Ethical issues in packaging practices - Research Paper Example

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There are a number of problems and other issues regarding graphics, labels, environment and safety. According to Shimp (2003), there are four aspects that involve the ethical issues in packaging. The issues include packaging…
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Ethical issues in packaging practices
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Download file to see previous pages issues and packaging, views regarding how a sample company and some authors regard how ethical a number of packaging issues in the contemporary sense are, and identify various areas that have the existence of ethical gaps in packaging.
Packaging is the protecting, handling, and delivering or presenting a processed good or a raw material in items like boxes, crates, pallets, containers, bags, sacks, and plastic bottles. In case an item is intended for sale to consumers and is packaged, it is considered to be safe and healthy to the consumers. For instance, a brush of mascara that forms the closure of the container part is packaging also (Shimp, 2003).
Marketers can make proper use of information for labeling to mislead consumers and exaggerate their product attributes. There are several cases in which they use pictures in packaging that do not show the real or actual product that they are selling to their customers. A number of marketers label their products as friendly to the environment even at times when they do not actually have attributes that are environmentally friend.
There are various issues related to ethics of packaging that affect the manner in which products are relayed to the clients. They put labels that mislead the buyers of the products. For instance, information related to nutrition like cholesterol free, low fat, and 100% pure juice can be attributes on the label of a given product. Another case can be Johnson & Johnson’s Acuvue that labels its products for use every day and different labeling. The company sells similar products in different diversified labels.
There are many issues that marketers use pictures for packaging that fail to represent the actual or the real product. The product label can make it look nice and attractive to customers while in the real sense the content does not reach the exaggerated appeal. When consumers open the well-labeled product, they do not find the expected product in the same. It addition, some brands ...Download file to see next pagesRead More
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