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Marketing Essays

Result for Subject Marketing:
19914 essays
Longitudinal Strategic Development Study Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
By dwelling or its recent strategic development history, this paper will have a better understanding of its present position and available strategic choices. This would include looking at the past 5 to 25 years by focusing on those years which have the strategic link on the recent strategic development of Starbucks.
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Entry Strategy of IKEA into Brazil Marketing Essay
8 pages (3040 words) , Download 8 , Essay
Free
IKEA prides itself in offering home furnishing products that are well designed with good functionality at prices that are much lower than competitors. This is achieved by employing cost-cutting solutions that do not affect the quality of the product. IKEA through its various marketing strategies has created a steady demand for its products.
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Different Types of Organizational Approaches Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Wal-Mart is able to meet this need because of the way it has set up its supply chain; Wal-Mart has warehouses all over the country that can provide a product at a moment’s notice. Because of the short distances from the warehouses to the retail stores, Wal-Mart is able to offer many more products than its competitors are able to.
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The Business Model of Amazon Marketing Coursework
2 pages (573 words) , Download 2 , Coursework
Free
Jeff Bezos located the company near the source of business namely the Ingram Books, the largest US book distributor, and also near Washington DC due to its tax climates that were favorable. The company’s business model was centered on being the biggest and best online bookstore. This was driven by the need to be customer-centric.
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Apple as a Favourite Brand Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Most of the products manufactured by Apple are suited for business use. However, the products manufactured by the company are extremely costly. In most developed countries, the unique nature of Apple products is highly appreciated. Therefore, as a purchasing officer for a business, the author would buy Apple computers for the company.
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Marketing home work Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Thus, customers or consumers become the mainstay of business. Creative input in new product development and advertising become critical part of creating new customers whose requirements and preferences are anticipated and fulfilled through new products. The advertisements
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Marketing Strategies - Express Vending LLC Marketing Research Paper
4 pages (1195 words) , Download 2 , Research Paper
Free
The avenues will be assessed for effectiveness depending on the individual channels. Express Vending LLC will be a leader in the industry by providing unique and technology-intensive products at reasonable prices. Macro environment factors such as legal, economic, social and technological will influence its competitive advantage.
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Cubas Importance in Global Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper states that the limited participation of Cuba in international trade has left millions of consumers across the globe yearning for her locally produced goods. From rum to cigars to coffee, Cuba significantly challenges the United States when it comes to global marketing.
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The Future of the Health Cruises Trips Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The Health Cruise should consider its price for the cruise. This is because the cost per unit is less than the total variable costs. Due to the fact that one person cannot pay over $250,000, the cruise should consider grouping many customers as one unit. This will help the cost per unit to rise, beating the variable costs.
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Network Navigation Issues Marketing Essay
1 pages (280 words) , Download 2 , Essay
Free
The presentation has focused on some critical aspects of networking and how it flows in the marketing realm. First, the paper examined the satisfaction that comes with such networking. According to the study, web use has certain satisfaction. These satisfactions will be determined by the degree of “flow” which has a direct relationship.
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The Concept of Buyer Behavior and How It Affects Marketing Activities Marketing Essay
5 pages (1541 words) , Download 2 , Essay
Free
Buyer behavior refers to the factors that influence the selection, purchase, consumption, and disposal of a product. This behavior originates from the urge to satisfy desires. For many years, economists have examined the basis on which buyers make decisions. Their decisions influence the marketing strategies employed by different companies.
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Evaluation of Consumers' Motivations and Attitude Formation towards the Purchasing of Jeans Marketing Research Paper
12 pages (3506 words) , Download 3 , Research Paper
Free
In most cases, the chase for fashionable jeans has kept the industry on its toes in an endeavor to meet the evolving customer needs. The awareness by a section of customers that there is another product, more superior than the prevailing product is likely to reduce the purchase of the product getting out of fashion (Sharan 2000, pg 2). 
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Contemporary Retail Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
In relation to the strengths of Lloyds Bank, it can be apparently observed that the profitability position of the bank is quite good as it involves in dealing with several businesses. However, if one segment of its business fails to succeed in the market, then the other segments also get affected, which portrays one of the weaknesses of the bank.
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TROUBLE BREWS AT STARBUCKS--Case Study Marketing Case Study
2 pages (500 words) , Download 21 , Case Study
Free
For one, Schultz appears to have applied the 5Cs situation analysis at the time that he was developing the vision that he had for Starbucks, which he
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Branding britian Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Based on an article by Moriarty (2012), integrated marketing communication dimensions relate to the interactive and systematic processes by stakeholder messages are optimized and cross-functionally planned. This aspect is aimed at
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Market Orientation and Sales Management Marketing Essay
6 pages (2023 words) , Download 2 , Essay
Free
Marketing is the way through which a company or an organization interacts with both potential and current customers. An actively dynamic and communicative organization seeks ways to understand its customers’ needs. Hence, birth products that are specifically tailored for their clientele base in addition to, product efficiency and functionality.
