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Marketing Essays

Result for Subject Marketing:
19702 essays
Flower Marketing Channels Marketing Case Study
2 pages (500 words) , Download 78 , Case Study
Free
Despite the fact that most small retailers like Clark’s Flower Shops don’t stock large amounts of some types of flowers, consumers will many times want to select from wide varieties. This means retailers require to have a speedy reliable to wide flower inventories in order to run business that is viable in terms of meeting customer demands.
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Tesco Company Annual Report Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
According to the research findings, it can, therefore, be said that the company has shown growth in its profitability as reflected in the financial statements prepared February 2014. However, this is disputable due to the overstatement of the firms profit by a large figure thus contradicting the profit claimed by the firm. With the crisis, the firm has experienced a downward slope in investments resulting from the fraudulent report.
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Internationalisation of Whole Foods Market Company Marketing Essay
10 pages (3053 words) , Download 3 , Essay
Free
The company should embrace an online marketing system to help expand its market and popularize its name. The company should also use social media as a means of interacting with consumers and monitoring consumer feelings about the operations of the company. Social media will help get quick responses from consumers and pass information to them at the lowest costs.
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Whole Foods Market Expansion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The study leads to the conclusion that Whole Foods Market is a global franchise that started from humble beginnings. The company’s vision to explore different markets on different continents especially Europe is possible due to the expansion of the natural food markets globally. In the European continent, the sales increased by 9% in 2011.
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Wk2 Journal Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
With approximately 123.5 million subscribers, Verizon Wireless prides itself as the leading cell phone services provider (Product) in the US. Critical to its
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Introducing Paulaner Beer in Indonesia (Demographics sections) Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The paper will further look at how and why these challenges would affect the company in the country. Among the challenges that Paulaner Brewery would face in Indonesia is lack of a sustainable market. Home to the world’s largest
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Impact of Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
It helps enhance efficiency at all levels including production, delivery system and support services. The paper attempts to explore benefits of advertisements in enhancing materialism in the society at large in the following paragraphs. Zinkhan argues, "Materialism encourages customers to buy and consume".
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Purpose and Principles of Branding and Positioning Marketing Assignment
1 pages (540 words) , Download 4 , Assignment
Free
In modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of competitors (Pride, pg. 291).
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Heightening Market Competition at Oregon Company Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Consequently, the management is constantly involved in developing working strategies that can boost revenues and ensure market continuity, even during economic downturns. Oregon Company is one of the companies that have faced major challenges amidst competition and souring economy hindering its clients’ purchasing power.
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An Improved Version of Concorde Marketing Essay
5 pages (1433 words) , Download 2 , Essay
Free
The investment project will be environmentally friendly as business operations are expected to be ethical. The model will reduce the harmful acoustic effect on the airport environment. Previous models had a lot of noise pollution while taking off and landing that will cater for in the new model making it the best investment project. 
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Viral ad assignment Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
Simply uploading videos on social media or airing the same on television does not suffice. These simple requirements are what many marketers ignore simplicity, unexpectedness, concreteness, credibility, emotion, and story. In short, it takes a simple, unexpected,
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Marketing Strategy for a New Product Marketing Admission/Application Essay
10 pages (2776 words) , Download 2 , Admission/Application Essay
Free
The company operates under a mission statement that states its position and purpose. The mission statement stipulates that the purpose of the business operations is to bring new opportunities to the world's most impoverished population. The company uses the criteria for the balance of payment to create markets for its products. The criterion is useful in that it creates markets from existing needs.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
12 pages (3880 words) , Download 2 , Essay
Free
The promotion mix utilized in this case involves awareness campaigns through intended means such as social media and the internet (Barker et al, 2013). The company would capture potential customers through creative advertisements used in the description of product qualities. Such distinctive qualities require extensive publicity and personal selling amongst other potential promotional activities.
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Commonsense Direct Marketing Marketing Essay
13 pages (3810 words) , Download 2 , Essay
Free
Major products that the company will provide in the market in 2015 include Cranberry Original Juice, Cranberry Mixed Juice Drinks, Juice Max, and Grab ‘n’ Go – Single Serve, Cranberry Sauces, and Cranberry Cordial Juice Drinks among others. Through research and development, Atlantic Quench will be in a position to create high-quality brands that meet the needs of consumers globally.
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Role of Individual Self-Concept and Brand Personality Congruence in Determining Brand Choice Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The term “self-concept” refers to the way a person perceives oneself. This self-perception is influenced by attitudes toward oneself(Belch 320). There are four that can give an understanding of the self. These are content, positivity, intensity, and accuracy. Content refers to the way a person views oneself based on their facial attractiveness or unattractiveness.
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Marketing Elements Application by Old Navy Marketing Essay
15 pages (4196 words) , Download 3 , Essay
Free
Concerning the element of the product, the company offers clothing and footwear for a wide range of consumers. Typical products include clothing accessories for all occasions, including fashion and sports. As a means of enhancing the product aspects, the company blends techniques such as brand licensing and charitable sponsoring of events.
