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Marketing Essays

Result for Subject Marketing:
19930 essays
International Business: Free Trade Area Marketing Essay
2 pages (712 words) , Download 2 , Essay
Free
A free trade area is characterized by unregulated access to markets and market information, trade of goods and services without taxes, and also trade agreements. It results from free trade agreements between participating countries. Countries with complementary economic structures choose this kind of economic integration.
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Communication Channels to Support Company's Products in the Market Marketing Essay
2 pages (598 words) , Download 4 , Essay
Free
Chanel #5 realizes the need for effective communication channels to the customers as a tool of augmenting market share and generating increased sales for the business. The different communication channels used by Chanel #5 are discussed below: Advertising is a public communication mode owing to the high amount of people receiving the message at the same time.
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The Fashion Industry - Zara Marketing Coursework
10 pages (2500 words) , Download 4 , Coursework
Free
This essay explores the industry of fashion. This report will look into the marketing environment of Zara and also look into the strategies applied by them. Further into the discussion, we also look into the effect of online shopping on Zara and how they are catering to this issue. In this context, we have considered Europe as our region of study.
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Integrated Marketing Communications Marketing Assignment
20 pages (5576 words) , Download 3 , Assignment
Free
These are also the point of difference of the organization in comparison to competitors. Moreover, in order to serve the customers effectively, the organization is required to segment the market effectively, so that business operations are conducted with better sustainability as well as a growth prospect.
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Marketing Strategy of Breadtalk Group Limited in the United Kingdom Marketing Term Paper
13 pages (3701 words) , Download 4 , Term Paper
Free
The company sells a wide range of products that include bread, buns, cakes, and pastries. During the early years after inception, the company’s operations were centralized and the baking process right from the preparation of dough to the final process of topping off each object of the bakery was done at individual retail stores.
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Social Media: Difference between Traditional Measures of Success Marketing Assignment
1 pages (346 words) , Download 3 , Assignment
Free
Measuring includes determining brand favorability and devotion by customers instead of net sales evaluated through appraisals. For instance, controlled experimentation determines the contributions of social media to customer relationship and loyalty, which enables the brand to identify efficiencies and correct errors more successfully.  
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Analysis of MyPerfectWedding.com Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Jessica Eggleston has developed a great start-up idea of creating online business MyPerfectWedding.com. She has recognized a market opportunity and decided to move on with this idea. Her idea was to create a central Internet platform where people would register gift preferences for the wedding event.
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Target-Market Selection Marketing Research Proposal
5 pages (1250 words) , Download 4 , Research Proposal
Free
The author states that target market selection holds the key for finding out who to address the marketing towards as well as gauge their personal preferences, their shopping habits, the consumer attributes and so on and so forth. The target market is pertinent to measure the attributes and characteristics.
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Red Bull Drink in the UK Market Marketing Assignment
7 pages (1952 words) , Download 3 , Assignment
Free
In general, the proven credibility of the Red Bull would be a great asset when it introduces another of its non-alcoholic drink Cola in the UK market. Apart from the fact that the company established credibility, there are various other factors which can convincingly contribute to its success in the UK market.
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Analysis of the US Market from Various Perspectives Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Insurance companies are available at attractive valuations: Currently, the U.S. market is in turmoil and due to the depressed business environment, a lot of companies are highly undervalued in the stock exchanges. So, this may be considered a good time to enter the US market by acquiring well managed and under-valued insurance companies. 
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Strategic Marketing Management in Toyota Motors Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The report tries to analyze the various internal and external factors that affect Prius. It starts with an internal analysis which includes factors like market situation, target market, marketing mix, supplier conditions, and resources. It has been found that the demand for hybrid cars is increasing at a rapid pace in most nations.
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Management Decision Problem Facing Wendy over the Intention to Expand to the United States Marketing Case Study
7 pages (1977 words) , Download 2 , Case Study
Free
Generally speaking, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of marketing opportunities.
