Marketing Plan - Coursework Example

Marketing Plan Mission Statement I want to provide seamless easy accounting practices which will help the organizations to keep their accounting books intact and free from any error or fraudulent activities. My mission will be to offer and manage ethical accounting practices for the betterment of the society as well as the organizations. Transparency and integrity are the integral parts of my mission statement. My mission is to excel in the field of accounting without harming or destabilizing the balances of the organizational culture. I want to be recognized as an accounting major who have in depth knowledge related with the accounting practices of the business organizations. Marketing Strategy I have a plan to complete my graduation from Harvard University with a major in Accounting in the June of 2016. I plan to do my internship with Ernst & Young in 2015. This would be a long and detailed internship which would be helpful for me in future. I believe that, good performance during the tenure of internship would help me to get placed in the same company. I want to start my accounting career with a reputable accounting organization. It would provide me good practical exposures and platform related with accounting. During the initial phase of my accounting career, I would like to be an established CFA in future. Situation Analysis Strengths One of my major strength is my analytical skills. I am passionate towards my work, possess required skills of becoming a good leader and have quantitative orientation. Weakness One of my weaknesses is that I have a lot of patience and this affects the speed of meeting desirable objectives. However my weakness turns to be my strength in critical scenarios where having patience is a must. Opportunities There are many job opportunities for me in the nearby future due to large friend circle and family contacts. I even plan to join the scholarly group of Harvard University which would give me immense opportunity in the accounting field. Threats In the current market scenario there are many people having accounting major. Hence competition will be not only in university level but even in professional level. On the other hand, CFA as my career goal can be subjected to intense competition. Market Summary The market belonging to the accounting is highly competitive and an individual can survive in this market if one possesses analytical skills and quantitative orientation. There are various positions in this field and it is not just about tax or audit. In any firm a decent salary is given to accountant professionals such as $40,000 minimum. The diverse accounting fields as per market research are financial accounting, cost accounting, auditing, forensic accounting, managerial accounting, etc. An individual can earn the degree of a CFA and then further study for becoming a doctorate in order to strengthen his or her position in a firm. Target Market The target market for me will be auditing as I wish to study on core finance. Firstly I would prefer to work for a small sized accounting firm that has a group of accountants. This in turn will help me to gain sufficient knowledge about this field. In the starting phase of my career I would want to work with such an organization that gives me ample opportunities and even offers a friendly work environment (Doyle and Stern 66). I need a competitive work environment as well, as this will help me to withstand major challenges in future career path. Product Description I am extremely passionate towards my job and this helps me to take up any form of challenges. I do have strong work ethics and this enables me to perform my job with high integrity. I possess various skills comprising of analytical skills, quantitative skills, leadership skills and technological skills. I wish to grab every opportunity that comes my way and plan to pass my CFA exams by being amongst top ten highest scorers. I even have plans to complete my internship from renowned organization so that it appears great while competing with others in the industry. Branding In upcoming one year I want to build my brand which is suitable with my mission statement. I want to sharpen my knowledge related with the accounting. I want to make myself more familiar with the various accounting software. During this period I want to give more stress on the quantitative approaches of the accounting. It would be a significant boost to my brand building efforts. Apart from all the above things I plan to work on my leadership qualities which would be helpful for me to lead a team in future. For building my brand I want to improve my interpersonal communication skill within this time period. Positioning Myself I will position myself as a combination of both hard worker and smart worker. Self believe and confidence related with the knowledge of accounting will make me different and unique than other candidates. My educational achievements and the grades will position me in an advantageous position during the time of my first interview. My accounting knowledge backed up by the leadership and interpersonal skill will separate me from the other candidates. All the accounting related achievements will be there in my resume in a prominent and updated way. I plan to position myself as a complete package of knowledge and dedication. It will help me to secure a position during the placement. Promoting Myself Advertising: I have a plan to develop an attractive professional resume to promote myself in front of the employers. I want to advertise my profile through LinkedIn. Sales promotion: I plan to complete my internship with the Ernst & Yong, during my internship I want to show my abilities to the managers of the company for creating the opportunity of placement. Personal selling: I will prefer formal and professional dressing. I have a plan to shave regularly and will manage a decent professional haircut. Proper grooming will be an important part of my personal selling. Public relations: I will always behave well with my friends, colleagues and professors. I will maintain certain level of decency in my behaviors. I will give due respect to all the people. Pricing I think that in the present competitive scenario it is essential to adopt such a career which can give long term stability. I have selected accounting career as I believe that it has immense opportunities with large scale growth. I have an aim of starting my career with a minimum salary of $40,000 and I expect that my organization will give me 8% incremental every year. Though this can be stated as rough estimates as there are other factors such as experience, skills possessed by an individual, etc., which takes one up to the desired position. The starting salary can be just predicted but it solely depends on the capabilities of an individual. Relationship Development I plan to develop my personal relationship. I want to improve this skill. It is an important factor as far as the workplace relationship is concerned. I will take training from the experts or relationship consultants. It will guide me to build good relationship with my coworkers, managers and friends. I plan to develop transformational relationship with the people. It will assist me to attach myself emotionally with the other people around me. I will manage contacts with the people on regular basis. Apart from that I plan to greet my coworkers or managers during their birthdays or marriage anniversaries. Social Responsibility Social responsibilities which are going to be part of my career and for rest of the life are given below. 1. Work life balance will be an important social responsibility for me where I will be able to spend a quality time with my family and friends without sacrificing my professional career. 2. I plan to perform all my responsibilities related with the organizational environment. Organizational environment remains pure by the transparent accounting practices. I will perform this responsibility with full commitment. My Code of Ethics The code of ethics which I will follow will be aligned towards accounting field. I will follow the required ethical code as in accounting field ethical issues are a major area of concern. I would not support any form of illegality within the system where I am working and perform all financial data analysis as per set norms and standards. My code of ethics will also be centered towards giving back essential financial support to my community where I have spend my childhood and early years of adulthood. For obtaining high positions in my career path I would not compromise with my moral values. Controls There are certain objectives which I wish to achieve in the next five years and all of them are aligned with my major career objective. In 2015, I wish to complete my internship with Ernst & Young. I would even search for opportunities related to internship so that I gain maximum experience which would help me in future career path. In meanwhile I will even start studying for my CFA exams and this will help me to acquire sufficient information related to accounting field. As soon as I become a CFA, I would start searching for distant courses through which I can complete my post-graduation course. Work Cited Doyle, Peter and Philip, Stern. Marketing Management and Strategy. England: Financial Times/Prentice Hall. 2006. 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