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Marketing Essays

Result for Subject Marketing:
19931 essays
Delivering Customer Value Marketing Assignment
9 pages (2538 words) , Download 3 , Assignment
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In the case of rural marketing, marketers apply different pricing strategies. Apart from this, it can be asserted that the competitors’ pricing can also affect the pricing decisions for the marketers in the case of body care products. Thus, it can be evidently affirmed other variables of marketing mix have considerable influence on the pricing decision of marketers (Musonera & Ndagijimana, n.d.).
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Marketing Strategy of LynLicious Shoes Marketing Assignment
5 pages (1364 words) , Download 3 , Assignment
Free
Social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style. It will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable.
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Marketing plan D: Pricing and Distribution Strategy Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
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Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Product: high quality product with no side
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The Marketing Mix Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
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In an effort to ensure that, the Sun Chips register a remarkable percentage of sales, the company has designed a marketing mix strategy for the specific product. Worth noting, is the fact that the marketing mix for Sun Chips conforming to the company’s overall
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The Viability of Major Brands Supplying Private Label Products Marketing Essay
6 pages (1747 words) , Download 2 , Essay
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Whilst theoretically a private label brand can boost a firm’s revenue growth if it becomes attractive and deemed relevant to various consumer segments, there seems to be little rationality in this strategy in an environment where a firm can devote these resources and human efforts to producing more quantities of the name brand product.
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Promotion Strategies Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Their dominance and market coverage are determined by their strategic marketing strategies. Each of the companies undertakes a distinct approach in promoting and advancing their customer influence. The industry is always competitive, and the market players must be
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Digital Marketing and Communications Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information and social media play a great role and has a great impact in supporting online Marketing strategy, manage customer relationships and develop brand awareness.
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Marketing Scheme for a New Self Service Laundry in Dubai, UAE Marketing Essay
13 pages (3343 words) , Download 4 , Essay
Free
It is a start-up business and therefore the company will have a simple structure with less departmentalization. This will ensure that there is a low formality and that authority is centralized. There are other organizational designs that can be employed to adequately help the company achieve its objectives.
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McDonalds Growth on the European Market Marketing Case Study
1 pages (250 words) , Download 8 , Case Study
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Therefore, the business should consider merging with local firms in order to attract the attention of the local firms. This aspect will also be significant in giving the
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Boeing as One of the Leading Aircraft Manufacturing Companies in the World Marketing Research Paper
7 pages (3764 words) , Download 2 , Research Paper
Free
The employees will become loyal, and hence the overall performance of the sales staff/ personal can be improved. Interactive sessions must be organized once a month or week so that the difficulties of the sales persons are heard, and proper steps could be taken to improve the working conditions of the Boeing business.
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Market Selection Process in the UK Marketing Research Paper
4 pages (1118 words) , Download 2 , Research Paper
Free
The number has been soared by immigrants who settled in the country decades ago and business people who have been moved to the country by multinational companies that have invested in the country. Therefore, Halal will target this population that still holds on to their religion and its teachings. As a result, they are willing to spend their income on foods that have been described in Quran.
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Digital Marketing Plan: Quality Pet Care Marketing Essay
9 pages (2613 words) , Download 5 , Essay
Free
Apart from their pet store chains, the company also possesses a fully functional eCommerce site. Since the last five years, the organization has witnessed an average 5% per year decline in its sales volume which has resulted from the economic slowdown, aggressive discounts by supermarkets and different national chains, and lucrative loyalty programs of rivals.
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Emerging Market in China Marketing Research Paper
14 pages (3500 words) , Download 6 , Research Paper
Free
China has become an emerging market in the recent past, and its impact has been felt global. The rapid development of the China market has been noticed even by the developed countries and kept them on toes lest China overtakes them economically. The emerging market is predicted to grow three times faster than the already developed countries.
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Marketing of Ikea Company Marketing Essay
7 pages (1929 words) , Download 3 , Essay
Free
This study has been done, in order to identify, understand, and analyze different aspects of marketing, which plays a significant and crucial role in the success of an organization. The case study has been considered the IKEA, which has a very good reputation among its competitors due to its unique marketing techniques, which differentiates it from the other companies in the market.
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The Capital Asset Pricing Model, the Markowitz Portfolio Model Marketing Coursework
9 pages (2667 words) , Download 3 , Coursework
Free
The performance of the portfolio manager is measured in terms of his ability to maximize his risk-adjusted return as well his ability to diversify the portfolio to remove unsystematic risks.  This can be achieved not by portfolio selection along, although there should be rational guidelines, but by diversifying the holdings. 
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The Current Marketing Communication in the UK Car Market Marketing Case Study
7 pages (2089 words) , Download 2 , Case Study
Free
Generally, there has been increasing pressure on the car manufacturers to attract the consumers, which, in turn, has encouraged the manufacturers to reduce their car prices. Land Rover has started focusing on the vehicles for the lower end. They want to establish the product as small premium vehicles.