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Marketing Strategies of Apple Company Marketing Essay
5 pages (1509 words) , Download 2 , Essay
Free
In the previous section, an introduction to the marketing strategy was presented, which included market segmentation and target selection, product positioning and marketing mix. In this section, the theory mentioned in the literature review will be verified and evaluated with regard to Apple Company.
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The Promotional Function in JCPenney Marketing Case Study
1 pages (251 words) , Download 2 , Case Study
Free
JCPenney is a large retailer maintaining three different sales channels. These include tangible bricks-and-mortar facilities, distributed catalogs to household consumers, and a sales website where customers can purchase products for delivery. These channels are integrated and all managed by the parent company, thus maintaining no marketing intermediaries.
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Quintessentially Nationalistic Products Marketing Essay
2 pages (574 words) , Download 2 , Essay
Free
The author states that the brand’s labeling holds true t the use of Red and White – both colors of the American flag. Secondly, the Ford F-250 is also a quintessentially American product that hearkens back to the days in which a vast frontier stretched before would-be settlers. The massive truck is the epitome of American oversize and excess.
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Marketing Communications Plan Proposal Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
There has also been a resurgent sales trend in Japan and the US, as well as China. These new champagne markets and the apparent departure from austerity in Western Europe act as an opportunity for Moët & Chandon. Moët & Chandon is focused on market segments in the
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Factors Affecting the Viability of Prefabricated Housing in 21st Century UK Marketing Essay
12 pages (3559 words) , Download 4 , Essay
Free
The study looks to develop a probable marketing plan for Ikea Estate. The journey for Ikea started in the year 1943. The vision of the company is to make the everyday lives of individuals better. The core products of the company are flat-pack furniture. However, quite interestingly the company decided to diversify and enter the prefab housing business.
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Product Usage Categories Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Minimus.biz website markets a number of products all of which fall in the two categories. Household, survival and pharmacy products for
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Populate an Emerging Social Media Platform for a Brand: Amazon.com on Instagram Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
In fact, social media users use various social sites to share information, photos, and comments across the entire social media ecosystem. This paper addresses Amazon.com on
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Marketing transportation homework Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It is basically a process of delivering utility to the final users in proper form, time, and location. International logistics is required when the company wants to grow its business internationally. The firm imports or exports raw materials or intermediate
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Strategic Development at Burberry Marketing Case Study
2 pages (756 words) , Download 57 , Case Study
Free
I would recommend Burberry Company to adopt a strategy of continuous development and innovation to remain relevant and competitive in the dynamic fashion industry. I would recommend the company to use its strength to create customer value and increase its market share. I would recommend Burberry to utilize its cost advantage to be a low-cost producer and at the same time make substantial returns.
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Superbowl ad strategy placement for Coke Zero Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In this case, Coca Cola will attempt to advertise Coke Zero in connection with the Super Bowl, despite not being the official sponsor. This concept has gained prevalence for
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Marketing Campaign and Planning for Gap 360 Marketing Assignment
25 pages (6789 words) , Download 2 , Assignment
The aim of the marketing campaign will be to engage the target audience with the business of Gap 360 and develop an interest amongst them for gap year traveling. The highlight of the marketing campaign will be to launch an online application that will help the target audience to gather knowledge about gap year traveling opportunities, internships in foreign countries.
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New ideas of 15 groups of people in retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This category focuses on the inside of Urban Outfitters store on Grand River Avenue with an aim of improving the store policies. In this case, I will address the two most important groups in retailing which include customers and staffs.
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Product Packaging in France Marketing Essay
1 pages (417 words) , Download 5 , Essay
Free
The demand for ice cream is growing rapidly both globally and within France. Packaging and labeling of food products, ice cream included is one of the vital requirements in the industry. Ice cream-producing companies have different styles of packaging depending on their strategies. Nonetheless, packaging and package mockups are regulated by concerned authorities to ensure that quality and safe products are supplied to consumers.
