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Marketing Essays

Result for Subject Marketing:
19914 essays
Product Innovation and Mechanical Engineering Marketing Coursework
5 pages (1465 words) , Download 2 , Coursework
Free
This helps in curbing interruption of the current or redirecting it from one conductor to another. The outboard power unit aids homes in directing the required current. The power tilts and trims are driven by electro-hydraulic mechanisms with the power of a motor-driven pump that provides the hydraulic pressure.
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Developing Strategies to Address Strategic Issues Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The possible barriers to realizing the alternatives are interference by the political and economic factors. For instance, various political actors in certain countries can set policies that have a negative impact on operations of the organization. On the other hand, the economic factor such as a recession can hinder expansion of facilities and receive of government aid.
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Business Consultant Proposal for Formulating Costing & Pricing Consultancy Services Marketing Essay
8 pages (2193 words) , Download 3 , Essay
Free
The content of this proposal outlines our understanding, methodology, approach, scope of work and deliverables. Horizon confirms herewith that they are fully committed to the hospital and will make every possible effort to carry out the assignment in accordance with international professional standards.
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Advertising and Marketing Communications Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Pop Secret Popcorn brands include; 100 Calories Homestyle Popcorn, Extra butter Popcorn, 94% Fat Free microwave Butter Popcorn, Homestyle Microwave Popcorn and Homestyle Microwave Popcorn. In
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The Organization of Ford Motors Marketing Essay
2 pages (574 words) , Download 2 , Essay
Free
Marketing or marketing concept may also be used to fascinate the customers towards the product lines of a brand thereby enhancing its portfolio and reputation to a significant extent among other rival players. Similarly, the organization of Ford Motors utilizes marketing concept in order to amplify the recognition in the market among others.
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E-Marketing Plan Elaboration for Loop Marketing Thesis Proposal
4 pages (1142 words) , Download 4 , Thesis Proposal
Free
E-marketing has recently emerged to become an adaptive ‘smart’ technology since many businesses have developed social media and other e-marketing platforms intending to achieve their marketing objectives. In the contemporary marketing landscape, an e-marketer has to prepare his marketing plan for continually learning and evolving.
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Customer Value Assessment for Bank of America Marketing Case Study
5 pages (1354 words) , Download 4 , Case Study
Free
The bank is a multinational banking corporation. Currently, the bank employs about 267,000 people. Brian Moynihan is the current Chief Executive Officer of the bank. BOA is a leading financial institution in America’s Small Business Administration (SBA) program. They provide an extensive range of financial services to small and large enterprises alike. 
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Direct Marketing of MADD Campaign Critique Marketing Term Paper
9 pages (2393 words) , Download 2 , Term Paper
Free
The paper analyzes different forms of media elements employed for the success of the advert and reasons why it was opted to criticize drunk driving. Direct marketing refers to the process by which customers can communicate instantly with non-profitable organizations and businesses through the agnostic channels of advertisements.
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Developments in Consumer Behaviour Marketing Essay
5 pages (1601 words) , Download 2 , Essay
Free
I looked at my trolley and began wondering why did I pick that item and leave another of its kind but with a different brand? I looked around and wondered, why did choose this mall? In order to understand my choices, I looked into consumer behavior. The process involved in the satisfaction of desires through buying of certain items and disposing of others, best describes consumer behavior.
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Customer Motivation for Using Kingston Department Store Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
The analysis showed that most respondents used the store because it had a large area for parking. There was a sample of respondents who said the place was so convenient for car parking. From the study, it was also clear that some went to the store because of the polite and helpful behavior of the employees. 
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Product Development Process: Apple iPhones Marketing Article
6 pages (1658 words) , Download 3 , Article
Free
The pace at which such changes have been taking place may be alarming for consumers who have to either stay contented with the previous versions or go for the new ones just because their social circle has done so. Whichever the case, it is observable that firms have designed their product development process in such a way as to meet demands.