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Decisions and Perception of the Organizations Products Marketing Case Study
6 pages (1633 words) , Download 2 , Case Study
Free
Customer attitudes and buying behavior have the tendency to change at an un-predictable rate. Customers can easily switch to other products and services that influence and attract them. The marketing managers of the organization need to use a proper mix of marketing communications and then attract the customers towards the products and services of the organization.
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The Deployment of Enterprise-wide CRM in HP Marketing Essay
1 pages (264 words) , Download 2 , Essay
Free
Across product and business lines as well as rolling out organization-wide CRM system which has the capability to seamlessly integrate point of contact experience with larger objectives like increased revenue, decreased costs and industry-leading customer experience. The CRM deployment team at HP ensured that they had top management support.
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The financial services industry means the companies in an industry which are providing different type of monetary services to the customers and their main objective is to use the monetary sources of the customers most efficiently. The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc.
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Analyze Abbott Laboratory's strategic response to compulsory licensing Marketing Article
1 pages (250 words) , Download 2 , Article
Free
This therefore made Thailand to easily issue compulsory licensing for Abbott laboratory product, Kaletra. Abbott however was not happy with Thailand’s compulsory licensing and reacted
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Tapit Wordlwide Professional Job Search System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It claims to be having a lot of research in the market. But, there are a lot of potential pitfalls in this area that needs to be addressed. The claims have not been substantiated by the provision of service in the promised
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Market Solution of the Classic Airlines Marketing Essay
9 pages (2443 words) , Download 2 , Essay
Free
The improved customer confidence and loyalty in Classic Airlines could be determined by customer surveys. These surveys are designed in such a way so as to ask relevant questions about Classic Airlines and the feelings of customers about its operations. Revamping the rewards program and experience will enhance the flying pattern of customers.
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Abercrombie and Fitch Marketing Marketing Essay
5 pages (1505 words) , Download 3 , Essay
Free
To study a company’s consumers and other competitors who directly and indirectly affect the company, market research is done (Iman, 2006). Marketing research helps in understanding the best possible ways to connect a consumer and a product (Wisegeek, 2013). Marketing research can be categorized into consumer research and B2B (business to business) research. 
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Business Mission Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Undertaking such a venture seemed the right choice in today’s world since every business establishment irrespective of size requires information and technology. This
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Marketing Norway Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Additionally, the research paper would also entail information pertaining to the potential target markets, which can be tapped by ARIO to launch its wristband collection in the market. Norway is a Scandinavian country where the democratic system of government
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Cynac Roeding and Kickbucks Program Marketing Assignment
2 pages (555 words) , Download 2 , Assignment
Free
Cynac Roeding got nominated for the Emmy Award. His fascination with the industry continued for over a decade. During all this time he searched for an idea to revolutionize the industry. Finally in 2008 when Roeding arrived at Kleiner Perkins Caufield Byers he found the idea he searched for over ten years.
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Recruitment and Retention Problems at DPD Marketing Marketing Case Study
20 pages (5000 words) , Download 2 , Case Study
Free
Retention is used by many firms so as to reduce turnover costs. Employee retention is also very crucial since it prevents talented staff from being poached. Therefore, for the long-term success of a company, it is a must that the firm develops and retains talented, satisfied and performance-oriented.
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Promotional Activities Used by Cadbury, Divine, Green & Black Chocolate Marketing Coursework
9 pages (2365 words) , Download 2 , Coursework
Free
Cadbury, Divine, and Green & Black chocolate are all quality chocolates that have used a variety of promotional strategies we have looked at. They have been able to expand their operation in the market despite the stiff competition due to their diverse tools of promoting their products.
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The Buyer Behavior Research Project Marketing Assignment
4 pages (1100 words) , Download 2 , Assignment
Free
This paper explores segmentation research, delving into the different market niches that Nordstrom and Bloomingdale''s occupy, the methods of conducting this kind of research- a pragmatic approach-, the reasons for this kind of approach, and a cost-benefit analysis of why segmentation is crucial in today’s business environment.
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Wall Street Journal #1 Marketing Article
1 pages (250 words) , Download 3 , Article
Free
This has increasingly made the area congested further increasing the problem that was caused by traffic, water shortages as well as the crumbling infrastructure. The problem can be
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Audience Contact Analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Toyota Company is unique since it dominated a highly competitive market and for this reason selected it as a case study on the customer
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The Marketing Concept and Marketing Orientation Marketing Essay
4 pages (1264 words) , Download 4 , Essay
Free
The marketing concept contends that for an organization to realize its goals, it has to rely on the needs and wants of its customers, as well as providing the wanted fulfillment better than rival organizations (Taghian, 2010). Marketing orientation evolved to strengthen the marketing concept where an organization fulfills consumer needs and wants through value.
