this campaign to increase the number of travelers. There are four major steps of developing marketing plan. The core objective of value proposition by any organization is the understanding of the problem faced by the customer and providing solutions for superior experience.
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The Role of Trust in Customer Relationships Marketing Essay
1 pages (301 words) , Download 3 , Essay
Free
Modern business practices have realized the importance of trust for long-term relationships. Whether it is the retail sector or service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to build strong relations with customers so that they do not switch their preferences so easily.
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GlaxoSmithKline as the Second Largest Company in the Pharmaceutical Industry Marketing Essay
8 pages (2246 words) , Download 3 , Essay
Free
The generic products replaced the vaccines and drugs manufactured by the company as a result the company lost its market share to a great extent. The highest volume of shares was transacted during April – May 2014 when the investors preferred to buy a huge amount of shares as the price of the share was low.
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Marketing Plan for Breads and Bakes Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
B&B will be a sole proprietorship firm incorporated in Seattle, Washington. Andrew and Angela Jakes will be the managers of the firm. Angela has been an administrative manager in a catering company prior to opening the bakery. On the other hand, Andrew has been involved in the retail industry and has adequate knowledge in finance and marketing. 
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VP of Marketing and Customer Service Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Prior in the month, when we talked on the telephone on the 3rd of November, I specified that the current year's yearly raising money occasion was viewed as a positive achievement. We could raise an aggregate of $237,550 to date, definitely surpassing our target objective of $150,000. We keep receiving liberal gifts week after week.
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Check order instruction and attachment Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
3. 3D Navigation System: With a high-resolution 3-D navigation system, one is guaranteed to get to their destination fast and with ease. The system has a 200 GB on-board memory for storage of offline maps, which accommodate navigation in regions that are off the grid
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Evaluating Brand Loyalty from Marketing Aspect Marketing Literature review
9 pages (2943 words) , Download 4 , Literature review
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It is crucial for the current customers and new customers to remain loyal to the company brand to ensure the success of the firm. Large organizations worldwide such as LG, Sony, Samsung, Del Monte, Coca-cola, and Pepsi spend millions in advertisements and promotions to ensure that their customers remain loyal to their brands.
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DISCUSSION QUESTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The distribution channel must be located strategically for easier communication between the distributor and retailers (Kapoor and Kansal, 2003). Though logistics and distribution may have similar characteristics, there are clear differences. Logistics covers supplementary
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Who is the audience for Metropolitan Opera Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
As for the new Met Opera’s product known as “The Met: Live in HD” which transmits shows over HD signal, the audience comprises of mostly
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Methodology and appendix for How to successfully Market Sport Nuitrition for Females in London Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The school health teaching programs on the other side, contributes full education potential and good health by providing adequate skills, social support and environment support to children and adolescent ones. Effective promotion of healthy eating strategies among the
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Innovation Model of the Company Spring Marketing Essay
4 pages (1396 words) , Download 4 , Essay
Free
In previous years, several organizations were able to survive in the respective financial markets even with a limited amount of innovation. Their only focus laid on offering quality products and updating about any sort of product change to the customers in order to attain a superior competitive position (Raphael & Christoph, 2012). 
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