Product definition - Coursework Example

Louis Vuitton Women’s Trench Coats al Affiliation) Five Levels of Product Definition According to Philip Kotler, the concept of product levels entails the description of a product from five levels in regarding to the perception of the client or the value that a client tends to attach to the product. Kotler as the pioneer of this concept asserts that clients or customers tend to get satisfied when the product they are offered has a higher expected value as compared to the specified value (Kotler, 2008).

This discussion will focus on the definition of five levels of Louis Vuitton Women Trench Coats. Louis Vuitton Women’s Trench CoatsThis is a French Pioneered clothing fashion line that was established in 1854. It is one of the most famous fashion line in the contemporary society has attraction clients from a global perspective (Jacobs, 2013). The following are the major reasons why clients purchase this product taking into consideration the five levels of product definition: 1. Core BenefitThis is usually the basic product and clients tend to focus on the purpose, which the product was intended.

In the case of Louis Vuitton Women’s Trench Coats, clients focus on acquisition of the trench coats in order to provide warmth during rainy and cold seasons. 2. Basic ProductIn this level, the major focus of the clients to a product is based on all the qualities it possesses. In relation to Louis Vuitton women’s Trench Coats, they are preferred due to: Their ability to repel rain; high quality of fabrics used to make the coats; their different sizes, thus able to fit people of different body sizes; and the high quality of buttons fitted. 3. Expected productIn this level, clients tend to have various aspects of expectation regarding a product.

Specifically, many clients purchasing Louis Vuitton Trench Coats are majorly attracted by the high quality of design of the coats, which enables the coats to provide warmth in a comfortable manner even when undertaking some physical activities such as riding bicycles. 4. Augmented ProductIn this level, clients tend to focus on the additional qualities of a targeted product. In the case of Louis Vuitton Women’s Trench Coats, it has been preferred by a large number of clients from various parts of the world owing to the fact that it is a fashionable design and trendy.

Louis Vuitton also offers clients a variety of trendy colors and designs that making it one of the most famous clothing lines in the global fashion arena. 5. Potential ProductIn this level of product definition, clients tend to focus on the future changes and additional features that may be made on their targeted products. In the case of Louis Vuitton women’s trench coat, there have been new designs, with additional qualities made each year. This has ensured that clients are provided with new and high quality trench coats every year, hence attracting a large number of clientele.

In addition, more improvements are expected on the coats and other clothing designs. ReferencesKotler, P. (2008). Principles of marketing (5. European ed.). Harlow, Essex: Prentice Hall.Jacobs, M. (2013). Louis Vuitton: Art & creation. New York: Rizzoli ;.