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Marketing Essays

Result for Subject Marketing:
19702 essays
State of the Industry: Juice and Juice Drinks Marketing Essay
15 pages (5273 words) , Download 2 , Essay
Free
Present the company is operating in the American market. The contemporary scenario of the juice market revealed growing competition with an increase in the number of suppliers. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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Atlantic Quench Cranberries Marketing Essay
14 pages (4807 words) , Download 2 , Essay
Free
Presently, the company is trying to frame strategies that are aligned with creating a healthier brand image. Emphasis should be put on lowering the sugar content of the products so that they become appealing to the customers. The markets of convenience snacks and convenience drinks should be explored more aggressively as they are popular in the U.K. market.     
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Food Politics: How the Food Industry Influences Nutrition and Health Marketing Essay
15 pages (5222 words) , Download 2 , Essay
Free
The overall fruit juice segment of the beverage industry has grown considerably in the last few years. According to Mintel (2014), the value sales of fruit juice, juice drinks, and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is expected to decrease by 3% in 2014.
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Stock Market Reaction to Unexpected Growth in Marketing Expenditure Marketing Essay
14 pages (4545 words) , Download 2 , Essay
Free
With a change in the top managerial position, the company is now looking forward to business expansion in the international segment with the help of a sustainable strategy. Existing strengths of Atlantic Quench include their high number of suppliers, strategic alliance with Coca-Cola and Gerber. The new marketing plan for the company has been developed based on achieving a competitive advantage.
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Atlantic Quench Cranberries Ltd Marketing Essay
14 pages (4936 words) , Download 2 , Essay
Free
The new advertisements of its premium products will likely boost up their sales and the introduction of the low sugar content products will gain popularity among the extremely health-conscious consumers. Thus, it can be stated that all the marketing strategies and future planning will eventually turn in the company’s favor and will result in its sustainability and growth in the competitive market.
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Burger Kings Advertising Tactics Marketing Assignment
2 pages (544 words) , Download 3 , Assignment
Free
The purpose of advertising may be information dissemination, persuasion, or brand building. Advertising is said to be effective if it achieves the stated objectives. Burger King has been able to attract 18- to 34-year-old males even though it has alienated others. The company has not contravened any legal requirement and has used legitimate advertising to reach the desired demographic profile.
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Marketing plan Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Political, economic, and technological factors are significant to the company’s macro environment, while SWOT analysis informs on its microenvironment. The company sells directly to its consumers and this shows lack of intermediaries in its chain. It offers
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Extend Your Learning Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The task force mandated with expansion of the new hub in Vermont is keen on ensuring that all the key factors are in place before the operations begin. Factors under consideration include determining the HR objectives,
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 10 , Research Paper
Free
Competition is one of the factors in the microenvironment and is intense because competitors share both customers and suppliers. There is however strong barrier to new entrants and this helps in
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Product Name and Package Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The alcoholic ice cream is looking forward to penetrating a market that already has established ice-cream companies. Currently in the French market, Unilever and General Mills are the two
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Louis Vuitton position in the Japanese market Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
Traditionally, Louis Vuitton has strategically located, its prestige in the major cities of Japan and avoiding minor cities and towns.  Consequently, local fashion houses have successfully penetrated the emergent markets in towns. This has resulted in reduction of Louis Vuitton market share in the country.
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Quails Gate Winery Experience Marketing Essay
14 pages (3757 words) , Download 3 , Essay
Free
The operation of the company is simple and has no indications of any expansion whatsoever. Wine is a universal and accepted drink, and should they think expansion, the company can engage in globalization, but this requires many changes of company structure and financing. My brand experience led me to brand loyalty.
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Strategy and Positioning Paper Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen. Before understanding the
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Social Media Marketing Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
An observation of Jacob’s Grill indicates that one of the challenges that it faces is with regard to how they are able to serve their customers. They are not able to predict demand for the day and this means that they are not able to serve the customers effectively and fast. When a customer orders for a custom meal, the customer has to wait for too long.
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The Dunkin Donuts Marketing Essay
1 pages (295 words) , Download 13 , Essay
Free
For this purpose, the organization conducted marketing research with the help of focus groups as well as surveys, and through this research the organization identified that their customers expected that the products offered to them are of higher quality, available in different varieties, are easily accessible and are available at affordable prices.
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Toyota Aygo Marketing Marketing Essay
8 pages (2217 words) , Download 2 , Essay
Free
Therefore, it is evident that Toyota Company employs different strategies to segment its market in accordance with its philosophy of “having the right care, in the right place and for the right person” through the use of demographic segmentation and psychographic segmentation, which has enabled the company to maintain a strong position in the market.
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International Marketing Strategy of Nestle Company Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Nestles is the biggest company in the world that deals with food products operating factories in about sixty-nine countries with a worldwide global strategy. In 1994, almost half of the revenues of the company were realized from Europe, while South and North America accounted for thirty-six percent and other countries for the remaining 18 percent.
