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Marketing Essays

Result for Subject Marketing:
19895 essays
New Product Development Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
The magic cloth was developed in the conventional eight sequential stages. The first stage was the idea generation stage where various ideas were generated. The ideas were thereafter screened looking at the feasibility and the profitability of the product sales. The ideas that passed the screening test entered the concept development and testing stage.
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Managing Big Data in the Organization Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
 Instead of the impersonal data collection modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that are more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites and it is making it difficult for these companies to handle. 
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Decision Making Process Model in Real Life Marketing Marketing Essay
5 pages (1250 words) , Download 3 , Essay
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The author states that the consumer decision making process can be described as the several steps taken with regard to psychological determination of a final result according to the results obtained at each particular stage. By interviewing an individual one can determine the decision making process that they underwent.
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Marketing Research assignment 2 Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
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This is a fairly artificial test, and it provides credible information at an early stage before the whole project can be initiated. The test should be extended to about 10-20 days in order to achieve the best responses from the clients. This will also go
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L'Oreal Company Background Marketing Case Study
11 pages (3088 words) , Download 2 , Case Study
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Therefore, the shift of the company from applying the poster as the promotional channel to using the women magazine was a positive direction towards establishing the brands of the company in the minds of women as the target niche market, thus fostering brand identity and recognition in a way that was unique.
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Marketing and Flank Attack Strategy Marketing Essay
2 pages (640 words) , Download 3 , Essay
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The business environment is dynamic and keeps changing from time to time based on vulnerability to a number of threats and challenges. There has been augmented competition among key business players and the question of marketing management teams lies, with inappropriate mechanisms, to employ in order to survive against existing and emerging rivalry.
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Pfizers Trial of Trovan on Nigerian Children Marketing Assignment
2 pages (522 words) , Download 2 , Assignment
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Pfizer took advantage of the desperation of the Nigerians to use their children as guinea pigs. It is also worth noting that an article in the Washington Post (2006) proved that the certificate of approval for the trial was fake. This shows that the drug was not yet approved by health organizations. It is unethical to gamble with human life regardless of race, gender, or social status for the sake of economic prosperity.
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Answer questions Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
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The past fiscal year saw electronics giant Apple and Samsung take a 20% share in the Japanese market, the highest over the past years when there were no foreign products in market. Experts believe that Japanese
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Internet as Invention that Opened the World of E-Commerce Marketing Research Paper
12 pages (3240 words) , Download 4 , Research Paper
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Social media is used as a medium for presenting various types of information and facts that may increase the position and sustainability of businesses. Along with this, it might also be used to share the ideas or strategies among the co-members or partners of the business in order to implement the best one.
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Net-A-Porter Group Limited and ShopStyles Website Marketing Essay
4 pages (1259 words) , Download 3 , Essay
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Generally, marketing has become one of the most important elements in enhancing competitive advantage and achieving organisational objectives in various businesses. Marketing takes various forms: promotions, direct sales, personal selling, and internet marketing among others (Quelch and Klein, 1996).
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Marketing Management - Phenomenon of Online Communities of Consumers Marketing Assignment
9 pages (2651 words) , Download 2 , Assignment
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The stages that a product usually goes through immediately are introduced into the market and are known as the product life-cycle. It should be noted, that product life-cycle usually has four stages, namely: the introduction stage; the growth stage; the maturity and the decline stage (Lawrence & Klimberg 2010, p. 99).
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How Target Market Will Achieve Objectives Marketing Essay
9 pages (2655 words) , Download 3 , Essay
Free
This might be possible only by offering high attention over advertising or promotion. The organization might promote the product with the slogan: “Eat Healthy and Think Better” on social networking sites, billboards, television channels, online sites, etc so as to improve its level of awareness (Bradley, 2010, pp. 252-267).
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Proposal for Developing a Marketing Plan Marketing Business Plan
8 pages (2233 words) , Download 10 , Business Plan
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The firm faces a problem with declining sales and marketing activities. In order to revive these activities, it is vital to develop a marketing plan. The marketing plan that will be developed for CA Technologies will provide a platform for continuous self-evaluation. CA Technologies is based in New York, and it offers services and products in the technological field.
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Marketing Strategies Analysis of Apex Foods Company Marketing Case Study
5 pages (1363 words) , Download 3 , Case Study
Free
In order to understand the weaknesses presented by the company, it is important to put oneself as one of the competitors and show the various ways the competitor can beat Apex due to its weakness. If tasked with the role of bringing up a rival company, an effective strategy would ensure that the strategy was quite different from that adopted by Apex Foods.
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Service provided by Little Owl and Club Steakhouse Marketing Essay
4 pages (1153 words) , Download 2 , Essay
Free
Both of the restaurants in question perform their operations in New York City. Little Owl has set its position in the city through exceptional food quality and customer convenience. This restaurant is well known in the city for casual dining and Mediterranean cuisine.  It mainly focuses on delivering innovative dishes to customers which cannot be easily imitated by other players in the market.
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Corporate Responsibility and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
The key business of Apple Inc. is to provide a diverse range of electronic products with high information technology. The implementation of innovative products and marketing strategies by Apple has blazed the line for electronic products.  The Apple brand for millions of consumers embodies innovation, quality, and prestige.