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Analysis of Cost-advantage Strategy of Morrisons Company Marketing Essay
2 pages (678 words) , Download 7 , Essay
Free
The chain supermarket faces a lot of competition from other core competitive players like Tesco and Asda. However, the company has opted for a cost-advantage strategy as a way of keeping at bay some of the new players in the market such as Lidl and Aldi. The company runs over 500 superstores and over 100 Morrisons M local stores mainly in England. 
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H&M and Its History of Advertising Marketing Admission/Application Essay
5 pages (1402 words) , Download 2 , Admission/Application Essay
Free
The company managed to expand to different regions globally and sustain its quality and low price culture, despite the fact that the company has been faced with several complaints related to the working conditions and the salary scale paid to its workers in the developing countries. The company has been accused of offering poor working conditions.
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How Can Payless Company Increase Profits While Ensuring Current Customers are Satisfied Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Consider change of the name from Payless to something else that is inclusive of all customers.Develop an advertising plan that focuses on not only low-income earners but also the customers with high amount of disposable income. Increased advertisement through social Medias such as Twitter, Facebook, and Pinterest.
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Modern Marketing Strategies Marketing Essay
2 pages (626 words) , Download 2 , Essay
Free
They include TV, Radio, Bill-Board Newsprint, and Sales Promotion in creating a brand, brand identity, and brand equity, or are there many other new and modern IMC tools this new millennium has introduced and experienced? This statement is discussed taking the Nestle Company as an example. Companies no longer have to rely on traditional IMC tools.
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Overall Market Size Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
Ever since social media advertising began being utilized by already established big corporations, many more companies are rushing to incorporate this form of advertising to achieve success in boosting sales, establishing a reputable online presence and creating a huge fan base in regards to their brand.
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Social Media Marketing Marketing Article
5 pages (1250 words) , Download 4 , Article
Free
As the report declares social media marketing strategy has been emerged as significant marketing strategy that has been adopted and implemented by several leading global organisations in order to enhance brand awareness and positive business growth rate. There are several strategies that have been ensured by each and every global organisation.
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Industry Analysis of Kuwait Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
People of Kuwait treasure good health which is why they seek solutions like therapists and exercise to avert obesity conditions. This will offer organic food a chance in the market since it is inherently healthy without obesity effects. The growth and spread of information media are seen to be part of the culture of globalization.
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Analysis of Consumers Behavior Is an Important Strategy in Marketing Marketing Research Paper
13 pages (3250 words) , Download 5 , Research Paper
Free
The marketing department of the various companies should focus on generating unlimited data on the target consumers. Understanding the self-concept of the customers will enable marketers to come up with ways of convincing them to buy the products. Marketers should take advantage of consumer’s connectivity to extend product information.
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Integrated Marketing Communications Campaign Assignment Marketing Assignment
2 pages (500 words) , Download 10 , Assignment
Free
The brand is known for fast-fashion which sets trends in clothing for women, men, children and even teenagers. Currently, around 2,629 stores have been launched globally while the central operation still functions from the company office in Sweden. The central
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A Culture That Supports Financial Acumen Part II Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
This is because the Business Acumen and Financial Literacy (2013) noted that when financial acumen is made part of the organizational culture
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Public Relations - The Communication Cycle Marketing Essay
12 pages (3592 words) , Download 2 , Essay
Free
 It was found that Apple’s PR strategies are quite effective in the way the company intends to project itself. The company has been successfully able to create an aura of difference and specialty about the company. It has been able to create hype about the company and its products and so it can be said that Apple’s PR strategies have been successful in general.
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Marketing and Branding Strategies for Energize Me Marketing Assignment
4 pages (1207 words) , Download 2 , Assignment
Free
Energize Me is a company registered in America. Its founder is an American by the name Timbulo. The inspiration that kept this American entrepreneur rolling was the experience he had with an English drink, which could bring back power to a person when exhausted. Timbo made the same consideration when he established Energize Me.
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Winery in Galveston Market Analysis Marketing Research Paper
5 pages (1607 words) , Download 3 , Research Paper
Free
As a wine manufacturer, license type 01 best suits the activities carried out during the course of beer manufacturing and sales (Department of Alcoholic Beverage Control 1). It approves the sale of wine to anyone holding a license sanctioning the sale of wine, and to customers for consumption on or off the producer’s licensed premises.
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PACKAGING FUNCTIONS Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Use of transparent plastic, together with a visible label also ensures attraction of customer’s attention. While the label invites customers to the product type in the container, disclosed content from the transparent
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Research and Report on Ecotourism Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Thus, the work highlights approaches to ecotourism and provides understandings of space tourism. Currently, government and private firms promote innovative approaches to attract more tourists. The various forms of ecotourism
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Payless Shoe Source Paying Less for Fashion Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
This might seem like an incongruent marketing mix, whereby the product and the promotion are seemingly communicating a high price and high fashion image, but the price is actually quite reasonable. This was a substantial risk, but the former positioning was not cutting it, with recent changes in the shoe retailing industry.
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Marketing Starbucks Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In the midst of the 21st-century business competition, service delivery has become a key ingredient for business success. In the recent past, Starbucks has faced a big challenge in service delivery, which has reduced its competitive capacity in the coffee selling business.