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Publicity and Promotion Plans Marketing Essay
2 pages (684 words) , Download 2 , Essay
Free
Generally speaking, perhaps the hardest part of ensuring a product brings in the intended income is not in the production but rather in making the public become aware. Normally, whenever companies come up with a particular product, one vital stage is publicizing because it aids in marketing the product.
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Integrated Marketing Communications for McWendys Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
IMC includes involvement of both online and offline marketing channels of communication. Any e-marketing program or campaign, such as ‘pay per click’ schemes, channels for webinar, Search Engine Optimization articles, Facebook marketing, podcasts, RSS and other traditional media like TV and radio are part of online marketing channels.
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The Significance of Marketing Communications Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
eting is that communication establishes a strategy of information to the existing and potential consumers about goods and services a company produces and sells. Communication, therefore, is important in marketing as discussed below. Despite putting in place a pool of competent
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Marketing a Product Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
These blocks are termed as the four P’s of marketing (Lamb, Hair & McDaniel 2008). They include product, place, promotion and price. This discussion is based on the four P’s in Nike Company. This
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Social Media and Strategic Communications Marketing Research Paper
11 pages (2866 words) , Download 5 , Research Paper
Free
This is the categorization of individuals as belonging to either the lower, middle or upper classes. People in the upper class have high-income levels and consequently higher spending. Although it has been noted that a section of the upper class is intent on maintaining lower spending, the larger section usually prefers the opposite.
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3.2 Smithsons Holiday Tour Proposal Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
Marketing segmentation is the process of identification of important groups within a given scope that share similar consumer habits and characteristics. Using the itinerary, the section aims to outline the
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What Makes Emirate Airlines & Group One of the Fastest Growing Airlines Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
Emirate Airlines & Group is a Dubai based international aviation holding company. The group comprises Dnata, an aviation services company, which offers ground handling services in 17 airports, and Emirates Airline, which is the largest airline in the region. Emirates airlines fly to over 130 destinations across all the continents.
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Air Canada as One of the Largest Airline Companies in Canada Marketing Coursework
16 pages (3901 words) , Download 5 , Coursework
Free
The airline industry of the USA is very much competitive. Air Canada is operating its business not only in the USA but in many other countries of the world. The threat of new entrants in the airline industry is low because of the high establishment cost. Companies require a huge amount of capital for developing their business in the airlines industry.
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Porters Five Forces: Apple Company Marketing Essay
9 pages (2250 words) , Download 8 , Essay
Free
The author states that  it is evidenced that the company will be on the competitive advantage when it has more of the customer focus and advertisement. This is done uniquely from its competitor so as to beat them. This year, analysts are forecasting earnings increase of 39.81% over last year.
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The Victoria's Secret Fashion Show Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This essay discovers the Fashion Show of Victoria Secret. A common misconception is that the targeted market for the Victoria’s Secret Fashion Show is women. However, given the statistics, this can be disapproved. In the year 2012 40% of the people who attend Victoria's Secret Fashion Show were men. The attending men will obviously have products.
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Prospects and Pitfalls For Foreign Players In Chinas Financial Market Marketing Dissertation
43 pages (10750 words) , Download 2 , Dissertation
The rip-roaring regional growth showed in the 10-fold increase in per capita income in South Korea, five fold in both Thailand and China, four-fold in Malaysia. Estimates were that as much as $100 billion in foreign money flowed into Southeast Asia alone in the form of short-term loans and portfolio investments.
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Consumer Behavior Analysis Marketing Research Paper
7 pages (2012 words) , Download 2 , Research Paper
Free
Marketers and researchers long ago discovered that consumer behavior can be perceived as ‘problem-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals.
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The Rise of Ethical Consumerism Marketing Case Study
8 pages (2365 words) , Download 4 , Case Study
Free
Ethical consumerism is not an ideal approach, for a planet where more than half of the 6.5 billion people are living below the poverty line. It is not a practical concept also because it does not appeal to the huge lower-middle-class income group population of the world and it excludes more than half of the 6.5 billion people of the planet who live below the poverty line.
