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Marketing Essays

Result for Subject Marketing:
19917 essays
The Promotional Function in JCPenney Marketing Case Study
1 pages (251 words) , Download 2 , Case Study
Free
JCPenney is a large retailer maintaining three different sales channels. These include tangible bricks-and-mortar facilities, distributed catalogs to household consumers, and a sales website where customers can purchase products for delivery. These channels are integrated and all managed by the parent company, thus maintaining no marketing intermediaries.
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Quintessentially Nationalistic Products Marketing Essay
2 pages (574 words) , Download 2 , Essay
Free
The author states that the brand’s labeling holds true t the use of Red and White – both colors of the American flag. Secondly, the Ford F-250 is also a quintessentially American product that hearkens back to the days in which a vast frontier stretched before would-be settlers. The massive truck is the epitome of American oversize and excess.
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Marketing Communications Plan Proposal Marketing Essay
2 pages (500 words) , Download 2 , Essay
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There has also been a resurgent sales trend in Japan and the US, as well as China. These new champagne markets and the apparent departure from austerity in Western Europe act as an opportunity for Moët & Chandon. Moët & Chandon is focused on market segments in the
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Factors Affecting the Viability of Prefabricated Housing in 21st Century UK Marketing Essay
12 pages (3559 words) , Download 4 , Essay
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The study looks to develop a probable marketing plan for Ikea Estate. The journey for Ikea started in the year 1943. The vision of the company is to make the everyday lives of individuals better. The core products of the company are flat-pack furniture. However, quite interestingly the company decided to diversify and enter the prefab housing business.
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Product Usage Categories Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The Minimus.biz website markets a number of products all of which fall in the two categories. Household, survival and pharmacy products for
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Populate an Emerging Social Media Platform for a Brand: Amazon.com on Instagram Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
In fact, social media users use various social sites to share information, photos, and comments across the entire social media ecosystem. This paper addresses Amazon.com on
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Marketing transportation homework Marketing Essay
2 pages (500 words) , Download 2 , Essay
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It is basically a process of delivering utility to the final users in proper form, time, and location. International logistics is required when the company wants to grow its business internationally. The firm imports or exports raw materials or intermediate
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Strategic Development at Burberry Marketing Case Study
2 pages (756 words) , Download 57 , Case Study
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I would recommend Burberry Company to adopt a strategy of continuous development and innovation to remain relevant and competitive in the dynamic fashion industry. I would recommend the company to use its strength to create customer value and increase its market share. I would recommend Burberry to utilize its cost advantage to be a low-cost producer and at the same time make substantial returns.
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Superbowl ad strategy placement for Coke Zero Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In this case, Coca Cola will attempt to advertise Coke Zero in connection with the Super Bowl, despite not being the official sponsor. This concept has gained prevalence for
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Marketing Campaign and Planning for Gap 360 Marketing Assignment
25 pages (6789 words) , Download 2 , Assignment
The aim of the marketing campaign will be to engage the target audience with the business of Gap 360 and develop an interest amongst them for gap year traveling. The highlight of the marketing campaign will be to launch an online application that will help the target audience to gather knowledge about gap year traveling opportunities, internships in foreign countries.
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New ideas of 15 groups of people in retailing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This category focuses on the inside of Urban Outfitters store on Grand River Avenue with an aim of improving the store policies. In this case, I will address the two most important groups in retailing which include customers and staffs.
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Product Packaging in France Marketing Essay
1 pages (417 words) , Download 5 , Essay
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The demand for ice cream is growing rapidly both globally and within France. Packaging and labeling of food products, ice cream included is one of the vital requirements in the industry. Ice cream-producing companies have different styles of packaging depending on their strategies. Nonetheless, packaging and package mockups are regulated by concerned authorities to ensure that quality and safe products are supplied to consumers.
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Publicity and Promotion Plans Marketing Essay
2 pages (684 words) , Download 2 , Essay
Free
Generally speaking, perhaps the hardest part of ensuring a product brings in the intended income is not in the production but rather in making the public become aware. Normally, whenever companies come up with a particular product, one vital stage is publicizing because it aids in marketing the product.
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Integrated Marketing Communications for McWendys Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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IMC includes involvement of both online and offline marketing channels of communication. Any e-marketing program or campaign, such as ‘pay per click’ schemes, channels for webinar, Search Engine Optimization articles, Facebook marketing, podcasts, RSS and other traditional media like TV and radio are part of online marketing channels.
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The Significance of Marketing Communications Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
eting is that communication establishes a strategy of information to the existing and potential consumers about goods and services a company produces and sells. Communication, therefore, is important in marketing as discussed below. Despite putting in place a pool of competent
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Marketing a Product Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
These blocks are termed as the four P’s of marketing (Lamb, Hair & McDaniel 2008). They include product, place, promotion and price. This discussion is based on the four P’s in Nike Company. This
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Social Media and Strategic Communications Marketing Research Paper
11 pages (2866 words) , Download 5 , Research Paper
Free
This is the categorization of individuals as belonging to either the lower, middle or upper classes. People in the upper class have high-income levels and consequently higher spending. Although it has been noted that a section of the upper class is intent on maintaining lower spending, the larger section usually prefers the opposite.
