Analysis of Nikes Media Marketing - Essay Example

Nike’s quest to become a global sports leader has fuelled the remarkable move to more innovative digital marketing. The digital campaigns on social media such as Facebook have enabled Nike to popularise the FuelBand among the target consumers. Social media has enabled Nike to communicate constantly with customers. The Nike + FuelBand Community on Facebook sends messages of motivation to the users to acquire the FuelBand (Guarda). In effect, digital and social marketing has facilitated the collection of information regarding consumers’ preferences, as well as choices.  

Nike has maintained consistency in its quest to communicate constantly with customers on social media and position the FuelBand in the market. The company engages with the consumers and receives important feedback about the product. In effect, Nike has created a strong relationship with consumers through digital and social marketing strategies for long-term engagement (Guarda). Social media is an integral part of the business cycle, and Nike has seized the opportunity as it endeavors to position itself as a global sports leader by understanding the needs of its customers.