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Competitive Challenges in Technological Innovation Marketing Lab Report
7 pages (1912 words) , Download 2 , Lab Report
Free
Due to technological interventions, the level of connectivity between viewers and presenters has increased to a considerable extent. Media is a well-established industry where rating is the ultimate destination for television channels. In the media industry, audiences’ feedback is very important and crucial for producers or makers of the program.
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The New Rules of Green Marketing Marketing Essay
8 pages (2326 words) , Download 4 , Essay
Free
Exchange relationships are created in marketing through continuously keeping in contact with the business clients and developing trust between the business and customers. The relations are maintained through a series of service initiatives to customers, commonly aimed at gaining their trust. These have fundamental effects, which include the creation of mutual respect, which results in benefits.
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Canadian Breast Cancer Foundation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author explains that the organization traces its roots back in 1986 driven by volunteers who were for the idea of absolutely kicking out the deadly disease in Canada and the world at large. The organization has grown throughout the decades and sources its funds from sponsors- corporate, and the famous “the run“ a marathon.
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Role of Internet Marketing at Tesco Marketing Coursework
11 pages (3175 words) , Download 2 , Coursework
Free
Internet marketing entails the introduction of products and services of a business to allow for the products and services to appeal to clients beyond the geographical location of the business. Marketing communication entails the measures taken by a business in the development of brand awareness through relaying information on product specifics.
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Getting Closer to Customers Marketing Essay
2 pages (661 words) , Download 2 , Essay
Free
For a company selling different products, it should allow customers to pay at a central payment point and let them pick different products from different outlets. This would save the customers the hustle of having to pay at different outlets whereas allowing them to purchase or collect their products from any of the available outlets.
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Mark and Spencer Analysis Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
The two founders came up with the concept of selling clothing, home appliances, and food products as well. Needless to say, its market level especially in the international profile has been gradually growing due to its strong marketing strategy and the ever-increasing demands of its products especially in the British market, which is home to the company (Benoit & Lenos, 2011).
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Types of Decision Making Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
These factors are taken into consideration by a company while structuring a marketing plan. All the controllable factors available in an organization are essential for designing the marketing mix of a particular brand. There are four tools that are generally utilized by a marketing manager in order to structure a marketing plan such as product, place, promotion, and price.
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The Concept of Testing in Marketing Marketing Essay
1 pages (325 words) , Download 2 , Essay
Free
According to Kotler, the concept of testing in marketing is for the purpose of measuring the quality of a product which in our case is Eden- an all-natural fresh apple cider. This is done in order to: Ascertain the truthfulness of the qualities attributed to the product. Monitor product development. Give consumers an opportunity to make an informed decision (Kotler p.25).
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KFC Marketing Plan Marketing Research Paper
15 pages (3750 words) , Download 4 , Research Paper
Free
Some regulatory and legal forces which need to be taken into consideration by the organization in order to achieve their desired goals and objectives. KFC needs to maintain the regulations and rules in relation to hygiene factors such as proper training of employees regarding personal hygiene, safety with food and hygienic work environment.
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Porters Five Forces Model for Qatar Airways Marketing Assignment
1 pages (316 words) , Download 88 , Assignment
Free
The threat of New Entrants is Medium: Qatar, along with other GCC countries allowed liberalization policies and the low-cost carrier market is not penetrated by many airlines. Therefore, there is some room for new entrants. Despite this attractive gap in the market, high capital is required for establishing a strong brand name, therefore threat rate is medium.
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Customer Equity Issues Marketing Coursework
2 pages (644 words) , Download 2 , Coursework
Free
It is a parameter used in the valuation of the company, a company with greater customer equity will have a higher cost. The goal of this method based on planning is to overcome some of the limitations of growth by underestimating the value of keeping current customers. Customer equity gives the benefit of the projection of cash inflows.
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The Apple-Beats Deal - Things You Should Know Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Based on a report released in 2014 by IBIS world market research, the headphone industry has annual revenue of $2 billion and the growth potential of 8.4% annually. The industry employees more than 20,000 people though most of the businesses are small scale with insignificant influence beyond their states.
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Evidence of Marketing Failure Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This paper illustrates that the 21st century is considered to be an era of marketing, where each and every product in the world is subjected to be marketed. Marketing is important for every organization because of the multiple numbers of brands available in the market. Moreover, each and every brand has a similar objective of becoming the market leader in the global market area.
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Metabical Case Questions Marketing Case Study
5 pages (1000 words) , Download 4 , Case Study
Free
As the report declares businesses should understand consumers’ needs and what informs their overall process of product purchase within the market, when using Metabical decision-making process. Consumers attempt to recognize the need that the product will solve through developing a better understanding of the problem. 
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PEEST factors that have impacted on your selected product line recently Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
to gain market share in the international market, releasing it in 150 countries as a successor of the Samsung Galaxy S4 to compete against the HTC One M8, the LG G3, and the Apple iPhone 6 Plus (Doff & Suhartono, 2014: p1). This paper will conduct a PEEST analysis of the
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A Very Rigid Structure of Tiffanys Marketing Case Study
3 pages (916 words) , Download 2 , Case Study
Free
Tiffany needs to immediately consider the unique dynamics of a multi-national demographic and the means by which these consumers differ from their traditional consumer base. Solution b: Tiffany’s should begin to consider different tactics based upon different regions and decentralize the message they are attempting to frame the company with.