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3.2 Smithsons Holiday Tour Proposal Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
Marketing segmentation is the process of identification of important groups within a given scope that share similar consumer habits and characteristics. Using the itinerary, the section aims to outline the
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What Makes Emirate Airlines & Group One of the Fastest Growing Airlines Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
Emirate Airlines & Group is a Dubai based international aviation holding company. The group comprises Dnata, an aviation services company, which offers ground handling services in 17 airports, and Emirates Airline, which is the largest airline in the region. Emirates airlines fly to over 130 destinations across all the continents.
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Air Canada as One of the Largest Airline Companies in Canada Marketing Coursework
16 pages (3901 words) , Download 5 , Coursework
Free
The airline industry of the USA is very much competitive. Air Canada is operating its business not only in the USA but in many other countries of the world. The threat of new entrants in the airline industry is low because of the high establishment cost. Companies require a huge amount of capital for developing their business in the airlines industry.
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Porters Five Forces: Apple Company Marketing Essay
9 pages (2250 words) , Download 8 , Essay
Free
The author states that  it is evidenced that the company will be on the competitive advantage when it has more of the customer focus and advertisement. This is done uniquely from its competitor so as to beat them. This year, analysts are forecasting earnings increase of 39.81% over last year.
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The Victoria's Secret Fashion Show Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This essay discovers the Fashion Show of Victoria Secret. A common misconception is that the targeted market for the Victoria’s Secret Fashion Show is women. However, given the statistics, this can be disapproved. In the year 2012 40% of the people who attend Victoria's Secret Fashion Show were men. The attending men will obviously have products.
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Prospects and Pitfalls For Foreign Players In Chinas Financial Market Marketing Dissertation
43 pages (10750 words) , Download 2 , Dissertation
The rip-roaring regional growth showed in the 10-fold increase in per capita income in South Korea, five fold in both Thailand and China, four-fold in Malaysia. Estimates were that as much as $100 billion in foreign money flowed into Southeast Asia alone in the form of short-term loans and portfolio investments.
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Consumer Behavior Analysis Marketing Research Paper
7 pages (2012 words) , Download 2 , Research Paper
Free
Marketers and researchers long ago discovered that consumer behavior can be perceived as ‘problem-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals.
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The Rise of Ethical Consumerism Marketing Case Study
8 pages (2365 words) , Download 4 , Case Study
Free
Ethical consumerism is not an ideal approach, for a planet where more than half of the 6.5 billion people are living below the poverty line. It is not a practical concept also because it does not appeal to the huge lower-middle-class income group population of the world and it excludes more than half of the 6.5 billion people of the planet who live below the poverty line.
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Advantages and Challenges of Crappy Shades Sunglasses Company Marketing Case Study
8 pages (2186 words) , Download 2 , Case Study
Free
Generally speaking, the core competence of Crappy Shades is in its cost-effectiveness. Economies of scale is a main factor for this business; but now as the competition is increasing, researcher have anticipated that in near future the companies have to compete on the basis of product differentiation.
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Understanding and Preventing Greenwash Marketing Essay
9 pages (2221 words) , Download 3 , Essay
Free
Corporations, as with most social ills, received the brunt of the blame for producing the pollutants that will inevitably lead to the unsustainability of current modes of living. Therefore, it became the strategy for corporations, even as early as the 1980s when the term “greenwashing” gained popular usage as a neologism to describe seedy corporate tactics.
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Best Companies to work for Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company has elevated the level of animation as to draw audiences of all ages with its closest rival being no less than ‘Finding Nemo’ creator Pixar Animation. DreamWorks is the brains behind successful animation franchises
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How Consumers React to Advertisements on Second-Hand Cars Marketing Essay
7 pages (2279 words) , Download 2 , Essay
Free
The advertisement in question has a very controversial slant since it compares used cars with non-virgins or sexually experienced women. To be precise, the copy reads, “You know you’re not the first. But do you really care?” It may be okay with used car buyers but it makes women feel objectified and offensive.
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Analysis of Automobile Industry in the UK Marketing Coursework
6 pages (1828 words) , Download 2 , Coursework
Free
The pangs of the latest recession are still being felt in the UK economy (Hills, Thomas, Dimsdale 2010). At such times, demand for all automobiles, and BMW is no exception, wanes. The rising cost of motoring which includes the cost of insurance as well as the cost of fuel is impacting the automobile sector.
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Music Television Network: The Arabian Challenge Marketing Case Study
9 pages (2496 words) , Download 2 , Case Study
Free
MTVN launched MTV Arabia in 2007 as part of its global expansion strategy, with the aim of reading one of the largest MTV audiences outside the US. The Middle East was appealing because it has a huge young population and the Arabic language covers a whole host of countries that could be targeted by MTVN, but there were a number of challenges involved in the launch.
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The First Step in the Marketing Process Marketing Coursework
5 pages (1474 words) , Download 2 , Coursework
Free
Marketing is more of a social and managerial process through which either individuals or groups of people get what they want or need by producing and exchanging products and value with others; than just “telling and selling. It is a technique of combining products made or services offered with value, satisfaction, quality, availability, price and needs.
