Shwood Eyewear - Marketing Goals - Essay Example

Artists combine precision technology and exceptional artistry. The business operates in the apparel & fashion industry (Shwood, 2014). Its location is along Arctic Dr. Beaverton in Oregon, US. It is a privately held business that started in 2009 (Shwood, 2014). It manufactures and supplies naturally simple sunglasses to the highly populated city of Portland. The city has a neighborhood with a large population that ensures it has a good market base.

Mission Statement
The business mission statement is “Experiment with Nature” (Eyes+ Edge, 2012). It aims at producing leading and unique products that make clients feel elegant and stylish. Innovation and creation constitute key aspects of the business’s production methods.

Business Ownership
The business has eleven to fifty employees (Shwood, 2014). The employees are mainly engaged in cutting lenses, shaping, and finishing sunglasses. Shwood business acquired its capital from family savings and donations. The business values creativity and innovative ideas that are unique to the demands of its clients.

Products and Services

Shwood Eyewear products are unique wooden sunglasses. The artisans serving as the business employees are highly skilled which makes them competent in their work. Besides the production of sunglasses, the Shwood business also offers quality services to its clients. The services it offers include the replacement of broken and worn-out glasses. The business also distributes wooden glasses to the homes of its clients on order and new sales missions. The idea of creating a uniqueness that blends with the environment has prompted the use of wood to make the sunglasses. Shwood capitalizes on the originality of its production that most of its competitors do not have.

Marketing Goals
Using wood and stones to make sunglasses renders it an environmentally sustainable business. It also majors in cost-effective products that does not burden consumers with its final products in terms of cost. The business promotes its products through online marketing, display, and exhibition. Consumers learn about the products fast because of their uniqueness which renders them distinctive from other sunglasses made from plastics and non-wood materials. The business also distributes some of its products to the doorsteps or workplace to reach many clients. There are agents assigned to undertake distribution work outside the business’ location to offices and homes. The business website is a strategic marketing platform to promote its products. Shwood Eyewear's's business is vibrant with ideas that nurture creativity to make products that suit its clients’ preferences. The customers should take up the opportunity and make use of the creativity in the business. Read More