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Marketing Communication Strategy for Mount Brydges Bulldogs Marketing Assignment
5 pages (1382 words) , Download 2 , Assignment
Free
Since this is a marketing communications plan, social media will be very crucial for meeting and accomplishing the objectives. Another way of accomplishing the objective of getting more followers is by focusing on niche markets or a particular group of audience whose involvement in the game will increase the popularity of the team in the community.
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Recommendations and Conclusions Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Social media such as internet should be used and explanation be given in the media to reach many people who might not have interest or may withdraw from using the product. Its environmental friendly should be emphasized to many users because
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Final refluction Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
I learnt that to be able to beat the market, having the most competitive prices is one of the factors that marketers and the entire organization should look into to
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Online Versus Offline Phone Accessories Sales Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
In this Chapter of this research paper, the methods and procedures used in the development of research results will be discussed. The chapter will address the research design, the ethical considerations, the treatment of collected data, as well as the limitations of the study. This research will make use of case study methodology.
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Marketing Plan: Lolas Cupcakes Marketing Essay
9 pages (2785 words) , Download 2 , Essay
Free
The company also started to leverage the facilities of e-Commerce and started taking cupcake orders online. However, the company was acquired by Asher Budwig in the year 2011, but the brand name of Lola’s cupcakes continued to exist and the parent company decided to continue the business operations with the same vigor and focus on quality and design.
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Leadership Communication Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
As the report stresses good communication skill should be the most important quality a leader must maintain. A leader normally acts as an intermediary between the management and employees in every organization. Evidently, a leader cannot facilitate effective up and down information flow unless he possesses better communication skills.
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Marketing Communications Planning For Cunard Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Cunard has to accept the fact that now not only its competitors are flexing a hard-selling muscle, but they are also doing it in such a manner as to overload the customers’ minds with information targeted at persuasive selling. Maintaining a corporate image is just not enough – translating it into occupancy is what matters now amid the tough competition.
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A Position that Will Allow to Utilize, Enhance and Build upon Interpersonal Communication Skills Marketing Resume/CV
2 pages (500 words) , Download 2 , Resume/CV
Free
Skills & Languages: Fluent in both Arabic and English. Working knowledge in French. Excellent written, verbal communication and analytical skills. Posses the ability to multi-task with minimum supervision. Computer skills: MS Office Applications (Word, PowerPoint, MS Outlook 98). Internet Applications--  FTP/Internet Explorer.
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Manners of Development of Conceptual Frameworks Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
IASB has adopted asset- liability theory, similar to the approach adopted by FASB in its framework, to develop the conceptual frame. This implies that the objectives of standards would only be to satisfy the needs of users of financial statements. Standards are not set to measure management performance.
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Consumer Behavior: A Case of the Magic of iPod Marketing Case Study
1 pages (359 words) , Download 6 , Case Study
Free
The brand personality of iPod can be considered as a unique assimilation of different characteristic that resulted in the formation not only of its own niche in the international market but also the initiation of a trend that cannot be surpassed. The performance of the iPod in the market can even be considered as considerably illogical.
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Strategic and tactical marketing objectives Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The identified strategies provided for this hotel include celebrity endorsement, discounting, place marketing for environmental focus, and alliances with limousine providers in order to gain more customer interest. The report shows how strategic and tactical marketing are crucial to the success of a total integrated communications campaign.
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Microsoft, Tesco, Google.com Market Segments Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
As the discussion declares market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be based on a variety of factors some of which include gender, geography, industry, age groups; or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc. 
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Potential Market for the Coca-Cola Product in Bulgaria and Spain Marketing Report
7 pages (2124 words) , Download 3 , Report
Free
Some of the soft drinks available in the market are accused of containing more quantities of harmful ingredients. Coke should ensure that their products are safe to use. Coke should stay away from heavy exploitation of the resources of the countries in which they operate. Coke should visualize the opportunities provided by globalization.
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A Vital Part of Effective Marketing Strategies Marketing Assignment
3 pages (794 words) , Download 3 , Assignment
Free
The author states that PED is important to check the sensitivities of the target markets/customers when it comes to setting the correct price of the product/service. Customers are most price-sensitive to products that cost a lot or are bought frequently. They are less price-sensitive to low-cost items or items that they buy infrequently.
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The Sales Promotion Marketing Article
2 pages (500 words) , Download 3 , Article
Free
The sales force are made up of salespeople: individuals representing a company to customers or vice versa charged with responsibilities of prospecting, communicating, selling, servicing, and information gathering. They serve a significant connection between the company and customers with a key role in creating a long-term profitable relationship.
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Statistical Decision Making for Hospitality Managers / questions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A correlation of 0.95 between the population of a city and the number of people who eat out frequently suggests that there is a strong positive linear association between the population of a city and the number of people who eat out frequently. Thus, as the population of a
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Marketing and Advertisement Marketing Essay
1 pages (309 words) , Download 2 , Essay
Free
This paper will discuss the pig bank advert in the ADWEEK magazine. There is a pig bank advert in the ADWEEK magazine. The magazine can be categorized under a business advertisement environment. It is a press television, technology adverts, and a brand-advertising magazine. The editorial environment is technological, business-oriented.