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Advantages and Challenges of Crappy Shades Sunglasses Company Marketing Case Study
8 pages (2186 words) , Download 2 , Case Study
Free
Generally speaking, the core competence of Crappy Shades is in its cost-effectiveness. Economies of scale is a main factor for this business; but now as the competition is increasing, researcher have anticipated that in near future the companies have to compete on the basis of product differentiation.
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Understanding and Preventing Greenwash Marketing Essay
9 pages (2221 words) , Download 3 , Essay
Free
Corporations, as with most social ills, received the brunt of the blame for producing the pollutants that will inevitably lead to the unsustainability of current modes of living. Therefore, it became the strategy for corporations, even as early as the 1980s when the term “greenwashing” gained popular usage as a neologism to describe seedy corporate tactics.
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Best Companies to work for Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company has elevated the level of animation as to draw audiences of all ages with its closest rival being no less than ‘Finding Nemo’ creator Pixar Animation. DreamWorks is the brains behind successful animation franchises
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How Consumers React to Advertisements on Second-Hand Cars Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The advertisement in question has a very controversial slant since it compares used cars with non-virgins or sexually experienced women. To be precise, the copy reads, “You know you’re not the first. But do you really care?” It may be okay with used car buyers but it makes women feel objectified and offensive.
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Analysis of Automobile Industry in the UK Marketing Coursework
6 pages (1828 words) , Download 2 , Coursework
Free
The pangs of the latest recession are still being felt in the UK economy (Hills, Thomas, Dimsdale 2010). At such times, demand for all automobiles, and BMW is no exception, wanes. The rising cost of motoring which includes the cost of insurance as well as the cost of fuel is impacting the automobile sector.
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Music Television Network: The Arabian Challenge Marketing Case Study
9 pages (2496 words) , Download 2 , Case Study
Free
MTVN launched MTV Arabia in 2007 as part of its global expansion strategy, with the aim of reading one of the largest MTV audiences outside the US. The Middle East was appealing because it has a huge young population and the Arabic language covers a whole host of countries that could be targeted by MTVN, but there were a number of challenges involved in the launch.
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The First Step in the Marketing Process Marketing Coursework
5 pages (1474 words) , Download 2 , Coursework
Free
Marketing is more of a social and managerial process through which either individuals or groups of people get what they want or need by producing and exchanging products and value with others; than just “telling and selling. It is a technique of combining products made or services offered with value, satisfaction, quality, availability, price and needs.
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Nokia Marketing Research Project Marketing Research Paper
2 pages (642 words) , Download 4 , Research Paper
Free
The respondents of this survey will select answers from available choices in the form of a questionnaire. Places to find suitable respondents will be tube stations, train stations, shopping malls, and coffee shops. Data will also be collected from secondary sources: the Nokia website, the university database, textbooks, and journal articles.
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Variations from the Current Classical Computing Marketing Essay
2 pages (715 words) , Download 2 , Essay
Free
Every dimension requires independent processing to arrive at a solution. The collective solutions are compared against each other to produce the optimal solution. QC arrives at solutions that are accurate due to its ability to perform numerous and complicated calculates and compare them simultaneously.
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Ameriprise Financial, Inc Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
If the company is to have 1% of the market in this state’s then that would mean it has 12,396 clients in NC and 432,244 customers
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Vans: Skating on air Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a
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Delivering Customer Value Marketing Assignment
9 pages (2538 words) , Download 3 , Assignment
Free
In the case of rural marketing, marketers apply different pricing strategies. Apart from this, it can be asserted that the competitors’ pricing can also affect the pricing decisions for the marketers in the case of body care products. Thus, it can be evidently affirmed other variables of marketing mix have considerable influence on the pricing decision of marketers (Musonera & Ndagijimana, n.d.).
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