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Marketing Essays

Result for Subject Marketing:
19702 essays
Trial - Barriers and Inducements Marketing Essay
1 pages (335 words) , Download 2 , Essay
Free
There are certain barriers that affect trial because of the characteristics of the products offered by the business. The different barriers that affect postponing or nonparticipation of clients in product trials include compatibility with current use, complexity, the relative advantage of the product, communicability, and divisibility.
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Barbie Doll Advertisement Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
Segmentation is key in media production as it allows advertisers to understand their audiences with an aim of designing advertisements that suit the different target groups. The following essay explains how market segmentation for pre-tween girls works, by providing a product that is desirable by targeted groups.
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Analysis of Nikes Media Marketing Marketing Essay
1 pages (297 words) , Download 3 , Essay
Free
FuelBand is a device that facilitates sports users to track personal statistics during their participation in various sports. The move to digital and social marketing aims to differentiate the global sports company from its competitors. Essentially, the shift is a notable shift from Nike’s traditional methods of advertisements such as television, print media, and the use of celebrities.
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The Role of Customer Research in New Product Development Marketing Essay
5 pages (1545 words) , Download 3 , Essay
Free
In big corporations such as Siemens, Boeing, and Honda, research and development receive annual budgetary allocations of between 2 and 5 percent. By taking sufficient time to understand the manner in which consumers relate with the existent products and what they lack in them an organization is able to strategically inculcate the consumers’; desires in the new products they develop.
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The Understanding of the Target Market: Communication Technique Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The advert features a famous movie superstar, Spider-Man. It is a continuation of the Evian babies dance tradition. Spiderman and baby spiderman are invited to dance along to an old musical tune. The theme of the commercial is featuring spiderman who is all alone doing rounds in the city then encounters baby Spiderman.
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Entrepreneurial Marketing Issues Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
It is famous for the production of cask ales and bottled beers from its brewery in the Cleobury Mortimer. This brewery has seventeen full-time staff members. Their products are brewed using local ingredients from barley growers and hop farmers who are located within a distance of thirty miles from the breweries.
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Marketing Plan for SmartTravel App Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
From this paper, it is clear that "SmartTravel" is the name of the company as well as the first product that this company will launch. All the future products will be listed under the company name but will have different names that will reflect the target market. "SmartTravel" aims to harness the power of the crowd like no other designed app.
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Collection and Delivery of Letters and Packages Marketing Essay
1 pages (370 words) , Download 2 , Essay
Free
Several departments integrate ground and air networks to provide a wide range of door-to-door deliveries.  Where items are shipped internationally express delivery providers are involved in custom clearance procedures.  This involves payment of the required duties and taxes.  
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Clean Edge Marketing Case Study
2 pages (602 words) , Download 6 , Case Study
Free
Paramount is a global consumer giant with $13 billion in worldwide sales and $7 in gross profits for 2009. It entered the non-disposable razor market in 1962 and became a prestigious brand quickly. The revenue from non-disposable razors and refill cartridges in the U.S. contributed $170 million in revenue, a gross profit of $92 million, and an operating profit of $26 million in 2009.
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A Research and Analysis of Returns on the Viability For the Hobbits Choice Restaurant Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
A research and analysis study was done on a sample of 400 potentially loyal patrons to determine how the Hobbit’s Choice Restaurant would fare with the local population. The following answered questions are the analyzed responses to the survey (31 questions) provided with the database.
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Data Analysis AssignmentHobbits Choice Restaurant Marketing Assignment
18 pages (4500 words) , Download 3 , Assignment
Free
The distribution of respondents age is slightly positively skewed (Skew = .63). As shown in figure 1, the majority (68%) of the respondents are married. About one-fourth (23.2%) of the respondents are single and about 8.8% of the respondents are either divorced or
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How Brand Community Practices Create Value Marketing Essay
11 pages (3008 words) , Download 2 , Essay
Free
The quality of services that will be offered by Motel Burundi will also be enough evidence to increase the sales plan of the Motel as most customers love the quality for their money. By being offered the best services, customers will select Motel as a destination choice to build its image while accruing profits and encouraging plans for further expansion processes.
