Healthcare marketing - Coursework Example

HEALTHCARE MARKETING Supervisor: Healthcare Marketing As the director of PR of the Texas Health Presbyterian Hospital Dallas, thevery first thing I would tell the hospital CEO to do is to go public and issue an initial apology message, following the breaking of the news in the media. This would have been done as a way of ensuring damage control, given the highly sensitive nature of the Ebola virus.Following a first press conference and in line with the ultimate goal of apologizing, the first thing the hospital CEO ought to say is that the hospital is sorry for any threats it might have exposed the Texas community, the American country, and the whole world to as a result of the misdiagnosis that went on under the watch of the hospital staff.

As it is now, from a PR perspective, what the hospital has done wrong is placing its interests ahead of public interest in the handling of the case. This is said because it is not as if the hospital failed to apologize entirely but whiles doing this, the hospital became overly focused on giving reasons as to why it may not be entirely wrong with what happened.It is said that it is better late than never. Therefore, even though damage control might not have come very early and might have affected the hospital negatively, the hospital still did the right thing by apologizing in the long run.

In PR, it is always important to eat humble pie so that the welfare of the larger people can be protected and this is what the apology did (Natasha, 2005).Going forward, it is important for the hospital to put its house in order. This recommendation is given as a preventive approach to avoiding the need for there to be another damage control or apology. As the hospital goes back to work now, it should check it’s EHR so as to ensure mistakes are not repeated. In a week’s time, there should be evaluation of the system.

Into the future, there should be periodic monitoring of the system.ReferenceNatasha T. (2005), Can the professionalization of the UK public relations industry make it more trustworthy? Journal of Communication Management, Vol. 9 Iss: 1 pp. 56–64