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Marketing Essays

Result for Subject Marketing:
19895 essays
Consumer Behavior Analysis Marketing Research Paper
7 pages (2012 words) , Download 2 , Research Paper
Free
Marketers and researchers long ago discovered that consumer behavior can be perceived as ‘problem-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals.
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The Rise of Ethical Consumerism Marketing Case Study
8 pages (2365 words) , Download 4 , Case Study
Free
Ethical consumerism is not an ideal approach, for a planet where more than half of the 6.5 billion people are living below the poverty line. It is not a practical concept also because it does not appeal to the huge lower-middle-class income group population of the world and it excludes more than half of the 6.5 billion people of the planet who live below the poverty line.
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Advantages and Challenges of Crappy Shades Sunglasses Company Marketing Case Study
8 pages (2186 words) , Download 2 , Case Study
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Generally speaking, the core competence of Crappy Shades is in its cost-effectiveness. Economies of scale is a main factor for this business; but now as the competition is increasing, researcher have anticipated that in near future the companies have to compete on the basis of product differentiation.
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Understanding and Preventing Greenwash Marketing Essay
9 pages (2221 words) , Download 3 , Essay
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Corporations, as with most social ills, received the brunt of the blame for producing the pollutants that will inevitably lead to the unsustainability of current modes of living. Therefore, it became the strategy for corporations, even as early as the 1980s when the term “greenwashing” gained popular usage as a neologism to describe seedy corporate tactics.
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Best Companies to work for Marketing Essay
2 pages (500 words) , Download 2 , Essay
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The company has elevated the level of animation as to draw audiences of all ages with its closest rival being no less than ‘Finding Nemo’ creator Pixar Animation. DreamWorks is the brains behind successful animation franchises
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How Consumers React to Advertisements on Second-Hand Cars Marketing Essay
7 pages (2279 words) , Download 2 , Essay
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The advertisement in question has a very controversial slant since it compares used cars with non-virgins or sexually experienced women. To be precise, the copy reads, “You know you’re not the first. But do you really care?” It may be okay with used car buyers but it makes women feel objectified and offensive.
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Analysis of Automobile Industry in the UK Marketing Coursework
6 pages (1828 words) , Download 2 , Coursework
Free
The pangs of the latest recession are still being felt in the UK economy (Hills, Thomas, Dimsdale 2010). At such times, demand for all automobiles, and BMW is no exception, wanes. The rising cost of motoring which includes the cost of insurance as well as the cost of fuel is impacting the automobile sector.
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Music Television Network: The Arabian Challenge Marketing Case Study
9 pages (2496 words) , Download 2 , Case Study
Free
MTVN launched MTV Arabia in 2007 as part of its global expansion strategy, with the aim of reading one of the largest MTV audiences outside the US. The Middle East was appealing because it has a huge young population and the Arabic language covers a whole host of countries that could be targeted by MTVN, but there were a number of challenges involved in the launch.
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The First Step in the Marketing Process Marketing Coursework
5 pages (1474 words) , Download 2 , Coursework
Free
Marketing is more of a social and managerial process through which either individuals or groups of people get what they want or need by producing and exchanging products and value with others; than just “telling and selling. It is a technique of combining products made or services offered with value, satisfaction, quality, availability, price and needs.
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Nokia Marketing Research Project Marketing Research Paper
2 pages (642 words) , Download 4 , Research Paper
Free
The respondents of this survey will select answers from available choices in the form of a questionnaire. Places to find suitable respondents will be tube stations, train stations, shopping malls, and coffee shops. Data will also be collected from secondary sources: the Nokia website, the university database, textbooks, and journal articles.
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Variations from the Current Classical Computing Marketing Essay
2 pages (715 words) , Download 2 , Essay
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Every dimension requires independent processing to arrive at a solution. The collective solutions are compared against each other to produce the optimal solution. QC arrives at solutions that are accurate due to its ability to perform numerous and complicated calculates and compare them simultaneously.
