Product and Place Marketing Activities - Movie Review Example

Summary

The following review "Product and Place Marketing Activities" is focused on different marketing issues. As the text has it, marketing entails several business activities and includes the price and promotion functions. Marketing increases store revenues…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER98% of users find it useful

Read Text Preview

Subject: Marketing
Type: Movie Review
Level: Undergraduate
Pages: 2 (500 words)
Downloads: 2
Author: kevenjenkins

Extract of sample "Product and Place Marketing Activities"

IntroductionMarketing entails several business activities. The paper focuses on product and place marketing activities. Marketing includes the price and promotion functions. Marketing increases store revenues.Product Doggie Day Care Beats Recession. The video shows the company delivers one product, dog service. The employees make the life of the dogs more enjoyable, comfortable, and happy. The employees create an impression on the dog owners that their dogs will be well taken cared. The business has several employees.

The employees help improve the dogs’ life. With high quality service, the company is able to generate a long list of dog care customers. The employees play with the dogs. The pet owners eagerly bring their dogs to the dog care center. The dog owners admire the spacious dog facilities (Money.CNN.Com, 2008). Bob McDonald, Procter & Gamble’s CEO, insists the customers will prefer the higher priced better quality P & G products over the lower priced low quality competitors’ alternatives. (Money.CNN.com, 2009).

PlaceWal-Mart’s Green Balancing Act. Wal-Mart offers its grocery-based green products in a place where the target customers can easily reach. The grocery is located in major communities. The strategic plan of the grocery is to sell organic food to the community. The current and future customers visit the nearby Wal-Mart branch to purchase Wal-Mart’s several organic food alternatives. The company cares about sustainability. By prioritizing the marketing of green products, the company is able to achieve its sustainability goals.

Consequently, people who need the healthy food sources are able to travel to the next block to purchase another vegetable product (Money.CNN.com, 2010). Further, Supermarkets arrange the product choices to persuade the customers to buy more than what they really currently need (CBSNews.com, 2009).PromotionSwagger Wagon/Toyota. The company produces a very persuasive Toyota car promotion advertisement. The promotion includes singers promoting the safety, comfort and other attractive benefits of owning the Swagger Wagon Toyota car.

The singers dance to melody of the song. The promotion advertises the car’s benefits for the Mom, Dad, and children. The male singer represents the child-caring dad. The female singer depicts the wife or mother who feels the car helps the mother’s resolve her determine whether the children are safe. The promotion, advertisement shows the Swagger Wagon Toyota car helps ensure the safety and location of the young child (Youtube.com, 2010). Next, Rosco emphasizes K-9 dogs are used to determine if the cast iron are high quality products (Youtube.com, 2009).

PriceExotic Car Rentals Rev Up. Gotham Dream Cars offers reasonable car rental rates. The company offers several car rental alternatives at attractive rental prices. The cars include the Ferrari and other popular car brands and car models. With the high customer rental revenue, the company’s rental prices are very attractive. The company’s car choices include red, silver, yellow, and blue car models. If the prices are too high, the target customers may shift to renting cars from cheaper car rental competitors.

For the budget conscious, the average one day car rental rate is favorably fixed at only $895 per day (Money.CNN.com, 2009). Stores offer lay away or down payment style pricing to increase revenues (NPR.org, 2009). ConclusionMarketing includes many business activities. Product quality and location affects store sales. The price and promotion marketing functions affect store revenues. Evidently, marketing boosts overall store revenues.References:Money.CNN.com, (2008). Doggie Day Care Beats Recession.