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Direct Marketing of MADD Campaign Critique Marketing Term Paper
9 pages (2393 words) , Download 2 , Term Paper
Free
The paper analyzes different forms of media elements employed for the success of the advert and reasons why it was opted to criticize drunk driving. Direct marketing refers to the process by which customers can communicate instantly with non-profitable organizations and businesses through the agnostic channels of advertisements.
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Marketing Career Choice: A Self-efficacy Personal Development Plan Marketing Personal Statement
9 pages (2519 words) , Download 3 , Personal Statement
Free
This portfolio is mainly concerned with psychological theories in relation to how humans think and make decisions. Self-efficacy refers to personal belief and completeness in regards to reaching a given goal or objective in life. Self-efficacy concentrates in three major acts namely; dynamics, communication or interaction, and self-concept.
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Marketing for Fruto Natural Drink Marketing Case Study
6 pages (1902 words) , Download 2 , Case Study
Free
The other challenge will be to convince the consumers that the drink is actually natural and organic. This is because, as Jonathan and Wenslus assert, there are a lot of products in the market that claim to be natural and organic but are not, and the consumers are finding it hard to trust any of these so-called organic or natural.
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Functions of Marketing Management /Marketing Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Marketing management roles in a new product introduction in the market and its development needs price evaluation. A manager has to understand how the product will be sold in the market and how the customers
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Analysis of Disneys Powerful Marketing Machine Article by Ryan Tracy Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
One of the personal points of interests drawn from the article is the fact that success in product or service marketing can be made much easier by diversifying the areas of interest to be as wide as possible. Disney has interests in a wide array of fields, and this makes it much easier for it to successfully market most of the products.  
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Market Segmentation, Targeting and Positioning Marketing Essay
6 pages (1936 words) , Download 2 , Essay
Free
The contemporary business niche demands that organizations understand customer tastes and find ways to develop products that satisfy them. While there still exist organizations that use mass marketing as a push strategy to create a global demand for their brands, it is clear that this approach is no longer efficient.
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The effect of price war on the usage of telecommunication services in Nigeria Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
The industry is regulated by the Nigeria Communications Commission (NCC, 2014), an autonomous body which ensures competition in the sector is free and fair (Rilwan,
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Service Marketing of Hudsons Bay Company Marketing Essay
1 pages (368 words) , Download 2 , Essay
Free
Generally, Hudson’s Bay Company has widespread products cutting across beddings, footwear, jewelry, furniture and beauty products.  In addition, Hudson’s Bay also offers home décor, electronics and major appliances.  Calvin Klein, Marc Jacobs and Steve Madden are other competing brands in the market.
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Main Problem Faced by the Kellogg Company in the Persian Gulf Marketing Essay
1 pages (340 words) , Download 2 , Essay
Free
Generally, Kellogg Company is an American food manufacturing company. Most of the countries in the Arab Gulf are Muslim countries. Consequently, they operate on stringent laws of the Muslim religion. Traditions and customs in Persian Gulf countries especially food-wise vary from those of western countries.
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Software Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Moreover, it has an additional feature that enables direct registration of classes by simply clicking on a link provided for specific classes and general planning tools for students. Thus Ellucian software is programmed to track the
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Pepsi Company Marketing Strategy Marketing Case Study
3 pages (932 words) , Download 5 , Case Study
Free
The various commonalities between various Pepsi’s ad Campaign include:-a) The use of celebrity endorsements to market their products. Pepsi was not reluctant to use celebrity endorsers during the marketing of their goods.b) The use of comparison against other companies' products for instance the Coca-Cola Company.
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The Winemaking Expertise of BRL Hardy Marketing Case Study
9 pages (2389 words) , Download 2 , Case Study
Free
Hardy began as a strong family-owned enterprise that enjoyed recognition and respect as the first winemaking firm in Australia. As early as 1882, Hardy scooped its first international gold medal at Boudreaux. The organization’s goal was to manage a team possessing appropriate marketing expertise, brands, and winemaking knowledge.