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International Marketing Analysis Marketing Essay
10 pages (3742 words) , Download 3 , Essay
Free
At present, the company has a strong brand name. In this case study, the market of China has been explained. It helps to highlight different issues the company can face while establishing its business in China. This case study also focuses on the present business performance and competitors of Poundland. Its various strategies and marketing activities are also discussed.
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Comparison of the Christmas Advert of Cartier and Tiffany's Marketing Essay
9 pages (2451 words) , Download 3 , Essay
Free
Christmas holiday is a time of the year when people celebrate and come together as families to celebrate the birth of Jesus. It is a time for merry-making and presents and gifts exchanges by family, friends and loved ones. It is a time of engagements, marriages, forgiveness and reconciliation for past mistakes and hurts and what better way than give a loved one or a friend a gift.
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New Product Packaging Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The writer insists that creative packaging will make the product successful, hence, our objective first will be creating a very attractive packaging that will emotionally connect with the consumers. The package must present the product fresh and appealing. The selection of the color is essential this will trigger the emotional engagement.
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Marketing Strategy of Tesco Marketing Case Study
15 pages (4380 words) , Download 5 , Case Study
Free
The organizational culture at Tesco is people-centered. They lay emphasis on the people – their staff and their customers. They strive to satisfy their customers and the staff and believe that innovation is the key to success. This is the reason they use technology to introduce innovative products and processes in their offerings to the customers.  
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Consumer Culture Positioning, High-Tech and High-Touch Product Positioning Marketing Assignment
7 pages (1758 words) , Download 2 , Assignment
Free
Generally, culture is a dynamic and ever-evolving concept that consists of a vast body of rituals, norms and traditions that are based on mutually accepted and widely shared perceptions among members of society. Culture, in a sense, identifies a society and gives it a distinct flavour and personality.
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The Importance of Marketing for Business Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This article will explore the subject of the importance of marketing to businesses under the following divisions: helps businesses create value for customers; helps businesses create lasting relationships; relating directly; social CRM; business to business (B2B) relationships; capturing value from customers; customer loyalty and retention; growing share of customer.
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Marketing Transportation Marketing Assignment
1 pages (403 words) , Download 2 , Assignment
Free
The six aspects of logistics covered in the regulations include making the clearance process efficient by enhancing speed, procedures and inevitability. The use of border agencies and customs ease the process. It deals with the improvement of the quality of trade and infrastructure such as the transport system.
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The Aspects of International Marketing Affected TATA Motors Cars in the United States Market Marketing Research Paper
12 pages (3352 words) , Download 2 , Research Paper
Free
In the existing situation for launching a new product in a foreign country, TATA Motors needs to follow the non-personal approach in terms of promotion of the product in the US market. Since the customers of the foreign market should know about the brand position along with the features of the products of TATA Motors.
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Mcdonald's Marketing Campaign 2012 Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Although the campaign shows McDonalds’s confidence in its procedures and operations that can only come when a company’s practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can
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International Market Entry and Development Marketing Research Paper
3 pages (1001 words) , Download 4 , Research Paper
Free
The general concept is that entry into an international market is for extending the existing business line which will then result in increased revenues for the products which are already available. It is important to also see the reason why market expansion is beneficial; one important reason is the unfulfilled needs and wants.
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Tory Burch Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
It was launched in February 2004 and has since then grown to national and international levels by being awarded and ranked high in the pyramids of classifications. This one stop shop for women accessories has a management that has ensured maximum accessibility
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Engagement on the Social Web Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Using the “Social Network” can evoke awareness and can build enormous worthwhile networks among the customers, constitutes and employees with very little cash ups. According to statistics, Face Book has been rated as
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How Starbucks Cares about Environment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Packaging wastes have been reduced by a way of introducing recyclable cups. In fact, recycling has been one of the primary principles of reducing waste generated by company stores. The company’s goal is to implement front-of-store recycling by 2015. By 2012, the company had managed to have 153 front-of stores recycling.
