Excluding all finance and accounting courses, what has been your favorite course taken as an undergraduate and why - Essay Example

My Favorite as an Undergraduate My Favorite as an Undergraduate My favorite has been marketing. One of the main reasons why this course remains my favorite is because it allows me to learn how businesses are trying to. For instance, I can better analyze an advertisement better due to skills gained from this course. Equally, I can now predict possible reasons for changing a product for a company that decides to do so. Marketing skills are also critical when applying for job vacancies considering that writing a cover letter or a resume as well as going for an interview can all be termed as forms of marketing.

Personally, I find these skills crucial in the job market.Another aspect of marketing that makes the course my favorite is its broad functionality. Marketing equips one with skills useful to almost any organization that seeks to promote itself and remain competitive. Knowledge of consumer psychology presents a fascinating experience that I view as an opportunity to better my understanding of business processes. Learning the role of psychology in consumer marketing was an important aspect that made me like the course.

The course allows students to carry out field research together, and this provides an opportunity for me to develop my research skills. I also like the fact that the course allows me to evaluate commercials for stereotypes and gender identity. Conclusively, marketing as a course has provided me with skills that I feel will serve as a competitive advantage in the job market.