We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

E-commerce Marketing Plan - Essay Example

Comments (0)
Summary
Executive Summary This report is a marketing plan for Fish Field LLC, one of the leading fishing equipments brand in Oregon. The marketing plan is designed for the company for expanding its customer base and brand name in the industry. An analysis of the competition has resulted in the finding that Fish Field has edge over most of its customers in terms of online sales…
Download full paper
GRAB THE BEST PAPER
E-commerce Marketing Plan
Read TextPreview

Extract of sample
"E-commerce Marketing Plan"

Download file to see previous pages Market Summary “FISH FIELD LLC is a fishing tackle manufacturer, importer and wholesaler in Oregon.” (Fish Field, 2011) The company is a specialist in fishing equipments. Fish Field focuses more on ocean fishing though the company has significant presence in fresh water fishing too. What started as just a small company is now an established fishing equipment brand in the region. Being located in Oregon, the major market of the company is Oregon itself. But the company also has reasonable sales from other major states through its online sales of the equipments. The current customer groups of the company include both professional fishermen as well as hobbyists. But the larger portion consists of professional fishermen. The company has a huge portfolio of products that cater to the various needs of the customers. The products of the company are currently classified under categories such as fly fishing, general fishing, sea fishing, centerpin fishing and outdoor sport. The company sells around sixty three products through these categories. Fish Field is planning to expand its market by targeting more customer groups. In order to increase the sales of the products, the company will have to expand to other markets outside Oregon through its online presence. ...
This marketing plan is also intended to target more of students of the age group 10 – 20. This is a very lucrative market segment for the company. Competition Some of the major fishing equipment suppliers in Oregon are Anglers Manufacturing Inc, Bandon Bait & Tackle Sea Food, Caddis Fly Angling Shop, Cascade Anglers, Cascade Crest Tools, Charlton Deep Sea Charters, Dan Craft Enterprises, Englund Marine Supply Company, Fish Rite Inc Boats, and Glenn Struble MFG. Most of these players have fishing boats in their product portfolio compared to that of Fish Filed. Though Fish Field does not have boat among its product categories, the fishing equipment portfolio of Fish Field is very large than most of these players. This is where the company differentiates itself from other major players in the market. Fish Filed also differentiates from its competitors through its sophisticated online sales presence. Most of the products of Fish Field are sold through its online portal. Most of the competitors maintain their own websites. Some of the competitors’ websites are just informative in nature. Such companies don’t sell products online. Caddis Fly, Bandon Bait, Cascade Anglers, Englund Marine and Fish Rite are the companies that just maintain informative websites. All other players listed above sells their merchandise online. If Fish Field is able to leverage more on its existing online presence, it can generate more sales than that of its competitors. Most of the competitors are not established brands in fishing equipments though there are few companies that have years of experience. Therefore, to generate better sales, Fish Field should first establish its brand name or make its brand name visible to the prospective customers. Since Fish Field ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
E-commerce
An example of a business which has developed a strong presence with online commerce and marketing is Loving Outdoors. This particular company is renowned for different associations which it has to marketing while creating different opportunities for online commerce.
12 Pages(3000 words)Essay
E-marketing plan
usiness these days and it has eased ample activities for the business. Now, every business can do every activity with few clicks and they just need to remain well-informed about the technological advancements that are happening these days. The organisations must design their business objectives and strategies in a way that take advantage of amenities provided by Internet (Smith and Chaffey, 2005).
10 Pages(2500 words)Essay
E-Commerce Cyber Marketing Strategies
Introduction Over the past few years, the advancement and popularity of computing has become phenomenon, with emphasis on the internet. Consequently, this has had an impact on the contemporary business, organization, and society in general. To remain competitive in their market niches, business organization need to able and ready to adapt to the consistently changing technological world, harnessing these technological tools and techniques to harness competitive advantage.
11 Pages(2750 words)Essay
Course Project: E-Commerce Marketing Plan
With the expansion of the North American gaming industry expected to continue in coming years, Gamebot Inc. understands that the present conditions are ideal to launch its E-commerce website Gamebot.com in the region. The service essentially acts as an intermediary between buyers and sellers and allows avid gamers to receive a decent price on computer/video games that they no longer use.
8 Pages(2000 words)Research Paper
Marketing & Commerce, E-Marketing & E-Commerce
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
2 Pages(500 words)Essay
E-marketing plan
Electronic marketing or e-marketing means making use of digital technologies to help sell your goods, products or services to the customers. These technologies are an important addition to traditional marketing techniques no matter what the size of your company or your business model is.
9 Pages(2250 words)Essay
E-commerce
New business models inspired by the new technology break down traditional boundaries between business partners, in essence making all participants in a business transaction part of an expansive extranet. For many companies, a web site becomes one of the main tools which help to connect the organization with potential customers and suppliers.
10 Pages(2500 words)Essay
E-commerce
study which addresses the questions of how British Airways framed its business and utilize the opportunity to reach out to its clientele and eventually treated e-commerce as more efficient than conventional market schemes with respect to costing and gaining online customer trust
10 Pages(2500 words)Essay
E-Commerce
Increasingly, technology is shifting the organization’s associations with its customers from a "face-to-face" to a "screen-to-face" communication. The Internet is not an innovation that concerns only one or two
10 Pages(2500 words)Essay
E-commerce and e-marketing for Book Bunkers: You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them create a comprehensive plan to utilize social networking in their marketing and adv
The paper begins with definitions of social media and Web 2.0 and the way companies can utilize them to increase their online presence and improve their
5 Pages(1250 words)Essay
Let us find you another Essay on topic E-commerce Marketing Plan for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us