Ethical Marketing - Case Study Example

Ethics is more about an individual’s judgment of what is right and what is wrong. As much as the decisions made in a company are more individual-based, the behavior at any single point is personal and should not be influenced by culture. In the case of Britt, in the case study, she had an equal ethical responsibility, just like the seniors in the company, of ensuring the right channels were followed. Being a junior employee, and the most junior for her case did not predispose her to acts of lack of integrity and did not warrant her acceptance of the same.

Britt might be compelled by the culture in the company, as informed by Sue, regarding the information provided by George. In this case, George is willing to disclose and use insider information for the company to present a winning bid, probably at a fee. The returns of the act might be big, but the acts of ensuring the tender wins are unethical. In this regard, Britt is entitled to act ethically, and avoid getting involved in the acts. As a matter of fact and responsibility, she is supposed to disclose such information to the management. The hardest part would be such disclosure as the ethical misdemeanor is led by the team leader, whilst the management can compromise such information to get the tender. Notwithstanding, Britt should go ahead and do the right thing, hoping for the best possible response from the company.

Question 3

As an ethics officer, it is vital to discuss the belief of discussing a pending proposal with a decision-making team. The issue is hard to tackle, but very vital and relevant to the parties, as it tries to curb future malpractices. Ethical malpractices if discovered may make a company less appealing to the essential stakeholders, making it lose profitability.

One way of communicating the issue to the firm is by engaging the workers in a one-on-one discussion. As an officer, one can approach the employees on a personal basis and enlighten them on the ills of such behavior. The officer can research various cases that negatively affected other companies and effects individuals of such companies. Such information will be vital in ensuring that the employees are conversant with the challenges of unethical practices and thus try to refrain from the same.