Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing in the Information Age for Specialty Record Music Store - Research Paper Example

Comments (0) Cite this document
The research paper "Marketing in the Information Age for Specialty Record Music Store" provides a great platform to analyze the importance of digital marketing,especially for small businesses.The study also provides the scope to analyze the importance of shop branding to generate consumer demand…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Marketing in the Information Age for Specialty Record Music Store
Read TextPreview

Extract of sample "Marketing in the Information Age for Specialty Record Music Store"

Download file to see previous pages There exists a music store on Queen Street West in Toronto containing theme based CD's, records and DVD's. The collections are based on the cultural interests of the shop owners. The store does not have any online presence. Store enjoys reasonable amount of foot fall. But, due to the unorganized nature of the shop very few people actually buy the collection. As a matter of fact many people fail to locate the desired music collection due to unorganized nature of the shop. Due to the lack of online presence and hence losses customers to larger firms like HMV. The store owner also has 50% ownership of a local bar that specializes in in-house music.
Based on the above the background thee study looks to provide a proposed marketing diagnostic plan. The plan includes the used of strategic and marketing concepts like AIDA model and SWOT analysis. The study also focuses on social media and viral marketing concepts
Based on the back ground of the study and the SWOT analysis it can be understood that the shop has entered in to a viscous circle. Customers are visiting the shop; but due to the organized nature of the shop, people are losing interests, People are switching to other firms like HMV through the online medium. Add to that the firm has no online presence
The first step towards making the digital presence is to have a website. As mentioned earlier having a business without a website is like having a business without face. If the store owner does not have the expertise, then it can be outsourced to any SEO company ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing in the Information Age for Specialty Record Music Store Research Paper”, n.d.)
Marketing in the Information Age for Specialty Record Music Store Research Paper. Retrieved from
(Marketing in the Information Age for Specialty Record Music Store Research Paper)
Marketing in the Information Age for Specialty Record Music Store Research Paper.
“Marketing in the Information Age for Specialty Record Music Store Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing in the Information Age for Specialty Record Music Store

Project Plan for an Online Music Store

...for online payment, which will be used to make sure that all transactions taking place on the website are secure and safe. A discussion forum that should aid in the solution of frequently asked questions, by rookie artists and new clients. This would help them find quick answers to trivial questions and doubts about equipment sold on the site, helping them make decisions that are informed by the fact during the buying process. This helps the client to make informed choices when purchasing a product and reduces complaints. Sample music streaming which will enable the clients to listen to music sections either from the compact disc or digital sources before placing an...
8 Pages(2000 words)Essay

Service Marketing : The Pizza Store

...(Scribd, n.d.). Question 2 In order to maintain the efficiency and the effectiveness of the organization within the mind of its loyal customers, the management of pizza store implemented both front and back stage service designers. These designers are recruited in order to provide unique services to its customers to satisfy their changing needs and desires. Moreover, these service providing individuals also attempt to utilize finest quality of raw materials, in order to enhance customer reliability and trust. For this reason, the price of its products is quite moderate to high as compared to other pizza stores in Melbourne. Furthermore, the pizza store is a mid-scale shop presenting an...
7 Pages(1750 words)Essay

Electronic Health Record, Information Site Paper

...? Electronic Health record, Information site paper Electronic Health record, Information site paper  According to the research conducted by Healthcare Financial Management Association (2006), a lot needs to be done if the hospitals have to completely and effectively adopt the electronic health records systems. In this study, it is indicated that the adoption of the electronic health records systems (EHR) by the hospitals stand at 23%. This is an interpretation of the fact that, a lot needs to be done in the implementation of EHR in the contemporary medical world. With the urban hospitals more keen and committed in the adoption of EHR, it is of great essence that the rural hospitals take over the same trend. In as much the costs... with...
6 Pages(1500 words)Essay

Registered Nurse, Psychiatric Specialty

...?Running head: REGISTERED NURSE Registered Nurse (school) Registered Nurse I. Job In essence, registered nurses or RNs are nurses who are licensed by the state to practice the nursing profession. Currently, there are millions of registered nurses in the United States and around the world, coming from various nationalities, age-groups, and socio-economic backgrounds (Temple, 2012). These nurses are primarily part of health care service delivery, mostly services provided in hospitals, health clinics, and other public and private health care settings. Their main function has traditionally been to provide assistance to doctors in the latter’s delivery of patient care (Temple, 2012). These functions include: assistance during surgeries... in the...
4 Pages(1000 words)Research Paper

Retail Store Marketing Plan

...? Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 of the Business 3 SECTION II 4Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past. The report will however...
5 Pages(1250 words)Assignment

Marketing in the Information Age for Specialty Recored Music Store

...? Marketing in the Information Age for specialty record music store Introduction With rise in technology the digital medium has become an integral part of marketing. Internet is by far the most popular medium for the users to get relevant and correct information quickly. Therefore it is important for businesses to have digital footprint. If there is a business, then customers expect the business to be online. Lack of online presence can be suicidal. The importance of digital has been taken to the next level due to the rise of the social media platforms like Facebook, Twitter, etc. Social...
7 Pages(1750 words)Research Paper

China Specialty Coffee Industry

... which now accounts for 90% of the total coffee sales. With this move, the company leads the market cornering 45% of total retail sales. Nestle’s main rivals are Kraft’s Maxwell House and Sara Lee. These three large market players account for 70% of the sales of the China coffee industry (Lee 2004). Starbucks brought specialty coffee in China in 1998. Currently, the company is by far, the largest coffee chain in the country having a total of 450 stores in Greater China with more than 200 stores in 21 cities on the Chinese mainland region undergoing the fastest growth (Nillson 2007). Competing head-on with Starbucks is the partnership of Taiwan-based Barista Coffee and Want Want Group and Japanese Manabe (Nillson 2007). IV... shops should...
14 Pages(3500 words)Assignment

Comparison Between Macy's And Polo Specialty Store

...than that in Macy’s departmental Store. Contrast and Comparison of both Stores It is intriguing to state that the customer base of these two stores is actually of around the same age though I observed more women in Macy’s departmental store as compared to Polo specialty stores. Macy’s, being a departmental store, had a vast collection of brands, but the t-shirts were almost similar with the same design and make. I predict that the shirts will scale up the market sales in the coming seasons as most people shopping could be seen buying them. The selling environment in both...
8 Pages(2000 words)Essay

Research legal specialty software

...Legal specialty software Affiliation: Research legal specialty software programs for office and case management There are several software programs designed for legal purposes that make the work of attorneys easier and especially in relation to managing their office work and cases (Roper, 2006). Some of these software programs include the Amicus Attorney Legal Practice Management Software, the TrialWorks Case Management Software, Perfect Practice and the Legal Assistant among others. All the above mentioned software programs have their success and limitations (Adkins, 2009). Report which software program you would recommend for use in your law office and why. The best of the above mentioned software program that I can recommend... specialty ...
1 Pages(250 words)Essay

Specialty Courts

.... By solving the equation for each outcome, the authors were able to find the impact of efficiency in judicial decision-making on time taken in foster care and eventual effects on educational performance. The study involves archival research as it draws its data from archival records (Gravetter and Forzano, 2011). The source of data on foster care placements was the Client Service data warehouse. That is a data repository under the maintenance of the North Carolina Department of Health and Human Services. Information about the operation of specialty courts in different counties came from the North Carolina Administrative Office of the Courts website. The North Carolina Department of...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing in the Information Age for Specialty Record Music Store for FREE!

Contact Us