Service Marketing of Hudsons Bay Company - Essay Example

Place and time convenience is a priority of Hudson’s Bay Company. Besides online shopping, its customers do 24-hour and timely product purchases from 90 operational stores across Canada. Hudson’s Bay Company however faces challenges of readily availing goods and door-to-door delivery to customers. Hudson’s Bay creates Reward Credit Cards through partnerships with Capital One Bank and Master card. The card helps customer holders to redeem points for gifts from the company to reward their loyal customers.
Other aspects of 7P have great roles to play in achieving the company’s goals and objectives. People who work with Hudson’s operate within a core, and sets of solutions and benefits are the foundation of the core product.

Supplementary Elements
Facilitating supplementary elements include frequent information to customers, order taking from customers, verbal and invoice billing, and self-service purchases payment.
Enhancing Supplementary Elements
The process involves consultation services to customers, hospitality, safekeeping services, and exceptional services to unsatisfied customers.
Main Issues
The main issues include concerns such as the inventory, costs created to customers during transaction errors, inconsistency in order taking, and improper communication between Hudson’s Bay Staff. Incompetence, client conflict, and complex stores layout were notable.

Recommendations
1. It is imperative to understand all supply chains, and use of technology, and an amendment to the lack of inventory, and script recovery will enhance efficiency and effectiveness.
2. Hiring, training, and motivating the right personnel enhances service delivery.
3. Improved communication and technology between customers and employees.
Conclusion
To succeed, companies must value their businesses and ensure customers’ demands are a priority. The Bay Company should consider implementing the aforementioned recommendations to attain improvement. Hudson’s bay is a progressing company, a fact that is commendable. Read More