We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Product Name and Package - Essay Example

Comments (0)
Summary
The name being in French, associates the ice cream with the local people. This is despite being in a world with a rising trend of having company logos in English, in a bid to attract more customers. An…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Product Name and Package

Download file to see previous pages... There is already a well-coordinated ice cream network in the region, with extensive help of the several chains of supermarkets. Most the ice cream products sold in France occur in the supermarkets, hypermarkets and other ice-cream shops.
The product logo has exploited the use of what the French people love most: their dessert, wine, and new culinary creations. There is a sense of the French culture the product logo. The English translation of the name means endless joy. The product drives the message that it could bring endless to joy to every consumer that partake a product. The people could be motivated to purchase the product because they associate the product to the love for their culture. It develops the feeling of pride.
The color and message driven by the use of the words attract the attention of the customer. The color of the logo is quite similar and sensitive to the different types of ice cream sold in the market. The graphics used in the writings are readable. The front too is okay, as the letters are well outlined.
Haagen Dazs has exploited most of the above name features in advertising their brand in the market. At one moment, the Hagen Dazs company was experiencing problems in the market primarily because of the constant increase in competition in the market. The company management decided to address the issue with having a complete product rebrand. The company exploited the people love for honey, by associating their product flavors to be from the bees. This was present in the product logo, marking the company a success once more (“Haagen-Dazs supports cause”).
The advertising aspect of the product adheres to the local rules on food and beverages. The law is against advertising of alcohol to underage kids. Despite having several alcohol flavors in the brands, the logo does not anything alcoholic in promoting the product. However, the firm has taken certain measures in ensuring that the alcoholic ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
StrategicManagement Analysis of The Package Holiday Company Thomas Cook
Thomas Cook is an international operator of tours. The company stands out because of the participation of vacationers and tourists in order to ensure the vision of the company “The Whole World of Travel”.
13 Pages(3250 words)Assignment
Stimulus Package
The Act was to respond to the 2000s recession in the United States (Bendavid et al, 2011). The law’s primary objective was to create and save jobs in the United States. The side objective was to initiate temporary relief programs for those Americans who had been highly affected by the recession.
3 Pages(750 words)Essay
Evaluate the way in which 'Big Four' Tour Operators ( TUI, MyTravel, First Choice and Thomas Cook) have established a cartel within the package holiday market i
The four mainstream tour operators in UK, namely TUI, MyTravel, First Choice and Thomas Cook, have made a link between mainstream destinations in developing
6 Pages(1500 words)Essay
Product and Pricing Strategy
The new marketing plan involves a concerted effort for the marketing of the new line of personal computers and laptops that the company has manufactured. These will target home based customers and in the next year’s plan,
5 Pages(1250 words)Essay
The Importance Of Packaging In Building
Earlier studies demonstrated that even though the managerial emphasis toward packaging has grown an evaluation of the marketing literature shows negligible theoretical contributions in the packaging field and comparatively negligible attempts with regard to its effect on the marketing role such as consumer behavior (Silayoi & Speece 2004).
8 Pages(2000 words)Essay
Employement Package
I have over five years of experience working as a customer service representative in the retail industry. The last year of working with this experience allowed me to move into a management position where I was overlooking a team of 7 individuals.
3 Pages(750 words)Essay
Strategic Management - Assignment Topic : The Package Holiday Industry
According to information provided on official website of the company, Thomas Cook a 32-year old cabinet maker while attending a temperance meeting in Leicester realised that social problems could be reduced through
12 Pages(3000 words)Essay
The effects of a brand name on ratings on product quality
It has been proven by studies that more familiar product names get more purchase compared to non-branded products because in the eyes of the buyers, they are assured of the quality offered by famous companies as they do their best to protect their name. For
1 Pages(250 words)Essay
Mircosoft
The name and the quality of the hardware and software it possess, is the main purpose for it going global. Logos are very important assets in all companies.
2 Pages(500 words)Admission/Application Essay
Leading Innovation & Creativity Product name: Shumate
Footwear is the garments worn the feet for the protection of the feet or fashion. Throughout the middle Ages period, men and women wore patterns, commonly seen as the predecessor of the modern high-heeled shoe.
1 Pages(250 words)PowerPoint Presentation
Let us find you another Essay on topic Product Name and Package for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us