Nobody downloaded yet

The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies - Case Study Example

Comments (0) Cite this document
The paper describes the profitability of a stable like Redbull to race in the F1 championship. In terms of the Redbull products, Dubrin (2008) emphasized Red Bull’s corporate strategy includes its marketing strategies; the strategies include product, price, place, and promotion factors…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies
Read TextPreview

Extract of sample "The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies"

Download file to see previous pages In terms of consultancy, Helfert (2001) reiterated the aim of the Redbull company is sponsoring its own formula one racing team is translating the cost of sponsoring the Redbull races into increases is the profits of the Redbull beverage products. To achieve the aim, the company generates several objectives. First, the company uses the races to advertise Redbull products. To achieve the aim, Kotler (1994) opined the company generates objectives. The objectives geared toward achieving the Redbull team’s aim. One of the objectives is to initially sponsor a formula one racing team. Next, the company pursues a spectacular performance in the races. Specifically, one of the team’s objectives is to win the world constructor’s drivers’ championship. Second, the team wanted to win the world driver’s champion. Third, the company wants to retain its current position in the racing championships and current Red Bull market segment. The Formula One championship is characterized as auto racing. Maguire (2007) opined there is only one person inside the vehicle during each race. The Formula represents the rules or policies that each car racer must comply with without exception. The Formula one championships are included Grand Prix races set in different countries. The results of the Grand Prix race are used for ranking the top racers qualifying for the World Championships. From the name alone, the Formula one racing tournaments are characterized by cars with the highest possible speeds in the world. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(The Redbull Company in Sponsoring Formula One Racing Team: Marketing Case Study - 1, n.d.)
The Redbull Company in Sponsoring Formula One Racing Team: Marketing Case Study - 1. Retrieved from
(The Redbull Company in Sponsoring Formula One Racing Team: Marketing Case Study - 1)
The Redbull Company in Sponsoring Formula One Racing Team: Marketing Case Study - 1.
“The Redbull Company in Sponsoring Formula One Racing Team: Marketing Case Study - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies

Nascar and Formula One

...appealing in certain aspects. For example, competition for pole position tends to be more open in a NASCAR race compared to a F1 race. In the latter, whoever starts at the pole position ends up winning the race most times, making the field of competition less-egalitarian than NASCAR. NASCAR is also noted for testing drivers' core racing skills, whereas in Formula One, strategies, tactics and other team considerations bear upon the outcome. As a result both these circuits have developed their own niche fan following. NASCAR races are usually 400-500 miles long and are run on oval tracks,...
1 Pages(250 words)Essay

Chariot racing

...? Chariot racing Chariot racing (Chariot racing, 2008) The exact history about the beginning of chariot racing is still unknown; however, one thing is for sure that chariot racing was one of the favorite hobbies or sports items in the ancient world. Some studies have showed that chariot racing existed even in the thirteenth century of BC. It was a contest between different horse-teams in which small, two-wheeled vehicles were driven by horse teams with 2 or 4 or six horses. Chariot racing was one of the popular items in ancient Olympic...
3 Pages(750 words)Term Paper

RedBull & PR

..., YouTube. By attaching their name to the stunt, Red Bull achieved global exposure with millions of dollars-worth of publicity. In addition, the stunt brought their slogan “Red Bull gives you wings” to life in an exciting and extravagant manner (Interkom, 2012: p1). Red Bull GmbH uses virtual-experience and events as part of their public relations strategy. They sponsor and/or organize various entertainment events on a regular basis. In 2010 alone, they sponsored over twenty three racing events including Formula 1 grand prix events in Abu Dhabi, Australia, China, and Britain (Coulthard, 2011: p1). By sponsoring and organizing these...
5 Pages(1250 words)Literature review

Project Team Building Strategies

...environment. This method is the best in resolving conflict as it generates consensus among parties involve (Petrick, 2002). The second strategy is competing; when combined with judgment skills, it can be an effective, powerful and appropriate tool for solving conflicts among project team members. The third style is compromise; this technique is employed when one of the team members wants to compromise with the other if they are in conflict. Compromise is a cooperative conflict resolving technique. The fourth style is accommodation, which takes place when a person in conflict with another surrenders and puts his or her interest behind the other person. This is motivated...
4 Pages(1000 words)Assignment

Physics of Formula One

...Physics of Formula One Introduction Modern day Formula one or F is synonymous with speed, precision, accuracy and Michael Schumacher. Today F is a big business venture for the organizers, the players, the broadcast channels and of course a scores of other sponsors. There’s indeed a lot that has gone into this game. The modern versions of F-1 car are nothing less than a jet fighter aircraft. While it ‘flies’ on the formula one tracks, the jet ‘runs’ on an air corridor. Though the traditional car racing dates back to the ventures of car enthusiasts since early Nineties, but the F1 took off only in 1950, in a serious way1. Enzo Ferrari the legend behind the name Ferrari had a passion for car racing which motivated him to come out... being...
18 Pages(4500 words)Essay


...Racing Though it typically pertains to a sport in which racers compete for speed and strategizing at the maximum speed to emerge as the first on the finish line, people in general form varying connotations about ‘racing’. Often times, racing is valued for the idea that life is only lived once so one should seize every opportunity that comes his way. It becomes worthwhile as well to consider that racing may represent people who are optimistic enough to not lose heart with their depressed conditions and keep the race with life instead, positively hoping for recovery no matter what it takes. To others, racing is a means to...
1 Pages(250 words)Essay

Advertising: Formula 1 Racing Would be Impossible Without it

...Summary of Advertising; formula racing would be impossible without it (and so would Interruption of Advertisements during Grand- Prix race is highly annoying and breaks the tempo of enthusiast. But, keeping Formula 1 race team is extremely costly and requires substantial capital to be invested, which can only be capitalized through abundance of advertisements. Multiple multinational sponsors bear the expense of Formula 1race car’s annual and moving costs, which is yearly an average of 2 million. Therefore, this sport product is entirely dependent on advertising for its extensive cost. Hence, one should be gratified of these sponsors and advertisers, who reduce the cost of actual product and thus participate in their expenditure... , which...
1 Pages(250 words)Assignment

Marketing Strategies of CanGo Company

...the coming months and years. Market Size: Market size is another fundamental aspect of business strategy and review of performance and projected business engagement that is essential in performing effective planning. As such, by identifying the target market, CanGo will be effectively able to seek to meet consumer needs within the current time frame; as well as in the near future. Yet, beyond merely identifying the target market, CanGo needs to be cognizant of the fact that market size is not static and the demographic that they appeal to will likely shift in the coming months/years. As such, if the firm intends on engaging with a...
4 Pages(1000 words)Case Study

Formula One Racing

...Motorsports (The Formula One) Introduction Formula One also known as the Grand Prix was originated in Europe in the year 1920. It is one of the most famous motorsports in the world. The Formula One is the most premier class of single sitter automobile racing in the world approved by Federation International Automobile. The Formula One includes set of rules that drivers need to comply. Formula One is not only based on a participant driver it consists of team-mates including team-manager and other experts....
10 Pages(2500 words)Research Paper

The Formula One Motorsport

.... There are other economic implications associated with formula one sports. The events require a lot of money in the planning and execution phase. The development of the cars is also a multi-million event. The annual Formula One sponsorship per team can go to as high as $60. It is estimated that the least amount require to sponsor the event is about $15. However, the value is not static since it depends on the team’s ranking and overall performance in the previous events. The sponsors of the event take the opportunity to position their logos and marketing posters to attract clients. The...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Redbull Company in Sponsoring Formula One Racing Team: Marketing Strategies for FREE!

Contact Us