Ethels Chocolate Lounges - Assignment Example

Ethel’s Chocolate Lounges When a consumer compares products in the course of making a purchase, he or she will adhere to three different categories that include limited decision-making, routine response behavior, and extensive decision-making. A simple way to make the correct buying decision is to consider the amount of involvement that goes to the decision to make a purchase. Involvement has time and effort in evaluating own behavior during decision-making process. I think consumers would apply limited decision making since they are already familiar with the gourmet chocolate.

Ethel’s chocolate is expensive than the ordinary chocolate purchased from the grocery store. Ethel’s Chocolate lounge is an innovative product from Mars Corporation. The company has been able to make different modifications of the chocolate lounges. The product line of gourmet chocolate comes at an expensive price to compete with multinationals in the industry such as Starbucks. Ethel’s Chocolate Lounge relies on limited decision making to influence the clients. Clients that engage in limited decision-making have a low level of involvement and do not engage in searching for alternate products and brands.

The search for similar items will base the decision on similar ingredients, when items are on sale, or a prior experience on some of the item the consumer needed to purchase. Mars Corporation focuses on advantage routine response behavior frequent purchases by consumers’ exhibits routine response behavior. Some of the factors that can motivate the consumers to make purchase at Ethel’s Chocolate include advertisement with desirable destination. A specific culture will move to various styles of chocolates to enjoy the taste making of Ethel’s Chocolate.

Some of the psychological factors that suit the consumers needs include beliefs, perception, and attitudes. An upscale modern style will match with the popular culture of classy feel. The store has a modern look with an appeal of relaxing ambience that encourages socialization to extend lounging.Works CitedBrenda, McCashen. Culinary trend mapping report specialty cafes. New York, N.Y.: Packaged Facts, 2007. Print.