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Challenge 1 Report Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
However, as an enterprise, all businesses do not operate in a vacuum. Meaning, they are subject to internal and external factors. For a toxic metal specialist dentist to succeed in the market, there needs to be a proper
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Sustainability-Led Marketing in Whole Foods Market Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
In Sustainable marketing factors like socio-ecological demands are addressed and turned into competitive advantages. Sustainability in Whole Foods Market is considered to sustain and maintain profitable relationships with customers and their natural environment. The sustainability market is a dual management concept, which is traditionally used only to include corporate functions.
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Customer behavior Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The easiest way of altering reputation is through internet where people can either defame the company or glorify it. Business owners must remain calm down before writing back. This is to make sure emotions are eliminated and thinking is
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Social Media Marketing of The Coca Cola Company Marketing Coursework
10 pages (2733 words) , Download 3 , Coursework
Free
The Company’s role in the social media society is to inspire moments of optimism as well as happiness and help build the brands of the company. All these considerations apply to the messaging and communications in traditional social media as well as in the current technological world on social media platforms.
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The Steeple Analysis ofa Cookery School and Textile Business Marketing Case Study
6 pages (1654 words) , Download 3 , Case Study
Free
The STEEPLE analysis highlights certain external forces like political, economic, social, environmental, ethical, legal, and technological aspects. This analysis will be associated with a cookery school and textile business in the UK market. In the UK, a lesser section of people is visible in the market. The majority of the UK population has a monthly income within the range of £200 to £300. 
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A Strategy Document on How Gold Reef City Casino Could Take the Rewards Program Marketing Assignment
6 pages (1588 words) , Download 5 , Assignment
Free
New and existing organizations are required to formulate marketing strategies that will enable them to achieve their set goals and objectives. Marketing strategies also ensure the organization identifies the critical areas within it that need adequate and constant scrutiny. An organization can provide the business with focus and direction.
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Principles of Marketing Marketing Article
1 pages (250 words) , Download 3 , Article
Free
This is important as it will lead to sustainability of the organization as well as increase business as word spreads on its excellent customer services. It is
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The Customer Base for the Symphony in San Francisco Marketing Case Study
8 pages (2227 words) , Download 2 , Case Study
Free
The Instrument Training and Support is a free program that promotes instrumental music programs in both high and middle schools in San Francisco. The Concerts for kids and the Orchestra Youth are programs that aim at nurturing the talents of young people at an early age to give them an exceptional experience in music and artwork.
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Why smart marketing is about help not hype Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The two main ideas that play out in the entire book are being amazing or being useful in order for a business to break through in terms of competitiveness and cacophony. The second idea in particular becomes the premise on which the book is anchored: be useful to the customers before they become your customers.
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Week 6 Discussion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The price structure of Wal-Mart’s website is equal or lower than the prices the firm charges in its retail outlets. The website is very user friendly and it provides
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Marketing Strategy for Growth: British Airways Marketing Essay
2 pages (658 words) , Download 4 , Essay
Free
The company covers more than 400 destinations and has experienced considerable growth in an extremely competitive market since its inception. Altering consumer trends towards convenience and precision of requirements has added to the complexities. The promising future potential of the Airline provides a clear strategic focus in order to sustain the foundation.
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Consumer Behavior and the Marketing Manager Marketing Personal Statement
1 pages (250 words) , Download 2 , Personal Statement
Free
Marketing strategy is employed by the businesses to make sure that it is their goods which are most in demand amongst the prospective customers, and not the competitors’. They may have surveys to see what kind of products would be welcomed
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Issues That Affect Microsofts Cost of Doing Business Marketing Essay
2 pages (746 words) , Download 5 , Essay
Free
Within the license-based models, Microsoft software developers put up with costs of translating original concepts into software products using investments in development, research, and offsetting these costs with the income received from product distribution. Some “open source” software trading forms affect its license-based software model (Stross, 1997).
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''FRESCA company-TWO recommendations for improvements for any part of the marketing mix Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The first recommendation for Fresca Company is to maximize on its marketing potential by going public. Currently the firm is privately owned and thus not listed in the stock exchange. By going public, the company to receive attention from
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EMBA 550 MArketing initial post week 6 Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Direct channels move the product directly from producer to user, while indirect channels have one or more intermediaries between them (Longenecker, et al., 2010, p. 410). To reach
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Advertising and Public Relation of Ready-to-Drink Green Tea Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
A marketing plan is an important part of the overall business plan of an organization. A marketing plan can be defined as the application of the marketing mix elements such as product, price, place, and promotion. Promotion of communication as it is often called is one of the most important parts of the marketing. 
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Specific Media Objectives/ Mix of the Reformation Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Thus, time has to be spent in knowing what is best for the organization to accomplish its set vision. The results of spending time in a firm focus on the goals which define what one wants to do and accomplish in the marketplace. The objectives are
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Report Type Assignment Based of Swatch Case Study Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
e most powerful offices in the company, the incorporation of young innovative individuals has seen the company grow from strength to strength (Sutherland & Canwell, 2008, p.51). This is the reason why many people seeking employment want to work with Swatch The culture of Swatch
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