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JP Morgan Chase and Bank One Merger Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
ers received 1.32 shares of JPMorgan Chase common stock for each share of Bank One common stock while JPMorgan Chase stock continues to trade on the New York Stock Exchange under the ticker symbol JPM. The post-merger stages of J.P. Morgan Chase and Bank One merger were well
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Web-site Front Page and Anwser Questions Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The search engine will however help one to find valuable content on the website. It is also trustworthy site. In other tactics, I would use the high rise of the content marketing grows towards the digital era, the use of the brands would be helpful in the
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Tourism Destinations in the Digital and Social Media Age Marketing Research Proposal
8 pages (2685 words) , Download 5 , Research Proposal
Free
Although a number of studies have been conducted to understand the destination choice of tourists based on online information, there are still certain deficiencies related to the impact of social media on travelers. So, the research objective is to establish the significance of social media, especially social networks and blogs.
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Descriptive Statistics and the Demographic Variables Marketing Research Paper
6 pages (1633 words) , Download 2 , Research Paper
Free
This helps summarise the information contained in a large number of variables into a smaller number of factors. This is very important because it makes to a better understanding of the variables. In table 4, it is shown that the first six variables are in factor 1, the 7th to 10th are in factor 2, and the last four are in factor 3.
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Core Values and Marketing Strategy - McDonalds Marketing Assignment
1 pages (335 words) , Download 6 , Assignment
Free
When the corporation began, it had the right business model for the two emerging trends. The first was the baby boomer trend where there was an increase in the number of teenagers and women joining the labor force in the 1960s. This led to an increased demand for the company’s inexpensive and fast menu.
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Buyer Behaviour: Analysis of the Ritz Hotel Marketing Assignment
6 pages (1891 words) , Download 2 , Assignment
Free
Their casino is quite unique, especially due to the fact that they always charge an entry fee and also have very high minimum bets. In this industry customer preference is very important, thus making consumer motivation, perceptions, learning, and attitude formation very important to the Ritz Hotel in London.
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The Buyer Behavior Research Project Marketing Assignment
5 pages (1334 words) , Download 3 , Assignment
Free
Market segmentation is coming of age in business marketing. Different businesses cater to different niches in the market doing a thorough segmentation analysis of these markets enables these businesses not only to increase profit margins but also offer unique products to meet the unique needs of the consumer population.
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The Social Media to Search Candidates for Vacancies Marketing Essay
1 pages (318 words) , Download 2 , Essay
Free
The author will post a profile that will support his professional qualification, through creating creative content on social media. He will also be keen on his communication skills. In addition, he will liaise with his previous employers to post a good reference for himself. Marketing will involve listing all the accolades and awards.
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Consumer behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
An alternative method would be to conduct an actual market research to get first-hand information from the consumers about their view concerning the product
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Marketing Audit and Marketing Objectives for Holiday Inn Marketing Essay
14 pages (4070 words) , Download 4 , Essay
Free
The hotel marketing objectives should aim at increasing the new hotel openings in China and Dubai by 15 percent due to the significant growth in infrastructure and business travel in these hospitality markets. The hotel should increase the bed occupancy by 25 percent from the current levels in the next five years since this business segment accounts for a huge percent of the hotel revenues.
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International Business: Free Trade Area Marketing Essay
2 pages (712 words) , Download 2 , Essay
Free
A free trade area is characterized by unregulated access to markets and market information, trade of goods and services without taxes, and also trade agreements. It results from free trade agreements between participating countries. Countries with complementary economic structures choose this kind of economic integration.
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Communication Channels to Support Company's Products in the Market Marketing Essay
2 pages (598 words) , Download 4 , Essay
Free
Chanel #5 realizes the need for effective communication channels to the customers as a tool of augmenting market share and generating increased sales for the business. The different communication channels used by Chanel #5 are discussed below: Advertising is a public communication mode owing to the high amount of people receiving the message at the same time.
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The Fashion Industry - Zara Marketing Coursework
10 pages (2500 words) , Download 4 , Coursework
Free
This essay explores the industry of fashion. This report will look into the marketing environment of Zara and also look into the strategies applied by them. Further into the discussion, we also look into the effect of online shopping on Zara and how they are catering to this issue. In this context, we have considered Europe as our region of study.