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The Role of Women in the Society Marketing Research Paper
24 pages (6470 words) , Download 2 , Research Paper
The paper intends to evaluate the portrayal of women in advertisements from a historical perspective. The portrayal of women in the 19th century was different from the present day. Throughout the centuries, the portrayal of women changed in advertisements, and the perception of society towards women has had altered largely.
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Critical Thinking in Marketing Marketing Literature review
12 pages (3144 words) , Download 2 , Literature review
Free
Market orientation refers to the values of a company that focuses on identifying and satisfying customers’ needs. Marketing orientation is believed to boost competitive performance. The company employs a product mix in the achievement of its objectives. It contrasts with other previous strategies that were based on developing selling points.
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E-ommerce and Marketing Marketing Assignment
6 pages (1624 words) , Download 2 , Assignment
Free
Proper promotion helps in increasing the number of customers and hence the profits. There is a lot of hope in the small business sector because according to research that was recently carried out, there is a lot of love for social media for small businesses. Small businesses are likely to benefit more from social media marketing as compared to other means of marketing.
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Internal and External Environment of Amazon Marketing Research Paper
5 pages (1556 words) , Download 6 , Research Paper
Free
Therefore, it is highly important for the management of the organisation to reduce the supply chain lead time. Inadequate inventory control and lack of sufficient numbers of supply-chain executives affect the order delivery activities. Therefore, this aspect is affecting the brand image and customer satisfaction aspect.
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Contemporary Issues in Marketing Strategy: Innovation in Marketing Marketing Assignment
7 pages (1996 words) , Download 4 , Assignment
Free
Modern-day marketing has shifted from traditional communication to consumers to modern and effective personalized communication. Personalized communication is achieved through mechanisms that “eavesdrop” on the consumer. Personalized communication is made possible by the growth and influence of information technology on the contemporary consumer (KASHANI & HOROVITZ 2005, pg21).
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Operations Management group work assignment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Students at Nottingham Trent University can address failure of managing production of large items via organising themselves into small groups of
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The Macro Environment Analysis Marketing Essay
6 pages (1634 words) , Download 2 , Essay
Free
Market research is an organized effort to gather information about the target markets. As Pepsi operates in various markets across the globe so the choice of its customers about the products it delivers varies from place to place and across cultures. There are several ways to segment markets as I have touched upon in the introduction based on factors influencing customer behavior.
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Alto Chemicals Europe Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
The author analyzes different customer segments in the marketplace and the needs of these segments differed. As an entry strategy ACE competed on the price plank and targeted customer segments where price played a very significant role. The sales force promised better product performance to convince buyers to move from Barium (Ba) to Tin (Sn).
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Olympia Machine Company Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
Free
Like employees, their salaries are considered as well as the salesperson’s value. Adding on to the salary and expenses plan, a review of the salesperson’s
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Designs by Kate: The Power of Direct Sales Marketing Case Study
2 pages (500 words) , Download 45 , Case Study
Free
By mid-2006, DBK had a sales force of 600 women. At present, DBK has a massive sales force of 8,000. Majority (90 percent) of the sales team has been hired by existing sales
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Part 2 mkt Marketing Admission/Application Essay
1 pages (250 words) , Download 2 , Admission/Application Essay
Free
and Hurley International LLC. The main competitors for Nike are Adidas and Puma (Rueters). Nike is the leader in athletic footwear, apparel, and equipment (NikeResponsibility). The product that our team is researching is the Nike FuelBand. There are multiple varieties of
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Supermarkets Inc Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
rvices from point of origin to the final customer, and encompasses functions such as warehousing, inventory management, transportation, and logistic information management (pages 321-329). Use an example (or examples) from the video to highlight EACH of these important
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
mentation, and when conducting the marketing mix, the market will also be influenced by these factors in developing an appropriate approach for reaching the target market. Since the product is aimed at a specified group of individuals, demographic marketing approach will be
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Marketing Management Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Based on the fast change experienced in the global business environment, the company must monitor the six fundamental and major forces including, demographic forces, economic, natural, technological, political-legal and social-cultural forces. Coca cola marketers
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The Benefits of Social Media Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
As the report stresses one important feature of successful marketing has been noted to be the establishment of a strong relationship between the medium of marketing and the recipient of what is being marketed. The need to ensure that the platform used in marketing matches up with expectations of consumers cannot be underestimated. 
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Marketing Plan for the Next Year for Atlantic Quench Cranberries Marketing Essay
18 pages (5371 words) , Download 2 , Essay
Free
The total outlay for the marketing budget in the next year will be approximately £1.9 million with the majority of these expenses being spent on promotions and advertising. Moreover, the budget will also allocate funds for R&D in juice innovations for the ACQ cranberry, juice product line at around £27,000, as well as to enable the marketing team to react to major moves by the company’s competitors.
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Internet Marketing: Strategy, Implementation and Practice Marketing Essay
15 pages (5144 words) , Download 4 , Essay
Free
However, as a cooperative business, most of the members of Atlantic Quench are farmers which has reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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