Retrieved from Money.CNN.com. (2009). Procter & Gamble doesn’t Fear Generics. Retrieved from < http://money.cnn.com/video/fortune/2009/11/18/f_sl_procter_gamble_products.fortune/ > Money.CNN.com. (2010). Wal-Mart’s Green Balancing Act. Retrieved from < http://money.cnn.com/video/fortune/2010/04/12/bsg_lee_scott_walmart_green.fortune/ > CBSNews.com. (2009). How Supermarkets Lure You to Buy more. Retrieved from Youtube.com. (2010). Swagger Wagon/Toyota. Retrieved from < http://www.youtube.com/watch?

v=ql-N3F1FhW4 > Youtube.com. (2009). Rosco’s Cast Iron Pipe-Sniffing Dogs. < http://www.youtube.com/watch?v=BoUz3Huy4wQ&feature=player_embedded > Money.CNN.com. (2009). Exotic Car Rentals Rev Up. Retrieved from NPR.org. (2009). Back in Vogue: The Retro Way to Pay for Presents. Retrieved from

CHECK THESE SAMPLES OF Product and Place Marketing Activities

Foundations of Marketing

Another problem of concentrating marketing activities in a single market segment is its difficulty in market expansion.... With the ever-intensifying competition in the market, businessmen realised the need to segment the market and use the marketing mix to effectively sell their products.... Market segmentation provides them focus in intensifying their marketing campaign to their key buyers.... … In case of the chocolate industry producers have dynamically utilising the marketing mix to gain market dominance in some or most segments in the market....

5 Pages (1250 words) Essay

Marketing-A Hotel Perspective

“marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”… marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.... “marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others” - Philip Kotler marketing is the economic process by which goods and services are exchanged between the producer and the consumer and their values determined in terms of money prices....

6 Pages (1500 words) Essay

Marketing Activities

Apple all this while marketing activities Background Dell Computers market strategy consists of direct sales and build-to-order product, which has given it the edge in minimizing its inventory, and bringing new products to the market as quickly as possible.... Marketing Promotion activities Dell Computers has used the power of the Internet to provide awareness of its products and the place from where to acquire its products.... It has used means like the television media for advertisements to create awareness, but has found the Internet more powerful and easier to gauge response of its promotional activities....

2 Pages (500 words) Essay

The tate gallery

These Ps include price, place, product and promotion.... In addition, the website also gives information about This is where marketing comes in handy.... marketing is a very important function of any business.... marketing involves identifying the customer needs and then making products that will satisfy those needs (Kotler et al 2007).... marketing is very important and beneficial to all the parties since the consumer will be provided with the goods he or she needs while the producer or seller will sell most if not all of the products since the products are produced as per the demand (Scott, 2008)....

4 Pages (1000 words) Essay

Marketing Plan for Starbucks

The main idea of this summary under the title "marketing Plan for STARBUCKS" touches upon the corporate policy of Starbucks.... He enlightened the motto by quoting it, “The idea of Starbucks was to produce a chain of coffeehouses that would then come in third place in America.... Americans need to find a third place where they can enjoy and relax and just be themselves.... rdquo; He visualized a place which will be different from work or home, a place that will be different for different people (Moon, 2003)....

8 Pages (2000 words) Case Study

Marketing Principles and Various Elements of Marketing Process

Apart from these business areas Marks & Spencer has also dedicated to do social welfare activities.... By providing effective fashion retail marketing strategy and product of high quality with effective customer services, Marks & Spencer has able to produce enormous number of footfall every week.... The study will reveal the internal and external analysis, competitive strategies, and purpose of marketing strategy in order to develop a marketing strategy for Marks & Spencer....

11 Pages (2750 words) Essay

Marketing Strategies

They include product, price, promotion, and place.... International marketing is the mix of these activities in the national boundaries.... marketing products involves providing the necessary information to the customers with an aim to maximize their sales.... History has proven that the companies, which invest heavily in their… For example, a company such as Coca-Cola utilizes billions of dollars each year in marketing and advertising their products....

5 Pages (1250 words) Essay

The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies

In terms of the Redbull products, Dubrin (2008) emphasized Red Bull's corporate strategy includes its marketing strategies; the strategies include product, price, place, and promotion factors.... place represents where each product is displayed.... hellip; Dornbusch and Fischer emphasized price is the amount that the buyer and seller agree as payment for each Redbull beverage product....

6 Pages (1500 words) Case Study