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This is where marketing comes in handy.
Marketing is a very important function of any business. Marketing involves identifying the customer needs and then making products that will satisfy those needs (Kotler et al 2007). Marketing is very important and beneficial to all the parties since the consumer will be provided with the goods he or she needs while the producer or seller will sell most if not all of the products since the products are produced as per the demand (Scott, 2008).
The Tate Gallery uses marketing in advertising its artwork. They send out staff that studies the market and then brings the results. An area of study could be: prevailing conditions in the market (Kotler et al 2006). The Gallery then advertises those artworks which are most likely to attract the attention of the public. The artworks could be those that represent the current situations faced by various countries or the world in general (New York Times, 2009). The public’s curiosity will be stirred and they will want to see more of what the art Gallery has. This will draw more customers to the Gallery (Chamot et al 1964).
Marketing is characterised with the marketing mix which is also commonly referred to as the 4Ps (Kotler et al 2007). These Ps include price, place, product and promotion. Price is that amount that is charged on a product. Price is determined by factors such as buyers perception of the value of the product, costs of the raw materials, level of competition, market share etc. Product is defined as that object or service that is produced in large numbers. Examples of products are the art paintings, sculptures etc. Examples of services are the hotel service, tourism etc. Place is the site at which the product is bought; the place maybe a physical location or a virtual location. Promotion is the means through which the marketer communicates any kind of information that will help him or her in his or her job. There are four major aspects
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The building is an astonishing blend of the old and the new. It was actually an unused and abandoned power station designed in 1947 by Sir Giles Gilbert Scott, until it was chosen as the sight for a Modern Art Gallery by the Tate Group in 1996. It were the architects Herzog & de Meuron who designed the building under consideration, choosing to leave the inherent vitality and energy of the original building as it was, while looking for new ways to accentuate and highlight those features.
According to Herzog and de Meuron (2005), the idea to transform the project was meant to modify the building and make it meet the contemporary needs. The Tate modern project was aimed to add an eleven-storey truncated pyramid structure by integrating social, learning as well as display of the building (Blyth and Worthington, 2010).
Actually, the theory of consumer behaviour explains that quantity demanded of a particular good doesn't only depend on its price but the price of other goods and services also creates an impact on it. But, in case of cross elasticity of demand, you have to keep one important thing in mind, i.e.
Tate Modern was created 2000, once a former power station, designed by well-known architect Sir Giles Gilbert Scott, that had been closed in 1982. The former power station offered all the space that was needed for the new museum.
An international architectural competition was held which attracted entries from all over the world.
This paper gives a detailed information about Tate Modern art gallery. The power company of London planned to build a power generating station at Bankside. In the year 1930, the responsibility was given to Sir Giles Gilber Scott. The power station got completed in two phases, with a 200m long brick clad steel structure.
These plans may be directed at gaining short-term economic advantages, or may go further into building long-term brand identity for the enterprise.
Speaking of the non-profit sector and the Tate Britain features prominently in the list of heritage establishments in the
This report will examine the views of some experts and critics in highlighting some of the possible reasons for the respective success and failure of the two galleries. The main crux of the reasoning offered in this report is that despite Tate Modern starting out from a point where the prospect of success appeared doubtful.
By this time, minimalism was a dominant art style that was widely being used by several artists in the US (Gray 26). While studying for her MFA, she was influenced by artists such as Jim Dine, James Rosenquist, Alex Katz, Al
The building is an astonishing blend of the old and the new. It was formerly an unused and abandoned power station, designed in 1947 by Sir Giles Gilbert Scott, until it was chosen as the site for a Modern Art Gallery by the Tate Group in 1996. The
It is housed in the earlier Bankside Power Station and was
initially planned by architect, Sir Giles Gilbert Scott. It is a one of the most-visited contemporary art galleries in the world, with approximately 4.7 million visitors each year. It’s noted that
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