This essay describes considers the option of increasing its employees to ensure that it has the right capacity to offer desired services to the customers.To streamline its operations, the management has considered a number of options to return to profitability in the market…
Download file to see previous pages...
Finally, the organization has the option to increase additional 20 hours per week to ensure improve the efficiency of service.To select from the available options, it is crucial for the management to consider the advantages and weakness of each option available to the organization. To begin with, the idea of increase the labour resource is crucial as it will ensure that labour is shared and hence there is efficient service delivery. However, this is likely to increase the cost of production, which would trivialise the organization profitability. Increasing the number of automatic service machines would be crucial in reducing the cost of labour and provide a consistent service to the customers. On the other side, this would jeopardise the customer interaction and may be expensive in the long run if the customer tastes change (Youngme & Quelch, 2003). Lastly, increasing the working hours per week would be crucial to handle the extra labour demanded by efficient service delivery, but this would require employee cooperation to be effective. From the analysis of the available options, it would be advisable for the management to proceed with the idea of additional 20 hours per week. This method is cost-effective and would ensure that the customer-employee interaction is upheld. This is crucial to understand change in customer tastes (Youngme & Quelch, 2003). The challenge with this approach is that the management would require winning the employee cooperation. To win employee loyalty, the organization should consider paying the extra hours to motivate the employees to work during the extra time. Unlike the other methods that require additional costs, this approach will be cheap and efficient for the company.
...Download file to see next pagesRead More
Cite this document
(“Marketing Starbucks Case Study Example | Topics and Well Written Essays - 500 words - 98”, n.d.)
Retrieved from https://studentshare.org/marketing/1664325-case-study
(Marketing Starbucks Case Study Example | Topics and Well Written Essays - 500 Words - 98)
“Marketing Starbucks Case Study Example | Topics and Well Written Essays - 500 Words - 98”, n.d. https://studentshare.org/marketing/1664325-case-study.
The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?
According to the report the organization has its business footprint in Latin America, North America, Middle East, Europe and Pacific Rim. In the year 1998, the organization has successfully entered in UK market through the acquisition of 65 Seattle Coffee stores. Two organizations have shared a common culture.
From the data complied by the management professionals at Allegra, it is expected that the "UK branded coffee chain market now has an estimated turnover of 1.3bn a figure that is forecast to double over the next decade, as the total number of stores in Britain reaches 6000" (Ferrell, 105,2008).
We just had our group presentation which we take almost the entire week to prepare. The perfect aroma of coffee together with the comfortable ambiance endears Starbucks to me making it on the top of my favorite brands.
I was introduced to Starbucks by one of my close friends who is a certified coffee-addict because caffeine always gives her the boost that she needs in order to keep up with her daily activities.
In the early 1990s, Starbucks was selling mainly whole beans. Then it introduced a variety in its products by selling coffee beverages in cups. Quality was focused as the target market was limited. Brand name was starting to build all over North America. Starbucks ensured customer service through their partners.
External factors that influence the changes in Starbucks marketing strategy are political, economic, technological, and social-cultural. There is slow economic growth because of certain crisis like income and loans. Since coffee is not a necessity, the consumer price index is slow in terms of increase.
hift of the consumers’ behavior towards healthier options; and growing popularity of mobile and online technologies in promoting the brands and offering online ordering and delivery service. Competition in the industry is fierce in relation to both pricing and product offering
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
4 Pages(1000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Case Study on topic Marketing Starbucks for FREE!