Product definition - Assignment Example

Rolls Royce Product Definition Rolls Royce Product Definition Core Benefit The core benefit or the basic needs and wants that the Rolls Royce Luxury cars satisfy is the need of transporting oneself and valuables from one end to another. Customers purchasing these cars even expect that the car will satisfy their basic need of travelling in a convenient manner. Basic Product The most important attributes of Rolls Royce Phantom are its engine, power, tires and the seats which are necessary for its proper functioning.

The Phantom comprises of an engine that can be categorized as 6.7L V12 and it has a power of 435 hp, its back as well as front wheels are of 21 inches and are made from aluminum and has a total seating capacity of 5 seats (Rollsroycepasadena.com, 2014). Expected Product The expected attributes of a product are those benefits that customers perceive that they will be offered in return of purchasing Rolls Royce Phantom. The customers expect that by purchasing the Phantom they will attain the benefit of travelling in a luxurious and expensive vehicle which will suit and compliment their higher social status in the society.

The customers expect that Rolls Royce will offer them security and it does provide security in the shape of features including frontal and overhead airbags. It even offers customers safety as these cars come along with the attribute of disabling the ignition. Customers expect that these cars will offer them convenience in shape of programmed temperature controlling option and they even offer the driver with a bin attached on the door. Augmented Product These are those benefits that are offered by Rolls Royce Luxury Cars and provide a competitive advantage to the company over its competitors.

One of the major benefits that customers receive from purchasing a Rolls Royce is that they are allowed to customize their own cars according to their needs and taste. The benefit of customization is quite rare and this allows the company to maintain a base of customers who are loyal to the brand. Rolls Royce Phantom offers a moon roof that is not offered by its close competitor Mulsanne. The Phantom even offers warranty coverage for a period of 4 years and even offers door locks for children that are not offered by its competitors.

Potential ProductThe customers of Rolls Royce luxury cars such as the customers of Phantom expect that in future these cars will be more fuel efficient with updated technologies that will reduce fuel consumption. The customers even expect that in future the phantom may be priced lower with the introduction of a mini Phantom. This will allow a lot more consumers to experience the luxury and comfort that Rolls Royce has to offer.ReferencesRollsroycepasadena.com,. (2014). 2014 Rolls-Royce Phantom Coupe Coupe | Pasadena.

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