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Ameriprise Financial, Inc Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
If the company is to have 1% of the market in this state’s then that would mean it has 12,396 clients in NC and 432,244 customers
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Vans: Skating on air Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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The top canvas was double-stitched, and the whole footwear was washable. At charges extending from $2.49 to $4.99 a two, Vans footwear were, as asserted by one commerce observer, “built like a
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Delivering Customer Value Marketing Assignment
9 pages (2538 words) , Download 3 , Assignment
Free
In the case of rural marketing, marketers apply different pricing strategies. Apart from this, it can be asserted that the competitors’ pricing can also affect the pricing decisions for the marketers in the case of body care products. Thus, it can be evidently affirmed other variables of marketing mix have considerable influence on the pricing decision of marketers (Musonera & Ndagijimana, n.d.).
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Marketing Strategy of LynLicious Shoes Marketing Assignment
5 pages (1364 words) , Download 3 , Assignment
Free
Social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style. It will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable.
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Marketing plan D: Pricing and Distribution Strategy Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Product: high quality product with no side
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The Marketing Mix Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
In an effort to ensure that, the Sun Chips register a remarkable percentage of sales, the company has designed a marketing mix strategy for the specific product. Worth noting, is the fact that the marketing mix for Sun Chips conforming to the company’s overall
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The Viability of Major Brands Supplying Private Label Products Marketing Essay
6 pages (1747 words) , Download 2 , Essay
Free
Whilst theoretically a private label brand can boost a firm’s revenue growth if it becomes attractive and deemed relevant to various consumer segments, there seems to be little rationality in this strategy in an environment where a firm can devote these resources and human efforts to producing more quantities of the name brand product.
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Promotion Strategies Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Their dominance and market coverage are determined by their strategic marketing strategies. Each of the companies undertakes a distinct approach in promoting and advancing their customer influence. The industry is always competitive, and the market players must be
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Digital Marketing and Communications Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information and social media play a great role and has a great impact in supporting online Marketing strategy, manage customer relationships and develop brand awareness.
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Marketing Scheme for a New Self Service Laundry in Dubai, UAE Marketing Essay
13 pages (3343 words) , Download 4 , Essay
Free
It is a start-up business and therefore the company will have a simple structure with less departmentalization. This will ensure that there is a low formality and that authority is centralized. There are other organizational designs that can be employed to adequately help the company achieve its objectives.
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McDonalds Growth on the European Market Marketing Case Study
1 pages (250 words) , Download 8 , Case Study
Free
Therefore, the business should consider merging with local firms in order to attract the attention of the local firms. This aspect will also be significant in giving the
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Boeing as One of the Leading Aircraft Manufacturing Companies in the World Marketing Research Paper
7 pages (3764 words) , Download 2 , Research Paper
Free
The employees will become loyal, and hence the overall performance of the sales staff/ personal can be improved. Interactive sessions must be organized once a month or week so that the difficulties of the sales persons are heard, and proper steps could be taken to improve the working conditions of the Boeing business.
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Market Selection Process in the UK Marketing Research Paper
4 pages (1118 words) , Download 2 , Research Paper
Free
The number has been soared by immigrants who settled in the country decades ago and business people who have been moved to the country by multinational companies that have invested in the country. Therefore, Halal will target this population that still holds on to their religion and its teachings. As a result, they are willing to spend their income on foods that have been described in Quran.
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Digital Marketing Plan: Quality Pet Care Marketing Essay
9 pages (2613 words) , Download 5 , Essay
Free
Apart from their pet store chains, the company also possesses a fully functional eCommerce site. Since the last five years, the organization has witnessed an average 5% per year decline in its sales volume which has resulted from the economic slowdown, aggressive discounts by supermarkets and different national chains, and lucrative loyalty programs of rivals.