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Packaging and Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Sometimes a distinction must be made between packing and packaging.  Packing a product protects the product from the manufacturer to the marketplace. Packaging a product not only protects the product during handling and transit it actually helps promote the product in the marketplace.
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Dissertation topic about Digital Marketing Marketing Article
2 pages (500 words) , Download 5 , Article
Free
The increased dependency of retailers on the use of digital marketing channels has helped them to devise new strategies to expand their business and to target more
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International Marketing and Export Management - Strategy Enter Mode Marketing Essay
11 pages (3366 words) , Download 3 , Essay
Free
Usually, entering a foreign market is considered an effective strategy for enhancing organizational performance. A firm that decides to proceed to such a plan can choose among a variety of entering modes. Each of these modes has its benefits and drawbacks. In addition, certain of these modes tend to perform higher in regard to particular industries. These issues are discussed in this paper. 
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Strategic Positioning vs Operational Positioning Marketing Essay
1 pages (395 words) , Download 2 , Essay
Free
It verifies the competitive position of an organization and distinguishes the contribution of its effort to the market (Ellson, 2004, P. 10). In this regard, it revolves around being unique in a specific market or industry. Operational effectiveness is defined as the level of competence at which an association operates in the recent period.
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Dividend Discount Model Marketing Essay
2 pages (580 words) , Download 2 , Essay
Free
People invest in companies to get their money back and then some. Dividends are one of the main ways companies return money to investors. Dividends are paid out in margins, and therefore are the most straightforward estimate of the future cash you can expect to receive.
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The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry Marketing Research Proposal
11 pages (3899 words) , Download 6 , Research Proposal
Free
Signs show that the UK economy is stabilizing, leading to questions about this research’s relevance, the changes to consumer behavior by recessions tend to last for a long time. Even as economists signal the end of the recession and the beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behavior.
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INDUSTRIAL MARKETING Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
g enough new revenue and assets to buy yet another company, again and again building upon this process to acquire ever more and more expensive companies. This means that the company would always be able to produce an increase in revenue, assets, and several other business
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Sales Manager Marketing Essay
1 pages (350 words) , Download 2 , Essay
Free
What Is a Sales Manager? A sales manager oversees a company's entire sales process. They are responsible for employee onboarding, while they develop and implement a sales strategy that caters to the strengths of the sales team.
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Consumer Behavior: the Consumer Choice and Selection of Technological Products Marketing Research Proposal
6 pages (1601 words) , Download 4 , Research Proposal
Free
The decision to purchase a product by any consumer is influenced by various factors. Therefore, consumer purchase behavior comprises a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase. What exactly do consumers look for in technological devices?
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Political, economic, and technological factors are significant to the company’s macro environment, while SWOT analysis informs on its microenvironment. The company sells directly to its consumers and this shows lack of intermediaries in its chain. It offers
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Consumer Behaviour and Retail Marketing Strategy Marketing Essay
15 pages (4307 words) , Download 3 , Essay
Free
Consumer behavior refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market. The study of consumer behavior aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market.
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RBS Internationalization Models Market Marketing Essay
6 pages (1847 words) , Download 2 , Essay
Free
In the case of RBS, the overly competitive nature of the British banking market and the seemly choked market is one such need. Based on the product/service lifecycle, when companies get successfully introduced, go through the growth stage and get to the maturity stage like RBS finds itself, it is very important options of sustainability begins to be developed.
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Marketing Plan for Manchester E-Bike Inc Marketing Essay
13 pages (3626 words) , Download 3 , Essay
Free
Organizations should realize the importance of dealing with eco-friendly products. This realization will go the extra mile in reducing the effects of global warming.  E-bike is an eco-friendly product because it has zero CO2 emission, and it has efficiently converted the human force into the proposed force. An electric bike (e-bike) is a bicycle with an electric motor that supports pedaling.
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Market Entry Report for Petcoats.com Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author explains that Petcoat.com was founded about ten years ago. The company specializes in bespoke luxury pet “clothes” for the high-end market of UK pet owners. At its inception, the company had three employees – the director, his wife and a part-time IT specialist who designed and operated the small company’s website.
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Cutco corporation Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
It is easier to spread information about the organization through other forms of advertisement along with the direct approach. This approach minimizes the chance to fully expand the company and enable it live to its full
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An Advertising Century Coming to a Close Marketing Essay
1 pages (447 words) , Download 2 , Essay
Free
Jack worked on numerous commercials and unforgettably changed the name Esso to become Exxon. My parents especially my mother discouraged me from joining the advertising business even as I expressed an inclination to professional writing.
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Implementation of Strategic Change at eBay Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay from being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
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