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Nokia Marketing Research Project Marketing Research Paper
2 pages (642 words) , Download 4 , Research Paper
Free
The respondents of this survey will select answers from available choices in the form of a questionnaire. Places to find suitable respondents will be tube stations, train stations, shopping malls, and coffee shops. Data will also be collected from secondary sources: the Nokia website, the university database, textbooks, and journal articles.
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Variations from the Current Classical Computing Marketing Essay
2 pages (715 words) , Download 2 , Essay
Free
Every dimension requires independent processing to arrive at a solution. The collective solutions are compared against each other to produce the optimal solution. QC arrives at solutions that are accurate due to its ability to perform numerous and complicated calculates and compare them simultaneously.
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Ameriprise Financial, Inc Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
If the company is to have 1% of the market in this state’s then that would mean it has 12,396 clients in NC and 432,244 customers
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Vans: Skating on air Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a
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Delivering Customer Value Marketing Assignment
9 pages (2538 words) , Download 3 , Assignment
Free
In the case of rural marketing, marketers apply different pricing strategies. Apart from this, it can be asserted that the competitors’ pricing can also affect the pricing decisions for the marketers in the case of body care products. Thus, it can be evidently affirmed other variables of marketing mix have considerable influence on the pricing decision of marketers (Musonera & Ndagijimana, n.d.).
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Marketing Strategy of LynLicious Shoes Marketing Assignment
5 pages (1364 words) , Download 3 , Assignment
Free
Social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style. It will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable.
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Marketing plan D: Pricing and Distribution Strategy Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Product: high quality product with no side
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The Marketing Mix Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
In an effort to ensure that, the Sun Chips register a remarkable percentage of sales, the company has designed a marketing mix strategy for the specific product. Worth noting, is the fact that the marketing mix for Sun Chips conforming to the company’s overall
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The Viability of Major Brands Supplying Private Label Products Marketing Essay
6 pages (1747 words) , Download 2 , Essay
Free
Whilst theoretically a private label brand can boost a firm’s revenue growth if it becomes attractive and deemed relevant to various consumer segments, there seems to be little rationality in this strategy in an environment where a firm can devote these resources and human efforts to producing more quantities of the name brand product.
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Promotion Strategies Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Their dominance and market coverage are determined by their strategic marketing strategies. Each of the companies undertakes a distinct approach in promoting and advancing their customer influence. The industry is always competitive, and the market players must be
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Digital Marketing and Communications Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information and social media play a great role and has a great impact in supporting online Marketing strategy, manage customer relationships and develop brand awareness.
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Marketing Scheme for a New Self Service Laundry in Dubai, UAE Marketing Essay
13 pages (3343 words) , Download 4 , Essay
Free
It is a start-up business and therefore the company will have a simple structure with less departmentalization. This will ensure that there is a low formality and that authority is centralized. There are other organizational designs that can be employed to adequately help the company achieve its objectives.
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McDonalds Growth on the European Market Marketing Case Study
1 pages (250 words) , Download 8 , Case Study
Free
Therefore, the business should consider merging with local firms in order to attract the attention of the local firms. This aspect will also be significant in giving the
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Boeing as One of the Leading Aircraft Manufacturing Companies in the World Marketing Research Paper
7 pages (3764 words) , Download 2 , Research Paper
Free
The employees will become loyal, and hence the overall performance of the sales staff/ personal can be improved. Interactive sessions must be organized once a month or week so that the difficulties of the sales persons are heard, and proper steps could be taken to improve the working conditions of the Boeing business.
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Market Selection Process in the UK Marketing Research Paper
4 pages (1118 words) , Download 2 , Research Paper
Free
The number has been soared by immigrants who settled in the country decades ago and business people who have been moved to the country by multinational companies that have invested in the country. Therefore, Halal will target this population that still holds on to their religion and its teachings. As a result, they are willing to spend their income on foods that have been described in Quran.
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Digital Marketing Plan: Quality Pet Care Marketing Essay
9 pages (2613 words) , Download 5 , Essay
Free
Apart from their pet store chains, the company also possesses a fully functional eCommerce site. Since the last five years, the organization has witnessed an average 5% per year decline in its sales volume which has resulted from the economic slowdown, aggressive discounts by supermarkets and different national chains, and lucrative loyalty programs of rivals.
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Emerging Market in China Marketing Research Paper
14 pages (3500 words) , Download 6 , Research Paper
Free
China has become an emerging market in the recent past, and its impact has been felt global. The rapid development of the China market has been noticed even by the developed countries and kept them on toes lest China overtakes them economically. The emerging market is predicted to grow three times faster than the already developed countries.
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Marketing of Ikea Company Marketing Essay
7 pages (1929 words) , Download 3 , Essay
Free
This study has been done, in order to identify, understand, and analyze different aspects of marketing, which plays a significant and crucial role in the success of an organization. The case study has been considered the IKEA, which has a very good reputation among its competitors due to its unique marketing techniques, which differentiates it from the other companies in the market.
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