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Recording labels and music marketing - Essay Example

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This has enabled formulation of varied genres of music that various individuals and companies use in the process of music production. The traditional music industry had many weaknesses in terms of…
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Recording labels and music marketing
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Download file to see previous pages right organizations not forgetting the live performance producers who are responsible for ticket dispensing, promoting and organizing venues for various performances. Music serves various purposes from the cultural or political arena. Traditionally music artists relied on CDs to supply their music. People had limited access to such music and only people with the relevant equipment for playing such music had the ability to play such music. The diversity in music production has led to the development of experience and creative firms.
The sectors include fashion, design, architecture, tourism and crafts, which help in shaping and modeling the music industry. However, in the current world, iTunes have taken a turn in the music industry where over 90 percent of people access music through the internet. Some of the sites where music gets accessed readily include YouTube, MOG, free music on Spotify, Pandora customized music internet and Slacker. The charges for such music sites depend on the policies governing their access. Some allow unlimited music streaming while others charge for the usage of such sites. Consequently, payments for the artists whose songs remain accessed vary. For instance, according to Spotify, Rdio and MOG band manager, an artist whose songs gets streamed in the sites for more than 60 times receives a 9.1 cent mechanical royalty payment. It is a fact beyond any doubt that without various music producers and labels, it would be impossible for the music industry to prosper (Richards & Durrant 2003, pp. 83). Various record labels exist in the music industries that are used for the production of diverse genres of music. In as much as there are various record labels, the paper attempts to focus on Warner Music Group/WMG (Burgess & Green 2009, pp. 23).
Warner Music Group (WMG) is an entertainment conglomerate and at the same time an American global music industry with it’s headquarter in New York. It is an American owned music corporation, which fall ...Download file to see next pagesRead More
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