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Market Strategy and Anti-Trust Regulation Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
12). The forces of demand and supply presently control the diamond sales in the industry. The De Beers Company had a different market strategy before the year 1990 in comparison to the after years. It used a Market Segment Expansion Strategy before the year
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Overview of a Luxury Fashion Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The paper explores the luxury fashion brand and reasons of its success. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods.
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Feasibility and Strategies for Entering the UK Market Marketing Book Report/Review
16 pages (4608 words) , Download 3 , Book Report/Review
Free
Qizini, a leader in the Netherlands, is seeking market expansion into the United Kingdom. Research has identified that consumer acceptance of quick-service food products and ready-made foods (part of the Dutch business model) is substantial and provides considerable revenue opportunities for companies that develop these strategies.
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The Viability of Major Brands Supplying Private Label Products Marketing Essay
6 pages (1747 words) , Download 2 , Essay
Free
Whilst theoretically a private label brand can boost a firm’s revenue growth if it becomes attractive and deemed relevant to various consumer segments, there seems to be little rationality in this strategy in an environment where a firm can devote these resources and human efforts to producing more quantities of the name brand product.
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The Concept of Qualitative Content Analysis Marketing Assignment
4 pages (1340 words) , Download 3 , Assignment
Free
The difference between inductive content analysis is that inductive reasoning is used when qualitative content analysis uses a procedure that reduces raw statistics into groups centered on usable readings. This is based on the researcher’s careful analysis and assessment. In that information moves from specific to broader generalizations.
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Benefits and Strategies of Internet Marketing Marketing Coursework
9 pages (2854 words) , Download 2 , Coursework
Free
This proposal aims at identifying ways and means of effectively using the internet to market an organization or company in regards to the kind of services and goods it offers to its immediate clients and customers. Internet marketing is the main concern of the world today with many organizations majoring into selling and buying through the internet.
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The Marketing Communications Strategy of Samsung Galaxy Note Brand Marketing Research Paper
14 pages (4344 words) , Download 8 , Research Paper
Free
The role of marketing communication strategy is to engage audiences (Fill 2013). Thus, prior to developing a marketing communication strategy, it is critical to identify who should be the target audience(s) of the company. In other words, to whom the marketing communication messages of the company/brand should talk.
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Marketing Plan for Brilliance Auto Group Marketing Assignment
7 pages (2022 words) , Download 2 , Assignment
Free
There are two self-developed brands “Jinbei” and “Brilliance” which are highly appealing with astonishing performance. The market penetration of the automotive industry in Jamaica is not fully exploited properly, there is great potential if Brilliance Auto Group launches itself in Jamaica to increase its Market share.
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Cultural, Art, and Heritage Marketing Plan Marketing Essay
22 pages (6248 words) , Download 3 , Essay
The process will entail an external audit which will focus on the assessment of the external environment.  The external audit will analyze the situation of the cultural heritage in the city with respect to prevailing political, economical, social, technological, legal, and environmental factors. The audit will further study the competitive environment and the market environment.
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Use of Music in Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing specialists have already noticed that if visual images in commercial are supported by right music, products are memorized for a longer period of time, and become more recognizable eventually.
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Styles of Building Business to Business Relationships Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author of the paper will begin with the statement that business to business (B2B) relationship is a process whereby firms from strong social, economic, service as well as technological attachments over a long time. These relationships are very important and greatly determine the level of performance of a business organization.
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Pizza Hut Company Analysis Marketing Essay
8 pages (2278 words) , Download 3 , Essay
Free
Promotional activity Pizza hut should go in for advertising, Personal selling, and direct marketing. Before launching the product the company may give banner ads about the products in important places. The company may also go in for T.V. advertisements which tell the features of the product and tells its advantages against traditional products.
