Studentshare
Subjects
Marketing
Consumer Analysis of new video game store in London Ontario

Consumer Analysis of new video game store in London Ontario - Research Paper Example

Add to wishlist

Summary

The name of the store is “Push Star”. However, in order to develop further this business concept, it is vital to understand who will be potential customers of this store. In order to solve…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER94.7% of users find it useful

Consumer Analysis of new video game store in London Ontario

Read Text Preview

Subject: Marketing
Type: Research Paper
Level: College
Pages: 3 (750 words)
Downloads: 2
Author: kirlinbrandyn

Extract of sample "Consumer Analysis of new video game store in London Ontario"

Download file to see previous pages

ormation as age, income, and gender characteristics, while behavioral analysis provides some patterns of behavior common for the targeted audience (Acsbdc.org, n.d.). According to the Statistics published by the government of Canada, the population of London census metropolitan area, Ontario in 2011 was 474,790. The percentage of children aged between 0 to 14 comprised 16,6%, the working age population - 68,4%, and the percentage of the population aged 65 and over – 15,0% (Statistics Canada).

Population by sex category is divided into male and female, whereas there are 229,950 males and 244,840 females. Below are presented visual illustrations of both age and sex distribution. Behavioral analysis of the customer is also knows as a psychographic profile which is applied for identifying and evaluating the factors influencing consumers’ choice. Thus, in a given case study, behavioral analysis should be used in order to analyze the reasons why customers make decision to buy products at Push Star versus the products sold in other locations (Acsbdc.org, n.d.). There were identified four major factors, including the following: price, store location and accessibility, assortment and availability of new games.

Price is essential for users of video games. This factor is critical as with the development of Internet technology and accessibility of free online platforms make video games less competitive on the market. Convenience and accessibility of the store also will play an important role in the inflow of potential consumers. Assortment of the video games and other relevant products also will have impact on the consumers’ behavior. The greater the range of video games is offered the greater customer’s loyalty will be.

Availability of newly issued video games will also influence customer’s choice of the video game’s retailer. This group is the largest demographic for rental services. Customers of this age are more focused on rentals from the traditional rental

...Download file to see next pages Read More

Cite this document

APA
MLA
CHICAGO

(“Consumer Analysis of new video game store in London Ontario Research Paper”, n.d.)
Consumer Analysis of new video game store in London Ontario Research Paper. Retrieved from https://studentshare.org/marketing/1665920-consumer-analysis-of-new-video-game-store-in-london-ontario

(Consumer Analysis of New Video Game Store in London Ontario Research Paper)
Consumer Analysis of New Video Game Store in London Ontario Research Paper. https://studentshare.org/marketing/1665920-consumer-analysis-of-new-video-game-store-in-london-ontario.

“Consumer Analysis of New Video Game Store in London Ontario Research Paper”, n.d. https://studentshare.org/marketing/1665920-consumer-analysis-of-new-video-game-store-in-london-ontario.

Cited: 0 times

CHECK THESE SAMPLES OF Consumer Analysis of new video game store in London Ontario

Consumer Website Analysis

The website is designed with a ‘News' section which is used to inform the products consumers of new programs, new applications, new developments, and any changes related to the product.... Little inferno is an indie game and has several competitors including other forms of video games.... The developers thought that the pattern of recognition found in most indie games was terrible, and thought of a different idea, where a genuinely great game and a terrifying plot would be underneath the interactive screensavers....

5 Pages (1250 words) Essay

Critically analyse and evaluate the video games software industry dynamics

Formation of some trade blocks like the EU has had effects on software laws which have affected the video game industry.... Some of the barriers to an entry to video game industry is: a) The Capital Requirement of Entry The capital requirement in video game software industry is very high as lot of money and resources is required for advertising, production, research and development (R&D).... ) Economies of Scale Although economies of scale is not a strong barrier to an entry to video game software industry yet a company can only compete to market if it has an ability to create good economies of scale in industry (Altwein, et al, 2006, p....

4 Pages (1000 words) Essay

Video Games: Massive Incorporated

Marketing Week: london, May 4, 2006, pp.... Being the pioneer in the in-game advertising industry, Massive has been has already established a strong image in the market.... Being the pioneer in the in-game advertising industry, Massive has been has already established a strong image in the market.... The announcement of Microsoft last May formalized its acquisition of the in-game advertising pioneer.... This is an underlying threat to in-game advertisers as they are fully dependent on the public acceptance of this entertainment....

1 Pages (250 words) Essay

The US Video Game Market

During April 2008, the marketing research firm NPD Group estimates the US video game market is worth $24 billion (Emigh 2008).... The improvement, according to the think-tank will be driven by the "shift in preferences for expenditures for consumer dollars" (Emigh 2008). The US video game Market During April 2008, the marketing research firm NPD Group estimates the US video game market is worth $24 billion (Emigh 2008).... The rapid technological development in the platform contributes to the video game market....

1 Pages (250 words) Essay

Video Game Guru

video game Guru Even if you've never met a video gamer before in your life, which is highly unlikely, you'd probably have no trouble recognizing me as a full-bred gamer from your first glance.... This is most likely because the images proudly displayed on whatever T-shirt Im wearing at the moment usually feature some favorite video game character or another.... If it isn't a character specifically, it will most likely be an often quoted line from a game, an abbreviation in ‘gamer speak' that usually only other gamers recognize or a walking advertisement for my most recent gaming equipment....

2 Pages (500 words) Essay

Biography on CHIEF WALTER JOHNSON of the LONDON ONTARIO POLICE

During his… One of the most notable occurrences during the time Walter Johnson was Chief of Police in london, Ontario, is the creation of the 911 Emergency Centre (History Timeline, N.... One of the most notable occurrences during the time Walter Johnson was Chief of Police in london, Ontario, is the creation of the 911 Emergency Centre (History Timeline, N.... Johnson was appointed Chief of Police of London, ontario in 1971.... Johnson was appointed Chief of Police of London, ontario in 1971....

2 Pages (500 words) Essay

Video games as an art

The supporters of the video games also state that they help in the improvement of coordination and also serve to bring together many people which leads to the making of new friends (Gee 49).... Learners are able to contain the entire sailing of the game, breaking down Byzantine tasks and this directs or chips in guidelines to learners through diverse steps and game-based tasks.... This paper "video games as an art" aim at discussing both the views of playing the video games and proving that playing the video games is beneficial to the individuals....

7 Pages (1750 words) Research Paper

Ellen DeGeneres' Use of Social Media

hellip; According to the report regardless of the new legislation as well as criticism that as directed as Ellen, her career was not ruined by her declaration.... This essay, Ellen DeGeneres' Use of Social Media, talks that Ellen DeGeneres has significantly assisted in changing the conversation concerning the LGBT community in the US and other areas all over the globe....

12 Pages (3000 words) Research Paper