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Emerging Market in China Marketing Research Paper
14 pages (3500 words) , Download 6 , Research Paper
Free
China has become an emerging market in the recent past, and its impact has been felt global. The rapid development of the China market has been noticed even by the developed countries and kept them on toes lest China overtakes them economically. The emerging market is predicted to grow three times faster than the already developed countries.
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Marketing of Ikea Company Marketing Essay
7 pages (1929 words) , Download 3 , Essay
Free
This study has been done, in order to identify, understand, and analyze different aspects of marketing, which plays a significant and crucial role in the success of an organization. The case study has been considered the IKEA, which has a very good reputation among its competitors due to its unique marketing techniques, which differentiates it from the other companies in the market.
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The Capital Asset Pricing Model, the Markowitz Portfolio Model Marketing Coursework
9 pages (2667 words) , Download 3 , Coursework
Free
The performance of the portfolio manager is measured in terms of his ability to maximize his risk-adjusted return as well his ability to diversify the portfolio to remove unsystematic risks.  This can be achieved not by portfolio selection along, although there should be rational guidelines, but by diversifying the holdings. 
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The Current Marketing Communication in the UK Car Market Marketing Case Study
7 pages (2089 words) , Download 2 , Case Study
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Generally, there has been increasing pressure on the car manufacturers to attract the consumers, which, in turn, has encouraged the manufacturers to reduce their car prices. Land Rover has started focusing on the vehicles for the lower end. They want to establish the product as small premium vehicles.
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Decisions and Perception of the Organizations Products Marketing Case Study
6 pages (1633 words) , Download 2 , Case Study
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Customer attitudes and buying behavior have the tendency to change at an un-predictable rate. Customers can easily switch to other products and services that influence and attract them. The marketing managers of the organization need to use a proper mix of marketing communications and then attract the customers towards the products and services of the organization.
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The Deployment of Enterprise-wide CRM in HP Marketing Essay
1 pages (264 words) , Download 2 , Essay
Free
Across product and business lines as well as rolling out organization-wide CRM system which has the capability to seamlessly integrate point of contact experience with larger objectives like increased revenue, decreased costs and industry-leading customer experience. The CRM deployment team at HP ensured that they had top management support.
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1114 words) , Download 2 , Essay
Free
The financial services industry means the companies in an industry which are providing different type of monetary services to the customers and their main objective is to use the monetary sources of the customers most efficiently. The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc.
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Analyze Abbott Laboratory's strategic response to compulsory licensing Marketing Article
1 pages (250 words) , Download 2 , Article
Free
This therefore made Thailand to easily issue compulsory licensing for Abbott laboratory product, Kaletra. Abbott however was not happy with Thailand’s compulsory licensing and reacted
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Tapit Wordlwide Professional Job Search System Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
It claims to be having a lot of research in the market. But, there are a lot of potential pitfalls in this area that needs to be addressed. The claims have not been substantiated by the provision of service in the promised
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Market Solution of the Classic Airlines Marketing Essay
9 pages (2443 words) , Download 2 , Essay
Free
The improved customer confidence and loyalty in Classic Airlines could be determined by customer surveys. These surveys are designed in such a way so as to ask relevant questions about Classic Airlines and the feelings of customers about its operations. Revamping the rewards program and experience will enhance the flying pattern of customers.
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Abercrombie and Fitch Marketing Marketing Essay
5 pages (1505 words) , Download 3 , Essay
Free
To study a company’s consumers and other competitors who directly and indirectly affect the company, market research is done (Iman, 2006). Marketing research helps in understanding the best possible ways to connect a consumer and a product (Wisegeek, 2013). Marketing research can be categorized into consumer research and B2B (business to business) research. 