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American Apparel Case Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The company has a big problem as DovCharney who is struggling to regain his position has filed a law case to challenge his dismissal. The trigger of DovCharney’s outstation is some challenges in his marketing strategies of the products. For instance, he
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Leading and Managing in Organisations Marketing Essay
3 pages (998 words) , Download 3 , Essay
Free
The main objective of the transactional leadership theory is obeying the leader’s instructions. The theory has always assumed that the leaders have always believed in motivation through a collection of punishment and rewards. Assuming a subordinate carries out what is desired, he should definitely be rewarded and if he does otherwise then she should be punished.
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Chicago Market Analysis Marketing Essay
10 pages (2622 words) , Download 2 , Essay
Free
Two segments have high indices 35-34 (117) and 45-54(145)Competitive Media Expenditures: The charts below concluded that the total media spend is: $82,100. The total media mix was: 100. The total share of voice was: 100. According to the chart, the four biggest brands were found to be: Harley, Honda, Yamaha, and Kawasaki.
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Advertising Goals and Messages Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
Advertisements come very handily in making the products and services known to customers besides winning their attention and loyalty. We have different types of advertisements each with specific objectives. Informative, persuasive and reminder adverts make the backbone of a good marketing strategy for any business to survive the stiff competition and the ever-changing market trends.
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Marketing practices in Kuwait vs. the USA Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
On the other hand, there are few differences between the two nations when it comes to cultural diversities. Since the United States liberated Kuwait in the early 1990s from the Iraqi regime, they became the largest product exporters to Kuwait. The Kuwaiti
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Discussion board week 2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
In addition, it requires training employees on the new system that is cumbersome and some employees might be hesitant to adopt the system. It is important for the organization to have a long-term strategy in regards to technology. The management may hire
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Jade Safe Restaurant Analysis Marketing Assignment
6 pages (1764 words) , Download 2 , Assignment
Free
In a nutshell, Jade is one of those businesses that thrive well in the current market. As a good business is in the idea, Jade finds its business in providing meals that fill the gap in the fast-food market today. It uses customer segmentation strategies to provide its customer segments with products that fit the segment at a preferred price.
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Challenges Faces Holiday Inn Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
According to the paper, the sales of the product of holiday inn restaurant have gone down in the room service, therefore, affecting profits. The guests do not believe in local restaurants producing quality products, which is the case affecting Holiday inn. Another crucial problem facing this restaurant is poor management in respect to decision making. 
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The Marketing Mix Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
In an effort to ensure that, the Sun Chips register a remarkable percentage of sales, the company has designed a marketing mix strategy for the specific product. Worth noting, is the fact that the marketing mix for Sun Chips conforming to the company’s overall
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Information and template below Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Prince Sports has been benefiting from the development of the increased participation on tennis and has been focusing on meeting the needs of the tennis players at all levels. Prince Sports being part of the larger tennis industry should
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Contemporary Thinking in Marketing Marketing Essay
6 pages (1866 words) , Download 2 , Essay
Free
The important values that this company provides to its clients can be apparently noted as promoting creativity, gaining in-depth knowledge about customers’ experiences, and a greater and understanding of the fact of the business. This company is specialized in varied fields that entail “event management”, “prize management”, “sponsorship program” and “corporate hospitality” among others.”
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How Can Social Media Be Used as a Powerful Marketing Tool in a Small Business Marketing Research Paper
17 pages (4532 words) , Download 2 , Research Paper
Free
The case study is about Twinklestars Children Clothes (TCC),  a small business run from the home of its owner who designs and makes children’s clothes. Facebook was its first attempt at marketing its products to people outside her own small social network of family and friends who have been her constant customers.
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Disney case study Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Secondly, the target market in Chinese is now familiar with the Disney brands, including its famous character Mickey Mouse. Thus, park attendance in Disney Shanghai is expected to be higher than The
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Women top tanks are sold at $60 while stretching pants goes for $90 per pair (www.businessinsider.com). While these prices have been criticized in some cases, Lulu Lemon has continued attracting a wide range of clients in various parts of the globe. This strategy has
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