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Powering service workers at Harvester Restaurants. Personnel Review - Assignment Example

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TABLE OF CONTENTS 1. Introduction……………………………………………………………………….1 2. TASK A – Market Environment Analysis………………………………………3  2a) Environmental Analysis…………………………………………………………3 2b) SWOT analysis………………………………………………………………….3 2c) Porter’s five forces analysis…………………………………………………….5 3…
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Download file to see previous pages TASK C – Strategic Fit Analysis………………………………………………12 4a) Segmentation Strategy…………………………………………………………12 4b) Marketing strategy…………………………………………………………….13 4c) Advertising strategy……………………………………………………………13 4d) Branding………………………………………………………………………...14 4e) Selling……………………………………………………………………………14 4f) Manufacturing…………………………………………………………………..14 4g) Human resource strategy………………………………………………………15 References NIKE 1. Introduction: Nike Inc was founded in 1962 by two partners Bill Bowerman and Phil Knight. The name was originally Blue Ribbon Sports. The goal then was to start a business that broke the domination of German sportswear in the domestic American retail. Market regions have expanded to more than 100 countries in regions like United States, Europe, Asia pacific and the Caribbean. Distribution channels have expanded into both traditional and non traditional ones with social media marketing also increasing. It is the world’s leading supplier of athletic shoes and apparel and also a manufacturer of sports equipments. For 2009 the revenue was about $19.2 billion and employees amounted to 30,000. The company’s name was changed to Nike Inc in 1978; it is derived from the Greek goddess of victory’s name. the other brands Nike has are: Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole, Hurley International, Umbro and Converse. Nike’s sport ambassadors are huge personalities, from Michael Jordan to Roger Federer that further promote their products. The ‘swoosh’ logo and the slogan ‘Just do it’ has become recognizable everywhere due to the company’s worldwide presence and quality goods. Products: Primary product is athletic footwear and athletic apparel. Newer product offerings include Performance equipments like balls, timepieces, eyewear, bats and other equipments designed for sporting activities. Product categories are: Running Basketball Cross-Training Outdoor Activities Tennis Golf Soccer Baseball Football Bicycling Volleyball Wrestling Cheerleading Aquatic Activities Auto Racing Other athletic and recreational uses Phil Knight was responsible for entering into their fist ever agreement with a Japanese manufacturing company named Onitsuka Tiger company. They were to be the sole supplier of BRS in the United States of high quality athletic shoes. The first worldwide successful shoe design was Cortez designed by both Bowerman and Tiger and it was sold at the first BRS store. In 1972 however Tiger left the company and the company changed its name to Nike inc. in the late 70s, famous sportspeople started wearing the shoes and the company was made famous. In 1980 Nike went public on the New York stock exchange. 2. TASK A – Market Environment Analysis  ANALYSIS: 2a) Environmental Analysis Internal – Strength Nike’s own management style, its history, its product range all are strengths that the company utilizes. They have ...Download file to see next pagesRead More
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