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Integrated Marketing Communications Marketing Assignment
20 pages (5576 words) , Download 3 , Assignment
Free
These are also the point of difference of the organization in comparison to competitors. Moreover, in order to serve the customers effectively, the organization is required to segment the market effectively, so that business operations are conducted with better sustainability as well as a growth prospect.
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Marketing Strategy of Breadtalk Group Limited in the United Kingdom Marketing Term Paper
13 pages (3701 words) , Download 4 , Term Paper
Free
The company sells a wide range of products that include bread, buns, cakes, and pastries. During the early years after inception, the company’s operations were centralized and the baking process right from the preparation of dough to the final process of topping off each object of the bakery was done at individual retail stores.
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Social Media: Difference between Traditional Measures of Success Marketing Assignment
1 pages (346 words) , Download 3 , Assignment
Free
Measuring includes determining brand favorability and devotion by customers instead of net sales evaluated through appraisals. For instance, controlled experimentation determines the contributions of social media to customer relationship and loyalty, which enables the brand to identify efficiencies and correct errors more successfully.  
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Analysis of MyPerfectWedding.com Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Jessica Eggleston has developed a great start-up idea of creating online business MyPerfectWedding.com. She has recognized a market opportunity and decided to move on with this idea. Her idea was to create a central Internet platform where people would register gift preferences for the wedding event.
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Target-Market Selection Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
The author states that target market selection holds the key for finding out who to address the marketing towards as well as gauge their personal preferences, their shopping habits, the consumer attributes and so on and so forth. The target market is pertinent to measure the attributes and characteristics.
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Red Bull Drink in the UK Market Marketing Assignment
7 pages (1952 words) , Download 3 , Assignment
Free
In general, the proven credibility of the Red Bull would be a great asset when it introduces another of its non-alcoholic drink Cola in the UK market. Apart from the fact that the company established credibility, there are various other factors which can convincingly contribute to its success in the UK market.
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Analysis of the US Market from Various Perspectives Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Insurance companies are available at attractive valuations: Currently, the U.S. market is in turmoil and due to the depressed business environment, a lot of companies are highly undervalued in the stock exchanges. So, this may be considered a good time to enter the US market by acquiring well managed and under-valued insurance companies. 
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Strategic Marketing Management in Toyota Motors Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The report tries to analyze the various internal and external factors that affect Prius. It starts with an internal analysis which includes factors like market situation, target market, marketing mix, supplier conditions, and resources. It has been found that the demand for hybrid cars is increasing at a rapid pace in most nations.
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Management Decision Problem Facing Wendy over the Intention to Expand to the United States Marketing Case Study
7 pages (1977 words) , Download 2 , Case Study
Free
Generally speaking, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of marketing opportunities.
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Marketing Strategies of Apple Company Marketing Essay
5 pages (1509 words) , Download 2 , Essay
Free
In the previous section, an introduction to the marketing strategy was presented, which included market segmentation and target selection, product positioning and marketing mix. In this section, the theory mentioned in the literature review will be verified and evaluated with regard to Apple Company.
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The Promotional Function in JCPenney Marketing Case Study
1 pages (251 words) , Download 2 , Case Study
Free
JCPenney is a large retailer maintaining three different sales channels. These include tangible bricks-and-mortar facilities, distributed catalogs to household consumers, and a sales website where customers can purchase products for delivery. These channels are integrated and all managed by the parent company, thus maintaining no marketing intermediaries.
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Quintessentially Nationalistic Products Marketing Essay
2 pages (574 words) , Download 2 , Essay
Free
The author states that the brand’s labeling holds true t the use of Red and White – both colors of the American flag. Secondly, the Ford F-250 is also a quintessentially American product that hearkens back to the days in which a vast frontier stretched before would-be settlers. The massive truck is the epitome of American oversize and excess.
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Marketing Communications Plan Proposal Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
There has also been a resurgent sales trend in Japan and the US, as well as China. These new champagne markets and the apparent departure from austerity in Western Europe act as an opportunity for Moët & Chandon. Moët & Chandon is focused on market segments in the
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