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Better Place: Shifting Paradigms in the Automotive Industry Marketing Essay
4 pages (1080 words) , Download 3 , Essay
Free
The enhancement in technology prompted the development of efficient electrical systems and batteries that powered electric cars. Secondly, the detrimental impact of traditional internal combustion engines (ICE) on the environment encouraged Shai Agassi, the founder of Better Place, to develop an environmentally friendly car that literally made the world a “better place”.
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Implications of Cars Running on Oil Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Scientists have been looking for alternative fuel and combination of fuel which can reduce the burden on oil. There are many combinations of liquids that can be used along with oil to reduce the oil usage but the materials that can work well with oil in a mixture are all derived from food crops.
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Air Arabia's Macro Environment Marketing Research Paper
7 pages (1942 words) , Download 3 , Research Paper
Free
Air Arabia marketing intermediaries are spread across its hubs around the world. It established a joint venture in Egypt travel and Tourism Company in 2009 and received its operating license. Santosh Group in Jordan established a partnership with Air Arabia to create a hub for flights in the Middle East.
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Customer Loyalty Marketing Essay
8 pages (2399 words) , Download 2 , Essay
Free
Likewise, the online medium additionally fortifies the relationship between general fulfillment and loyalty and seems to encourage customer loyalty such that fulfillment builds loyalty, which thus, strengthens fulfillment. The study proposes that, in spite of prominent fears, the online medium gives an appealing chance to service suppliers to procure loyal clients.
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Consumer Market and Consumer Buyer Behavior Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The firm began in 1997 with its focus on the design and equipment manufacturing and development of design for devices. The technology adapted advanced products such as PDAs,
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Consumer-Level Factors Moderating the Success of Private Label Brands Marketing Essay
6 pages (2003 words) , Download 2 , Essay
Free
The selling of private brands by manufacturers has often been criticized by marketers as they tend to reduce market power and make them more vulnerable to consumers. From studying the existing literature it appears that sellers have to be extremely crucial in creating a good public image about the private label that they are selling.
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The Concept of Branding in Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
A brand is one of the important things that is needed in the process of business growth and development. Businesses are often identified from their specific names; the same is the case for products and services developed.The concept of branding is common in marketing, advertisement and in other business activities and functions.
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Guest speaker paper Marketing Movie Review
2 pages (500 words) , Download 2 , Movie Review
Free
Hospitality industry is seen as a major foreign income earner but subject to stiff competition that calls for sound marketing strategies. The quality of service delivery must be blended by strong human resource management that would boost the
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Terracycle Plant Food Marketing Assignment
1 pages (412 words) , Download 4 , Assignment
Free
TerraCycle plant food is an ultimately organic product that can be found in the market presently. It is a very green product because eco-friendly fertilizers are used which are quite cheap. Shopping is made convenient by TerraCycle because the fertilizers used to grow products do not pose any damage to health
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Case Study: International Market Research at Mayo Clinic Marketing Case Study
2 pages (500 words) , Download 15 , Case Study
Free
The strategic expansion of our business is achievable through either physical relocation or expansion through new firms in other areas while maintaining the physical location of the mother business. The expansion should take into account the economic and
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Global Marketing project Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political
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Healthcare marketing Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Following a first press conference and in line with the ultimate goal of apologizing, the first thing the hospital CEO ought to say is that the hospital is sorry for any threats it might have exposed the Texas
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Cathay Pacific Airlines Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
Companies formulate and afterward implement efficient and effective marketing management strategies with the underlying aim of adding value to the investments made by customers. This process involves managing and conducting activities related to marketing and promotion in an effective manner.
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KFC SWOT Analysis Marketing Research Paper
4 pages (1372 words) , Download 5 , Research Paper
Free
KFC is recognized as the second-best global fast-food brand. The value of the company is almost $ 6 billion (Jurevicius, 2013). Prompt services and hygienic foods are the significant strengths of the company. Trademarked recipes like “Hot ‘N’ Crispy” chicken, “Fiery Grilled” chicken, etc. are the major strengths in terms of competitive advantage (Jurevicius, 2013).
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Serving Customers in Global Markets Marketing Essay
5 pages (1713 words) , Download 2 , Essay
Free
In the website advert, Dolan Jewellers wants the consumer to know that they have a moving sale, there are special offers, and time is running out for those who have not bought anything yet. Research has shown that emotional and psychological messages resonate more with customers than feature and function advertising.
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Customer Service in the Blackshop Restaurant Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
The author states that the Backshop restaurant and affiliates were using the manual way for making reservations where the customer could make phone calls and negotiate check on time and table choices with managers. One disadvantage of the manual system was that the information captured was inconsistent.
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