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Business Mission Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
Undertaking such a venture seemed the right choice in today’s world since every business establishment irrespective of size requires information and technology. This
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Marketing Norway Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
Additionally, the research paper would also entail information pertaining to the potential target markets, which can be tapped by ARIO to launch its wristband collection in the market. Norway is a Scandinavian country where the democratic system of government
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Cynac Roeding and Kickbucks Program Marketing Assignment
2 pages (555 words) , Download 2 , Assignment
Free
Cynac Roeding got nominated for the Emmy Award. His fascination with the industry continued for over a decade. During all this time he searched for an idea to revolutionize the industry. Finally in 2008 when Roeding arrived at Kleiner Perkins Caufield Byers he found the idea he searched for over ten years.
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Recruitment and Retention Problems at DPD Marketing Marketing Case Study
20 pages (5000 words) , Download 2 , Case Study
Free
Retention is used by many firms so as to reduce turnover costs. Employee retention is also very crucial since it prevents talented staff from being poached. Therefore, for the long-term success of a company, it is a must that the firm develops and retains talented, satisfied and performance-oriented.
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Promotional Activities Used by Cadbury, Divine, Green & Black Chocolate Marketing Coursework
9 pages (2365 words) , Download 2 , Coursework
Free
Cadbury, Divine, and Green & Black chocolate are all quality chocolates that have used a variety of promotional strategies we have looked at. They have been able to expand their operation in the market despite the stiff competition due to their diverse tools of promoting their products.
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The Buyer Behavior Research Project Marketing Assignment
4 pages (1100 words) , Download 2 , Assignment
Free
This paper explores segmentation research, delving into the different market niches that Nordstrom and Bloomingdale''s occupy, the methods of conducting this kind of research- a pragmatic approach-, the reasons for this kind of approach, and a cost-benefit analysis of why segmentation is crucial in today’s business environment.
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Wall Street Journal #1 Marketing Article
1 pages (250 words) , Download 3 , Article
Free
This has increasingly made the area congested further increasing the problem that was caused by traffic, water shortages as well as the crumbling infrastructure. The problem can be
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Audience Contact Analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Toyota Company is unique since it dominated a highly competitive market and for this reason selected it as a case study on the customer
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The Marketing Concept and Marketing Orientation Marketing Essay
4 pages (1264 words) , Download 4 , Essay
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The marketing concept contends that for an organization to realize its goals, it has to rely on the needs and wants of its customers, as well as providing the wanted fulfillment better than rival organizations (Taghian, 2010). Marketing orientation evolved to strengthen the marketing concept where an organization fulfills consumer needs and wants through value.
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Challenge 1 Report Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
However, as an enterprise, all businesses do not operate in a vacuum. Meaning, they are subject to internal and external factors. For a toxic metal specialist dentist to succeed in the market, there needs to be a proper
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Sustainability-Led Marketing in Whole Foods Market Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
In Sustainable marketing factors like socio-ecological demands are addressed and turned into competitive advantages. Sustainability in Whole Foods Market is considered to sustain and maintain profitable relationships with customers and their natural environment. The sustainability market is a dual management concept, which is traditionally used only to include corporate functions.
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Customer behavior Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The easiest way of altering reputation is through internet where people can either defame the company or glorify it. Business owners must remain calm down before writing back. This is to make sure emotions are eliminated and thinking is
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Social Media Marketing of The Coca Cola Company Marketing Coursework
10 pages (2733 words) , Download 3 , Coursework
Free
The Company’s role in the social media society is to inspire moments of optimism as well as happiness and help build the brands of the company. All these considerations apply to the messaging and communications in traditional social media as well as in the current technological world on social media platforms.
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The Steeple Analysis ofa Cookery School and Textile Business Marketing Case Study
6 pages (1654 words) , Download 3 , Case Study
Free
The STEEPLE analysis highlights certain external forces like political, economic, social, environmental, ethical, legal, and technological aspects. This analysis will be associated with a cookery school and textile business in the UK market. In the UK, a lesser section of people is visible in the market. The majority of the UK population has a monthly income within the range of £200 to £300. 
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