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Air Arabia's Macro Environment Marketing Research Paper
7 pages (1942 words) , Download 3 , Research Paper
Free
Air Arabia marketing intermediaries are spread across its hubs around the world. It established a joint venture in Egypt travel and Tourism Company in 2009 and received its operating license. Santosh Group in Jordan established a partnership with Air Arabia to create a hub for flights in the Middle East.
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Apple's Marketing Communications Marketing Essay
13 pages (3532 words) , Download 3 , Essay
Free
With the tremendous invention of Smartphones and the subsequent tight competition, companies dealing with these gadgets are encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with some competitors choosing and applying various tactics in trying to remain afloat in the market.
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Consumer buying behaviour blogs and portfolio Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The author says that at times he feels that there is no need for purchasing branded products. This is because similar products are offered by other firms at reasonable prices. Brand not only ensures quality but even constitutes high prices. However certain experience annoys customers in context of purchasing a branded good or service.
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Customer behavior summary about social media Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The social behaviors can satisfy the various needs at the different levels of Maslow’s hierarchy of needs, more so if the consumers participate in social networks such
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Key Performance Indicator analysis for "Be More Dog" Campaign Marketing Essay
2 pages (500 words) , Download 3 , Essay
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D. 2007 pg 31). Performance indicators are regularly associated with initiatives that improve performance (Marr, B. 2012 pg 25). Integrated communications systems indicate the
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Corporate Social Responsibility in Wal-Mart Stores Marketing Essay
12 pages (3481 words) , Download 2 , Essay
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The company is socially responsible, and these efforts are evident in the various projects supported by the company. The company remains one of the largest chain stores in the world. Sam Walton founded Wal-Mart stores. The entrepreneur opened his first store in America, and the stores have continued to grow over the years.
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Evaluating the Wheel of Retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a kind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.  
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Assignmet paper Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
Frequently new organizations can contend to the fact that they are little, more adaptable and target a specific clientele as opposed to larger businesses. However, the need to penetrate either a saturated market or an untouched market has made businesses to set aside
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The Launch of a New Ice Cream Dessert Marketing Term Paper
9 pages (3364 words) , Download 3 , Term Paper
Free
Most of the local and regional companies have larger market share due to their local national feelings of the customer. Branding is a major product strategy issue. Branding is such a strong force today that hardly anything goes unbranded. Brands indicate certain quality and standard and strengthen buyer preferences.  
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Marketing Simulation by Thorr Company Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Differentiation is an element that allows a firm to form a strategy to separate its products within a marketplace. The original strategy of the company was having the industry’s best premier motorcycle. This was a brand model that allowed for greater exclusivity and the formation of a high-end market.
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Marketing of a new computer project Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
I have selected the project of the marketing of a new computer. During the selection of this project, I was interested in the effective management of activity like this. In this report, I will discuss the implementation of this project by using the WBS, CPA, and OBS. I will discuss the project duration by allocating its activities a suitable time for the execution.
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Global Market Expansion of New Irelands Wool Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
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In order to venture and run the business profitably, they need enough resources, be it capital or manpower or both. If all the resources are available they can operate their business in an expected way otherwise it would be safe to cater to the local market and then go for expansion of market when resources are enough and abundant for the purpose.
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Ford Motor Company: Industry, Environment, Mission and Strategies Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
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Government regulators are constantly pushing for tighter fuel economy regulation, while gas mileage is a prime concern for many consumers (Gas
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Slashing Costs with Customer Loyalty Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
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Frederich Reichheld saw the perspective of loyalty as a crucial factor in the premise of the investor, employee and customer retention. He also presented that loyalty can be associated with value and profits. His works have been recognized since 1990. However, he has not been integrated into the academe of marketing research.
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Flower of Service Model Marketing Essay
2 pages (500 words) , Download 16 , Essay
Free
According to Lovelock (2010, p.78), the following cluster of eight services comprises the many types of supplementary services: These services form the petals of a flower, thus, taking the name of flower of service (see Figure 1). The figure
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Eco-effective Designs Marketing Essay
1 pages (324 words) , Download 2 , Essay
Free
Generally, a good example of a company whose decision making focuses on its effects on the environment is Whole Foods Compostable Food Packaging (US). They refer to this step as getting rid of known culprits, where all toxic substances are extracted, such as lead and chlorine from the packaging containers.
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Marketing Concepts of Nike Company Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
As the paper outlines, the Nike Company’s headquarters is at Beaverton Oregon. Nike is the world’s top supplier of apparel and athletic shoes and one of the most popular manufacturers of sports equipment worldwide. The multinational corporation has realized revenues exceeding 24.1 billion dollars as of May 31st, 2012.
