Marketing Plan Situation Analysis - Assignment Example

Bergs Ski Shop SWOT Analysis Strengths Bergs ski shop has a wide variety of products and hence are in a position to attract a large number of customers. People have different tastes on skis, and the shop offers three common types of skis which are backcountry, alpine and downhill. The shop offers bindings that are used alongside with the skis and hence making the skis set complete. The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their competitors.

Weaknesses The kind of business that Bergs shop operates is seasonal and hence they are bound to be out of season during certain seasons in the year. The bergs shop is behind technology since they have not introduced he modern skis. They are hence bound to lose customers if they fail to changeOpportunities The business started as just a rental business for skis but has diversified over time. They offer other services such as bus ticket services to Mt. Bachelor, Willamette Pass, Hoodoo, and Mt.

Hood Meadows. The business has started an online system of booking where they operate a website and people can make prior booking. Threats The business has very many competitors, and they pose a risk to Bergs. The shop has to improve its services so that it can gain customer loyalty for it to survive competition. Marketing objectives Marketing objectives refers to the targets that an organization sets within a certain time frame and are aimed at improving its products or services (Sandhusen 29).

Bergs shop is focused on increasing its annual sales so that they can maximize their profits. They have started the strategy of lending and selling so that they can capture a large group of customers. Online advertisement has proved worthwhile since bergs have recorded an increase in returns sine they introduced it. The rental and selling charges have reduced over the last three years, and it has pulled in and retained customers.Works CitedSandhusen, Richard. Marketing. Hauppauge, NY: Barrons, 2009. Print.