We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Use of Music in Marketing - Essay Example

Comments (0)
Summary
This essay describes the role of music in advertising. Using music in commercials is as necessary as choosing the right colors for packaging. What is well-known to everyone who understands the concept of music is that fact that it definitely affects mood. …
Download full paper
GRAB THE BEST PAPER

Extract of sample
Use of Music in Marketing

Download file to see previous pages... This essay "Use of music in marketing" outlines the role of music in the advertising. The music creates the association between sound and product's image in the consumers' minds. People buying certain brand in the XXI century do not need just a brand, they also want emotional connection with it and they want to make sure that this brand will speak of them to other people. And emotional feedback from the act of purchase is possible only when the advertisement has created buzz and excitement in advance. So commercials with the right music can guarantee three important things to consumers: identity with the product, engagement, and currency of the marketing situation. Music can be that last step helping the brand to draw attention of the customers and stick in their memory. Moreover, with the help of music it is possible to provide consumers with the content to examine and share (Olenski, 2014). Whenever there are emotions involved people start speaking about artistic approach. That is how choosing the right music has become a special kind of art in marketing. Music as a universal language can speak to all layers of the audience and be understood without words. Music instantly gives a full of scope of information about the main characteristics of the product: for example, if a company is launching a completely new product they may introduce a fresh band in their commercial to be associated with coolness and innovations. Music appeals to a more profound level of information processing-emotions. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing and Public Relations for Music and Media
The study would b focussed on analysing the industry and the demographics of the market to help in identifying a target market audience.
12 Pages(3000 words)Essay
Distributing and Marketing Music Albums
With our band having successfully recorded the new Album, our next step is to decide on how to effectively distribute and market our music so that everybody will get to know our new release. Generally there are a number of ways through which we can distribute our albums. One way would be to use physical distribution agencies such as CD baby.
4 Pages(1000 words)Essay
Recording labels & Music Marketing
Music has been in existence since time immemorial. The influence that music has over people is undoubtedly unimaginable. However, what entails music marketing is an intricate structure which involves recording labels. Record labels are primarily involved in the process of music promotion.
8 Pages(2000 words)Essay
Marketing management and strategy - The UK music industry
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
21 Pages(5250 words)Essay
The Marketing Practice For Unsigned Independent Artists And Their Music
For unsigned independent artists and their music online marketing models and a mix οf 4Ps and 4Cs can produce excellent results. Kotler et al (2001) recognize "4 Ps" that encompass an organizations entire competitive marketing strategy: product, price, promotion, and place.
10 Pages(2500 words)Essay
Marketing plan to promote the music album & EP
He is not one of those artists who think he lives a magical and unique life. On the contrary, he feels like he is just like everyone else. And everyone else always has a story to tell, an idea to share,
4 Pages(1000 words)Essay
Marketing to teens worldwide via music
Pepsi and Coca-Cola today have come a long way from just using catching jingles and songs in their ads and hiring pop stars as their spoke person. Today, these two
6 Pages(1500 words)Essay
Music Cultures & Marketing Principles / essay
The aim of this paper is to analyze rock music and the influence of mass media on its development. Music is a kind of art, which helps everyone to find the meaning of life. It brings people together, unites them into groups,
9 Pages(2250 words)Essay
Music Cultures & Marketing Principles
Competition in the industry has increased tremendously, with entry of multiple artists and different genres as well as digitisation of music (Vaccaro and Cohn, 2004). According to Molteni and Ordanini (2003), the dimension of music industry has altered drastically with
6 Pages(1500 words)Essay
Marketing Of Services- Music Retailers
Service marketing differs significantly from product marketing as a result of various factors. A service is characterized by the following factors: intangibility, inseparability, variability and perishability and these determine the marketing strategies that can be used to market different services (Kotler and Armstrong, 2010).
7 Pages(2000 words)Essay
Let us find you another Essay on topic Use of Music in Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us