Product Lifecycle - Coursework Example

During the introduction stage apple's marketing strategies objectives, include; the organization can create customers' interest is through customer awareness by advertising, using public relations to promote the image of the new brand. Apple may also lure customers to purchase the new product by using sales tools and pricing activities such as giving free samples and price incentives (Stark, 2011)

In the growth stage marketing strategies, goals that are used is monitoring competitors’ activities compared to those of the firm and ensuring that quality standards adhere in order to maintain customer satisfaction. Finally, the strategies that can be applied in this stage are, developing a new product image, finding new customers, applying new technology and discovering new uses (Stark, 2011).

During the maturity stage, firms strive to ensure that they generate cash flows. They seek to ensure that they cover the initial outlay costs. They also struggle to hold market share, steal market share and increase the share of customers. However, when this fails, you can apply some strategies to bring the business back to life. The firm can develop a new product image, try to lure new customers, find alternative uses of the product, and embrace new technology (Stark, 2011). Read More