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Principles of Marketing Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
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Marketing as a business function has evolved over time. Traditionally, the business fraternity has seen many a change and mostly owing to the changes in the orientation of marketing. Right from the days of product orientation to selling orientation to marketing orientation to relationship marketing, marketing has come along a long way 
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Learning Team Reflective Article Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Team work both in schools and at work are often similar, the only underlying difference in that organizational setting and different in goals and objective; however, the concept remains the same (Lindon, 2003). Team
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Market Research and Online Surveys Marketing Essay
2 pages (727 words) , Download 2 , Essay
Free
Industries constantly change due to internal and external factors, and these changes come in the form of competitors’ practices, technological advances, shifts in socio-cultural practices such as religious consumer awareness and product life cycles (Wild and Diggines, 2009, p. 3). Firms use market research to find out consumers feedback on their products as well as to discover shifting trends in their tastes on time
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Benetton's Message without Words Marketing Essay
9 pages (2524 words) , Download 2 , Essay
Free
Benetton prides its foundation on three main core values; these are direction, diversity, and elegance. With the image above, Benetton imposes a unique stance on trendy, light and, comfortable to wear cashmere. Combing the world for inspiration, the Benetton team presents a design that merges a strong feminine and masculine artistic with inexpensive luxury, employing elegant cuts and exceptional styling.
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Samsung International Business Strategy Marketing Research Paper
14 pages (3642 words) , Download 3 , Research Paper
Free
The company in the located localities may stand chances of promoting the local community in assisting them in communal duties such as the building of schools, medical centres, and communal lavatories, among other essential public facilities. This makes the community has an improved social life that in return improves their living standards.
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Strategic Management at Marks and Spencer Marketing Essay
5 pages (1575 words) , Download 2 , Essay
Free
Marks and Spencer is a United Kingdom-based retail company that deals in the supply of a variety of products. It is the largest retail company across Europe with very many branches in about 50 countries. The company mainly deals with food products, home appliances, retail stores, and the company’s brand.
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Internet Marketing in the Modern Context Marketing Essay
12 pages (3656 words) , Download 4 , Essay
Free
Michelle has used the internet for both business and pleasure purposes in the past but now she intends to use the internet for marketing her products and services. Unlike other business organisations, Michelle does not intend to sell her products online but she is willing to use the internet for marketing purposes rather than concentrating on offline marketing.
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Integrated Marketing Communications Management of Red Bull Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The brand that is the subject of this research is Red Bull. The conclusion from this study states that Red Bull believes that with this marketing communication plan and the above media plan and the above budget allocation plan, the company will be able to attain its marketing objectives for the new product.
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Marketing and Sales for Tourism and Hotels Marketing Assignment
4 pages (1380 words) , Download 2 , Assignment
Free
Movie world theme park creates a magical experience and excitement of a different world where movies come to life. It simply takes adventure to the next level. Through several avenues, the movie world is able to position itself to win and build its clientele in the cutthroat completion from other organizations in the Gold Coast.
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New Media Communication Marketing Essay
20 pages (5040 words) , Download 2 , Essay
Free
Social media is a fascinating emerging trend in communication everywhere today. The speed with which social media has gained popularity and acceptance is rapid and the trend keeps growing. More marketers have embraced technology in marketing strategies and this has proven to have tremendous effects on the traditional way of doing business.
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Winning Marketing campaign for ZARA Jacket Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The marketing campaign has been designed in effective manner so that the desired targets are successfully attained and every activity is well-synchronised in every phase
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Strategic Pricing: Fundamental Considerations and Future Perspectives Marketing Assignment
11 pages (2960 words) , Download 3 , Assignment
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Brisbane is a very famous city for its food and visitors. The global restaurant industry has tried to contribute positively towards the development of the nation. Similarly, in Australia, this particular industry has added revenue to the welfare of the country by identifying the tastes and preferences of the population.
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Why B-to-B Marketers Do Not Innovate More Marketing Essay
4 pages (1185 words) , Download 3 , Essay
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The articles give a summary of the B-to-B market as well as business. They tackle the mistakes that the business makes in trying to increase sales. The internal setback would be choosing conservative methods. Businesses should be at the front in innovation, especially since the nature of the operations is dynamic. They should also popularise their brand, taking full advantage of the SEO tools.
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Introduction to Capital Markets Marketing Research Paper
10 pages (2579 words) , Download 3 , Research Paper
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A corporation can raise funds through debt securities. This is usually done by taking out such debt security as a loan. The most common form of corporate debt security is referred to as a bond; which basically is a promise to pay back the face value of the bond on maturity together with making periodic interest fees known as the coupon rate.
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Marketing Strategy of Ikea Marketing Case Study
4 pages (1153 words) , Download 2 , Case Study
Free
IKEA is a famous world retailer for its incredible qualities of home furnishings and furniture. Its global business success lies in its excellence in many areas ranging from production, operations of the supply chain to marketing, among others. This paper will demystify the marketing strategy employed at IKEA to remain lucrative in the competitive world market. 
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What Is Globalisation Today Marketing Essay
8 pages (2858 words) , Download 2 , Essay
Free
The employees in different parts of the world do not respond to any change in the same manner, as their organisational culture is separate. Employees in different countries respond to motivation and incentives differently. It is quite impossible to find managers who are affected by different factors around the globe.
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Guinness Marketing Marketing Case Study
1 pages (324 words) , Download 5 , Case Study
Free
The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers.
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