Marketing Exchange, the Business Cycle, Social Responsibility - Assignment Example

At the coffee shop, two parties want to exchange the coffee by their mutual understanding. But due to some financial constraint, the one-party are unable to purchase the coffee and hence there will be no exchange. There is some restricted exchange where both parties will get the equal utility of the project. If the three parties are involved in the project then it is called for generalized exchanges. The complex exchange involves networks of people. The manufacturer, TV station, Radio station are involved in the complex exchanges.

Strategic plans are in many different shape and sizes. There are some below-mentioned components which describe elaborately. The strategic plan is the game plan of the organization as well as management. The strategic plan is the key factors for a new business policy. A strategic plan includes the following components. The business cycle analyzes the growth and decline situation in the economy. This cycle indicates the growth and decline and saturation period. This cycle is needed to identify the growth and slowdown period.

Contraction: At the slowing down situation in the market, this situation arises, basically in the bear market. At the bear market situation, the customer is not ready to invest money for the business as they are risk-averse. This is the demand and supply situation of the market. As demand increases the employment will increase and job rate is also increased. Demand of the consumer product will increase as the market demand increases. Social responsibility means developing a business with positive responsibility.

It also measures the overall performance of the organization. Every organization has some social responsibility. They facilitate the backward community people for further study and do some charitable work for societal development. Some of the company’s main factor is to invest money in the other organization as social responsibility (Pride and Ferrell, 2012).